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Aug-2024
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Overview
Market Insights Snapshot
Vapin Ape has shown a consistent performance in the Vapor Pens category across Michigan over the past few months. The brand maintained its position within the top 15, peaking at rank 10 in June 2024 before slightly dropping to rank 14 in August 2024. This indicates a stable presence in the market, despite minor fluctuations. Notably, Vapin Ape's sales figures have also shown resilience, with a peak in June 2024 at $1,174,905, followed by a slight decline in the subsequent months. This trend suggests that while the brand remains popular, it faces competitive pressures that affect its ranking and sales performance.
The fact that Vapin Ape consistently ranks within the top 30 in Michigan's Vapor Pens category is a positive indicator of its market strength. However, the slight drop from rank 10 in June to rank 14 in August could be seen as a signal that the brand needs to innovate or adjust its strategies to maintain or improve its position. The absence of Vapin Ape from the top 30 in other states or provinces highlights a potential area for growth and expansion. By focusing on markets where they are currently not in the top 30, Vapin Ape could potentially increase its overall market share and brand recognition.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has experienced notable fluctuations in its ranking over the past few months, reflecting the dynamic nature of the market. In May 2024, Vapin Ape held the 12th position, improved to 10th in June, but then slipped to 12th in July and further to 14th in August. This variability is significant when compared to competitors like STIIIZY, which maintained a relatively stable ranking within the top 12, and Ozone, which also showed some fluctuations but remained consistently ahead of Vapin Ape. Meanwhile, Terpene Tanks demonstrated a notable rise from 27th in May to 15th in August, indicating a strong upward trend that could pose a competitive threat. Despite these shifts, Vapin Ape's sales figures have shown resilience, with a slight increase from May to June, although they experienced a dip in July before recovering somewhat in August. Understanding these trends and the performance of key competitors can provide valuable insights for strategic planning and market positioning.
Notable Products
In August 2024, the top-performing product for Vapin Ape was Maui Mango Full Spectrum Disposable (1g) in the Vapor Pens category, maintaining its top position from June with a notable sales figure of 8,337 units. Animal Mints Full Spectrum Distillate Disposable (1g) climbed to the second spot from fourth in July, showing a significant increase in sales. Pineapple Haze Full Spectrum Disposable (1g), which was previously the top product in July, dropped to third place. Jack Frost Full Spectrum Distillate Disposable (1g) slipped to fourth from its second position in July. Grapefruit Durban Full Spectrum Distillate Disposable (1g) re-entered the rankings at fifth place after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
