.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Valhalla is stocked at 168 licensed dispensaries across New Jersey, Maryland, and 4 other states, 71 of them in New Jersey, with the deepest coverage in Newark, Atlantic City, Camden, Egg Harbor Township, and Highland Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Valhalla’s mix in September 2026 is split between Edible at 51.47% share and Vapor Pens at 48.53% share, with Edible up 107.60% year over year but down 11.05% month over month, while Vapor Pens fell 17.27% month over month and lacks a reported year-over-year comp. The brand’s overall sales grew 303.35% year over year even as the leading Edible category contracted month over month, and average price rose 20.02% year over year to $17.40, indicating mix and pricing lifted revenue despite category-level monthly softness. In Edible within New Jersey, the brand ranked 9 during September 2026 alongside a 51.47% internal mix weight and a 107.60% yearly lift, which implies the rank is not yet keeping pace with the revenue expansion rate. The pattern implies a revenue engine leaning on Edible’s year-over-year expansion and higher prices while near-term volume in both categories softened sequentially, setting up sensitivity if month-over-month declines persist.
The category shifts suggest Valhalla’s positioning is migrating toward value capture in Edible rather than share capture in Vapor Pens, given a 107.60% year-over-year surge in Edible against a 11.05% month-over-month pullback and a 17.27% month-over-month decline in Vapor Pens. Holding a 51.47%/48.53% mix while ranking 9 in Edible in New Jersey implies headroom if rank conversion matches the brand’s 303.35% overall year-over-year growth, but the sequential declines indicate current velocity lags the pricing-driven lift. With Edible average price at 12.20 and Vapor Pens at 31.74 alongside an aggregate 20.02% price increase year over year, margin leverage likely sits in higher ticket Vapor Pens even as short-term momentum favors Edible, implying a need to stabilize Vapor Pens throughput to prevent mix drift from eroding premium positioning.
Competitive Landscape
Valhalla sits at rank #9 in NJ Edible for September 2026, improving 8 positions year over year from #17, and edging up 1 spot from #10 in June 2026; this coincides with a peak rank of #9 in September 2026 and places the brand 8 positions behind Gron / Grön at #1, while Wyld advanced from #3 to #2 and OGEEZ rose from #7 to #5. Against this backdrop, Select slid from #2 to #4 and Camino moved down from #4 to #3 as both posted double-digit year-over-year sales declines of 35.8% and 16.9% respectively, whereas Wyld posted 6.0% growth and OGEEZ gained 21.6%; the pattern implies Valhalla’s upward rank momentum is tied less to broad category expansion and more to share reallocation from declining incumbents, signaling room to consolidate a top-8 foothold if month-over-month gains persist.
Notable Products
Strawberry Lemonade Soft Lozenges 10-Pack (100mg) posted the steepest movement in September 2026 with a -54.2% MoM drop while sitting at rank 9, and Indica Blue Raspberry Soft Lozenges 10-Pack (100mg) fell -34.8% yet held rank 1. Green Apple Soft Lozenges 10-Pack (100mg) was the outlier with +30.2% MoM at rank 2, whereas Blood Orange Fast Acting Gummies 10-Pack (100mg) slid -29.1% at rank 5. Nine of the top ten are Edible SKUs, indicating heavy concentration in a single category even as fast-acting and soft lozenge formats diverge in momentum. The mix implies Valhalla is leaning into a lozenge-led core while volatility at the flavor level is reshuffling share inside Edibles rather than expanding into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
