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Jun-2024
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Overview
Market Insights Snapshot
Traditional Co. has shown notable progress in the California market across multiple categories. In the Concentrates category, the brand experienced a steady climb from a rank of 82 in March 2024 to 54 by June 2024. This upward trend is indicative of increasing consumer preference and market penetration. Conversely, in the Flower category, Traditional Co. maintained a stable position within the top 20, fluctuating slightly but consistently showing strong performance. This stability suggests a solid foothold in one of the most competitive categories.
In the Pre-Roll category, Traditional Co. made a noteworthy entry into the rankings by May 2024, achieving a rank of 96 and then improving to 80 by June 2024. The brand's absence from the top 30 in previous months indicates either a late entry into this category or initial struggles to gain traction. However, the recent ranking improvements suggest a positive reception and growing consumer base. Overall, Traditional Co.'s performance in California highlights a promising trajectory, particularly in Concentrates and Pre-Rolls, while maintaining a strong presence in the Flower category.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has shown notable resilience and growth in recent months. Despite starting at rank 22 in March 2024, Traditional Co. improved its position to rank 18 by May 2024, before slightly dropping to rank 19 in June 2024. This upward trend in rank is indicative of increasing market acceptance and effective marketing strategies. In contrast, Dime Bag experienced a fluctuating performance, peaking at rank 10 in May 2024 but falling out of the top 20 by June 2024. Similarly, Wave Rider Nursery remained relatively stable but did not break into the top 18, indicating a steady but less aggressive market presence. Ole'4 Fingers showed a consistent climb, reaching rank 18 in June 2024, which could pose a future threat to Traditional Co.'s market share. Meanwhile, Delighted maintained a strong position, consistently ranking in the top 20, suggesting a robust competitive stance. These dynamics highlight Traditional Co.'s potential for continued growth amidst a competitive and fluctuating market.
Notable Products
In June 2024, Blue Donut (3.5g) reclaimed its top spot as the best-performing product for Traditional Co., with notable sales of 6194 units. Cotton Censored (3.5g), despite being the top performer in May, dropped to the second position. Space Gummies (3.5g) entered the rankings for the first time, securing the third place. Biscotti (3.5g) improved its position from fifth to fourth, while Bubblegum Gelato (3.5g) slipped from third to fifth. The rankings show a dynamic shift with Blue Donut (3.5g) consistently performing well, except for a brief dip in May.
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