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Oct-2025
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Overview
Market Insights Snapshot
Sweetgrass Botanicals has demonstrated a consistent upward trajectory in the concentrates category within Massachusetts. Starting from a rank of 22 in July 2025, the brand improved its position steadily, reaching the 14th spot by October 2025. This positive movement reflects a growing consumer preference for their products, as evidenced by the increase in sales from $42,680 in July to $60,617 in October. Such growth in a competitive market indicates that Sweetgrass Botanicals is effectively leveraging its offerings to capture a larger market share.
Despite the success in Massachusetts, Sweetgrass Botanicals' absence from the top 30 rankings in other states and categories suggests potential areas for growth and expansion. Being unranked in these regions could be seen as a missed opportunity, or conversely, as a space for strategic development. The brand's existing momentum in Massachusetts could serve as a blueprint for penetrating new markets. Observing their performance in Massachusetts, one could infer that with the right strategies, Sweetgrass Botanicals might replicate or even surpass their current success in other states.
Competitive Landscape
In the Massachusetts concentrates market, Sweetgrass Botanicals has shown a promising upward trajectory in its rankings over the past few months. Starting at rank 22 in July 2025, the brand climbed to 17th in August and further improved to 14th by September, maintaining this position into October. This consistent rise in rank indicates a positive reception and growing consumer demand for Sweetgrass Botanicals' products. In comparison, Cloud Cover (C3) experienced a drop in rank from 11th to 15th between July and October, suggesting a potential opportunity for Sweetgrass Botanicals to capture some of their market share. Meanwhile, Theory Wellness showed a significant improvement, jumping from outside the top 20 to 13th place in October, which could pose a competitive challenge. Volcanna and Local Roots have maintained relatively stable positions, but Sweetgrass Botanicals' upward trend in sales and rank suggests it is well-positioned to continue gaining ground in this competitive landscape.
Notable Products
In October 2025, Gelato Punch Live Rosin (1g) emerged as the top-performing product for Sweetgrass Botanicals, climbing from the second position in September to first place, with sales reaching 211 units. Papaya Splash Live Hash Rosin (1g), which held the top spot in both August and September, moved to second place this month with 158 units sold. Jersey Juice x Original Diesel Live Rosin (1g) made its debut in the rankings, securing the third position. The Paul Morphy x Chamoy Solventless Rosin Cartridge (0.5g) entered the list at fourth place. Pie Dough Live Rosin (1g) experienced a slight improvement, moving up from fifth in September to fourth in October, indicating a recovery in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
