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Aug-2025
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Overview
Market Insights Snapshot
Vapin Ape has shown a consistent performance in the Vapor Pens category across different states, with notable variations in rankings. In Illinois, the brand maintained a stable position, hovering around the mid-20s from May to August 2025. This stability suggests a steady demand for their products, despite not breaking into the top 20. On the other hand, Vapin Ape's performance in Michigan has been more dynamic, consistently ranking within the top 12 and even reaching the 10th spot in July 2025. This indicates a stronger foothold in Michigan's market, reflecting possibly better brand recognition or customer loyalty in the state.
While Vapin Ape has managed to secure a presence in the rankings for both Illinois and Michigan, the absence of a top 30 ranking in other states could be seen as a missed opportunity for market expansion. The brand's sales figures in Michigan, which surpassed the million-dollar mark in May 2025 and continued to show growth, highlight the potential for further market penetration if similar strategies are applied elsewhere. In Illinois, despite a slight dip in sales from June to August, the brand has maintained its ranking, suggesting a resilient customer base. These insights could be pivotal for stakeholders looking to understand Vapin Ape's market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Vapin Ape has shown resilience and adaptability amidst fluctuating market dynamics. From May to August 2025, Vapin Ape's rank experienced minor fluctuations, maintaining a steady position at 12th place in May, June, and August, with a brief rise to 10th in July. This indicates a consistent performance, particularly when compared to competitors like High Minded, which held a steady 11th rank throughout the same period. Despite Jeeter not ranking in May and July, it surged to 10th in August, surpassing Vapin Ape. Meanwhile, Galactic showed a downward trend, dropping from 10th in May to 13th in August, which could present an opportunity for Vapin Ape to capitalize on. The sales figures reflect a positive trajectory for Vapin Ape, with a notable increase from June to August, suggesting effective strategies in customer retention and acquisition. This competitive analysis highlights the importance for Vapin Ape to continue leveraging its strengths to maintain and improve its market position against these dynamic competitors.
Notable Products
In August 2025, the top-performing product from Vapin Ape was Gelato Dream Plus HTE Distillate Disposable (1g), which climbed to the number one spot with impressive sales of 7709 units. Pineapple Haze HTE Distillate Disposable (1g) slipped to the second position after consistently holding the top rank from May to July. Grape Runtz Plus HTE Distillate Disposable (1g) maintained a steady presence in the top three, securing the third rank for August. Animal Mints HTE Distillate Disposable (1g) showed a significant improvement, moving up to fourth place from its previous fifth-place ranking in July. Sour Tangie Plus HTE Distillate Disposable (1g) experienced a decline, dropping from the second position in June to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
