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Apr-2025
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Overview
Market Insights Snapshot
Valhalla's performance in the Edible category has shown diverse trends across different states. In Maryland, Valhalla has made notable progress, moving from a rank outside the top 30 in January to securing the 26th position by April 2025. This upward trajectory, despite a slight dip from March to April, indicates a growing presence in the Maryland market. The brand's sales in Maryland have seen a significant increase from January to March, although there was a slight decline in April. Such movements suggest that Valhalla is gaining traction but still faces competition that could affect its ranking stability.
In contrast, Valhalla's performance in New Jersey has been more stable, consistently maintaining a position within the top 20 from January to April 2025. The brand held the 19th position for two consecutive months before slipping slightly to the 20th rank in April. Despite this minor drop, Valhalla's sales in New Jersey have shown a steady increase, indicating a strong foothold in the market. This consistency in ranking, coupled with growing sales, highlights New Jersey as a key market for Valhalla's Edible products, contrasting with the more volatile performance observed in Maryland.
Competitive Landscape
In the New Jersey edible market, Valhalla has shown a steady presence, maintaining a rank within the top 20 brands from February to April 2025, after starting at 21st in January. This upward trend is indicative of a positive reception and growing consumer preference, as evidenced by consistent sales growth over these months. In comparison, Smokiez Edibles entered the top 20 in April, suggesting a late surge in popularity. Meanwhile, AiroPro has fluctuated within the top 20, peaking at 16th in March before dropping to 18th in April, indicating potential volatility in consumer loyalty or market strategy. Kynd Cannabis Company experienced a notable decline, falling out of the top 20 in February and March, before recovering slightly in April, which may reflect challenges in maintaining consistent market appeal. Lastly, Jersey Canna / Inclusion Gourmet showed a significant improvement from 30th in January to 21st in February, maintaining a stable presence thereafter, which could pose a competitive threat to Valhalla if this momentum continues. These dynamics highlight the competitive landscape Valhalla navigates, emphasizing the importance of strategic positioning and consumer engagement to sustain and enhance its market rank.
Notable Products
In April 2025, Valhalla's Indica Blue Raspberry Soft Lozenges 10-Pack (100mg) maintained its top position in the Edible category, continuing its streak from previous months with sales reaching 3523 units. The Green Apple Soft Lozenges 10-Pack (100mg) climbed to the second position, showing a significant increase in sales to 2570 units. Strawberry Lemonade Soft Lozenges 10-Pack (100mg) also improved its ranking, moving up to third place with steady sales growth. Sour Watermelon Soft Lozenges 10-Pack (100mg) remained consistent at the fourth position, while Sweet Orange Soft Lozenges 10-Pack (100mg) experienced a drop to fifth place despite strong sales in earlier months. Overall, the rankings indicate a dynamic shift in consumer preferences within Valhalla's Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
