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Feb-2026
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Overview
Market Insights Snapshot
urbanXtracts has shown a consistent performance in the New York market, particularly in the Concentrates category. Over the past few months, the brand has maintained a steady position, ranking 22nd in both November 2025 and February 2026, with a slight dip to 23rd in December 2025 and January 2026. This stability in ranking suggests a loyal customer base and consistent demand in this category. The sales figures also reflect this trend, with a minor fluctuation observed in December 2025, followed by a recovery in February 2026. However, outside of New York, urbanXtracts did not make it into the top 30 brands, indicating room for growth in other states or provinces.
In contrast, urbanXtracts has experienced significant upward movement in the Flower category within the New York market. From a rank of 73rd in November 2025, the brand climbed to 54th by February 2026, showcasing a robust growth trajectory. This improvement is mirrored in the sales data, which indicates a substantial increase over the same period, suggesting an expanding customer preference for their flower products. The absence of urbanXtracts from the top 30 in other states or provinces in the Flower category highlights a strategic opportunity for the brand to expand its market presence and replicate its success in New York elsewhere.
Competitive Landscape
In the competitive landscape of the New York flower category, urbanXtracts has demonstrated a notable upward trajectory in its market position. Over the span from November 2025 to February 2026, urbanXtracts improved its rank from 73rd to 54th, indicating a significant climb in the rankings. This positive movement contrasts with brands like Flav, which saw a decline from 44th to 57th, and Heady Tree, which dropped from 35th to 53rd. Meanwhile, Ithaca Organics Cannabis Co. experienced a more volatile journey, starting at 83rd and ending at 52nd, showcasing a similar upward trend to urbanXtracts. Despite UMAMII maintaining a relatively stable position, urbanXtracts' consistent sales growth and improved rank highlight its growing influence and competitive edge in the market. This trend suggests a strengthening brand presence and potential for increased market share in the New York flower category.
Notable Products
In February 2026, urbanXtracts saw Platinum Kush Breath (14g) rise to the top position in sales, marking a significant jump from its third-place ranking in January. Nana Glue Pre-Roll (1g) maintained its steady second-place position for the third consecutive month, showcasing consistent demand with sales of 634 units. Singapore Sling (14g) also exhibited stability, consistently ranking third since December 2025. The Singapore Sling Pre-Roll (1g), however, experienced a notable drop from its January first-place rank to fourth in February. Black Orchard (14g) entered the rankings for the first time in February, securing the fifth position, indicating a new interest in this product.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
