Market Insights Snapshot
In the Vapor Pens category, Michigan has seen some interesting movements for the brand Vapin Ape. The brand started in August 2023 ranked 12th, showing a positive trajectory by moving up to 9th place in September. However, it slipped back to 12th place in October, before recovering slightly to 10th place in November. This fluctuation in rankings indicates a competitive market where Vapin Ape is managing to stay within the top 20, but not without challenges. One key detail to note is the significant increase in sales from August to September, followed by a drop in October, and then a recovery in November.
It's important to note that a missing ranking number for a given month indicates that the brand did not make it into the top 20 for that state and category during that month. For Vapin Ape, this is not the case as it consistently held a position in the top 20 in the Vapor Pens category in Michigan throughout the period. This is a positive sign, indicating the brand's resilience and consistent performance in a highly competitive market. The brand's ability to maintain its position in the top 20, despite some fluctuations, suggests a strong presence and continued relevance in the market.
In the Vapor Pens category within the Michigan market, Vapin Ape has seen a consistent presence in the top 20 brands, with a slight fluctuation in rank over the months of August to November 2023. Vapin Ape's main competitors include Traphouse Cannabis Co., Ozone, Muha Meds, and Play Cannabis. Traphouse Cannabis Co. and Ozone have maintained a higher rank than Vapin Ape, with Ozone consistently ranking in the top 10. Muha Meds, despite a dip in October, has generally outperformed Vapin Ape, while Play Cannabis, which was not in the top 20 in August and September, saw a significant rise in rank and sales in October and November, potentially posing a growing threat to Vapin Ape's market position.
In November 2023, the top-performing product from Vapin Ape was the Jack Frost Full Spectrum Distillate Disposable (1g), with impressive sales of 6503 units. Following closely in second and third place were the Pineapple Haze Full Spectrum Disposable (1g) and the Maui Mango Full Spectrum Disposable (1g), respectively. The fourth position was occupied by the Animal Mints Full Spectrum Distillate Disposable (1g). Interestingly, the Grapefruit Durban Full Spectrum Distillate Disposable (1g), which had topped the charts in October, slipped to fifth place in November. This shift in rankings indicates a dynamic consumer preference within the Vapor Pens category.