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Jul-2025
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Overview
Market Insights Snapshot
Wee-De's performance in the Massachusetts market has shown some interesting dynamics over the past few months, particularly within the Flower category. In April 2025, Wee-De was ranked 18th, and by May, they had climbed to the 15th position, maintaining this rank through June. However, by July, they slipped back to the 20th spot. This fluctuation in rankings suggests that while Wee-De had a strong performance during the spring months, competition or other market factors in Massachusetts may have impacted their standing by midsummer. Despite the drop in rank, Wee-De's sales figures in Massachusetts indicate a robust presence, with sales peaking in June before experiencing a slight decline in July.
It's noteworthy that Wee-De's absence from the top 30 in other states or categories might indicate areas for potential growth or challenges they face in expanding their market presence. The lack of ranking in other states could be interpreted as a negative aspect, highlighting the competitive nature of the cannabis industry and the dominance of other brands in those regions. However, it also presents an opportunity for Wee-De to strategize and explore new markets or strengthen their offerings in existing ones. Understanding these dynamics and trends can provide valuable insights into the brand's overall performance and future potential in the ever-evolving cannabis market landscape.
Competitive Landscape
In the competitive Massachusetts flower market, Wee-De has experienced fluctuations in its ranking, indicating a dynamic competitive landscape. Over the period from April to July 2025, Wee-De improved its rank from 18th to 15th by May, maintaining this position in June before slipping to 20th in July. This suggests a competitive pressure from brands like Glorious Cannabis Co., which started strong at 7th but fell to 18th by July, and Cresco Labs, which consistently ranked within the top 20 despite a downward trend from 10th to 19th. Meanwhile, Springtime and Galactic showed more volatility, with Springtime dropping out of the top 20 by June and July, and Galactic hovering around the 21st to 24th positions. Wee-De's sales trajectory, peaking in June, reflects its ability to capitalize on market opportunities despite these competitive pressures, though the July dip in rank suggests a need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In July 2025, Don Mega (7g) maintained its position as the top-performing product for Wee-De, although its sales dropped to 2159.0. Soleil (7g) rose to second place, showing a significant increase from its third-place ranking in May 2025, with no ranking in June. Banana Cake #20 (14g) improved from fourth in June to third in July, indicating a steady rise in popularity. Layer Cake (7g) fell one spot to fourth, despite a slight decrease in sales. Chocolate Milk Pre-Ground (14g) consistently held the fifth position since May, showing stable performance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
