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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
urbanXtracts concentrated 65.17% of May 2026 sales in Flower, with Flower up 498.18% year over year and 45.29% month over month, while Concentrates held 20.13% share with 52.23% YoY growth but dipped 0.31% MoM. Pre-Roll accounted for 14.28% share, rising 59.05% YoY and 7.71% MoM, as Vapor Pens fell 79.45% MoM despite a 379.06% YoY lift and sat at just 0.29% share; Edible remained negligible at 0.13% share but climbed 56.47% MoM. With the brand ranked 73 in Flower in New York and average price up 42.14% YoY to $36.50, the skew toward Flower and price elevation imply a deliberate shift to higher-priced inhalables where short-term momentum is concentrated.
The widening gap between Flower’s 45.29% MoM surge and Concentrates’ 0.31% MoM decline suggests assortment and activation are pulling demand toward whole-flower formats, while Pre-Roll’s 7.71% MoM gain indicates spillover rather than a primary growth engine. The 79.45% MoM drop in Vapor Pens alongside a 379.06% YoY increase signals volatility that limits pen-led expansion at current scale, and Edible’s 56.47% MoM rise from a 0.13% base does not change the mix. Net effect: urbanXtracts is positioned as a Flower-first player in New York, with rank 73 in Flower and a 42.14% YoY price lift concentrating value creation in premiumized Flower and secondarily in Pre-Roll, while Concentrates and Vapor Pens act as tertiary and volatile complements.
Competitive Landscape
urbanXtracts sits at rank #73 in NY Flower for May 2026 after rising 93 positions from #166 year over year, but it fell 18 spots from #55 in February 2026 to #73 in May 2026; meanwhile, Leal moved up 10 ranks from #11 to #1 with 109.3% YoY sales growth, and Dank. By Definition slipped one position from #1 to #2 with a 38.1% YoY sales decline, indicating that urbanXtracts is improving its baseline placement year over year while losing near-term momentum versus ascenders at the top, which implies the brand’s rank trajectory is stabilizing mid-tier unless short-term share recapture reverses the 18-rank slide.
Notable Products
Sweet Cheese (14g) posted the largest month-over-month surge at +152.1% to rank 4, while Berries and Bananas Hash Infused Pre-Roll (1.2g) fell -16.0% at rank 5. Platinum Kush Breath Pre-Roll (1g) rose +59.3% to rank 1, whereas Nana Glue Pre-Roll (1g) slid -30.7% at rank 7. With five of the top ten coming from Pre-Roll, the split between an accelerating Flower SKU at +152.1% and mixed Pre-Roll outcomes from +59.3% to -30.7% implies urbanXtracts is pivoting toward higher-velocity Flower formats while pruning underperforming Pre-Roll variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
