Sep-2025
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Overview
Market Insights Snapshot
Valhalla has shown a steady presence in the Maryland edible market, with a slight improvement in its ranking over the past few months. Beginning in June 2025 at the 25th position, Valhalla managed to climb to the 23rd spot by September. This upward movement is noteworthy, especially considering the competitive nature of the edible category. The brand's sales in Maryland have experienced fluctuations, with a notable increase in September, suggesting a potential seasonal demand or successful marketing strategies that could be explored further.
In New Jersey, Valhalla has maintained a relatively stable ranking within the top 20 edibles, holding the 15th position in both August and September 2025. The brand's performance in New Jersey is characterized by a peak in sales during July, followed by a slight decline. Despite the drop, Valhalla's ability to sustain its ranking indicates a strong foothold in this market. The consistent ranking in New Jersey contrasts with the more variable performance seen in Maryland, highlighting different market dynamics that Valhalla navigates across states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Valhalla has demonstrated a consistent presence, maintaining a rank between 14th and 17th from June to September 2025. Despite a slight dip in sales from August to September, Valhalla's rank remained stable at 15th, indicating a resilient market position. Notably, Hedy consistently outperformed Valhalla, holding a rank between 12th and 13th, with significantly higher sales figures. Meanwhile, BITS experienced a notable decline, dropping from 7th in June to 14th in September, which could present an opportunity for Valhalla to capture market share if BITS' downward trend continues. Additionally, Hashables and Zzzonked have shown fluctuating ranks close to Valhalla, suggesting a competitive environment where small strategic shifts could significantly impact market positioning.
Notable Products
In September 2025, the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg) maintained its position as the top-performing product for Valhalla, leading the rankings consistently from June to September with a sales figure of 3642. The Grape RSO Soft Lozenges 10-Pack (100mg) showed significant improvement, climbing from fifth in August to second in September. The Strawberry Lemonade Soft Lozenges 10-Pack (100mg) held steady in third place, while the newly entered Strawberry Lemonade Gummies 10-Pack (100mg) secured the fourth spot. Green Apple Soft Lozenges 10-Pack (100mg) experienced a drop from third in August to fifth in September, highlighting a notable decline in sales. Overall, the Edible category continues to dominate the rankings, with minor shifts observed among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.