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Aug-2025
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Overview
Market Insights Snapshot
Valhalla's performance in the Edibles category has shown varying results across different states. In Maryland, the brand has maintained a consistent presence, albeit towards the lower end of the top 30 rankings. Over the past four months, Valhalla has oscillated between the 24th and 25th positions, indicating a stable, if not particularly strong, foothold in the market. This consistency suggests a loyal customer base, but the lack of upward movement could be a point of concern as it indicates limited growth potential in the state. Sales figures reflect this trend, with a noticeable dip in July and August, which could be attributed to seasonal factors or increased competition.
In contrast, Valhalla's performance in New Jersey has been more dynamic. The brand has improved its ranking from 18th in May to 14th in July before slightly dropping to 15th in August. This indicates a stronger competitive position and potential for growth in the New Jersey market. The upward trajectory in rankings during the early summer months aligns with a significant increase in sales, peaking in July. This positive momentum, despite the minor setback in August, suggests that Valhalla is effectively capitalizing on market opportunities in New Jersey, contrasting with its more stagnant performance in Maryland.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Valhalla has shown a steady improvement in its ranking over the summer months of 2025. Starting from 18th place in May, Valhalla climbed to 14th by July, though it slightly dipped to 15th in August. This upward trend in rank is mirrored by a consistent increase in sales, peaking in July. Notably, Smokiez Edibles experienced a significant surge in July, jumping to 10th place, which may have contributed to Valhalla's slight rank drop in August. Meanwhile, Hashables and Zzzonked maintained a relatively stable presence, with Hashables consistently ranking higher than Valhalla. The entry of Good Tide in August at 13th place also indicates a dynamic market environment, suggesting that Valhalla needs to strategize effectively to maintain and improve its position amidst these competitive shifts.
Notable Products
In August 2025, the top-performing product for Valhalla was the Indica Blue Raspberry Soft Lozenges 10-Pack (100mg), maintaining its consistent number one rank since May 2025 with sales of 2751 units. The Sour Watermelon Soft Lozenges 10-Pack (100mg) experienced a notable rise, climbing from the fourth position in July to second place in August, with a significant increase in sales figures. The Grape RSO Soft Lozenges 10-Pack (100mg) also made an impressive leap from fifth in July to third in August. Meanwhile, the Green Apple Soft Lozenges 10-Pack (100mg) dropped from second to fourth place over the same period. Lastly, the Strawberry Lemonade Soft Lozenges 10-Pack (100mg) slipped from third to fifth, reflecting a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
