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Oct-2025
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Overview
Market Insights Snapshot
Valhalla's performance in the Maryland edible market shows a fluctuating rank over the past few months. Starting at 24th in July, it saw a slight decline to 25th in August, a notable improvement to 23rd in September, before dropping again to 27th in October. This indicates some volatility in their market position within the state, which could be attributed to competitive pressures or changes in consumer preferences. The sales figures also reflect this inconsistency, with a peak in September followed by a decrease in October, suggesting that while there was a temporary boost, sustaining that momentum has been challenging.
In contrast, Valhalla has maintained a more stable presence in the New Jersey edible market, consistently holding the 15th rank from August through October. This stability might indicate a stronger brand loyalty or less competitive disruption in this region. However, despite the steady ranking, there is a downward trend in sales from July to October, which could be a cause for concern if it continues. This suggests that while Valhalla has managed to retain its market position, it may need to innovate or adjust its strategies to reinvigorate sales growth in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey edible cannabis market, Valhalla has maintained a consistent rank of 15th from August to October 2025, despite a gradual decline in sales over these months. This steady ranking indicates a stable market presence, although the brand faces challenges from competitors like Ozone, which has seen a drop in rank from 8th to 14th but still maintains significantly higher sales figures. Meanwhile, Good Tide has shown volatility, climbing to 9th in September before settling at 13th in October, suggesting potential for upward momentum. AiroPro entered the top 20 in October at 16th, indicating emerging competition. Valhalla's consistent ranking amidst these shifts highlights its resilience, but the brand may need to address declining sales to strengthen its competitive position.
Notable Products
In October 2025, Valhalla's top-performing product was the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg), maintaining its number one rank consistently since July despite a decrease in sales to 2,626 units. The Strawberry Lemonade Soft Lozenges 10-Pack (100mg) climbed to the second position after fluctuating in rankings over previous months, with sales increasing to 1,687 units. The Sweet Orange Soft Lozenges 10-Pack (100mg) made its debut in the rankings, securing the third position. The Green Apple Soft Lozenges 10-Pack (100mg) dropped to fourth place, showing a steady decline in sales over the months. The Sour Watermelon Soft Lozenges 10-Pack (100mg) re-entered the rankings in fifth place after being unranked in September, with sales figures reflecting a notable decrease.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
