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Sep-2025
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Overview
Market Insights Snapshot
urbanXtracts has shown a noteworthy performance in the New York market, particularly in the Concentrates category. Over the months from June to September 2025, urbanXtracts has climbed from the 20th position in June to the 15th position by September, indicating a positive upward trend in their ranking. This improvement is supported by a steady increase in sales from $46,644 in June to $58,160 in September. Such a consistent rise in both ranking and sales suggests that urbanXtracts is successfully capturing a larger share of the Concentrates market in New York, positioning themselves as a competitive player in this category.
In contrast, urbanXtracts' performance in the Flower category in New York highlights a different story. The brand did not make it into the top 30 rankings from June to August, only appearing at the 85th position in September. This absence from the top rankings for several months indicates challenges in gaining traction within the Flower category. Despite these challenges, the appearance in September could suggest initial efforts to penetrate the market are beginning to take effect, though the brand still has significant ground to cover to become a major player in this category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, urbanXtracts has shown a promising entry by securing the 85th rank in September 2025, indicating a strong market presence despite not being in the top 20 in the preceding months. This ascent is noteworthy when compared to competitors like Toast, which has consistently maintained a higher rank, peaking at 83rd in September 2025. Meanwhile, Dragonfly Cannabis and Small A$$ Bud have also emerged in the rankings, with Dragonfly Cannabis climbing to 84th and Small A$$ Bud entering the list at 94th. Ithaca Organics Cannabis Co. experienced a decline, dropping from 77th in June to 90th in September. This dynamic shift highlights urbanXtracts' potential to capitalize on market opportunities and improve its standing amidst fluctuating competitor performances.
Notable Products
In September 2025, the top-performing product for urbanXtracts was A Train (3.5g) in the Flower category, maintaining its number one rank from August with a notable sales figure of 1203 units. Wild Berry Fusion (14g), also in the Flower category, emerged as the second-highest seller, appearing in the rankings for the first time. Wander Bread Pre-Roll (1g) in the Pre-Roll category improved its position to third, up from fifth in August. Tangerine Dream Hash (1g) in the Concentrates category held steady in fourth place, consistent with its August ranking. Nana Glue (3.5g) entered the top five in the Flower category, securing the fifth spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
