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Nov-2025
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Overview
Market Insights Snapshot
urbanXtracts has shown a steady performance in the New York market, particularly within the Concentrates category. Over the past few months, the brand has experienced a gradual upward movement in its rankings, moving from 22nd place in August to 19th place by November. This improvement is indicative of a positive reception in the market, as evidenced by a consistent increase in sales figures. The growth in rank and sales suggests that urbanXtracts is successfully capturing consumer interest and expanding its market presence within this category.
In contrast, urbanXtracts' performance in the Flower category in New York highlights a different trajectory. Although the brand did not make it into the top 30 in August, it has since climbed to 65th place by November. This upward movement, though outside the top 30, signals a growing acceptance and increasing demand for urbanXtracts' Flower products. The sales figures reflect this trend, with a noticeable increase from September to November. This indicates potential for further growth if the brand continues to build on its current momentum.
Competitive Landscape
In the competitive landscape of the New York flower category, urbanXtracts has shown a commendable upward trajectory in recent months. Starting from outside the top 20 in August 2025, urbanXtracts climbed to 88th in September, 74th in October, and 65th by November. This positive trend in ranking is mirrored by a significant increase in sales, suggesting growing consumer interest and market penetration. In contrast, competitors like Major and UMAMII have experienced fluctuations, with Major improving its rank from 73rd to 64th and UMAMII declining from 30th to 63rd over the same period. Meanwhile, ghost. and Pot & Head have seen mixed results, with ghost. dropping to 68th and Pot & Head falling to 69th in November. These dynamics highlight urbanXtracts' potential to further capitalize on its current momentum and possibly overtake some of its competitors if the trend continues.
Notable Products
In November 2025, urbanXtracts' top-performing product was A Train (3.5g) from the Flower category, maintaining its first-place rank for four consecutive months despite a dip in sales to 853 units. Wander Bread (3.5g) also held steady at the number two spot, demonstrating consistent popularity in the Flower category. The Wildberry Fusion Pre-Roll (1g) maintained its third-place position, showcasing strength in the Pre-Roll category since its introduction in October 2025. Singapore Sling (14g) debuted in the rankings this month, entering at fourth place, while Wild Berry Fusion (14g) dropped one position to fifth place compared to the previous month. These shifts highlight a dynamic market with stable leaders and emerging contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
