.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Focus North has shown notable performance in the Oregon market across various product categories. In the Concentrates category, the brand saw a significant upward movement, climbing from the 20th position in May 2024 to the 12th position by June 2024. This positive trend is further highlighted by an increase in sales from $93,978 in May to $139,729 in June. However, the brand's performance in the Pre-Roll category has been less consistent, with rankings fluctuating outside the top 30 in March and then improving slightly to the 35th and 37th positions in subsequent months. This indicates a potential area for growth and strategic focus.
In the Flower category, Focus North has demonstrated impressive gains, moving from the 14th position in May 2024 to a strong 3rd position by June 2024. This upward trajectory is accompanied by a significant increase in sales, reflecting consumer preference and market penetration. On the other hand, the Vapor Pens category presents a challenge for Focus North, as the brand did not make it into the top 30 rankings in June 2024, following a drop from the 66th position in March to the 85th in April. This suggests a need for reassessment in this category to improve market presence and consumer engagement.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Focus North has experienced significant fluctuations in its rank and sales over recent months. While Focus North was ranked 8th in March 2024, it dropped to 11th in April and further to 14th in May, before making a remarkable comeback to 3rd place in June. This recovery is notable, especially considering the consistent top-ranking performance of Grown Rogue, which maintained the 1st position throughout the period. Meanwhile, PRUF Cultivar / PRŪF Cultivar showed a decline from 2nd to 5th place by June, and Emerald Fields Cannabis experienced a rise to 4th place in June after a dip in May. Notably, Deep Creek Gardens surged from 12th in April to 2nd in June. These shifts highlight a dynamic market where Focus North's recent upward trend in rank and sales positions it as a strong contender against its competitors.
Notable Products
In June 2024, the top-performing product for Focus North was Colorado Sunshine (Bulk), maintaining its first-place rank with a notable increase in sales to 3011 units. GMO (Bulk) secured the second position, reappearing in the rankings with significant sales figures. Mac 1 (Bulk) climbed to the third spot, showing a resurgence from its previous absence in the rankings. The GMO Pre-Roll 8-Pack (4g) entered the list in fourth place, marking its debut with impressive sales. Unicorn Poop (Bulk) rounded out the top five, moving up to fifth place with steady sales growth from previous months.
Top Selling Cannabis Brands
