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Oct-2025
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Overview
Market Insights Snapshot
urbanXtracts has shown a consistent upward trend in the Concentrates category in New York. Over the months from July to October 2025, the brand improved its ranking from 24th to 20th, indicating a steady rise in its market position. This improvement is supported by a notable increase in sales, with October figures reaching $55,899. Such a trajectory suggests that urbanXtracts is gaining traction in this category, potentially due to increased consumer preference or effective distribution strategies. This positive movement within the top 30 brands is a promising sign of growth.
In contrast, urbanXtracts' performance in the Flower category in New York reflects a different story. The brand did not feature in the top 30 rankings for July and August 2025, only entering the list in September at 86th and then improving to 66th in October. While this late entry into the rankings could be seen as a positive development, the absence in the earlier months highlights a challenge in establishing a strong foothold in this competitive category. The increase in sales from September to October, however, may indicate a growing acceptance or strategic adjustments that are beginning to pay off.
Competitive Landscape
In the competitive landscape of the New York flower category, urbanXtracts has shown a promising upward trajectory in recent months. While urbanXtracts was not in the top 20 brands in July and August 2025, it made a notable entry at rank 86 in September and climbed to rank 66 by October. This upward movement suggests a positive reception and increasing market presence. In contrast, Her Highness NYC experienced a decline, dropping from rank 41 in July to rank 63 in October, indicating potential challenges in maintaining its market position. Similarly, Harney Brothers Cannabis and Golden Garden also saw declines, with Harney Brothers Cannabis moving from rank 52 to 72, and Golden Garden from 60 to 65 over the same period. These shifts highlight urbanXtracts' growing competitiveness and suggest opportunities for further market penetration as other brands face challenges in sustaining their ranks.
Notable Products
In October 2025, urbanXtracts saw A Train (3.5g) maintain its top position in the Flower category with sales reaching 1446 units, continuing its lead from previous months. Wander Bread (3.5g) rose to the second spot with significant sales growth, moving up from a third-place ranking in August. Wildberry Fusion Pre-Roll (1g) made a notable entry, securing the third position in its category. Wild Berry Fusion (14g) experienced a drop to fourth place despite a steady increase in sales figures. Tangerine Dream Hash (1g) remained consistent in fifth place, maintaining its rank from September with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
