Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Decline

Trend

6-Month

101

Product Count

SKUs

$35.45

Avg Price

-7.8%

YoY Sales Change

26.5%

YoY Price Change

Focus North is a leading cannabis brand, known for its emphasis on strategic 'pheno hunting', resulting in unique and high-quality strains such as 'White'. Its offerings span from cannabis vaporizers to diverse strains with various effects, making it synonymous with the growing and evolving North American cannabis industry. The brand underscores a mindset of continual progress, standing out through its dedication to cater to the ever-evolving needs of cannabis consumers while addressing health regulations and guidelines.
Focus North

Where to Buy

Focus North is stocked at 124 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Salem, Bend, and Ontario. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Focus North Sales

Market Insights Snapshot

Focus North Historical Sales by Category

In July 2026, Focus North’s mix concentrated in Flower at 48.95% share with a year-over-year decline of 9.17% and a month-over-month drop of 42.87%, while Concentrates rose 24.80% YoY but slipped 4.88% MoM to 40.87% share. Pre-Roll fell 63.59% YoY yet ticked up 9.45% MoM to 6.37% share, and Vapor Pens declined 11.20% YoY and 4.48% MoM to 3.82% share; alongside this, the brand’s average price increased 26.46% YoY and overall brand sales fell 7.77% YoY. With Flower ranked 28th in Oregon and Concentrates gaining YoY while Flower contracts MoM, the pattern implies a pivot toward higher-priced, potency-led formats to offset Flower volatility.

The combination of a 26.46% YoY price increase and a 7.77% YoY sales decline, alongside a 42.87% MoM Flower contraction and a 24.80% YoY Concentrates gain, implies mix-led margin defense rather than volume expansion. With Pre-Roll down 63.59% YoY but up 9.45% MoM and Vapor Pens down 11.20% YoY and 4.48% MoM, the shifts indicate Focus North is ceding budget-oriented baskets while leaning into premiumized units in Concentrates; the July 2026 position at rank 28 in Oregon Flower suggests that near-term share recovery likely depends on stabilizing Flower MoM while preserving Concentrates’ YoY momentum.

Jul-2026 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
8
28
62
82
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
48.9%
$33.54
-9.2%
-42.9%
Concentrates
40.9%
$50.73
+24.8%
-4.9%
Pre-Roll
6.4%
$16.05
-63.6%
+9.4%
Vapor Pens
3.8%
$24.07
-11.2%
-4.5%
Focus North

Competitive Landscape

Focus North sits at rank #28 in July 2026, a 1-position improvement from #29 year over year, but down 17 spots from #11 in April 2026 and 20 from its #8 peak in March 2026; meanwhile, PRUF Cultivar / PRŪF Cultivar held #1 year over year and Grown Rogue climbed from #3 to #2, indicating that Focus North’s mid-year slide coincided with top-tier consolidation. With Otis Garden jumping from #12 to #4 and Bald Peak falling from #2 to #5, the category is churning at the top while Focus North’s modest YoY rank gain (+1) contrasts with a steep quarter-over-quarter decline (-17), implying share is being redistributed upward and that Focus North’s path back to top-10 requires reversing momentum against faster-rising incumbents.

Focus North market ranking for OR Flower

Focus North

Notable Products

Fear & Loathing (Bulk) posted the steepest move in July 2026 with a -78.7% month-over-month drop to roughly $11.5K and slid to rank 7, while Runtz (Bulk) also fell -39.7% to rank 2, signaling a sharp reset in bulk Flower momentum. In contrast, Purple Porcelain (1g) rose +24.4% month over month to rank 1, taking the top position ahead of larger-pack peers and indicating a shift toward smaller unit sizes. Seven of the top ten SKUs are Flower, and two are Pre-Rolls, concentrating sales in inhalable formats but tilting mix away from bulk toward higher-velocity singles. The pattern implies Focus North is migrating toward premiumized, smaller-format Flower and curated Pre-Rolls, reducing reliance on volatile bulk packs.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Purple Porcelain (1g)
Flower
>10
>10
>10
5
1
+24.4%
Runtz (Bulk)
Flower
4
>10
>10
4
2
-39.7%
El Chivo Pre-Roll 8-Pack (4g)
Pre-Roll
>10
>10
>10
>10
3
Hash Burger Pre-Roll 8-Pack (4g)
Pre-Roll
>10
>10
>10
>10
4
Frozen Orbit (Bulk)
Flower
>10
>10
>10
>10
5
Peanut Butter Breath (Bulk)
Flower
>10
>10
>10
>10
6
Fear & Loathing (Bulk)
Flower
>10
>10
>10
2
7
-78.7%
Mac 1 (Bulk)
Flower
3
>10
>10
>10
8
Sowabunga (3.5g)
Flower
>10
>10
>10
>10
8
Colorado Sunshine (1g)
Flower
>10
>10
>10
>10
9
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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