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Aug-2024
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Overview
Market Insights Snapshot
urbanXtracts has shown a consistent performance in the Concentrates category in New York. The brand maintained its position within the top 12 ranks over the past four months, with slight fluctuations between 11th and 12th place. This stability suggests a strong foothold in the Concentrates market. However, the Flower category tells a different story. urbanXtracts struggled to break into the top 30, with rankings hovering around the 70s and 80s, indicating a need for improvement or a potential shift in strategy to better compete in this segment.
In the Pre-Roll category, urbanXtracts showed promising growth initially, climbing from the 65th rank in May to 53rd in June. However, the absence of rankings in July and August implies that the brand fell out of the top 30, which could be seen as a setback. This drop-off might indicate either a temporary dip in performance or increased competition in the market. Overall, while urbanXtracts demonstrates strong performance in Concentrates, there is room for growth and adaptation in other categories to achieve a more balanced market presence.
Competitive Landscape
In the New York concentrates market, urbanXtracts has shown consistent performance, maintaining a steady rank around 11th to 12th place from May to August 2024. Despite this stability, urbanXtracts faces stiff competition from brands like Silly Nice, which has consistently held the 9th position and boasts significantly higher sales, peaking at $83,402 in June. Another notable competitor is Glenna's, which has shown a remarkable upward trend, climbing from 18th in May to 11th in August, surpassing urbanXtracts in the last month. Meanwhile, Olio and House of Sacci have fluctuated in rank but remain close competitors, with Olio dropping out of the top 20 in July before rebounding to 13th in August. This competitive landscape suggests that while urbanXtracts maintains a solid position, it must innovate and adapt to keep pace with the dynamic market and rising competitors.
Notable Products
In August 2024, the top-performing product from urbanXtracts was Wander Bread (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 255 units. Following closely, Lemon Go Gummies 5-Pack (25mg) in the Edible category ranked second, showing a decline from its top position in July 2024. Trop Sunset Stylus Distillate Dablicator (1g) in the Concentrates category secured the third position. Jet Fuel Distillate Stylus Dablicator (1g) and Slurricane Solventless Dad Hash (1g) also in the Concentrates category, ranked fourth and fifth respectively. Notably, Wander Bread (3.5g) saw significant growth, moving up from fourth place in July to first in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
