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Apr-2025
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Overview
Market Insights Snapshot
In the state of New York, urbanXtracts has experienced a noticeable decline in their ranking within the Concentrates category from January to April 2025. Beginning the year at 18th position, urbanXtracts maintained this rank in February, but subsequently slipped to 22nd in March and further to 25th by April. This downward trend in rankings is mirrored by a consistent decrease in sales figures, suggesting challenges in maintaining market share and consumer interest. The decline in sales from January to April is significant, indicating potential competitive pressures or shifts in consumer preferences within the state.
Notably, urbanXtracts did not appear in the top 30 brands in any other states or provinces for the Concentrates category during this period. This absence from the rankings in other markets could suggest a regional focus or limited distribution strategy, which might impact their ability to capture a broader market audience. The brand's performance in New York serves as a critical indicator of its current market standing, and the challenges faced there could reflect broader strategic issues that may need addressing to improve their competitive positioning and expand their presence in other regions.
Competitive Landscape
In the competitive landscape of the New York concentrates market, urbanXtracts has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Initially holding the 18th position in January, urbanXtracts maintained this rank in February before slipping to 22nd in March and further to 25th in April. This downward trend in rank is mirrored by a consistent decline in sales over the same period. In contrast, Lola Lola and Veterans Choice Creations (VCC) have shown more stable rankings, with VCC consistently outperforming urbanXtracts in sales, despite a similar rank trajectory. Meanwhile, Kingsroad and Pura have also seen rank declines, but Pura's sales remain significantly higher than urbanXtracts, indicating a stronger market presence. These dynamics suggest that while urbanXtracts faces challenges in maintaining its market position, there are opportunities to learn from competitors who have managed to sustain or grow their sales despite ranking fluctuations.
Notable Products
In April 2025, the top-performing product from urbanXtracts was Singapore Sling Pre-Roll (1g) in the Pre-Roll category, which climbed from fifth place in March to secure the top spot with a notable sales figure of 204 units. A Train Solventless Dad Hash (1g) made a strong debut in the Concentrates category, securing the second position. A Train (3.5g) in the Flower category saw a slight decline, moving from second place in March to third in April. Wander Bread (3.5g), also in the Flower category, dropped from the top position in March to fourth in April. Singapore Sling (3.5g) remained consistent in the Flower category, maintaining its fifth-place ranking from March to April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
