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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
INSA is stocked at 187 licensed dispensaries across Massachusetts, Pennsylvania, and Connecticut, 122 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Brockton, Holyoke, and Taunton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
INSA’s category mix in September 2026 skewed heavily to Flower at 74.62% share, with Flower up 92.46% year over year even as month over month slipped 0.18%; this concentration aligns with a brand-level sales lift of 51.84% YoY and a rank of 10 in Flower in Massachusetts. Pre-Roll held 17.19% share with 8.48% YoY growth and 0.59% MoM uptick, while Edible at 3.28% share fell 31.56% YoY despite an 8.66% MoM rise; Vapor Pens accounted for 2.58% share with 9.16% YoY growth but a 36.05% MoM decline. The mix signals INSA is leaning into higher-velocity inhalables near term, but with price-led risk reflected in a 21.84% YoY increase in average price to $24.28 and a Flower average price of $48.54, the pattern implies volume dependence on Flower could cap diversification and expose month-to-month volatility.
The shifts imply a positioning centered on Flower scale rather than breadth, with a top-10 Flower rank in Massachusetts (rank 10) underpinned by 92.46% YoY category growth but tempered by a 0.18% MoM dip; in parallel, Vapor Pens’ 36.05% MoM pullback against 9.16% YoY growth indicates inconsistent replenishment or promotional cadence. Edible’s 31.56% YoY contraction alongside an 8.66% MoM recovery, and Concentrates’ 34.76% YoY decline with a 1.94% MoM nudge, point to attenuated repeat in non-Flower forms while Pre-Roll’s 0.59% MoM growth and 8.48% YoY rise sustain an entry ladder; together with a 1521.29% YoY spike but 33.60% MoM fall in Tincture & Sublingual at just 0.20% share, the pattern implies INSA’s current edge is depth in inhalables where rank can be defended, but medium-term resilience will require stabilizing secondary formats to smooth MoM volatility and reduce over-reliance on Flower pricing.
Competitive Landscape
INSA ranks #10 in Massachusetts Flower in September 2026, improving 19 positions year over year from #29, and edging up 2 spots from #12 in June 2026, while still trailing its peak of #8 from March 2026; in the same window, Perpetual Harvest leads at #1 after rising from #4 with 124.1% year-over-year sales growth, and Simply Herb holds #3 despite a -16.6% sales decline versus last year, indicating INSA’s upward rank trajectory is driven more by relative share recapture than category-wide expansion and suggests further gains will depend on displacing mid-tier incumbents rather than chasing the top two.
Notable Products
Galactic Glue Pre-Roll (1g) posted the standout movement in September 2026 with a +125% month-over-month surge that pushed it to rank 2, while Green Velvet OG Pre-Roll (1g) held rank 1 without a reported MoM change, signaling momentum consolidation at the top. With eight of the top ten SKUs in September 2026 belonging to the Pre-Roll category and only one Flower SKU present at rank 9, the mix skews heavily toward combustibles by rank concentration and velocity. Face Melter Nitrobliterator Infused Pre-Roll (1g) anchored the middle at rank 4 alongside a Pre-Roll cluster at ranks 5–8, and the category stack absorbed most of the observed gains despite only one SKU showing a quantified MoM jump. The pattern implies INSA is concentrating assortment and promotional weight behind Pre-Rolls to scale velocity at the top of the chart while Flower plays a secondary, higher-ticket role around $23,580 in monthly sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
