Sweetgrass Botanicals

Sweetgrass Botanicals concentrated its June 2026 mix in Concentrates at 71.9% share while the segment declined 5.8% year over year and 11.3% month over month; Vapor Pens held 23.7% share but fell 62.9% month over month, and Topical rose 111.1% month over month despite a 75.6% year-over-year drop. Pre-Roll expanded 31.9% month over month to 2.9% share, while the brand’s average price declined 12.7% year over year to $42.22, coinciding with overall brand sales rising 21.1% year over year. The pattern implies Sweetgrass Botanicals is leaning on price elasticity and a Concentrates-heavy portfolio to lift total sales despite month-over-month pressure in its two largest categories, with volatility suggesting near-term mix instability.

With Concentrates still anchoring the brand but slipping 11.3% month over month and the brand ranked 20 in Concentrates in Massachusetts, the mix shift indicates a need to defend shelf position through price-pack architecture rather than volume alone. The sharp 62.9% month-over-month contraction in Vapor Pens alongside a 31.9% Pre-Roll lift and a 111.1% Topical rebound points to substitution toward lower-priced or niche formats, implying Sweetgrass Botanicals can stabilize rank by reallocating promotional depth from Vapor Pens into Pre-Roll and targeted Topical SKUs while using the 12.7% year-over-year price decrease to protect share in Concentrates.