Trend
Strong Decline
Oct-2023 Sales
<$50K
Product Count
17
Updated
11/4/2023
Markets

Verdure

Verdure is a significant player in the cannabis industry, distinguished by its expertly-crafted, all-natural herbal solutions, which include tinctures and botanical extracts. Renowned for its integrated approach – spanning agriculture, production, and research – the brand offers eight blends of tinctures and six different cannabis oils. With a strong focus on customer care and confidentiality, Verdure also provides robust self-care support through their cannabis capsules and other products, catering to both routine and nuanced consumer needs.
Verdure Historical Sales by Category

Market Insights Snapshot

In California, Verdure's performance in the Capsules category showed a declining trend from July to September 2023, with their rank falling from 13th to 17th. Interestingly, there was no ranking available for October, indicating that they did not make the top 20 brands for that month in this category. This could be seen as a cause for concern. Similarly, in the Tincture & Sublingual category, the brand experienced a steady drop in ranking from 17th in July to 26th in October. This downward movement, combined with a decrease in sales over the same period, suggests a need for strategic adjustments.

Contrastingly, in Massachusetts and Washington, Verdure maintained a consistent performance in the Tincture & Sublingual category, holding onto the 15th spot in Massachusetts and fluctuating between the 7th and 8th ranks in Washington over the four-month period. In the Capsules category, Verdure also showed relative stability in Washington, maintaining a ranking between 11th and 12th. However, sales data indicates a slight decrease in both states over the period, pointing towards a potential need to bolster marketing efforts or revisit product strategy in these categories.

Oct-2023 Rank
Capsules
Tincture & Sublingual
26
15
11
8

Competitive Landscape

In the Tincture & Sublingual category in California, Verdure has been experiencing a downward trend in both rank and sales from July to October 2023. In July, Verdure was ranked 17th but dropped to 26th by October. In terms of sales, Verdure started off significantly higher than its competitors but saw a decrease over the months. Among its competitors, Kind Medicine has shown a significant improvement in rank, moving from 27th to 21st, and a notable increase in sales in October. Carter's Aromatherapy Designs (C.A.D.) has maintained a relatively stable rank but experienced fluctuating sales. High Power and Seed & Strain Cannabis Co. have remained fairly consistent in their lower ranks and sales. The absence of Verdure from the top 20 brands in certain months indicates that they were not among the top performers in those periods.

Verdure market ranking for CA Tincture & Sublingual

Notable Products

In October 2023, Verdure's top-selling product was the CBD/THC 1:1 Relief Honey Lemon Tincture, moving up from second place in September. The CBD/THC 30:1 Lavender Vanilla Tincture, which had held the top spot in August and September, fell to second place. The CBD/THC 1:2 Lavender Vanilla Sleep Tincture climbed to third place, a notable improvement from its fifth-place ranking in the previous two months. Meanwhile, the Indica Honey Lemon Tincture maintained its fourth-place position from September, and the Sleep - Lavender Vanilla Tincture entered the top five. The CBD/THC 1:1 Relief Honey Lemon Tincture sold 209 units, but exact sales figures for the other top products are not disclosed to maintain data confidentiality.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
CBD/THC 1:1 Relief Honey Lemon Tincture (300mg CBD, 300mg THC)
Tincture & Sublingual
3
3
2
1
CBD/THC 30:1 Lavender Vanilla Tincture (900mg CBD, 30mg THC, 30ml)
Tincture & Sublingual
2
1
1
2
CBD/THC 1:2 Lavender Vanilla Sleep Tincture (250mg CBD, 500mg THC, 30ml)
Tincture & Sublingual
>5
5
5
3
Indica Honey Lemon Tincture (100mg THC, 15ml)
Tincture & Sublingual
>5
>5
4
4
Sleep - Lavender Vanilla Tincture (114.6mg THC, 15ml)
Tincture & Sublingual
>5
>5
>5
5
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