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Sep-2025
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Overview
Market Insights Snapshot
Vapin Ape's performance in the vapor pens category shows varying trends across different states. In Illinois, the brand's ranking has been consistent at the 28th position from July to September 2025, after initially being at the 22nd position in June. This indicates a slight decline in their standing within the state, which is further reflected in a downward trend in sales from $512,139 in June to $391,138 by September. The brand's ability to maintain a position within the top 30 in Illinois, despite the drop in sales, suggests some level of consumer loyalty or market presence, but it also highlights the competitive nature of the market in this state.
Conversely, in Michigan, Vapin Ape has demonstrated a stronger performance in the same category. The brand improved its ranking from 12th in June to 9th by August and maintained this position in September. This upward movement in rankings is supported by a peak in sales during July and August, with a slight decline in September. The brand's ability to climb the ranks and sustain a top 10 position in Michigan suggests a successful strategy or product appeal in this state. The contrast between the brand's performance in Illinois and Michigan highlights the importance of regional strategies and market dynamics in the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has shown a notable upward trend in rankings over the summer of 2025, moving from 12th in June to 9th by August and maintaining that position in September. This improvement is significant when compared to competitors like Rove and Crude Boys, who have consistently held their ranks around the 7th and 8th positions, respectively. Meanwhile, Society C made a remarkable leap from 41st in June to 11th by September, indicating a rapid growth trajectory that could pose a future threat to Vapin Ape's market share. Play Cannabis has seen a decline, dropping from 9th to 10th, which may provide Vapin Ape an opportunity to solidify its position. Despite fluctuations in sales figures, Vapin Ape's consistent climb in rank suggests a strengthening brand presence in the Michigan vapor pen market.
Notable Products
In September 2025, Pineapple Haze HTE Distillate Disposable (1g) maintained its position as the top-selling product for Vapin Ape in the Vapor Pens category with sales reaching 5673 units. Grape Runtz Plus HTE Distillate Disposable (1g) climbed to the second spot, showing a consistent performance over the past months. Sour Tangie Plus HTE Distillate Disposable (1g) also improved its ranking to third place, demonstrating a slight increase from August. Gelato Dream Plus HTE Distillate Disposable (1g) and Animal Mints HTE Distillate Disposable (1g) held their positions at fourth and fifth respectively, indicating stable sales performance. Notably, Pineapple Haze has consistently maintained the number one rank since June 2025, showcasing its strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
