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Dec-2024
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Overview
Market Insights Snapshot
In the New York market, urbanXtracts has shown varied performance across different product categories. In the Concentrates category, the brand maintained a strong presence, though it experienced a slight decline in rankings from 10th place in September 2024 to 16th in December 2024. This movement indicates a competitive market environment, despite the brand's ability to maintain sales figures relatively stable towards the end of the year. In contrast, urbanXtracts' performance in the Flower category was less prominent, with rankings consistently outside the top 90, suggesting a need for strategic focus to improve its standing in this segment.
urbanXtracts saw an interesting trend in the Pre-Roll category within New York. The brand improved its position from 92nd in September to 78th in October 2024, but unfortunately did not maintain a top 30 ranking in subsequent months. This fluctuation could point to a brief surge in popularity or promotional efforts that were not sustained. The lack of a top 30 ranking in the latter months suggests that urbanXtracts might need to reassess its approach to maintaining consistent visibility and competitiveness in this category. Overall, while urbanXtracts has a solid footing in Concentrates, there is room for growth and stability in other product lines.
Competitive Landscape
In the competitive landscape of the New York concentrates market, urbanXtracts has experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially positioned at 10th place in September, urbanXtracts saw a decline to 14th in October and November, and further slipped to 16th by December. This downward trend in rank is mirrored by a decrease in sales, which dropped significantly from September to October before stabilizing in the following months. In contrast, competitors such as Lobo have shown a more consistent upward trajectory, moving from 22nd in September to 15th by December, accompanied by a steady increase in sales. Similarly, Olio rebounded in December to 14th place after a brief absence from the top 20 in October, indicating a strong recovery in sales. Meanwhile, Ithaca Organics Cannabis Co. maintained a stable 19th position throughout the period, suggesting a consistent market presence. The entry of Hashtag Honey into the rankings in November and December further intensifies competition, highlighting the dynamic nature of this market segment. These shifts underscore the need for urbanXtracts to reassess its strategies to regain its competitive edge and capture greater market share.
Notable Products
In December 2024, the top-performing product for urbanXtracts was Riptide Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from November despite a decrease to 680 units sold. A Train (3.5g) in the Flower category made a notable entry into the rankings, securing the second spot. Screwdriver Live Resin Badder (1g) in the Concentrates category consistently held the third position from November to December. L.I.T Live Rosin Dablicator (1g) also appeared in the rankings for December, taking fourth place. Long Island Iced Tea Hash (1g) dropped to fifth place, showing a decrease from its previous appearance in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
