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Dec-2024
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Overview
Market Insights Snapshot
Vapin Ape has demonstrated a steady performance in the Vapor Pens category within the state of Michigan. The brand consistently maintained its position around the 11th and 12th ranks from September to December 2024. While the brand did not break into the top 10, the stability in its ranking suggests a solid foothold in the Michigan market. Notably, there was a significant increase in sales from October to November, indicating a potential growth in consumer demand or successful marketing strategies during this period. However, the slight dip in December sales suggests a need for strategies to sustain momentum during the holiday season.
In contrast, the absence of Vapin Ape from the top 30 in other states or provinces may highlight either a strategic focus on Michigan or challenges in penetrating other markets. This lack of presence in other regions could be viewed as a missed opportunity for market expansion. The consistency in Michigan could serve as a model for growth in other areas, should the brand decide to broaden its geographical reach. Understanding the factors contributing to their success in Michigan could provide valuable insights for potential entry into other competitive markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has maintained a steady position, consistently ranking 11th in September and November 2024, with a slight dip to 12th in October before returning to 11th in December. This stability in rank is noteworthy given the dynamic shifts among competitors. For instance, Rove experienced a minor fluctuation, dropping from 9th to 10th in October and November before reclaiming the 9th spot in December. Meanwhile, Traphouse Cannabis Co. showed a significant upward trajectory, climbing from 19th in September to 13th by December, indicating a rapid increase in market presence. Ozone remained relatively stable, consistently ranking around 11th and 12th, similar to Vapin Ape. Interestingly, Play Cannabis saw a slight decline, moving from 8th in September to 10th by December. These movements suggest that while Vapin Ape's sales have seen growth, particularly notable in November, the brand faces stiff competition from rapidly ascending brands like Traphouse Cannabis Co., which could impact its future market position if current trends continue.
Notable Products
In December 2024, the top-performing product from Vapin Ape was Pineapple Haze Plus HTE Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank consistently since September, with sales reaching 9907 units. Grape Runtz Full Spectrum Disposable (1g) held the second position for the second consecutive month, showing a steady rise from fifth place in September. Jack Frost Plus HTE Distillate Disposable (1g) secured the third spot, slightly improving from its fifth-place ranking in October. Animal Mints Plus HTE Distillate Disposable (1g) remained in fourth place, experiencing a drop from its second-place position in September and October. Gelato Dream Plus HTE Distillate Disposable (1g) entered the rankings in November and maintained the fifth spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
