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Sep-2025
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Overview
Market Insights Snapshot
Hustler's Ambition has shown varying performance across different categories and states, with notable movements in rankings. In Nevada, the brand's Flower category experienced a decline in rankings from 10th place in June to 17th by September, indicating a downward trend in market position despite a strong start. In contrast, their Pre-Roll category in Nevada saw a more stable performance, maintaining a ranking around the 12th to 18th positions over the same period, suggesting a steady demand in this segment. However, their Vapor Pens did not make it into the top 30 until August, where they debuted at 33rd and slipped to 35th by September, highlighting a challenging market presence in this category.
In Washington, Hustler's Ambition showed impressive growth in the Vapor Pens category, climbing from 78th in June to an impressive 14th by September, reflecting a significant increase in consumer interest and sales. Meanwhile, their Concentrates category also made a notable leap, entering the top 30 in August and further improving to 24th by September. However, the Flower category in Washington, while showing a gradual improvement from 55th in June to 35th in September, still indicates room for growth. Their Pre-Roll category, despite not making it into the top 30, showed consistent sales figures, suggesting a stable but unremarkable performance in the market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Hustler's Ambition has shown remarkable upward momentum from June to September 2025. Initially ranked at 78th in June, the brand made a significant leap to 14th by September, indicating a strategic breakthrough in market penetration and consumer appeal. This ascent places Hustler's Ambition in close competition with established brands like Fire Bros. and Lifted Cannabis Co, which maintained steady ranks around 12th and 13th, respectively, during the same period. Meanwhile, Regulator experienced a slight decline in sales, which could suggest a shift in consumer preferences towards newer entrants like Hustler's Ambition. The rapid rise of Hustler's Ambition, coupled with its ability to close the gap with top-tier competitors, underscores its potential to disrupt the market further if this trend continues.
Notable Products
In September 2025, the top-performing product for Hustler's Ambition was the Watermelon Sangria Distillate Cartridge (1g) within the Vapor Pens category, maintaining its number one rank with sales of 3,321 units. The Royal Blue Raspberry Distillate Cartridge (1g) climbed to the second position, improving from fourth in August. Banana OG Distillate Cartridge (1g) slipped from second to third place despite strong sales. Gelato #41 Distillate Cartridge (1g) entered the rankings at fourth place, showing a promising debut. Lastly, the Strawberry Bon-Bon Distillate Cartridge (1g) secured the fifth position, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
