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Nov-2025
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Overview
Market Insights Snapshot
Focus North has shown a dynamic performance in the Oregon market, particularly in the Concentrates category. Over the past few months, its ranking improved significantly, climbing from 13th place in August 2025 to 7th place in October, before settling at 10th in November. This upward movement is indicative of a strong market presence and possibly an effective strategy in product offerings or marketing within this category. In contrast, the Flower category saw more fluctuation, with rankings slipping to 27th in October before rebounding to 18th in November. This suggests a potential challenge in maintaining consistent consumer interest or competition from other brands in Oregon.
In categories such as Pre-Roll and Vapor Pens, Focus North did not make it into the top 30 rankings, indicating a significant opportunity for growth or a need to reassess their approach in these segments. The Pre-Roll category saw rankings as high as 46th in September but dipped to 57th by November. Meanwhile, the Vapor Pens category showed a slight and steady improvement from 87th place in August to 68th place by November, which could signal a positive trend if sustained. However, the absence from the top 30 in these categories underscores the competitive challenges Focus North faces in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has experienced notable fluctuations in its ranking and sales performance over the past few months. After a promising start in August 2025 with a rank of 15, Focus North saw a decline, dropping out of the top 20 in both September and October, before recovering to the 18th position in November. This volatility in rank is mirrored in their sales figures, which dipped significantly in September and October before showing signs of recovery in November. In contrast, Gud Gardens consistently maintained a presence within the top 20, peaking at rank 12 in September, which may indicate a stronger brand positioning or customer loyalty. Meanwhile, Garden First demonstrated an upward trend, breaking into the top 20 by October and maintaining its position in November, suggesting a growing market presence. Similarly, Midnight Fruit Company and Milmar Farms showed resilience by improving their ranks in November, which could pose a competitive challenge for Focus North as they strive to regain and sustain a higher market position.
Notable Products
In November 2025, Off World (Bulk) emerged as the top-performing product for Focus North, leading the Flower category with sales of 718 units. Pot Roast Pre-Roll 8-Pack (4g) climbed to the second position, marking a notable rise from its fifth position in October, with sales reaching 592 units. Colorado Sunshine (Bulk) secured the third spot, experiencing a comeback after not being ranked in September and October. Frozen Orbit (Bulk) entered the rankings at fourth place, showcasing strong sales momentum. Pot Roast Shake (1g) rounded out the top five, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
