Market Insights Snapshot
Starting with the Concentrates category, Oregon's Focus North has shown a consistent upward trend from July to October 2023. The brand began at a rank of 46 in July and managed to climb to a rank of 29 by October. This steady improvement in ranking, despite not breaking into the top 20, indicates a positive trajectory for the brand in the concentrates market within Oregon. The sales data also supports this trend, showing a gradual increase over the four-month period.
On the other hand, in the Flower category, Focus North has outperformed its Concentrates counterpart in Oregon. The brand started at a respectable 16th place in July and has persistently climbed up the ranks, securing a spot in the top 10 by September and further improving to 8th place in October. This consistent rise in rankings, coupled with a substantial increase in sales, suggests a strong foothold and growing popularity of Focus North in Oregon's Flower market. The brand's performance in this category is certainly worth keeping an eye on.
In the Flower category within the Oregon state, Focus North has shown a consistent upward trend in rank from July to October 2023, moving from 16th to 8th place. This improvement in rank indicates a growing market presence and increased sales, although specific numbers are not disclosed. However, it's worth noting that Focus North's competitors are also showing strong performances. Eugreen Farms has maintained a steady presence in the top 5, despite a slight dip in October. Frontier Farms has also shown a significant improvement, climbing from 15th to 9th place. Deep Creek Gardens, although experiencing a slight dip in September, managed to recover in October, while High Tech has shown some volatility, moving from 10th to 15th and back to 10th place. These movements indicate a highly competitive market, with Focus North making notable strides.
In October 2023, the top-performing product for Focus North was 'Colorado Sunshine (Bulk)', maintaining its position from July and August, and recovering from an absence in September. It sold 2753 units, the highest raw sales figure for the month. 'Strawberry Gary (Bulk)' and 'Fatso (Bulk)' followed in the second and third places respectively, both showing an improved rank from July. 'Pot Roast (Bulk)' slipped to fourth position from second place in September, while 'Tropicana Cookies (Bulk)' entered the top five for the first time in October. It is interesting to note the fluctuating performance of these products over the months, showcasing a dynamic sales environment.