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Mar-2025
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Overview
Market Insights Snapshot
Valhalla has shown notable performance improvements in the Maryland edible category over recent months. Starting from a rank of 36 in December 2024, the brand has made significant strides, climbing to the 24th position by March 2025. This upward trajectory is underscored by a substantial increase in sales, with March figures reaching $67,649, a marked improvement from December's $14,870. The consistent rise in rankings and sales indicates a growing consumer preference for Valhalla's products in Maryland, suggesting effective market penetration strategies and possibly an expanding product lineup that resonates well with local consumers.
In contrast, Valhalla's performance in the New Jersey edible market has been relatively stable, maintaining a position within the top 20 brands. Despite slight fluctuations, Valhalla held the 19th rank in both February and March 2025, reflecting steady consumer demand. Sales figures in New Jersey have also shown a positive trend, with March sales increasing to $127,374 from January's $105,256. This stability in rankings, coupled with rising sales, suggests that while the brand is not experiencing the dramatic growth seen in Maryland, it has established a solid foothold in New Jersey, indicating a loyal customer base and consistent product performance.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Valhalla has shown resilience and a positive trajectory in recent months. Despite starting at the 20th rank in December 2024, Valhalla improved its position to 19th by February 2025 and maintained this rank through March 2025. This upward movement is noteworthy, especially when compared to Beboe, which fluctuated slightly, ending March 2025 at the 20th rank. Meanwhile, Zzzonked and Jams consistently ranked higher, with Zzzonked reclaiming its 17th position by March after a dip in February. Valhalla's sales have shown a promising increase from $105,256 in January to $127,374 in March, indicating a strengthening market presence. This growth is particularly significant given the competitive pressure from brands like Zzzonked and Jams, which have maintained higher sales figures. Valhalla's ability to climb in rank amidst such competition suggests a successful strategy in capturing consumer interest and expanding its market share.
Notable Products
In March 2025, Valhalla's top-performing product was the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg) in the Edible category, maintaining its number one rank from the previous two months, with impressive sales of 3657 units. The Sweet Orange Soft Lozenges 10-Pack (100mg) held steady at the second position, a spot it has consistently occupied since January 2025. Green Apple Soft Lozenges 10-Pack (100mg) remained in third place, showing a steady performance over the past months. Strawberry Lemonade Soft Lozenges 10-Pack (100mg) improved its ranking to fourth place in March, recovering from a dip in January and February. Sour Watermelon Soft Lozenges 10-Pack (100mg) rounded out the top five, maintaining a consistent presence in this position since February 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
