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Apr-2025
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Overview
Market Insights Snapshot
Traditional Co. has shown varied performance across different categories and states, with notable movements in the rankings. In the California market, the brand's presence in the Concentrates category experienced a downward trend, slipping from the 75th position in March 2025 to 86th in April 2025, indicating a potential struggle to maintain its standing among competitors. The lack of a top 30 ranking in this category throughout 2025 suggests that Traditional Co. faces challenges in breaking into the upper echelon of the market. This decline in rank could be associated with a decrease in sales from January to April, reflecting a need for strategic adjustments.
Conversely, in the Flower category, Traditional Co. maintained a steadier performance in California. Although the brand fluctuated slightly between the 28th and 30th positions from January to April 2025, it consistently remained within the top 30. This stability in ranking is indicative of a relatively strong foothold in the Flower segment, despite a minor dip in sales in April compared to March. The brand's ability to stay within the top 30 suggests a competitive edge in this category, even as it navigates the challenges of a dynamic market environment.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has maintained a relatively stable position, ranking between 28th and 30th from January to April 2025. Despite this consistency, the brand faces stiff competition from brands like Yada Yada, which has shown a slight decline in rank from 21st to 28th, yet still outpaces Traditional Co. in sales. Meanwhile, Dab Daddy has consistently ranked higher, maintaining a position around 18th to 30th, indicating a stronger market presence. Notably, Heirbloom by CBX has improved its rank from 45th to 27th, showcasing a positive sales trajectory that Traditional Co. may need to watch closely. As these competitors adjust their strategies and gain traction, Traditional Co. must consider innovative approaches to enhance its market share and sales performance in this dynamic environment.
Notable Products
In April 2025, Traditional Co.'s top-performing product remained Mamba 24 (3.5g) in the Flower category, maintaining its consistent first-place ranking since January, with sales of 2,972 units. Strawberry Milkshake (3.5g) also held steady in second place, showing resilience in its position compared to its fluctuation in February. Happy Weed (3.5g) and SFV OG (3.5g) both emerged in third place, not appearing in the top ranks of previous months. Blue Donut (3.5g) consistently ranked fourth, despite a decrease in sales from February to April. Overall, the rankings demonstrate stability at the top with Mamba 24, while other products like Happy Weed and SFV OG are gaining traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
