Market Insights Snapshot
In the Nevada market, Alternative Medicine Association / AMA has shown a strong performance in the Concentrates category, maintaining the top spot from August to November 2023. The brand also held a consistent ranking in the Pre-Roll category, maintaining the third position throughout the same period. However, there was a notable drop in the Flower category, where AMA slipped from the first position in October to the fourth in November, indicating a potential area for improvement.
When it comes to Vapor Pens, AMA has shown a positive upward trend in the Nevada market. The brand improved its rank from 11th in August to 7th in November. This steady climb in rankings is a good sign, suggesting that AMA's Vapor Pens are becoming increasingly popular among consumers. Despite this improvement, the brand still has room to grow in this category, as it has not yet broken into the top five.
In the Nevada Flower category, the Alternative Medicine Association / AMA has been a strong contender, maintaining the top rank for August, September, and October 2023. However, there was a significant drop to the 4th position in November 2023. This shift coincides with a noticeable decrease in sales for the same period. Among its competitors, &Shine has shown a consistent performance, ranking 2nd and 3rd over the four months, while CAMP (NV) has seen a positive trend, moving from the 3rd to the 2nd rank. In contrast, Shango and Rythm have remained relatively stable in their rankings, but with Rythm consistently outperforming Shango in sales. These trends indicate a highly competitive market, with AMA needing to address the recent drop in sales and ranking to maintain its leading position.
In November 2023, the top-performing product from the Alternative Medicine Association / AMA was the 'High Sierra Pre-Roll (1g)', with sales reaching 9,846 units. The 'Hummingbird Cake Pre-Roll (1g)' held the second position, showing an improvement from its third place ranking in October. The 'Incredible Pulp Pre-Roll (1g)' dropped one place to third from its previous month's position. The 'Funeral Cake Pre-Roll (1g)' and 'WWBJD Pre-Roll (1g)' were the fourth and fifth top-performing products respectively. This analysis indicates a dynamic sales performance with shifts in product rankings from month to month.