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Dec-2024
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Overview
Market Insights Snapshot
Viridis Cannabis has shown a dynamic performance across various categories and states, with notable fluctuations in their rankings. In the Vapor Pens category within Alberta, Viridis Cannabis experienced significant movements. Starting at a rank of 75 in September 2024, the brand improved to 49 in October, indicating a strong upward trend. However, this momentum was not sustained, as the rankings slipped to 63 in November and further down to 69 in December. This volatility suggests that while Viridis Cannabis has the potential to climb the rankings, maintaining a consistent position in the competitive Vapor Pens market remains a challenge.
Interestingly, the brand's performance in Alberta's Vapor Pens category was marked by a substantial increase in sales in October, which could have contributed to their peak ranking during that month. Despite the subsequent decline in sales and rankings towards the year's end, Viridis Cannabis's ability to enter the top 50 list in October is a positive indicator of their market penetration capabilities. However, the absence of any top 30 rankings in other months suggests that the brand still has room for growth and consistency in this market. This pattern of performance highlights the competitive nature of the cannabis industry and the importance of strategic market positioning for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Viridis Cannabis has demonstrated notable fluctuations in its market position over the last few months of 2024. Starting from a rank of 75 in September, Viridis Cannabis improved significantly to 49 in October, before experiencing a decline to 63 in November and 69 in December. This volatility in rank suggests a dynamic market environment where Viridis Cannabis is striving to stabilize its position. In comparison, Feather consistently ranked higher than Viridis Cannabis, despite a downward trend from 49 in September to 72 in December. Meanwhile, AMBR also showed fluctuations, closely trailing Viridis Cannabis with a rank of 67 in December. Nebulous Cannabis maintained a relatively stable position, ending December just ahead of Viridis Cannabis at rank 68. The data indicates that while Viridis Cannabis has made strides in improving its rank, it faces stiff competition from both established and emerging brands, highlighting the need for strategic marketing and product differentiation to enhance its market share in Alberta's vapor pen category.
Notable Products
In December 2024, the FSE Terpene Distillate Cartridge (1g) from Viridis Cannabis maintained its position as the top-performing product in the Vapor Pens category, a position it has held consistently since September. Notably, the CBD Zen Citrus Cannabomb Bath Bomb (100mg CBD, 150g) rose to the second rank in Topicals, with sales figures reaching 447 units, reflecting a significant increase from previous months. The Cool Pre-Roll 5-Pack (2.5g) held steady in the third position within the Pre-Roll category, despite a previous dip to third place in October. Grape Pie (14g) remained consistently in fourth place in the Flower category throughout the fall months. Meanwhile, the Legacy Legends Variety Pre Roll 6-Pack (3g) debuted in fifth place in December, showcasing a promising entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
