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Mar-2025
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Overview
Market Insights Snapshot
Zest Cannabis has shown a varied performance across different Canadian provinces and product categories. In the vapor pen category, the brand's presence in Alberta has been relatively stable, although it did not break into the top 30 rankings in recent months. This suggests there is room for improvement in this province. Meanwhile, in Ontario, Zest Cannabis has demonstrated a positive trend, climbing from 70th in December 2024 to 49th by February 2025, before slightly dropping to 55th in March 2025. This upward trajectory in Ontario indicates a strengthening market presence, although the slight dip in March calls for attention to maintain momentum.
In Saskatchewan, Zest Cannabis has made notable strides in both the pre-roll and vapor pen categories. While the brand did not rank in the top 30 for pre-rolls in December 2024, it entered the rankings at 39th in January 2025 and maintained a similar position through March 2025. This entry into the rankings is a positive sign, suggesting growing consumer interest. In the vapor pen category, Zest Cannabis improved its standing from 25th in December 2024 to 18th in February 2025, before closing March at 20th. This consistent presence in the top 30 highlights a strong foothold in the Saskatchewan vapor pen market, with potential for further growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Zest Cannabis has shown notable fluctuations in its market position over the past few months. Starting from a rank of 70 in December 2024, Zest Cannabis made a significant leap to 53 in January 2025, further improving to 49 in February, before slightly dropping to 55 in March. This upward trend, despite the slight dip in March, indicates a positive reception and growing consumer interest in Zest Cannabis products. In contrast, Lord Jones experienced a decline, moving from rank 46 in December to 61 in March, suggesting a decrease in consumer preference or market share. Similarly, Hycycle and Terra Labs have shown inconsistent rankings, with Hycycle peaking at 51 in February but falling to 59 in March, and Terra Labs maintaining a relatively stable position around the mid-50s. Meanwhile, Coterie saw a notable improvement, jumping from 67 in February to 53 in March. These dynamics suggest that while Zest Cannabis is on an upward trajectory, it faces stiff competition from brands like Coterie, which are also gaining traction. For Zest Cannabis, maintaining this momentum will be crucial in solidifying its position in the Ontario Vapor Pens market.
Notable Products
In March 2025, Cherry Blast Shatter Liquid Diamond Cartridge (1g) maintained its top position as the leading product for Zest Cannabis, despite a decrease in sales to 1324 units. Banana RNTZ Liquid Diamond Cartridge (1g) solidified its second-place rank with sales increasing slightly to 1067 units. Pink Lemon Liquid Diamond Cartridge (1g) held steady in third place, although its sales saw a decline compared to previous months. Melon Haze Live Resin Diamond Infused Pre-Roll 5-Pack (2.5g) remained consistently in fourth place, showing stable sales figures. Tropical Fruit Basket Liquid Diamond Cartridge (1g) climbed to fifth place, marking its first appearance in the top five since December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
