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Jul-2025
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Overview
Market Insights Snapshot
urbanXtracts has shown a notable performance in the Concentrates category in New York. The brand has consistently improved its ranking over the months, moving from 25th place in April 2025 to 20th place by July 2025. This upward trend is indicative of a growing market presence and increasing consumer preference for urbanXtracts products in this category. The brand's sales figures have also seen a steady climb, with a notable increase from April to May, suggesting successful marketing strategies or perhaps a favorable reception of new product launches. However, it is important to note that urbanXtracts was not present in the top 30 brands in any other state or category during this period, which might indicate a concentrated focus or limited market penetration outside New York.
The data highlights urbanXtracts' strategic foothold in the New York Concentrates market, where it continues to gain traction. The improvement in rankings and sales growth suggests that urbanXtracts is effectively capitalizing on its strengths within this specific category. While the absence of the brand in the top 30 rankings in other states or categories might seem limiting, it also presents an opportunity for expansion and diversification. This focused approach in New York could serve as a strong foundation for urbanXtracts to explore broader markets or enhance its product offerings in the future. As urbanXtracts continues to establish itself, observing how it leverages this momentum could provide insights into its long-term strategic direction.
Competitive Landscape
In the competitive landscape of the New York concentrates market, urbanXtracts has shown a promising upward trajectory from April to July 2025, improving its rank from 25th to 20th. This positive trend is indicative of a robust growth in sales, which have more than doubled over this period. In contrast, Veterans Choice Creations (VCC) has maintained a relatively stable position, hovering around the 22nd rank, with modest sales growth. Meanwhile, Ithaca Organics Cannabis Co. has shown a slight improvement in rank, moving from 22nd to 19th, with a notable spike in sales in June. Kingsroad has experienced a significant leap, climbing from 28th to 18th, driven by a substantial increase in sales, particularly in June. Conversely, Pura has seen a decline in rank, dropping to 24th in July, despite a slight recovery in sales. These dynamics suggest that urbanXtracts is gaining momentum and could potentially continue to climb the ranks if the current growth trajectory is sustained.
Notable Products
In July 2025, the top-performing product from urbanXtracts was A Train Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from the previous two months with sales reaching 1220 units. The A Train (3.5g) in the Flower category also held steady at the second position, showing a significant sales increase from 385 units in June to 997 units in July. Tangerine Dream Hash (1g) made a notable entry in the Concentrates category, ranking third with 312 units sold. Ayo Pre-Roll (1g) debuted at the fourth position with sales of 289 units. Lastly, Singapore Sling Pre-Roll (1g) dropped to fifth place, having previously ranked first in April and second in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
