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Apr-2025
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Overview
Market Insights Snapshot
Zest Cannabis has shown varied performance across different states and product categories in early 2025. In Alberta, the brand struggled to break into the top 30 rankings in the Vapor Pens category, slipping from 71st in January to not making the top 30 by April. This decline coincided with a reduction in sales from January to March, indicating a potential challenge in maintaining market share. On the other hand, in Ontario, Zest Cannabis maintained a consistent presence within the top 60 for Vapor Pens, although there was a slight downward trend from 49th in February to 59th in April. This suggests that while the brand is relatively stable, it faces stiff competition in this market.
In Saskatchewan, Zest Cannabis has shown resilience and growth, particularly in the Vapor Pens category, where it improved its ranking from 25th in January to 22nd in April. This upward movement is supported by a notable increase in sales between January and March, although there was a slight dip in April. In the Pre-Roll category, the brand maintained a steady position around the 40th rank, indicating a stable performance. The consistent presence in the top rankings across both categories in Saskatchewan showcases a solid foothold in this market, which could be pivotal for the brand's overall growth strategy.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Zest Cannabis has experienced notable fluctuations in its ranking from January to April 2025. Initially ranked 53rd in January, Zest Cannabis improved to 49th in February but then saw a decline to 59th by April. This downward trend in rank suggests a need for strategic adjustments to regain market position. In contrast, Community Cannabis c/o Purple Hills consistently outperformed Zest Cannabis, maintaining a higher rank throughout the period, although it also experienced a decline from 44th to 57th. Meanwhile, EastCann showed a positive trajectory, climbing from 89th in January to 61st in April, surpassing Zest Cannabis in the final month. The competitive pressure from brands like Sheeesh!, which improved its rank from 65th to 58th, further emphasizes the need for Zest Cannabis to innovate and enhance its market strategy to boost sales and regain a competitive edge in the Ontario vapor pen market.
Notable Products
In April 2025, Cherry Blast Shatter Liquid Diamond Cartridge remained the top-performing product for Zest Cannabis, maintaining its first-place rank for the fourth consecutive month despite a decrease in sales to 1044 units. Banana RNTZ Liquid Diamond Cartridge held steady in second place, showing consistent performance from the previous month with slightly reduced sales figures. Pink Lemon Liquid Diamond Cartridge retained its third-place position, experiencing a minor increase in sales compared to March. Melon Haze Live Resin Diamond Infused Pre-Roll 5-Pack improved its rank to fourth place, displaying a consistent upward trend from January. Blue Sour Berry Liquid Diamond Cartridge entered the rankings for the first time in fifth place, marking a notable debut in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
