Market Insights Snapshot
Firstly, focusing on the performance of Tremblant Cannabis in the Concentrates category across different states, it is noteworthy to mention some significant trends. In Alberta, the brand experienced a decline in ranking from August to November 2023 (22nd to 31st), indicating that it was not among the top 20 brands in this category for these months. A similar trend can be observed in Saskatchewan where the brand fluctuated around the 17th to 19th ranks. This could be viewed as an area of potential improvement for the brand.
On a brighter note, Ontario has proven to be a strong market for Tremblant Cannabis where it consistently held the 4th rank from August to November 2023. This constant high ranking suggests a strong presence and preference for the brand in this state. However, in British Columbia, while the brand started strong, ranking 8th in August and September, and maintaining the rank in October, there was a notable drop to the 13th rank in November. The brand's performance in these states indicates a dynamic market position with room for strategic growth and expansion.
In the Concentrates category in Ontario, Tremblant Cannabis has maintained a steady rank at 4th place from August to November 2023. While it's not the top brand, it has consistently outperformed Shred and Pura Vida, which have remained at ranks 6 and 5 respectively. However, Tremblant Cannabis has not been able to surpass Nugz and Endgame, which have fluctuated between ranks 2 and 3. Despite this, it's worth noting that while Nugz's sales have been declining, Endgame's have been increasing, indicating a potential shift in the competitive landscape. If Tremblant Cannabis can capitalize on this, it may be able to improve its rank in the future.
In November 2023, the top-performing product from Tremblant Cannabis was Hashish (2g) from the Concentrates category, maintaining its rank from previous months. It achieved a notable sales figure of 7443 units. The second best-selling product was Afghani Black Hash (2g), also in the Concentrates category, selling 4425 units. Interestingly, High Alpine Hash (2g) entered the top ranks for the first time in November, securing the fourth place. However, Sweet Cherry Bubble Hash Infused Blunt (1g) slipped from the fourth to the fifth rank in comparison to previous months.