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Aug-2025
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Overview
Market Insights Snapshot
Focus North has shown varied performance across different categories in the state of Oregon. In the Concentrates category, the brand experienced a slight fluctuation in rankings, moving from 15th in May to 16th in August 2025, indicating a stable presence within the top 20. In contrast, the Flower category saw more significant movement. Focus North's ranking improved from 22nd in June and July to 14th in August, suggesting a notable increase in popularity or sales during this period. This improvement in the Flower category could be attributed to strategic changes or shifts in consumer preferences, but further details would be needed to fully understand the dynamics at play.
In categories where Focus North did not make it into the top 30, such as Pre-Rolls and Vapor Pens, the brand's performance was less impressive. The Pre-Roll category saw a decline in rankings from 63rd in May to 94th in August, indicating a potential loss in market share or consumer interest. Similarly, in the Vapor Pens category, Focus North's rankings fluctuated, peaking at 68th in July before dropping to 84th in August. These rankings suggest challenges in maintaining a competitive edge in these categories. The brand's overall sales figures, which saw a notable dip in August for Concentrates, further highlight the need for strategic adjustments to regain momentum in these segments.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has experienced a dynamic shift in its ranking and sales performance over recent months. In May 2025, Focus North held a respectable 15th position, but by June and July, it had slipped to 22nd, indicating a potential challenge in maintaining its market presence. However, a recovery was evident in August, as it climbed back to 14th place, suggesting a positive response to market conditions or strategic adjustments. In contrast, Oregon Roots showed a steady improvement, moving from 19th in May to 15th in August, while Otis Garden demonstrated significant volatility, peaking at 10th in June before fluctuating. Notably, Rosebud Growers made a remarkable ascent from 74th in May to 13th by August, highlighting a substantial increase in market traction. Meanwhile, Deep Creek Gardens experienced a decline from 16th in May to 20th in June, before rebounding to 10th in July, only to fall back to 16th in August. These shifts underscore the competitive pressures and opportunities within the Oregon flower market, where Focus North must navigate to enhance its market position and sales performance.
Notable Products
In August 2025, Garlic Crusher (Bulk) emerged as the top-performing product for Focus North, climbing from second place in July to secure the number one spot with sales of 1237 units. Wedding Pie (Bulk) slipped from its leading position in May to second place in August, with a notable sales figure of 1142 units. Colorado Sunshine (Bulk) made its debut in the rankings, securing third place with 1048 units sold. Pot Roast (Bulk) showed a slight improvement, moving up from fifth in July to fourth place in August, with 764 units sold. Motor Breath (Bulk) entered the rankings in August, taking the fifth position with 656 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
