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Aug-2025
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Overview
Market Insights Snapshot
Sweetgrass Botanicals has demonstrated notable performance in the Massachusetts market, particularly within the Concentrates category. Over the summer months of 2025, the brand has shown a consistent upward trajectory in its rankings, moving from 22nd place in May to 14th place by August. This upward movement indicates a strengthening presence in the market, possibly driven by strategic initiatives or increased consumer preference. The brand's sales figures also reflect this positive trend, with a notable increase in sales from May to August, suggesting successful market penetration and consumer engagement.
However, it's important to note that Sweetgrass Botanicals' performance outside of Massachusetts is not highlighted in the top 30 brands across other states and categories, suggesting areas for potential growth and expansion. The absence of rankings in other states could be seen as a challenge, but it also presents an opportunity for the brand to explore untapped markets. By analyzing the factors contributing to their success in Massachusetts, Sweetgrass Botanicals might replicate similar strategies to improve their standing and visibility in other regions. This strategy could potentially enhance their brand presence and competitive edge in the broader cannabis market.
Competitive Landscape
In the Massachusetts concentrates market, Sweetgrass Botanicals has shown a promising upward trajectory in recent months. From May to August 2025, Sweetgrass Botanicals improved its rank from not being in the top 20 to securing the 14th position, indicating a significant positive shift in market presence. This upward movement is particularly noteworthy when compared to competitors like Mass Alternative Care (MAC) and Local Roots, both of which experienced a decline in rank during the same period. Despite having lower sales figures than these competitors, Sweetgrass Botanicals' consistent rank improvement suggests a growing consumer preference and effective market strategies. Meanwhile, Treeworks and Dab Fx have shown fluctuating ranks, with Treeworks making a notable jump from 24th to 15th place, yet still trailing behind Sweetgrass Botanicals in August. This trend positions Sweetgrass Botanicals as a rising contender in the Massachusetts concentrates category, with potential for continued growth in sales and market share.
Notable Products
In August 2025, Sweetgrass Botanicals saw Papaya Splash Live Hash Rosin (1g) leading the sales chart in the Concentrates category, achieving the top rank with sales of 240 units. Gelato Punch Live Rosin (1g) followed closely as the second best-selling product. Grenandine Live Temple Ball (1g) maintained a consistent presence, rising to third place from its previous fourth position in July. Zoap Live Rosin (1g) also climbed to third place, matching Grenandine's rank, after not being ranked in June and July. Pie Dough Live Rosin (1g) entered the rankings at fourth place, showing strong performance as a new contender.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
