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Oct-2025
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Overview
Market Insights Snapshot
Focus North has shown a notable performance in the Oregon market, particularly within the Concentrates category. Over the past few months, the brand maintained a steady ranking of 11th place from July to September 2025, before jumping to 7th place in October. This upward movement is a positive indicator of their growing influence and market share within this category. Their sales figures support this trend, with a significant increase in October, reaching $180,813, up from $140,737 in September. However, the brand's performance in the Flower category has been more volatile. Starting at 26th place in July, they climbed to 15th in August, only to drop back to 30th by October, indicating challenges in maintaining a consistent position in this highly competitive segment.
In the Pre-Roll category, Focus North has not yet broken into the top 30 brands in Oregon, with rankings fluctuating from 75th in July to 62nd in October. Despite these lower rankings, there is a positive trend as their sales figures have increased, suggesting potential for future growth. Similarly, in the Vapor Pens category, Focus North has not achieved a top 30 ranking, with positions ranging from 69th to 66th over the months. While this indicates room for improvement, the consistent sales growth signals that the brand is gaining traction. As Focus North continues to navigate the competitive landscape, their ability to capitalize on these trends will be key to enhancing their market position.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Focus North has experienced notable fluctuations in its market position over recent months. Starting from a rank of 26 in July 2025, Focus North climbed to 15 in August, indicating a strong performance boost. However, this momentum was not sustained as the brand's rank slipped to 23 in September and further down to 30 in October. This downward trend in ranking coincides with a decrease in sales from August to October. In contrast, High Noon Cultivation and Thunder Farms have shown upward trends in their rankings, with Thunder Farms notably surpassing Focus North in October. Meanwhile, Derby's Farm and Alta Gardens have also seen fluctuations, but Derby's Farm maintained a higher rank than Focus North in July and September. These dynamics suggest a highly competitive market where Focus North needs to strategize to regain its earlier momentum and counteract the gains made by its competitors.
Notable Products
In October 2025, the top-performing product for Focus North was Sherb Cocktail (Bulk) in the Flower category, securing the number one rank with notable sales of 1161 units. El Chivo (Bulk), also in the Flower category, followed closely as the second best-seller. The Pot Roast Pre-Roll 8-Pack (4g) maintained a strong presence, ranking third. Colorado Sunshine Pre-Roll 8-Pack (4g) experienced a drop from second in September to fourth in October, indicating a shift in consumer preference. Wedding Pie (Bulk) slipped from first in August to fifth in October, highlighting a significant change in its market performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
