Alternative Medicine Association / AMA Cannabis Brand Logo

Alternative Medicine Association / AMA

Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Decline

Trend

6-Month

347

Product Count

SKUs

$20.11

Avg Price

-9.1%

YoY Sales Change

-0.8%

YoY Price Change

The Alternative Medicine Association (AMA) is a widely recognized brand in the cannabis industry, catering to both medical patients and recreational users. Known for producing exceptional potent cannabis products, AMA boasts a particular mastery in creating unique cannabis resin extracts of superior quality, with THC in the 20% range. Noteworthy also is their strong market presence in Nevada and the launch of their premium brand, Level X.
Alternative Medicine Association / AMA

Where to Buy

Alternative Medicine Association / AMA is stocked at 89 licensed dispensaries across Nevada and Michigan, 88 of them in Nevada, with the deepest coverage in Las Vegas, Reno, Henderson, North Las Vegas, and Carson City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Alternative Medicine Association / AMA Sales

Market Insights Snapshot

Alternative Medicine Association / AMA Historical Sales by Category

Alternative Medicine Association / AMA’s category mix in July 2026 is anchored by Flower at 60.52% share, down 12.07% year over year and 3.67% month over month, while brand-level sales declined 9.13% YoY and average price slipped 0.80% YoY, indicating pressure in the core. Pre-Roll holds 17.24% share with a 4.64% YoY gain but a 4.45% MoM decline, and Concentrates at 12.73% share rose 6.87% YoY alongside a 24.79% MoM jump, contrasting with Vapor Pens at 9.51% share that fell 25.90% YoY even as MoM surged 30.65%. The mix shift implies the brand is leaning into Concentrates and opportunistic Vapor Pen rebounds to offset Flower softness, with the 6th rank in Flower in Nevada framing the need to defend a large but contracting anchor while reallocating toward faster-moving subcategories.

The combined 24.79% MoM rise in Concentrates and 30.65% MoM rise in Vapor Pens against a 3.67% MoM decline in Flower and a 4.45% MoM decline in Pre-Roll signals a pivot toward inhalable formats where price points around $18.17 and $28.14 can drive basket trade-ups relative to the $32.66 Flower average. With a 60.52% Flower share still dominating the portfolio and a 9.13% YoY sales decline at the brand level, sustaining rank 6 in Nevada Flower will likely depend on reallocating mix toward the 6.87% YoY growth in Concentrates while treating the Vapor Pen MoM spike as a tactical window rather than a reversal of its 25.90% YoY drop; this pattern implies positioning AMA as a mixed-format player that stabilizes revenue by shifting incremental focus from Flower into Concentrates while selectively capturing Vapor Pen volatility.

Jul-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
2
6
9
22
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
60.5%
$32.66
-12.1%
-3.7%
Pre-Roll
17.2%
$8.28
+4.6%
-4.5%
Concentrates
12.7%
$18.17
+6.9%
+24.8%
Vapor Pens
9.5%
$28.14
-25.9%
+30.6%
Alternative Medicine Association / AMA

Competitive Landscape

Alternative Medicine Association / AMA sits at rank #6 in July 2026 in NV Flower, down 1 position year over year from #5 and slipping 2 spots since April 2026 from #4, despite having peaked at #1 in February 2026; meanwhile, STIIIZY advanced from #2 to #1 with 31.5% YoY sales growth while RYTHM fell from #1 to #2 with a 12.7% YoY sales decline, and Neon Moon climbed from #10 to #3 alongside 52.7% YoY growth. With Good Green moving from #8 to #4 and FloraVega / Welleaf leaping from #24 to #5 on 299.7% YoY growth, AMA’s shift from #1 in February 2026 to #6 in July 2026 indicates market share is consolidating toward faster-growing rivals, implying AMA must counter a momentum gap rather than a broad category contraction.

Alternative Medicine Association / AMA market ranking for NV Flower

Alternative Medicine Association / AMA

Notable Products

Truffle Skunk Pre-Roll (1g) fell -17.3% month over month to rank 2 in July 2026, while flagship Scoby (14g) slid -15.1% yet held rank 1, and Pixie Dust Pre-Roll (1g) rose 48.8% at rank 4. In contrast, Cookies Pre-Roll (1g) gained 15.6% at rank 3 and Kush Cake (14g) dipped -9.6% at rank 6, signaling pressure on top Flower even as select Pre-Roll SKUs recover. With four of the top ten coming from Pre-Roll, momentum is tilting toward smaller-format inhalables despite Flower anchoring the dollar mix with Scoby (14g) at $163,265. The pattern implies a portfolio pivot where Pre-Roll velocity is becoming the growth lever while large-size Flower sustains baseline share but faces volatility.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Scoby (14g)
Flower
8
>10
1
1
1
-15.1%
Truffle Skunk Pre-Roll (1g)
Pre-Roll
7
4
4
2
2
-17.3%
Cookies Pre-Roll (1g)
Pre-Roll
>10
>10
>10
5
3
+15.6%
Pixie Dust Pre-Roll (1g)
Pre-Roll
>10
6
6
6
4
+48.8%
Lemon Pound Cake (14g)
Flower
>10
>10
>10
4
5
+13.7%
Kush Cake (14g)
Flower
4
>10
2
3
6
-9.6%
Scoby (3.5g)
Flower
5
8
3
>10
7
Cap Junky Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
8
Level X - Kush Cake (3.5g)
Flower
9
>10
5
7
9
-2.2%
Stinger - Sweet Dreamzzz Infused Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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