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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Trophy is fully concentrated in Edible, with category share at 100.0%, and September 2026 Edible sales rose 368.06% year over year while month over month climbed 14.42%; average price fell 17.67% YoY to $22.59, indicating volume-led expansion as price contracted. Within British Columbia Edible, rank sat at 10, and the combination of triple-digit YoY growth and a double-digit MoM uptick implies Trophy is converting price elasticity into share within Edible rather than broadening the mix.
With a single-category footprint at 100.0% Edible and a rank of 10 in British Columbia, the 17.67% YoY price decline alongside a 14.42% MoM sales lift points to a value-oriented positioning that is trading price for velocity. The 368.06% YoY surge paired with a September 2026 rank of 10 suggests the brand can climb the mid-tier ranks by sustaining price discipline and assortment depth within Edible, implying near-term gains are more likely from deeper penetration and repeat in this category than from diversification.
Competitive Landscape
Trophy sits at rank #10 in BC Edible in September 2026 after climbing 25 positions year over year from #35, and it improved 3 places versus June 2026 when it was #13; this matches a new peak rank of #10 in September 2026 while still trailing Spinach, which moved up from #2 to #1 with 31.6% YoY sales growth, and Wyld, which advanced from #5 to #4 on 120.3% YoY growth. Meanwhile, Gron / Grön slipped from #1 to #2 despite a 2.3% YoY sales decline and 1964 Supply Co rose from #6 to #5 with 89.6% YoY growth, indicating Trophy’s ascent is tied more to sustained rank momentum than outsized category expansion, implying the trajectory points to continued share capture if it can convert recent rank gains at #10 into consistent presence within the top 10.
Notable Products
CBD/CBG/CBN 1:1:1 Merry Berry Gummies 20-Pack (100mg CBD, 100mg CBG, 100mg CBN) fell 37.9% month over month to rank 4, while CBD Dragon Fruit Creamsicles Gummies 30-Pack (2100mg CBD) rose 17.5% to rank 1. CBD/CBN 1:1 Mixed Berry Creamsicle Gummies 20-Pack (100mg CBD, 100mg CBN) gained 25.2% and held rank 2, and three of the top four SKUs are Edibles. The pattern implies consumers are consolidating toward two high-velocity Edible leaders while a niche multi-cannabinoid SKU loses relevance, suggesting Trophy’s lineup is skewing toward simpler formulations and larger pack value.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
