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Market Insights Snapshot
In May 2026, Jersey Canna / Inclusion Gourmet operated as a single-category brand with Edible at 100.0% mix, posting a 7.79% month-over-month lift alongside a -14.55% year-over-year contraction. Average price declined -13.74% YoY to $22.46 while category share remained concentrated at 100.0%, and rank within Edible in New Jersey sat at 22. The pattern implies the brand is leaning into price-led recovery within Edibles month-to-month while still contending with a year-over-year demand gap that keeps it in the lower half of the state ranking.
The combination of a single-category footprint and a -13.74% YoY price drop with a +7.79% MoM sales rise indicates price elasticity is working tactically, but the -14.55% YoY sales change limits rank mobility from position 22 in New Jersey. With 100.0% of sales tied to Edibles and a -44.63% sales change over 24 months, the brand’s positioning hinges on defending Edible share rather than diversifying, implying near-term gains will depend on sustaining MoM momentum without further compressing price.
Competitive Landscape
Jersey Canna / Inclusion Gourmet sits at rank #22 in NJ Edible in May 2026, improving 3 positions from #25 year over year, but sliding 4 spots from #18 in February 2026 and still 7 places off its May 2024 peak at #15; that mix of a 3-position YoY climb and a recent 4-position quarter-over-quarter dip points to mid-pack volatility rather than sustained ascent. Competitive context is tightening: Wyld advanced from #6 to #2 while posting a 42.4% YoY sales increase, and OGEEZ moved from #10 to #4 with 52.6% YoY growth, whereas Select held #3 with a 27.7% YoY sales decline and Gron / Grön remained #1 despite a 3.0% YoY decrease; against that spread, Jersey Canna / Inclusion Gourmet’s modest 3-rank YoY improvement paired with recent slippage implies consolidation in the low-20s unless near-term share gains offset rising momentum from faster-climbing rivals.
Notable Products
Peanut Butter Belgium Milk Chocolate Cup (50mg) led May 2026 with a 106.5% month-over-month gain and a jump to rank 1, while Cannacubes - Belgian Milk Chocolate Bites 10-Pack (100mg) slid 6.8% to rank 2; together these moves flipped the leadership stack and concentrated velocity at the very top. Cannabar - Cookies & Cream Dark Chocolate Bar 10-Pack (100mg) added a 77.8% lift to rank 4 as Chocolate Hash Heart Truffles 10-Pack (100mg) fell 16.8% at rank 9, and four of the top ten are Cannabar chocolate bar SKUs, indicating SKU breadth is tilting toward bars even as a single-cup format captures the peak. The $7,222 in sales for Cannacubes - Belgian Milk Chocolate Bites 10-Pack (100mg) despite its decline reinforces that the revenue base remains diversified while share of growth is migrating to bars and peanut-butter formats.
The pattern implies Jersey Canna / Inclusion Gourmet is shifting from a bites-led lineup toward a bar-and-cup portfolio where rapid-gainer chocolate bars and a single-serve peanut butter cup set the pace, signaling a focus on formats with faster repeat and simpler flavor cues.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
