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Aug-2024
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Overview
Market Insights Snapshot
Focus North has shown significant improvement in the Concentrates category in Oregon over the past few months. Starting from a rank of 20 in May 2024, the brand has moved up consistently to reach the 4th position by August 2024. This upward trajectory indicates a strong market presence and growing consumer preference. On the other hand, their performance in the Flower category has been relatively stable, maintaining a top 10 position, though not showing the same rapid improvement as in Concentrates. The brand's ranking in Pre-Roll also saw a notable jump from 30 in May to 13 in August, suggesting a growing footprint in this segment as well.
While Focus North's performance in the Concentrates category in Oregon is impressive, their journey in the Pre-Roll category is equally noteworthy. The brand was not even in the top 25 in May but managed to climb to 13th place by August, which is a significant achievement. However, in the Flower category, the brand's rank slightly dropped from 5 in June to 7 in August, indicating a need to maintain their competitive edge. It's also worth noting that if a ranking number is missing for any month, it means the brand did not make it to the top 30, which can be a point of concern for maintaining a consistent market presence.
Competitive Landscape
In the Oregon flower category, Focus North has demonstrated a notable upward trend in its ranking and sales over the past few months. Starting from a rank of 15 in May 2024, Focus North surged to rank 5 in June, before slightly stabilizing at ranks 6 and 7 in July and August, respectively. This positive trajectory is indicative of growing consumer preference and market penetration. In comparison, Oregon Roots also showed improvement, climbing from rank 18 in May to 9 in August, though their sales figures remain lower than Focus North's. Chalice Farms has consistently outperformed Focus North, reaching rank 5 in August with significantly higher sales. Meanwhile, Garden First made a remarkable leap from rank 28 in May to 8 in August, reflecting a strong market entry. Doghouse Farms (OR) experienced fluctuations, dropping from rank 5 in May to 14 in June, but rebounded to rank 6 in August, showcasing a volatile yet competitive presence. These dynamics highlight Focus North's competitive positioning and potential for further growth amidst a rapidly evolving market landscape.
Notable Products
In August 2024, the top-performing product for Focus North was Pot Roast (Bulk) in the Flower category, which climbed to the number one spot with sales of 3437 units. Colorado Sunshine (Bulk), also in the Flower category, dropped to second place despite a notable sales figure of 2753 units. Runtz Pre-Roll 8-Pack (4g) in the Pre-Roll category secured the third position, marking a significant re-entry into the rankings with 2549 units sold. Tropicana Cookies (1g) in the Flower category made its debut at fourth place, while Strawberry Gary (Bulk) in the Flower category slipped to fifth place from its previous fourth position. These shifts in rankings highlight dynamic changes in consumer preferences and the competitive landscape within Focus North's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
