.svg){kind=small}
Market Insights Snapshot
In July 2026, Jersey Canna / Inclusion Gourmet operated as a single-category brand with Edible at 100.0% of sales, while Edible sales were down 32.2% year over year and up 17.7% month over month; the category rank in Edible within New Jersey sat at 34 and the average price fell 25.0% year over year to $19.87. The combination of a 17.7% month-over-month recovery alongside a 32.2% year-over-year contraction and a 25.0% price decline implies volume is being used to offset price compression within a concentrated mix, and that the brand’s July 2026 uptick is a tactical rebound rather than a broad-based expansion.
Given the 100.0% dependence on Edible and a rank of 34 in New Jersey, the 25.0% year-over-year price drop and 17.7% month-over-month sales lift indicate a value-leaning posture where price elasticity is driving short-cycle gains; however, the 32.2% year-over-year decline constrains laddering into higher ranks. This pattern implies Jersey Canna / Inclusion Gourmet is positioned as an Edible-focused, price-sensitive option in July 2026, where sustaining the month-over-month momentum will likely require preserving the lower price point while improving mix quality within Edible to close the gap from rank 34.
Competitive Landscape
Jersey Canna / Inclusion Gourmet sits at rank #34 in New Jersey Edible for July 2026, down 7 positions YoY from #27 and 9 spots below its April-to-June trailing position of #25; this follows a retreat from a peak of #17 in July 2024 and coincides with competitor shifts where Wyld edged up from #3 to #2 on a 2.59% YoY sales gain while Select slipped from #2 to #3 alongside a 34.16% YoY sales decline. Meanwhile, category leadership tightened as Gron / Grön remained #1 despite a 15.05% YoY sales drop and OGEEZ climbed from #7 to #4 with 13.24% YoY growth, indicating competitive share is rotating toward brands with recent momentum; the trajectory from #17 in July 2024 to #34 in July 2026 implies Jersey Canna / Inclusion Gourmet is ceding rank to up-movers and must reverse multi-quarter slippage to re-enter the top 25.
Notable Products
Cannabar - Belgium Dark Chocolate Bar 10-Pack (100mg) posted the standout move in July 2026 with +226% MoM, ascending to rank 2, while Peanut Butter Cup Chocolate 2-Pack (100mg) climbed +108% MoM to rank 1; taken together, this shift indicates momentum is concentrating in higher-velocity chocolate formats at the very top of the lineup. Countering the gains, Cannacubes - Belgian Milk Chocolate Bites 10-Pack (100mg) fell -64.8% MoM to rank 5 and Peanut Butter Belgium Milk Chocolate Cup (50mg) declined -19.6% MoM at rank 6, implying smaller-format or bite SKUs are ceding share to bars and 2-packs. Four of the top ten are Cannabar SKUs and two are Peanut Butter Cups, and with Love & Romance Belgian Milk Chocolate Bites 10-Pack (100mg) up +128.6% MoM at rank 7 alongside Cannabar - Cookies & Cream Dark Chocolate Bar 10-Pack (100mg) up +131.2% at rank 4, the portfolio is skewing toward flavors that can scale quickly rather than niche bites. The mix points to Jersey Canna / Inclusion Gourmet prioritizing bar-led growth and premium cup formats over bite-sized extensions, with dollars consolidating at the top two SKUs ($7,630 for Peanut Butter Cup Chocolate 2-Pack) as lower-ranked items act as seasonal or experimental fill-ins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
