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Apr-2025
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Overview
Market Insights Snapshot
Vapin Ape has shown a noteworthy upward trajectory in the vapor pens category in Illinois. Starting the year outside the top 30, the brand has climbed steadily from a rank of 62 in January to 39 by April. This significant improvement in rank is accompanied by a substantial increase in sales, with April sales figures more than doubling those in January. Such a rise indicates a growing consumer preference and market presence for Vapin Ape in Illinois, suggesting that the brand's strategies in this state are beginning to pay off.
In contrast, Vapin Ape has maintained a stable position in the vapor pens category in Michigan, consistently holding a top 11 position throughout the first four months of the year, even reaching the 10th spot in March and April. This stability in ranking is reflective of the brand's strong foothold in the Michigan market, although there was a slight dip in sales from March to April. Despite this minor fluctuation, Vapin Ape's performance in Michigan demonstrates its established brand loyalty and consistent demand among consumers in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has shown a steady performance, maintaining a consistent rank of 10th place from March to April 2025. This stability is noteworthy given the dynamic shifts among competitors. For instance, Play Cannabis has shown a significant upward trajectory, improving from 10th place in January to 8th place by April, indicating a strong growth trend that could pose a challenge to Vapin Ape's market position. Meanwhile, Rove has experienced a slight decline, dropping from 9th in January to 11th by April, which might provide Vapin Ape an opportunity to capitalize on Rove's weakening hold. Sauce Essentials has remained relatively stable, hovering around the 12th position, while Galactic has slipped slightly from 8th to 9th place. These shifts suggest that while Vapin Ape is holding its ground, the competitive environment is fluid, and strategic moves could enhance its market share further.
Notable Products
In April 2025, the top-performing product from Vapin Ape was the Pineapple Haze HTE Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from March with sales reaching 10,411 units. The Grape Runtz Plus HTE Distillate Disposable (1g) held the second position, a shift from its first-place rank in February. Animal Mints HTE Distillate Disposable (1g) consistently remained in third place throughout the first four months of 2025. Sour Tangie Plus HTE Distillate Disposable (1g) maintained its fourth position from March to April. Gelato Dream Plus HTE Distillate Disposable (1g) moved up to fifth place in April, having previously ranked fourth in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
