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Jun-2024
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Overview
Market Insights Snapshot
urbanXtracts has shown a notable performance in the Concentrates category in New York. The brand ranked 6th in March 2024, but experienced a drop to 11th place by May 2024, before slightly improving to 10th in June 2024. Despite this fluctuation, the brand's sales volume demonstrated resilience, with a rebound in June after a dip in May. This indicates a potential recovery phase or effective market strategies being implemented. Conversely, urbanXtracts did not make it into the top 30 brands in the Flower category during the same period, which suggests room for improvement or a need to re-evaluate their approach within this segment.
In the Pre-Roll category, urbanXtracts experienced significant movements in New York. The brand was ranked 52nd in March 2024, dropped out of the top 30 in April, and then re-entered the rankings at 60th in May before climbing to 50th in June. This indicates a volatile but upward trend, with a substantial increase in sales from May to June. The absence of a ranking in April highlights a critical period where the brand's presence was less impactful, suggesting either supply chain issues or competitive pressures. This category's performance could be a focal point for urbanXtracts to solidify its market presence in the coming months.
Competitive Landscape
In the competitive landscape of the New York concentrates market, urbanXtracts has experienced notable fluctuations in its rank and sales over recent months. Starting from a strong position at rank 6 in March 2024, urbanXtracts saw a slight decline to rank 7 in April, followed by a more significant drop to rank 11 in May, before recovering slightly to rank 10 in June. This indicates a competitive pressure from brands like Hudson Cannabis, which improved its rank from 11 in March to 9 in June, and Silly Nice, which consistently maintained a top 12 position, peaking at rank 8 in June. Meanwhile, Luci showed a downward trend, dropping from rank 7 in March to 12 in June, which might have provided some relief to urbanXtracts. The data suggests that while urbanXtracts remains a key player, it faces stiff competition and must strategize to regain its higher ranking and boost sales amidst the dynamic market shifts.
Notable Products
In June 2024, the top-performing product for urbanXtracts was A Train Pre-Roll (1g), which climbed to the number one spot with notable sales of $1082. Pine Island Funk Pre-Roll (1g) secured the second position, up from its fifth place in April, demonstrating a strong resurgence. Ayo Pre-Roll (1g) moved to third place, showing a consistent rise in popularity since its fifth-place ranking in May. Riptide Pre-Roll (1g) entered the rankings at fourth place, while Sharp Pineapple Gummies 5-Pack (25mg) rounded out the top five. These shifts indicate a growing preference for pre-rolls among consumers, with the edible category also making a notable entry into the top ranks.
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