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Dec-2025
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Overview
Market Insights Snapshot
Valhalla's performance in the Maryland edible category shows a consistent presence within the top 30, with rankings fluctuating slightly between 23rd and 26th place from September to December 2025. Notably, there was a significant increase in sales from October to December, culminating in a peak of $124,785 in December. This upward trend in sales suggests a growing consumer base or successful marketing strategies, despite the brand not breaking into higher rankings within the state. The data indicates that while Valhalla maintains a steady position, there is potential for growth if they can leverage the increasing sales momentum to climb the rankings.
In New Jersey, Valhalla's performance in the edible category remains relatively stable, with rankings mostly holding between 14th and 16th place. However, the sales figures present an interesting contrast, with a notable dip in December to $147,824, following a peak in November. This decline in sales, despite a consistent ranking, could imply increased competition or seasonal market fluctuations affecting consumer purchasing behavior. Valhalla's ability to maintain its ranking amid fluctuating sales suggests a resilient brand presence, but addressing the sales dip could be crucial for future growth and stability in the New Jersey market.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, Valhalla has experienced some fluctuations in its ranking over the last few months, moving from 15th in September 2025 to 16th by December 2025. This slight decline in rank is noteworthy, especially considering the dynamic shifts among its competitors. For instance, Hedy has consistently maintained a strong presence, even climbing to 11th in October before settling at 14th in December. Meanwhile, Jams has shown an upward trajectory, improving from 19th in September to 15th by December. On the other hand, Zzzonked and Hashables have struggled to maintain a stable rank, with Hashables notably dropping out of the top 20 in October and November. These shifts highlight the competitive pressure Valhalla faces, as it seeks to improve its market position amidst fluctuating sales figures and the dynamic performance of its rivals.
Notable Products
In December 2025, Valhalla's top-performing product was the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg), maintaining its consistent number one rank since September despite a sales figure of 3,371 units, which shows a slight decline from November's peak. The Sweet Orange Soft Lozenges 10-Pack (100mg) climbed to the second position, improving from fourth place in November, with significant sales growth. The Sour Watermelon Soft Lozenges 10-Pack (100mg) remained stable in the third position from the previous month. Indica Grape RSO Gummies 10-Pack (100mg) re-entered the rankings in fourth place, having been absent in November. Sativa Pineapple RSO Gummies 10-Pack (100mg) slipped to fifth place, dropping from its second-place ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
