Market Insights Snapshot
In the Flower category, Twelve Twelve has demonstrated a significant upward trend in the Nevada market. Starting in August 2023, the brand wasn't even in the top 20, ranking 80th. However, over the following months, the brand has steadily climbed the ranks, reaching 42nd in September, 37th in October, and finally breaking into the top 20 at 17th in November. This consistent rise in rankings suggests a growing consumer interest and a successful marketing strategy. While we won't dive into the specifics of the sales figures, it's worth noting that there has been a significant increase in sales over these months, indicating a positive market response.
When it comes to the Pre-Roll category in Nevada, Twelve Twelve's performance has been more of a rollercoaster ride. The brand started off in August 2023 at rank 62, slightly improved to 64 in September, but then dropped significantly to 91 in October, indicating it was not among the top 20 brands. But in November, the brand made a remarkable recovery, jumping to the 32nd rank. This fluctuation suggests some volatility in the Pre-Roll market, but the strong recovery in November is a promising sign for the brand's future in this category.
In the Flower category within Nevada, the cannabis brand Twelve Twelve has shown a remarkable upward trajectory in rank, moving from 80th in August 2023 to 17th by November 2023. This significant jump in rank indicates a strong growth in sales, outpacing several competitors. For instance, Virtue Las Vegas showed a less consistent performance, ranking outside the top 20 in August and September, but managing to climb to 19th in November. Another competitor, Bond Road, also demonstrated a substantial rise in rank, surpassing Twelve Twelve to reach 16th place in November. Curaleaf, on the other hand, experienced a decline in rank, dropping from 7th to 15th over the same period. Lastly, Stackhouse, despite not ranking in the top 20 in August, showed impressive growth to reach 18th place by November. These shifts in the competitive landscape highlight the dynamic nature of the cannabis market in Nevada, with Twelve Twelve showing promising growth potential.
In November 2023, the top-performing product from Twelve Twelve was the 'Hasta Manana Pre-Roll (1g)', moving from the third spot in August to first. It boasted impressive sales figures of 7552 units. The 'Hasta Manana (3.5g)' held the second rank, slipping from its top position in October. 'White Lemons (3.5g)' and 'Garlic Gushers (3.5g)' were the third and fourth best performers respectively, both dropping one rank from the previous month. Finally, 'Mint Oreoz Pre-Roll (1g)' entered the top five in November, demonstrating the dynamic nature of Twelve Twelve's product popularity.