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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of vapor pens, Vapin Ape has shown varied performance across different states. In Illinois, the brand has maintained a presence within the top 30, with its ranking fluctuating between 20th and 24th place from September to December 2025. This consistent ranking suggests a stable foothold in the Illinois market, with sales peaking in October before slightly declining in December. In contrast, Michigan presents a more dynamic picture. Vapin Ape was ranked as high as 9th in September but experienced a drop to 16th by December. Despite this decline, the brand's ability to remain within the top 20 indicates resilience in a competitive market. However, the drop in rankings might suggest increasing competition or shifting consumer preferences in Michigan.
Interestingly, the sales trends in these states reflect the brand's market positioning. In Illinois, Vapin Ape's sales showed a notable increase in October, which aligns with its highest ranking during the period, suggesting effective marketing or product launches that month. Conversely, in Michigan, sales have been on a downward trajectory from September to December, which mirrors the brand's declining rank. This could indicate challenges in maintaining consumer interest or possibly the impact of new competitors entering the market. The absence of Vapin Ape from the top 30 in any other state or province during this period highlights the brand's concentrated efforts in Illinois and Michigan, which could either be a strategic focus or a limitation in their market reach.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 9th in September, Vapin Ape saw a decline to 16th in October, a slight recovery to 14th in November, and then back to 16th in December. This volatility contrasts with competitors like Traphouse Cannabis Co., which showed a consistent upward trend, moving from 20th to 14th place, and Galactic, which maintained a relatively stable rank around the 15th position. Meanwhile, Fresh Coast and Pro Gro have shown mixed results, with Fresh Coast dropping from 11th to 18th and Pro Gro fluctuating between 13th and 17th. These dynamics suggest that while Vapin Ape's sales have remained substantial, the brand faces stiff competition, particularly from those with rising or stable trajectories, impacting its rank and potentially influencing strategic decisions to regain a stronger foothold in the market.
Notable Products
In December 2025, the top-performing product for Vapin Ape was Grape Runtz Plus HTE Distillate Disposable (1g) in the Vapor Pens category, climbing from its consistent second place in previous months to take first place with sales of 4840 units. Pineapple Haze HTE Distillate Disposable (1g) moved up from fourth place in October and November to second place in December, showing a strong rebound in sales. Animal Mints HTE Distillate Disposable (1g) experienced a drop from first place in November to third in December. Gelato Dream Plus HTE Distillate Disposable (1g) fell from its top spot in October to fourth place by December. Sour Tangie Plus HTE Distillate Disposable (1g) held steady in fifth place, maintaining its position from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
