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Apr-2025
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Overview
Market Insights Snapshot
In Massachusetts, Springtime's performance in the Flower category has shown some volatility over the first four months of 2025. Starting at a respectable 8th position in January, the brand experienced a decline, reaching 16th place by March, before slightly recovering to 14th in April. This fluctuation is mirrored in their sales figures, which saw a notable drop from January to March, followed by a slight uptick in April. In contrast, their presence in the Vapor Pens category is less established, as they did not rank within the top 30 for the first three months of 2025, only appearing at 75th in April. This indicates a potential area for growth or a need for strategic reevaluation.
For the Pre-Roll category in Massachusetts, Springtime maintained a fairly stable ranking, hovering around the 13th position before slipping to 18th in April. This suggests a consistent market presence, though the slight drop in April indicates increased competition or a shift in consumer preferences. Despite the stable ranking, sales figures for Pre-Rolls have shown a downward trend, suggesting that while they maintain a foothold in the market, capturing a larger share remains a challenge. The absence of Springtime from the top 30 in the Vapor Pens category until April could be seen as a gap in their product line that, if addressed, might offer new opportunities for growth in the future.
Competitive Landscape
In the Massachusetts flower category, Springtime experienced notable fluctuations in its market position from January to April 2025. Starting the year strong at 8th place, Springtime's rank slipped to 10th in February and further to 16th in March, before slightly recovering to 14th in April. This volatility contrasts with competitors like Eleven, which maintained a relatively stable rank, peaking at 11th in March. Meanwhile, Strane showed a significant improvement in April, jumping to 13th from being out of the top 20 in March. South Shore Plug also demonstrated a strong upward trend, moving from 26th in January to 12th by April. Despite these challenges, Springtime's sales remained competitive, though they faced pressure from the consistent performance of brands like Eleven. This dynamic landscape suggests that Springtime may need to strategize to regain its earlier momentum and secure a more stable position in the Massachusetts flower market.
Notable Products
In April 2025, Springtime's top-performing product was The Soap Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with a sales figure of 12,011 units. Apple Fritter #3 Pre-Roll (1g) improved its standing from the previous month, climbing to the second position from fifth in March. Devil 11 #1 Pre-Roll (1g) saw a drop to third place after being consistently ranked first in January and February. Layer Cake (3.5g) entered the top ranks in April at fourth place, marking its first appearance in the rankings. Georgia Pie Pre-Roll (1g) fell to fifth place, having experienced a peak at first place in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
