.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Vapin Ape has shown a steady improvement in the Vapor Pens category over the past four months. Starting from a rank of 25 in July 2025, the brand climbed to the 20th position by October 2025. This upward trend is accompanied by a notable increase in sales, with the most significant jump observed in October. Such a consistent rise in rankings indicates a growing preference for Vapin Ape's products among consumers in Illinois, suggesting effective market strategies or product offerings that resonate well with the local audience.
Conversely, in Michigan, Vapin Ape's performance in the Vapor Pens category has experienced a decline. The brand maintained a stable presence within the top 10 rankings during July and August, but slipped to 14th place by October 2025. This drop in rank corresponds with a decrease in sales, particularly noticeable in the later months. The shift suggests potential challenges in maintaining consumer interest or increased competition from other brands. The absence from the top 10 in October could indicate a need for strategic adjustments to regain market position in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has experienced notable fluctuations in its market position from July to October 2025. Initially holding a strong rank of 10th in July, Vapin Ape improved to 9th place in August and maintained this position in September. However, by October, the brand saw a decline to 14th place, indicating a potential challenge in sustaining its earlier momentum. This shift in rank is juxtaposed against competitors like Pro Gro, which maintained a steady rank around 13th and 14th, and Fresh Coast, which climbed from 19th to 12th over the same period. Galactic also showed consistency, hovering around the 14th and 15th positions. The sales trajectory for Vapin Ape reflects a peak in August followed by a decline, contrasting with the upward sales trend of Fresh Coast, which saw significant growth in October. This dynamic suggests that while Vapin Ape has a strong presence, it faces competitive pressure from brands that are either gaining ground or maintaining steady sales, highlighting the need for strategic adjustments to regain its competitive edge.
Notable Products
In October 2025, Gelato Dream Plus HTE Distillate Disposable (1g) emerged as the top-performing product for Vapin Ape, climbing from the fourth position in September to first, with notable sales of 5048 units. Animal Mints HTE Distillate Disposable (1g) also experienced a significant rise, moving up to second place from fourth in the previous month. Grape Runtz Plus HTE Distillate Disposable (1g) maintained a steady presence, ranking third, consistent with its position in September. Pineapple Haze HTE Distillate Disposable (1g) saw a decline, falling to fourth place after being the top product for the past three months. Lastly, Sour Tangie Plus HTE Distillate Disposable (1g) held its fifth position, showing stability in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
