Focus North

Data Snapshot: May 04, 2024
Focus North Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

101

Product Count

SKUs

Focus North

Overview

Focus North is a leading cannabis brand, known for its emphasis on strategic 'pheno hunting', resulting in unique and high-quality strains such as 'White'. Its offerings span from cannabis vaporizers to diverse strains with various effects, making it synonymous with the growing and evolving North American cannabis industry. The brand underscores a mindset of continual progress, standing out through its dedication to cater to the ever-evolving needs of cannabis consumers while addressing health regulations and guidelines.
Markets

Focus North Locations

Product Trends

Focus North Categories

Focus North Sales

Market Insights Snapshot

Focus North Historical Sales by Category

In Oregon, Focus North has shown a diverse performance across its product categories, reflecting a nuanced market presence. In the concentrates category, the brand maintained a position within the top 30 from January to April 2024, peaking at rank 15 in February and slightly declining to rank 18 by April. This movement indicates a solid foothold in the concentrates market, yet suggests room for growth or the impact of increasing competition. On the other hand, the flower category tells a story of strength and upward mobility, with the brand climbing from rank 13 in January to rank 5 in February, and slightly adjusting to rank 9 by April. This category not only showcases Focus North's significant market share but also highlights its ability to attract and retain customers in a highly competitive segment, as evidenced by the consistent sales increase, peaking at 519,550 in April 2024.

Conversely, Focus North's performance in the vapor pens category within Oregon presents a challenge, with the brand struggling to break into the top 30 until March, where it reached rank 64, and returning to a lower position at rank 78 by April. This fluctuation suggests a struggle to capture a significant share of the vapor pens market or possibly a lack of focus on this category compared to concentrates and flower. The sales in this category, while showing a notable increase in March to 25,608, indicate that while there may be a demand for their vapor pen products, achieving a stable market position remains a challenge. This performance disparity across categories underscores the importance of strategic market positioning and product development tailored to consumer preferences and market demands in Oregon.

Apr-2024 Rank
Concentrates
Flower
Vapor Pens
18
9
78
Focus North

Competitive Landscape

In the competitive landscape of the Oregon flower cannabis market, Focus North has shown a notable trajectory in its rank and sales over the first four months of 2024. Initially ranked 13th in January, Focus North made a significant leap to 5th in February, maintained strong performance at 6th in March, and slightly dipped to 9th in April. This fluctuation in rank is indicative of the brand's dynamic performance amidst stiff competition. Notably, Self Made Farm and Deep Creek Gardens have been key competitors, with Self Made Farm moving from 7th to 4th rank by March and Deep Creek Gardens consistently staying ahead of Focus North in April. Kaprikorn also remains a close competitor, with its rank closely mirroring that of Focus North. Despite these challenges, Focus North's sales have shown resilience, indicating a strong consumer base. The brand's ability to maintain top 10 status in a competitive market like Oregon's speaks to its potential for growth and the importance of strategic marketing efforts to sustain and improve its market position.

Focus North market ranking for OR Flower

Focus North

Notable Products

In April 2024, Focus North's top-performing product was Colorado Sunshine (Bulk) from the Flower category, maintaining its number one rank since January with sales figures reaching 2093 units. The second spot was taken by GMO (Bulk), a newcomer in the rankings for April, with impressive sales of 1494 units. Tropicana Cookies (1g) also made its first appearance on the list, securing the third position with sales figures. Mac 1 (Bulk), despite fluctuating in the rankings, managed to climb back to the fourth position by April, showing a consistent interest among consumers. Pot Roast (Bulk) saw a significant drop from the second position in March to the fifth in April, indicating a shift in consumer preferences within the Flower category.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Colorado Sunshine (Bulk)
Flower
1
1
1
1
GMO (Bulk)
Flower
>5
>5
>5
2
Tropicana Cookies (1g)
Flower
>5
>5
>5
3
Mac 1 (Bulk)
Flower
5
>5
4
4
Pot Roast (Bulk)
Flower
>5
>5
2
5
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