Springtime

Springtime concentrated in two categories in October 2026, with Flower at 57.57% share and Pre-Roll at 42.43%, while total brand sales fell 61.74% year over year and average price declined 9.85%. Within the mix, Flower contracted 73.43% YoY and 6.60% MoM, whereas Pre-Roll slipped 5.14% YoY and 16.20% MoM, indicating the larger YoY drag is tied to Flower despite Pre-Roll’s steeper month-to-month pullback. In Connecticut, Springtime ranked 19 in Flower, and the brand’s 24‑month sales decline of 77.94% alongside a Flower average price of $22.97 signals category reliance with weakened price power. The pattern implies Springtime’s current mix leaves overall performance sensitive to Flower’s declines, with recent MoM erosion in Pre-Roll removing the short-term buffer that limited YoY contraction there.

Given a 57.57% tilt to Flower and a 73.43% YoY drop in that category, the brand’s positioning leans toward a shrinking anchor, while Pre-Roll’s 42.43% share and milder 5.14% YoY decline suggest a relatively more durable demand pocket. However, Pre-Roll’s 16.20% MoM decline versus Flower’s 6.60% MoM drop in October 2026 points to near-term volatility where the secondary category cannot offset ongoing mix risk. With a Flower rank of 19 in Connecticut and an average brand price of $12.26 against a category price of $22.97 in Flower, the structure implies a value-oriented stance that has not insulated share from contraction, so repositioning toward steadier Pre-Roll demand or rebalancing Flower exposure would reduce dependence on the category dragging overall results.