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Nov-2025
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Overview
Market Insights Snapshot
Valhalla has shown varied performance across different states and categories, with notable trends in the edible category. In Maryland, Valhalla's ranking in the edibles category has fluctuated slightly over recent months, moving from 25th in August to 24th in November. This indicates a slight upward trend, although the brand has not consistently maintained a top 20 position. Such movements suggest potential growth opportunities or challenges in market competition. In contrast, in New Jersey, Valhalla has consistently held a stronger position, maintaining a ranking around 15th and even improving to 14th in November. This stability and slight improvement in New Jersey might reflect a stronger brand presence or consumer preference in that state.
The sales data also reveals interesting insights into Valhalla's market dynamics. In Maryland, there was a significant spike in sales from September to November, with sales more than doubling, suggesting a successful strategy or seasonal demand. However, despite this increase, the brand has not broken into the top 20, indicating stiff competition. Conversely, in New Jersey, Valhalla's sales have shown a steady increase from August to November, with a notable peak in November. This steady climb in sales, alongside a consistent ranking, highlights a stable market presence and possibly a loyal customer base. The contrasting performance in these states suggests differing market conditions and consumer behaviors that Valhalla might need to address to optimize its strategy across regions.
Competitive Landscape
In the competitive landscape of the New Jersey edible market, Valhalla has shown a steady presence, maintaining a rank of 15th from August to October 2025, before improving slightly to 14th in November. This upward movement in November coincides with a notable increase in sales, suggesting a positive reception to recent marketing efforts or product innovations. In contrast, Smokiez Edibles has consistently outperformed Valhalla, climbing from 12th to 9th place by October, before dropping to 13th in November, indicating a potential vulnerability that Valhalla could capitalize on. Meanwhile, Hedy experienced a similar fluctuation, peaking at 10th in October before falling to 15th in November. BITS also showed volatility, dropping from 9th in August to 14th in September, then recovering to 12th by November. These shifts highlight opportunities for Valhalla to leverage its recent sales growth to climb further up the rankings, especially as competitors experience rank volatility.
Notable Products
In November 2025, Valhalla's top-performing product was the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg), maintaining its position as the number one ranked product for the fourth consecutive month with impressive sales reaching 4972 units. The Pineapple RSO Gummies 10-Pack (100mg) emerged as a strong contender, securing the second rank with notable sales figures. Sweet Orange Soft Lozenges 10-Pack (100mg) climbed to the third position, up from the fourth in October, indicating a rising trend in consumer preference. Meanwhile, the Strawberry Lemonade Soft Lozenges 10-Pack (100mg) slipped to fourth place from its previous second-place ranking in October. Sour Watermelon Soft Lozenges 10-Pack (100mg) re-entered the top five, holding the fifth rank, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
