Traditional Co.

Data Snapshot: Jun 11, 2024
Traditional Co. Cannabis Brand Logo
$1M+

May-2024

Sales

Strong Growth

Trend

6-Month

86

Product Count

SKUs

Traditional Co.

Overview

Markets

Traditional Co. Locations

Product Trends

Traditional Co. Categories

Traditional Co. Sales

Market Insights Snapshot

Traditional Co. Historical Sales by Category

Traditional Co. has shown a dynamic performance across various categories and states, with notable movements in the California market. In the Concentrates category, their rank improved from 77th in April 2024 to 66th in May 2024, which indicates a positive trend in this segment. However, it is important to note that they were not in the top 30 brands for the Concentrates category in any of the months analyzed, which could be seen as a challenge for the brand's market penetration in this category. Despite this, the upward movement is a positive sign and suggests potential for growth.

In the Flower category, Traditional Co. has maintained a strong presence in California, consistently improving their rank from 24th in February 2024 to 20th in May 2024. This steady climb in rankings reflects robust sales performance and increasing consumer preference in this category. While the Flower category appears to be a stronghold for Traditional Co., the brand's ability to sustain and further elevate its position will be crucial for long-term success. The consistent improvement in rank highlights their competitive edge and suggests that they are effectively capturing market share in this segment.

May-2024 Rank
Concentrates
Flower
66
20
Traditional Co.

Competitive Landscape

In the competitive landscape of the Flower category in California, Traditional Co. has shown a steady improvement in its rankings, moving from 24th place in February 2024 to 20th place by May 2024. This upward trend is indicative of a positive reception in the market, likely driven by increased consumer demand and effective marketing strategies. However, Traditional Co. faces stiff competition from brands like Coastal Sun Cannabis, which fluctuated around the 20th rank but fell slightly out of the top 20 in May 2024. Additionally, Pacific Reserve has shown significant improvement, climbing from 30th in February to 21st in May, posing a potential threat to Traditional Co.'s market position. Meanwhile, Wave Rider Nursery has maintained a consistent rank around the 19th position, and Delighted has experienced some volatility but remains a strong competitor, peaking at 13th in April before dropping to 18th in May. These dynamics suggest that while Traditional Co. is on an upward trajectory, it must continue to innovate and adapt to maintain and improve its market position amidst strong competition.

Traditional Co. market ranking for CA Flower

Traditional Co.

Notable Products

In May-2024, Cotton Censored (3.5g) from Traditional Co. emerged as the top-performing product, climbing from its previous rank of 5 in April to 1, with sales reaching $4705. Blue Donut (3.5g) held a strong position, dropping slightly from 1 in April to 2 in May, but still maintaining impressive sales figures. Mamba 24 (3.5g) showed significant improvement, moving from 4 in March to 3 in May. Pink Cupcake (3.5g) re-entered the rankings, securing the 4th position after not being ranked in March and April. Bubblegum Gelato (3.5g) made its debut in May, taking the 5th spot.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Cotton Censored (3.5g)
Flower
5
>5
5
1
Blue Donut (3.5g)
Flower
>5
1
1
2
Mamba 24 (3.5g)
Flower
>5
4
>5
3
Pink Cupcake (3.5g)
Flower
1
>5
>5
4
Bubblegum Gelato (3.5g)
Flower
>5
>5
>5
5
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