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Nov-2024
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Overview
Market Insights Snapshot
Hustler's Ambition has shown notable performance fluctuations across different categories and states, with particular strengths in the Nevada market. In the Flower category, the brand saw a significant improvement in rankings from September to October, climbing from 20th to 10th place, before slightly dropping to 11th in November. This upward trend in October was accompanied by a substantial increase in sales, suggesting a strong consumer response to their offerings during that period. The brand's ability to maintain a position within the top 15 in the Flower category highlights its competitive presence in the Nevada market.
In contrast, the Pre-Roll category in Nevada presented more challenges for Hustler's Ambition. The brand struggled to maintain a top 30 ranking, dipping to 39th place in October before recovering to 23rd in November. This fluctuation indicates potential volatility in consumer demand or market competition within the Pre-Roll segment. Despite these challenges, the brand's ability to rebound in November suggests strategic adjustments or successful promotional efforts that helped regain its market position. Understanding these dynamics can provide valuable insights into Hustler's Ambition's market strategies and consumer preferences in different product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Nevada, Hustler's Ambition has shown a dynamic shift in its market position over the past few months. Starting at rank 13 in August 2024, the brand experienced a dip to rank 20 in September, but made a significant recovery to rank 10 in October, before slightly dropping to rank 11 in November. This fluctuation in ranking highlights the competitive pressure from brands like Firestar and Lavi, which consistently maintained higher ranks, with Firestar peaking at rank 9 in October and Lavi holding a strong position within the top 10 throughout the period. Despite the challenges, Hustler's Ambition's sales figures in November were competitive, closely trailing behind Ghost Town Cannabis, which also showed a steady rise in rank from 18 in September to 12 in both October and November. The data suggests that while Hustler's Ambition is capable of quick recoveries in rank, maintaining a consistent upward trajectory remains crucial amidst strong competition.
Notable Products
In November 2024, the top-performing product for Hustler's Ambition was Mochi Gelato (3.5g) in the Flower category, maintaining its number one ranking from October with a notable sales figure of 4788 units. Mochi Gelato Pre-Roll (1g), a new entry in the Pre-Roll category, secured the second spot, showcasing strong market entry. Rainbow Runtz Pre-Roll (1g) followed closely, ranking third, indicating a robust performance among new Pre-Roll products. Sticky Fingers (14g) improved its position from fifth in October to fourth in November, reflecting a positive sales trajectory. Meanwhile, Zootiez (3.5g) experienced a decline, dropping to fifth place after being unranked in October, suggesting a need for strategic adjustments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
