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May-2026
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YoY Price Change
Market Insights Snapshot
In May 2026, Hustler's Ambition concentrated 60.18% of sales in Vapor Pens, up 18.80% month over month, while Flower contracted to 19.75% share with a -28.70% MoM decline and a -53.83% year-over-year drop. Pre-Roll held 16.25% share with 162.76% YoY growth but slipped -8.42% MoM, and Concentrates, though only 3.82% share, surged 5,554.60% YoY with an 11.42% MoM gain. Against a brand-level YoY sales increase of 103.95% and a steep -56.76% YoY average price shift to $9.07, the mix implies volume is tilting toward lower-priced Vapor Pens and rapidly scaling Concentrates, concentrating momentum in inhalable formats at the expense of Flower.
The shift raises Hustler's Ambition’s positioning toward value-led inhalables: Vapor Pens’ share leadership alongside an 18.80% MoM lift and Concentrates’ 11.42% MoM rise point to a price-elastic audience migrating from Flower, which fell -28.70% MoM and -53.83% YoY. With Pre-Roll up 162.76% YoY yet losing -8.42% MoM share of wallet in May 2026, the brand is coalescing around cartridge-led trips and occasional concentrate trial, suggesting a strategy that prioritizes pen penetration over Flower retention and uses Concentrates as a high-growth, small-base adjunct.
Competitive Landscape
Hustler's Ambition sits at rank #8 in WA Vapor Pens in May 2026, improving 3 positions from #11 in February 2026 and reaching a peak rank of #8 in May 2026; despite the current rank, the lack of a year-over-year rank baseline prevents a direct annual comparison while competitors show mixed annual movements. Against peers, Mfused holds #1 while posting a -22.3% year-over-year sales change, and Full Spec moved up from #5 to #3 with +13.7% sales growth year over year; in contrast, Phat Panda declined from #3 to #5 alongside a -19.8% sales change, and Crystal Clear remains steady at #2 with a -1.7% shift. The pattern—up 3 ranks in three months while top players show either contraction or slower growth—implies Hustler's Ambition is gaining share through positional momentum rather than category expansion, signaling a window to consolidate rank through targeted assortment and pricing plays.
Notable Products
Royal Blue Raspberry Cured Resin Cartridge (1g) posted the standout move with a 21.5% month-over-month gain while holding rank 3, outpacing Bubble Gum Gelato Distillate Cartridge (1g) at 21.1% and rank 2. Watermelon Sangria Distillate Cartridge (1g) remained rank 1 with an 11.1% lift, whereas Tropicana Cookies Distillate Cartridge (1g) slipped 0.6% and sat at rank 7. With ten of the top ten coming from Vapor Pens and only one minor decline under -1%, the pattern implies a concentrated bet on flavored cartridges that is scaling breadth without cannibalizing the category leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
