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Jul-2024
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Overview
Market Insights Snapshot
Hustler's Ambition has demonstrated varied performance across different categories and states over the past few months. In the Flower category in Nevada, the brand experienced significant fluctuations in its rankings. Starting at 19th place in April, it climbed to 12th in May but then dropped to 29th by July. This volatility could be indicative of changing consumer preferences or competitive pressures within the state. The brand's sales in this category also saw a notable decline from $540,179 in May to $223,942 in July, reflecting the challenges faced in maintaining a stable market position.
In the Pre-Roll category within Nevada, Hustler's Ambition showed more consistency but still faced challenges. The brand managed to enter the top 30 in May, ranking 17th, but hovered around the 27th position in the subsequent months of June and July. This indicates some level of sustained demand, though not enough to secure a higher ranking. The brand's sales figures for Pre-Rolls also mirrored this pattern, with a peak in May at $139,691, followed by a decline to $64,161 in July. The absence of the brand from the top 30 in April highlights the progress made, but also underscores the competitive nature of the market.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Hustler's Ambition has experienced notable fluctuations in rank and sales over the past few months. Despite a strong performance in May 2024, where it climbed to 12th place, the brand saw a decline to 29th place by July 2024. This volatility is indicative of a highly competitive market. For instance, BaM / Body and Mind showed a remarkable rise from 47th in April to 8th in June before dropping to 27th in July, suggesting aggressive marketing or product launches. Similarly, Redwood experienced a less dramatic but still significant shift, moving from 23rd in April to 19th in June, then falling to 30th in July. Meanwhile, Jasper Hill Farm and Polaris MMJ have shown more consistent but downward trends, indicating potential market saturation or shifts in consumer preference. These dynamics suggest that while Hustler's Ambition has the potential for high performance, maintaining a top position will require strategic adjustments in marketing and product offerings to stay ahead of competitors.
Notable Products
In July 2024, the top-performing product for Hustler's Ambition was Mochi Gelato Pre-Roll (1g), reclaiming its number one rank with sales of 3,455 units. Apple Tartz Pre-Roll (1g) showed a strong performance, moving up to the second spot with notable improvement from its previous fifth rank in May 2024. Pick & Roll Pre-Roll (1g) entered the top rankings for the first time, securing the third position. Rainbow Runtz Pre-Roll (1g) saw a decline, dropping to the fourth rank from its earlier top positions in May and June 2024. Mochi Gelato (3.5g) maintained a steady presence in the rankings, holding the fifth position in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
