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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Edible accounted for 96.14% share with year-over-year growth of 159.26% and month-over-month growth of 17.71%, while Vapor Pens held 3.86% share with a month-over-month decline of 52.14% and no year-over-year baseline. The brand’s average price fell 9.54% year over year to $13.11, alongside total brand sales growth of 169.68% year over year, indicating volume expansion concentrated in Edible as category share consolidated by +17.71% MoM momentum and a pronounced -52.14% MoM contraction in Vapor Pens. The pattern implies Valhalla is consolidating demand in Edible at lower price points, trading off breadth for depth as Vapor Pens recede.
With Edible at 96.14% share and a rank of 10 in Edible within New Jersey, the mix shift and 17.71% month-over-month lift position the brand to compete on velocity rather than assortment, aided by a 9.54% year-over-year price decrease that likely broadened basket penetration. The 52.14% month-over-month decline in Vapor Pens narrows cross-category reach while the 159.26% year-over-year surge in Edible concentrates equity in a single category, implying a positioning bet on edible-led scale in New Jersey where maintaining a top-10 rank will depend on sustaining double-digit monthly growth without further mix erosion.
Competitive Landscape
Valhalla sits at rank #10 in NJ Edible for May 2026, improving 9 positions from #19 year over year, and edging up 2 spots from #12 in February 2026 while hitting its peak rank of #10 in May 2026. Against competitors, Wyld climbed from #6 to #2 year over year with a 42.8% sales increase, whereas Select held at #3 with a 27.5% sales decline, indicating Valhalla’s upward rank mobility aligns more with share recapture than category expansion. With Gron / Grön steady at #1 despite a 2.7% sales contraction and OGEEZ rising from #10 to #4 on 53.1% growth, the mix of leader contraction and challenger gains implies Valhalla’s ascent from #19 to #10 is driven by competitive churn at the top and targeted gains in the middle ranks, suggesting a path to sustain top-10 presence hinges on converting volatility among leaders into incremental share.
Notable Products
Strawberry Lemonade Soft Lozenges 10-Pack (100mg) delivered the standout move in May 2026 with a month-over-month gain of 53.1% and rose to rank 2, while Indica Blue Raspberry Soft Lozenges 10-Pack (100mg) held rank 1 with a 15.5% lift. Green Apple Soft Lozenges 10-Pack (100mg) climbed 22.0% at rank 3, and four of the top ten are Soft Lozenges SKUs, concentrating share at the top as Gummies mostly advanced by single digits to mid-teens. With no declines below -10% and gains clustered between 8.5% and 22.0% outside the lead mover, the mix signals focus on scaling a few hero lozenge formats rather than broadening the portfolio footprint, pointing commercial direction toward depth in Edible lozenges over diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
