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Aug-2024
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Overview
Market Insights Snapshot
Springtime has shown notable performance across various categories and states, particularly in Massachusetts. In the Flower category, their ranking improved significantly from 17th place in both May and June 2024 to 9th place in July and then to 8th place in August. This upward trajectory indicates a strong market presence and increasing consumer preference for their Flower products. The sales figures also reflect this positive trend, with a substantial jump from approximately $618,650 in June to over $1.2 million in August. Such growth suggests effective market strategies and growing brand loyalty among consumers in Massachusetts.
In the Pre-Roll category, Springtime has also made substantial gains in Massachusetts. Starting from the 20th position in May, the brand climbed to 18th in June, 14th in July, and reached the 12th spot by August. This consistent improvement highlights their increasing competitiveness and acceptance in the Pre-Roll market. The sales data supports this trend, with a notable rise from $278,607 in May to $561,176 in August. However, it is important to note that Springtime did not make it into the top 30 brands in other states and categories, which indicates areas for potential improvement and market expansion.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, Springtime has shown a remarkable upward trajectory in recent months. Initially ranked 17th in both May and June 2024, Springtime surged to 9th place in July and further improved to 8th place in August. This significant climb in rank indicates a strong market response and growing consumer preference. In contrast, Old Pal experienced fluctuating ranks, moving from 12th in May to 15th in July, before recovering to 10th in August. Similarly, Shaka Cannabis Company saw minor rank variations, maintaining a relatively stable position around the 9th and 10th spots. Meanwhile, Glorious Cannabis Co. and Road Tripper consistently held higher ranks, with Glorious Cannabis Co. staying within the top 7 and Road Tripper fluctuating between 4th and 7th place. The upward trend for Springtime, especially its leap from 17th to 8th place, suggests a growing market share and increased consumer acceptance, positioning it as a rising competitor in the Massachusetts Flower market.
Notable Products
In August 2024, the top-performing product for Springtime was Layer Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous three months with a notable sales figure of 34,944 units. Gorilla Cream Pre-Roll (1g) secured the second position, making its debut in the rankings. Banana Kush Pre-Roll (1g) climbed to the third spot, improving from fifth place in July. Glitter Bomb (3.5g) in the Flower category entered the rankings at fourth place. Lastly, Banana Kush (3.5g) also in the Flower category, rounded out the top five. These shifts indicate a strong performance in the Pre-Roll category for August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
