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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Trophy operated as a single-category brand with Edible accounting for 100.0% of sales and a rank of 18 in British Columbia Edible, while average price moved 27.1% year over year and category sales within Edible rose 10.1% month over month. The Edible line posted 2,588.1% year-over-year growth alongside a brand-level year-over-year sales change of 1,600.9%, implying mix concentration amplified growth but also tethered results to one category’s momentum; the thesis is that Trophy’s performance is currently driven by a fully concentrated Edible strategy whose month-level uptick is price-supported rather than mix-driven.
With 100.0% of revenue in Edible and a category rank position of 18 in British Columbia, the 27.1% price increase combined with a 10.1% month-over-month sales rise indicates Trophy is relying more on price per unit than on breadth or volume diversification. Given that brand sales advanced 1,600.9% year over year against a 2,588.1% rise in the Edible category segment for Trophy, the brand is lagging its own category-specific surge, implying current positioning captures less than proportional upside from category tailwinds and leaves headroom tied to execution within a single-category footprint.
Competitive Landscape
Trophy ranks #18 in BC Edible in May 2026, improving 18 positions from #36 year over year, and edging up 1 spot from #19 in February 2026; this coincides with reaching a peak rank of #18 in May 2026 while the category leaders consolidated, as Spinach advanced from #2 to #1 and No Future climbed from #3 to #2 on 152.6% YoY sales growth, whereas Gron / Grön slipped from #1 to #3 despite 16.4% YoY growth; against this backdrop, maintaining a top-20 position with an 18-rank YoY gain suggests Trophy is moving from fringe to contender status, implying runway for further share capture if momentum holds.
Notable Products
CBD/CBG/CBN 1:1:1 Merry Berry Gummies 20-Pack (100mg CBD, 100mg CBG, 100mg CBN) posted the largest month-over-month gain at +34.8% while holding rank 3, contrasting with CBD/CBN 1:1 Mixed Berry Creamsicle Gummies 20-Pack (100mg CBD, 100mg CBN) down -5.6% at rank 2. Category concentration is evident with three of the top three being Edible SKUs, led by CBD Dragon Fruit Creamsicles Gummies 30-Pack (2100mg CBD) at rank 1 with +14.7% MoM and approximately $19,691 in May 2026 sales. The split between a +34.8% riser at rank 3 and a -5.6% dip at rank 2 indicates rotation toward multi-cannabinoid formulations, implying Trophy’s near-term mix is tilting toward diversified Edible profiles over single-ratio offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
