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Nov-2025
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Overview
Market Insights Snapshot
Sweetgrass Botanicals has shown varied performance across different states and categories, with notable activity in the Massachusetts concentrates market. The brand experienced a positive upward trend from August to October 2025, moving from 17th to 13th place, indicating a growing presence and competitiveness in this category. However, November saw a slight dip back to 17th, suggesting potential challenges in maintaining momentum or increased competition. This fluctuation in rankings may reflect strategic adjustments or market conditions that Sweetgrass Botanicals needs to navigate to sustain its growth trajectory.
Despite the dip in November, the sales figures for Sweetgrass Botanicals in Massachusetts show a significant increase from August to October, peaking in October before a decline in November. The brand's ability to climb the ranks into the top 15 demonstrates its potential to capture market share, though its absence from the top 30 in other states or categories could indicate areas for expansion or improvement. The brand's performance in Massachusetts suggests that while they have a foothold in the concentrates market, there is room for growth in other regions and product categories, which could provide opportunities for future development and diversification.
Competitive Landscape
In the Massachusetts concentrates market, Sweetgrass Botanicals experienced a fluctuating rank over the months from August to November 2025, moving from 17th to 14th, then to 13th, before dropping back to 17th. This volatility indicates a competitive landscape where Sweetgrass Botanicals faces significant challenges from brands like Theory Wellness, which showed a notable rise from 24th to 14th in October, suggesting a strong upward trend in sales performance. Meanwhile, Local Roots maintained a consistently higher rank than Sweetgrass Botanicals, holding steady at 12th before slipping to 14th in November. Cloud Cover (C3) and Dope Chemist both experienced declines, with Cloud Cover (C3) dropping from 11th to 18th and Dope Chemist moving from 25th to 19th, which could provide Sweetgrass Botanicals with opportunities to capitalize on their competitors' downward trends. Overall, Sweetgrass Botanicals needs to strategize effectively to improve its market position amidst these dynamic shifts.
Notable Products
In November 2025, Sweetgrass Botanicals saw Honey Lemon Delight Live Budder (1g) take the top spot in the Concentrates category, achieving the highest sales at 379 units. Gelato Punch Live Rosin (1g) maintained a strong position, ranking second after previously holding the number one spot in October. The Paul Morphy x Chamoy Solventless Rosin Cartridge (0.5g) entered the rankings at third place in the Vapor Pens category. RS11 x Banana Cake Live Resin Cartridge (0.5g) followed closely behind, securing the fourth position. Notably, Papaya Splash Live Hash Rosin (1g) experienced a drop from second to fifth place in the Concentrates category, indicating a shift in consumer preference or competitive dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
