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Mar-2026
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Overview
Market Insights Snapshot
urbanXtracts has shown a dynamic performance across different product categories in New York. In the concentrates category, urbanXtracts maintained a consistent presence in the top 30, with rankings fluctuating slightly from 21st in December 2025 to 22nd in January 2026, before dropping to 24th in February and recovering back to 21st in March. This indicates a stable position in the market despite a slight dip in sales during the early months of 2026. The ability to bounce back to its December ranking by March suggests resilience and a potential strategy adjustment that paid off.
In contrast, the flower category presents a more volatile scenario for urbanXtracts in New York. The brand started at 68th place in December 2025, improved its position to 58th in January 2026, and further to 55th in February. However, by March, it fell back to 68th place, indicating potential challenges in sustaining growth or increased competition. This fluctuation, coupled with a notable decline in sales from February to March, suggests that urbanXtracts may need to reassess its strategies in the flower category to regain and maintain a stronger foothold in the market.
Competitive Landscape
In the competitive landscape of the New York Flower category, urbanXtracts has shown a fluctuating performance in recent months. As of March 2026, urbanXtracts ranked 68th, a drop from its highest position of 55th in February 2026. This decline is mirrored in its sales trajectory, which decreased from February to March. Comparatively, Dragonfly Cannabis also experienced a drop in rank from 52nd in February to 66th in March, while UMAMII closely followed urbanXtracts, ranking 67th in March. Notably, Hashtag Honey saw a significant decline from 25th in December 2025 to 74th in March 2026, indicating potential market volatility. Meanwhile, Cheech & Chong's re-entered the top 100 in March, ranking 70th, suggesting a positive trend for them. These dynamics highlight the competitive pressures urbanXtracts faces, emphasizing the need for strategic adjustments to regain and maintain a stronger market position.
Notable Products
In March 2026, the top-performing product for urbanXtracts was the Platinum Kush Breath Pre-Roll (1g) from the Pre-Roll category, which climbed from fifth place in February to seize the first rank with sales of 649 units. The Nana Glue Pre-Roll (1g) maintained its consistent performance, holding steady at the second position across the first quarter of 2026. The Platinum Kush Breath (14g) in the Flower category, which was ranked first in February, slipped to the third position in March. Singapore Sling Pre-Roll (1g) remained stable at the fourth position throughout the first quarter. Black Orchard (14g) emerged in the rankings at the fifth position in March, indicating a notable entry into the top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
