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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Zest Cannabis concentrated 72.75% of sales in Pre-Roll while Vapor Pens accounted for 27.25%, a mix that skewed further toward Pre-Roll as Vapor Pens fell faster month over month at -12.49% versus Pre-Roll at -4.59%. Year over year, Vapor Pens contracted by 76.07% compared to a 9.95% decline in Pre-Roll, coinciding with a 9.30% rise in average price to $36.62; this volume-price combination indicates elasticity pressure in Vapor Pens and comparatively steadier demand in Pre-Roll. With Pre-Roll currently ranked 36 in Saskatchewan, the category tilt toward Pre-Roll amid overall brand sales down 48.63% year over year suggests Zest Cannabis is retrenching around its relatively more durable format while shedding share in Vapor Pens.
The shift implies a defensive positioning: concentrating on Pre-Roll mitigates volatility as Vapor Pens underperform by 66.12 percentage points year over year and widen the gap month over month by 7.90 percentage points, while the 9.30% price lift risks further attrition in the more price-sensitive Vapor Pens. Given a 24-month brand sales decline of 84.63% alongside a Pre-Roll category rank of 36 in Saskatchewan, maintaining the Pre-Roll lead at 72.75% share while reducing reliance on a 27.25% Vapor Pens mix points to a need for price-pack architecture or SKU pruning in Vapor Pens and targeted rank gains in Pre-Roll to stabilize baseline velocity.
Competitive Landscape
Zest Cannabis sits at rank #36 in SK Pre-Roll in September 2026, improving 24 positions from #60 year over year, and rising 41 spots from #77 in June 2026 to reach a new peak at #36 in September 2026; by contrast, Back Forty / Back 40 Cannabis held #1 both year over year and currently while growing sales by 82%, and Doobie Snacks advanced from #6 to #2 with 180% sales growth. With Zest Cannabis’ upward rank momentum concentrated in the last three months and competitors consolidating at the top, the pattern implies a catch-up phase driven by recent gains rather than entrenched share, requiring sustained outperformance to convert rank volatility into durable placement.
Notable Products
Watermelon Wham Shatter Liquid Diamond Cartridge (1g) posted the standout move in September 2026 with a 420.4% month-over-month surge to rank 3, while OMG Orange Shatter Liquid Diamond Cartridge (1g) fell 41.8% to rank 4. Melon Haze Live Resin Diamond Infused Pre-Roll 5-Pack (2.5g) held rank 1 with a 4.6% decline and roughly $30,170 in sales, and Cherry Blast Shatter Liquid Diamond Cartridge (1g) rose 16.4% at rank 2. With four of the top five SKUs in Vapor Pens, the mix signals a pivot toward rapid-velocity vape launches where volatility can reallocate share within the lineup month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
