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Jul-2025
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Overview
Market Insights Snapshot
Traditional Co. has demonstrated varied performance across different product categories and states. In the California market, the brand's presence in the Concentrates category has been notably absent from the top 30 rankings since April 2025, indicating a potential area for improvement or a shift in consumer preferences. Conversely, in the Flower category, Traditional Co. has shown consistent upward movement, improving its rank from 30th in April to 25th by July 2025. This progression suggests a strengthening position in the Flower market, potentially driven by strategic initiatives or increased consumer demand.
Interestingly, in the Pre-Roll category, Traditional Co. made its first appearance in the rankings in June 2025 at 97th place, suggesting either a new entry into the market or a renewed focus on this product line. Although not within the top 30, this entry could represent the initial stages of growth in this category. The data reveals that while Traditional Co. has a solid foothold in the Flower category in California, there are opportunities for expansion and increased visibility in other product categories. Understanding these dynamics can provide Traditional Co. with insights into where to allocate resources for future growth.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has shown a steady improvement in its ranking over the months from April to July 2025. Starting at 30th place in April, Traditional Co. climbed to 25th by June and maintained this position in July. This upward trend in rank is indicative of a positive sales trajectory, as evidenced by its increasing sales figures over the same period. In contrast, Jungle Boys experienced a decline, dropping from 16th place in April to 27th in July, reflecting a significant decrease in sales. Meanwhile, Maven Genetics and Yada Yada maintained relatively stable positions, with slight fluctuations, indicating consistent performance. Notably, Astronauts (CA) also showed a positive trend, moving from 26th in April to 23rd by July, aligning with a rise in sales. These dynamics highlight Traditional Co.'s competitive edge and potential for continued growth in the California market.
Notable Products
In July 2025, Traditional Co.'s top-performing product was Mamba 24 (3.5g) in the Flower category, maintaining its position as the number one ranked product for four consecutive months, achieving sales of 2802 units. Strawberry Milkshake (3.5g) climbed to the second rank, improving from its consistent third-place position in May and June, with notable sales growth. Blue Donut (3.5g) slipped from second place in June to third in July, indicating a slight decline in sales performance. Happy Weed (3.5g) saw an improvement, moving up from fifth place in June to fourth in July. Rainbow Runtz (3.5g), which was unranked in June, entered the top five at fifth place in July, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
