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Nov-2025
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Overview
Market Insights Snapshot
Traditional Co. has shown varying performance across different states and categories, with notable movements in their rankings. In California, the brand has experienced fluctuations within the Flower category. After dipping to the 33rd position in September and October 2025, they managed to climb back to the 30th rank by November. This indicates a positive turnaround, suggesting a potential recovery or strategic adjustments that have started to pay off. However, their absence from the top 30 in other states or categories could be concerning, as it highlights areas where the brand might need to bolster its presence or reassess its market strategies.
The sales trajectory for Traditional Co. in California suggests a recovery trend after a dip in September 2025. Although their sales decreased from August to September, they have since shown a gradual increase in the following months, culminating in November sales figures that reflect an upward movement. This positive sales trend could be indicative of successful marketing campaigns or product launches that have resonated well with consumers. While the brand's performance in California's Flower category is noteworthy, the lack of detailed rankings in other states and categories leaves room for speculation about their broader market impact and potential growth areas.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has shown a steady performance, maintaining a consistent rank in the low 30s from August to November 2025. Despite a slight dip in September, Traditional Co. improved its position to 30th by November. This stability contrasts with brands like Eighth Brother, Inc., which experienced a decline from 22nd to 32nd, and Smoken Promises, which dropped from 20th to 33rd. Meanwhile, Almora Farms and Weedlove have shown upward momentum, with Weedlove notably climbing from 94th to 29th, surpassing Traditional Co. in November. These shifts highlight the dynamic nature of the market, where Traditional Co.'s consistent performance could be leveraged as a stable choice for consumers amidst fluctuating competitors.
Notable Products
In November 2025, Traditional Co.'s top-performing product was Blue Donut (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 2089 units, marking a significant improvement from its consistent third-place position in the previous months. Mamba 24 (3.5g), also in the Flower category, held a strong second place, although it dropped from its first-place ranking in September and October. Cotton Censored (3.5g) made its debut in the rankings at third place, indicating a successful product launch or increased popularity. Strawberry Milkshake (3.5g) rose from fifth to fourth place, showing a modest increase in sales performance. Honey Butter (3.5g) entered the rankings at fifth place, suggesting its introduction or a boost in market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
