Market Insights Snapshot
In Michigan, the performance of Urban Roots Hemp Co showed some variability across different categories. In the Capsules category, the brand saw a slight dip in ranking from 12th in August 2023 to 14th in September 2023, but then bounced back to the 9th spot in November 2023. Unfortunately, there were no ranking data for October 2023, indicating that the brand did not make it to the top 20 in that month. This fluctuating trend suggests an unstable market position for Urban Roots Hemp Co in the Capsules category within Michigan.
For the Tincture & Sublingual and Topical categories, the brand's performance in Michigan was less consistent. In the Tincture & Sublingual category, Urban Roots Hemp Co ranked 24th in August 2023 and 25th in October 2023, with no data for September and November, implying that the brand failed to secure a position in the top 20 for these two months. In the Topical category, the brand improved from 38th in August 2023 to 31st in September 2023. However, the absence of ranking data for October and November 2023 suggests a potential decline in the brand's popularity in this category. These trends indicate a need for strategic adjustments to enhance the brand's performance in these categories.
In the Michigan Capsules category, Urban Roots Hemp Co has seen some fluctuation in its ranking over the recent months. In August 2023, the brand was ranked 12th, slipping to 14th in September. The brand's rank for October is not available, indicating it did not make the top 20 that month. However, it bounced back to 9th place in November. In comparison, Mary's Medicinals has maintained a steady rank in the top 10, while Tree House CBD has seen a slight drop in rank, and was not in the top 20 in November. Michigan Organic Rub experienced a significant jump in rank in September, but has since fallen back. Papa & Barkley was ranked 9th in August, but has not been in the top 20 since then. This data suggests a highly competitive and dynamic market for Capsules in Michigan.
In November 2023, the top-selling product for Urban Roots Hemp Co. was the CBD Sour Haze Pre-Roll 3-Pack (2g), reclaiming its position from October, where it was ranked second. The CBD Runtz Pre-Roll 3-Pack (2g) followed closely behind, dropping to the second rank from the top spot in October. A new entrant to the top three was the CBD Sleep Capsules 30-Pack (750mg CBD), which did not rank in the previous months. The CBD Daily Capsules 30-Pack (750mg CBD) and CBD Digest Capsules 30-Pack (750mg CBD) dropped out of the top three, having been ranked fourth in September and August respectively. Notably, the CBD Sour Haze Pre-Roll 3-Pack (2g) had a significant sales figure of 87 units in November.