Twelve Twelve

The performance of Twelve Twelve in the Nevada market has shown notable improvements across various categories. In the Flower category, Twelve Twelve has experienced a positive trend, moving from the 18th position in March 2024 to an impressive 10th position by June 2024. This upward trajectory is indicative of growing consumer preference and market penetration, as evidenced by the increase in sales from $427,253 to $470,223 over the same period. On the other hand, the Pre-Roll category presents a more fluctuating performance. Although Twelve Twelve was not in the top 30 brands in March, it managed to climb to the 40th position in April, only to drop to 53rd in May before rising again to 42nd in June. This variability suggests a need for strategic adjustments to stabilize and improve their standing in the Pre-Roll segment.

While the Flower category in Nevada demonstrates a clear upward momentum for Twelve Twelve, the Pre-Roll category's inconsistent rankings highlight areas for potential growth and refinement. The brand's ability to climb back into the top 30 for Pre-Rolls in April and then again in June, despite the fluctuations, indicates resilience and the potential for further market capture with the right strategies. However, the absence from the top 30 in March and the drop in May suggest that there are underlying challenges that need to be addressed to maintain a steady upward trend. Overall, the data provides a mixed but promising picture of Twelve Twelve's market performance, with significant gains in the Flower category and opportunities for improvement in Pre-Rolls.