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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Trophy operated as a single-category brand with Edible accounting for 100.0% of sales, rising 432.97% year over year while declining 6.15% month over month; that mix concentration coincided with a 403.55% brand-level sales increase year over year and a 5.26% lift in average price. Within British Columbia Edibles, the brand sat at rank 13, and the month-over-month dip paired with a full-category reliance implies Trophy traded some short-term velocity for price-led gains, anchoring growth in Edibles rather than diversifying to buffers against monthly volatility.
The shift toward a 100.0% Edible mix and a 5.26% average price increase in July 2026, alongside a rank of 13 in British Columbia Edibles, suggests positioning as a mid-tier option pursuing premiumization without cross-category expansion. The 432.97% Edible YoY growth against a 6.15% MoM decline indicates demand depth that is seasonal or promotion-sensitive, and the 403.55% brand-level YoY surge concentrated in one category implies scale potential but also exposure to category-specific headwinds if monthly softness persists.
Competitive Landscape
Trophy sits at rank #13 in BC Edible in July 2026, up 22 positions year over year from #35, and matching its three-month position at #13, which marks its peak rank to date; meanwhile, category leaders moved differently, with Spinach rising from #3 to #1 alongside a 67.9% YoY sales increase and Gron / Grön sliding from #1 to #3 with an 11.5% YoY sales decline. The upward shift for Trophy contrasts with Wyld climbing from #5 to #4 while more than doubling sales by 100.3%, and 1964 Supply Co moving from #7 to #5 with 102.2% YoY growth, indicating Trophy’s rank gains stem more from consistent placement than outsized velocity; the pattern implies Trophy has established a new floor around #13, but further share capture will require pace that closes the gap to brands accelerating into the top 5.
Notable Products
CBD/CBN 1:1 Mixed Berry Creamsicle Gummies 20-Pack (100mg CBD, 100mg CBN) delivered the standout move with a 69.4% month-over-month increase to rank 1, while CBD Dragon Fruit Creamsicles Gummies 30-Pack (2100mg CBD) slid 17.1% to rank 2. A second upside outlier, CBD/CBG/CBN 1:1:1 Merry Berry Gummies 20-Pack (100mg CBD, 100mg CBG, 100mg CBN), jumped 94.5% to rank 4, as CBD/CBG 1:1 Orange Creamsicle Gummies 20-Pack (100mg CBD, 100mg CBG) declined 28.3% at rank 3. With all five top items in July 2026 concentrated in the Edible category and one flagship posting $38,934 despite a decline, the mix implies Trophy is pivoting toward cannabinoid-blended edible leadership where CBN-inclusive SKUs are gaining share at the expense of CBG-led formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
