Market Insights Snapshot
In the Edibles category, Viridis Cannabis had a notable performance in Alberta. The brand was not in the top 20 brands in August and September 2023, indicating a need for improvement. However, there was a significant leap in October 2023, where they secured the 70th rank, showing a promising upward trend. Unfortunately, the sales figures for these months are not disclosed, but the sudden rise in ranking suggests a positive reception from consumers in the Alberta market.
When it comes to Topicals, Viridis Cannabis shows consistency and growth. In Alberta, the brand maintained a steady presence in the top 15 from August to November 2023, with sales peaking in September. More impressively, in Saskatchewan, Viridis Cannabis climbed the ranks from 7th in August to 4th by November, indicating a strong preference for the brand in this category. The upward trend in ranking, coupled with a corresponding increase in sales, highlights the brand's growing popularity in the Topicals category across these provinces.
In the Topical category within Saskatchewan, Viridis Cannabis has shown a promising upward trend in its ranking, moving from 7th place in August 2023 to 4th place by November 2023. This improvement in rank suggests a positive growth in sales, outperforming several competitors. For instance, Solei, despite maintaining a strong position, dropped from 1st to 2nd place in November 2023. Similarly, Wildflower Canada also experienced a decline in rank from 2nd to 5th over the same period. On the other hand, 18twelve showed significant growth, moving from 6th to 3rd, while Emprise Canada fluctuated in its position, ending at 6th place in November. These shifts in the competitive landscape indicate a dynamic market with opportunities for brands like Viridis Cannabis to continue gaining ground.
In November 2023, Viridis Cannabis' top-performing product was the CBD Zen Citrus Cannabomb Bath Bomb (100mg CBD, 150g), which maintained its number one ranking from previous months with a total of 597 units sold. The Vault Pre-Roll 3-Pack (1.5g) held the second position, despite a significant drop in sales. The third spot was taken by the Chocolope Blunt 3-Pack (3g), which managed to maintain its rank from October. The fourth and fifth positions were occupied by the Chocolope Pre-Roll 3-Pack (1.5g) and Chocolope Pre-Rolls 3-Pack (1.5g) respectively, both showing a slight decrease in sales compared to the previous month.