.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Zest Cannabis concentrated 79.85% of sales in Pre-Roll, with Vapor Pens at 20.15%, while overall brand sales were down 78.20% year over year and average price rose 13.26%. Pre-Roll sales jumped 95.19% month over month despite a 32.21% year-over-year decline, whereas Vapor Pens fell 69.47% month over month and 94.09% year over year, pushing mix toward higher-priced Pre-Roll at a $41.83 average versus $29.81 in pens. With Pre-Roll ranked 41 in Saskatchewan and the category now dominating the portfolio, the pattern implies a defensive pivot into a single category that lifts near-term volume but narrows cross-category reach.
The mix shift concentrates pricing power but raises exposure risk: a 95.19% month-over-month swing in Pre-Roll drives July 2026 momentum while the 69.47% month-over-month contraction in Vapor Pens removes a lower-priced entry point, amplifying the average price to $38.69. Given a 32.21% Pre-Roll year-over-year decline alongside a 94.09% Vapor Pen year-over-year collapse, the July 2026 configuration implies reliance on Pre-Roll rebound for rank recovery in Saskatchewan while forfeiting share-of-wallet from value-seeking pen shoppers.
Competitive Landscape
In July 2026, Zest Cannabis sits at rank #41 in SK Pre-Roll, improving 26 positions year over year from #67, and rising 34 ranks from April 2026’s #75, while still trailing its peak of #39 reached in February 2025; by contrast, Back Forty / Back 40 Cannabis held #1 both this year and a year ago with an 83.96% YoY sales increase, and Spinach slipped from #2 YoY to #5 with a -3.21% YoY sales change, indicating Zest Cannabis is advancing faster in rank than a sliding incumbent but remains far from the leaders. The pattern implies a recovery phase where rank gains are outpacing some top-tier declines, but sustained share capture will require converting mid-table momentum into top-30 penetration.
Notable Products
Cherry Blast Shatter Liquid Diamond Cartridge (1g) posted the steepest decline in July 2026 at -84.7% while falling to rank 3, and Watermelon Wham Shatter Liquid Diamond Cartridge (1g) sank -96.0% to rank 6, signaling a sharp contraction in Vapor Pens just as Melon Haze Live Resin Diamond Infused Pre-Roll 5-Pack (2.5g) surged +189.4% to rank 1. With Vapor Pens occupying four of the top six ranks yet logging drops of -67.3% to -96.0% across multiple SKUs, the category’s volatility contrasts with Pre-Rolls where Pink Lemon Shatter Infused Pre-Roll 5-Pack (2.5g) fell -68.7% to rank 4 while the Melon Haze 5-Pack generated $21,577, indicating reliance on a single Pre-Roll hit to offset pen weakness. The pattern implies Zest Cannabis is pivoting toward multi-pack infused Pre-Rolls as the commercial anchor while reassessing Liquid Diamond pen breadth and pricing to stabilize ranks and recover share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
