Traditional Co.

Data Snapshot: Mar 05, 2024
Traditional Co. Cannabis Brand Logo
$500K+

Feb-2024

Sales

Neutral

Trend

6-Month

68

Product Count

SKUs

Traditional Co.

Overview

Markets

Traditional Co. Locations

Product Trends

Traditional Co. Categories

Traditional Co. Sales

Market Insights Snapshot

Traditional Co. Historical Sales by Category

In the competitive cannabis market of California, Traditional Co. has shown a fluctuating but overall steady performance in the Flower category, maintaining its position within the top 30 brands over the recent months. Starting from November 2023, the brand ranked 15th, experiencing a notable dip to 30th in December, before partially recovering to 24th in January 2024, and slightly dropping again to 29th in February 2024. This trajectory indicates a struggle to maintain its position but shows resilience in staying within the top 30. The sales figures reflect this journey, with a peak in November 2023 at approximately $1.53 million, followed by a decrease, a slight rebound, and then another decrease in February 2024 to around $943,825. This pattern suggests a challenge in sustaining its market share amidst stiff competition, yet its consistent presence in the top 30 speaks to a certain level of consumer loyalty and brand recognition.

However, Traditional Co.'s performance in the Pre-Roll category tells a different story. Throughout the observed period, the brand was unable to break into the top 30, with rankings hovering in the high 80s and even reaching 91st in January 2024, after which it disappeared from the rankings entirely in February 2024. This absence in the later month could be interpreted as a significant setback, indicating potential issues with product visibility, consumer preference, or distribution in this category. Unlike its Flower category, Traditional Co. seems to face more significant challenges in the Pre-Roll market, struggling to capture a substantial market share or achieve notable brand presence. This contrast between the two categories highlights the brand's uneven performance across different product lines within the same state, underscoring the importance of strategic focus and adaptation to consumer demands.

Feb-2024 Rank
Flower
Pre-Roll
29
Traditional Co.

Competitive Landscape

In the competitive landscape of the cannabis flower category in California, Traditional Co. has experienced notable fluctuations in its market position. Initially ranked 15th in November 2023, Traditional Co. saw a decline to 30th in December, before partially recovering to 24th in January 2024, and then slightly dropping again to 29th in February. This rollercoaster in rankings reflects a challenging market environment, with sales following a similar volatile pattern. Competitors such as THC Design and Zips have also experienced shifts in their rankings, though THC Design saw a more consistent downward trend, ending at 27th in February from an initial 19th in November. In contrast, Astronauts (CA) made a significant leap from 84th in November to 30th by February, indicating a strong upward momentum in both rank and sales, potentially impacting Traditional Co.'s market share. Meanwhile, Henry's Original showed steady improvement, moving from a rank outside the top 50 to 36th by February, underscoring the competitive dynamics that Traditional Co. faces in maintaining and improving its market position amidst these shifting trends.

Traditional Co. market ranking for CA Flower

Traditional Co.

Notable Products

In February 2024, Traditional Co.'s top product was Space Gummies (3.5g) from the Flower category, securing the 1st rank with notable sales figures reaching 2500 units. Following closely, Pink Cupcake (3.5g), also from the Flower category, took the 2nd position, demonstrating the brand's strength in this category. The third spot was claimed by Traditional x Embarc - Orange Runtz (3.5g), emphasizing the popularity of the Flower category across the top performers. Spray Paint Pre-Roll (1g) from the Pre-Roll category marked a slight diversification by ranking 4th, showcasing a break from the Flower category dominance. Cupcakes (3.5g) rounded out the top 5, indicating a consistent consumer preference for Flower products, with notable shifts in rankings from previous months not observed for these top performers.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Space Gummies (3.5g)
Flower
>5
>5
5
1
Pink Cupcake (3.5g)
Flower
>5
>5
>5
2
Traditional x Embarc - Orange Runtz (3.5g)
Flower
>5
>5
>5
3
Spray Paint Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Cupcakes (3.5g)
Flower
>5
>5
>5
5
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