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Apr-2025
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Overview
Market Insights Snapshot
Wee-De has demonstrated a notable upward trajectory in the Massachusetts flower category over the first four months of 2025. Starting the year outside the top 30 brands, Wee-De made a significant leap to secure the 39th position in February, further climbing to 22nd in March, and reaching 16th by April. This consistent rise in rankings highlights Wee-De's growing market presence and consumer acceptance in Massachusetts, particularly in the flower category. The brand's ability to move from obscurity to a solid position within the top 20 is a testament to its strategic positioning and possibly an increase in consumer demand for its products.
Despite these positive movements in Massachusetts, it's important to note that Wee-De's performance in other states or provinces remains unmentioned, suggesting that the brand has yet to break into the top 30 in those regions. This could indicate potential growth opportunities or challenges in expanding its footprint beyond Massachusetts. The significant sales increase in Massachusetts, with sales figures more than tripling from January to April, underscores the brand's strong performance in this state. However, the lack of data from other regions suggests that Wee-De might need to focus on enhancing its visibility and competitiveness in other markets to replicate its Massachusetts success.
Competitive Landscape
In the competitive Massachusetts flower market, Wee-De has demonstrated a remarkable upward trajectory in brand ranking from January to April 2025. Starting from a rank of 59 in January, Wee-De climbed to 16 by April, showcasing a significant improvement in market presence. This upward movement is particularly notable when compared to competitors like In House, which fluctuated between ranks 15 and 23, and Springtime, which experienced a decline from rank 8 to 14. Despite Eleven maintaining a relatively stable position, Wee-De's consistent rise in rank suggests a growing consumer preference and effective market strategies. This positive trend in rank is mirrored in sales growth, indicating that Wee-De is successfully capturing a larger share of the market, potentially at the expense of brands like Bostica, which saw a decline in rank from 12 to 17 over the same period.
Notable Products
In April 2025, Don Mega (7g) reclaimed its position as the top-performing product for Wee-De, with a notable sales figure of 4076 units, showing a significant resurgence from its second-place ranking in February. Devi 11 #1 (7g) emerged as the second-highest seller, marking its first appearance in the rankings. Delicata Cookies (14g) secured third place, also making its debut in the top rankings for April. Gush Mint S1 #4 (7g) followed closely in fourth, while Citral Glue Pre-Ground (14g) rounded out the top five. This month saw several new entries in the rankings, highlighting a dynamic shift in consumer preferences compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
