INSA

Data Snapshot: Jun 11, 2024
INSA Cannabis Brand Logo
$100K+

May-2024

Sales

Decline

Trend

6-Month

131

Product Count

SKUs

INSA

Overview

INSA is a pioneering brand in the Massachusetts cannabis market, known for delivering high-quality medical marijuana products. It prides itself on providing cannabis for real life, catering to a range of people with varied requirements and lifestyles. Notably, their brand offers expert guidance and compassionate care, and boasts an award-winning range such as the energizing Clementine Sativa Vape.
Markets

INSA Locations

INSA Sales

Market Insights Snapshot

INSA Historical Sales by Category

INSA's performance in various categories across Massachusetts has shown notable shifts over the past few months. In the Capsules category, INSA made a significant leap by securing the 3rd rank in May 2024, having not been in the top 30 in the previous months. This indicates a strong upward trend and potential growth in this segment. Conversely, the brand's position in the Concentrates category has fluctuated, dropping out of the top 30 in March and April, only to slightly recover to the 32nd position in May. This inconsistency highlights a potential area for improvement or a highly competitive market environment.

For Edibles, INSA's ranking has remained outside the top 30, peaking at 37th in February and dropping to 44th by May. This downward trend suggests challenges in gaining traction within this category. In the Flower category, INSA's performance has also been variable, with a notable dip in April but a recovery to 67th in May. Pre-Rolls have seen a more stable performance, with a peak at 25th in April before falling back to 42nd in May. Meanwhile, Vapor Pens show a consistent decline, with the brand not making it into the top 30 throughout the observed months. These movements provide a mixed picture of INSA's market presence, indicating potential strengths in some areas while highlighting opportunities for growth and stability in others.

May-2024 Rank
Capsules
Concentrates
Edible
Flower
Pre-Roll
Vapor Pens
3
32
44
67
42
82
INSA

Competitive Landscape

In the competitive landscape of the Massachusetts flower category, INSA has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 59 in February 2024, INSA dropped to rank 67 in March, further declined to 74 in April, but then rebounded to rank 67 in May. This volatility contrasts with the relatively more stable performance of competitors like Khalifa Kush and Theory Wellness, which, despite also experiencing rank changes, maintained a closer range. For instance, Khalifa Kush hovered around the mid-50s to low 60s, while Theory Wellness ranged from 55 to 72. Additionally, Sanctuary Medicinals and The Fresh Connection consistently outperformed INSA, with Sanctuary Medicinals maintaining a rank in the 40s and 50s before a drop in May, and The Fresh Connection staying in the 50s before a similar decline. These trends suggest that while INSA faces significant competition, its ability to rebound in rank indicates potential for strategic adjustments to regain and sustain higher market positions.

INSA market ranking for MA Flower

INSA

Notable Products

In May-2024, Nitro Fumez Pre-Roll (0.5g) emerged as the top-performing product for INSA, with notable sales of 1646 units. The Truth Pre-Roll (1g) secured the second position, maintaining a strong performance from its previous ranks of first in March and third in April. Jealousy Pre-Roll (0.5g) ranked third, followed by Sour Z Banger Pre-Roll (0.5g) in fourth place, and Primetime Pre-Roll (0.5g) rounding out the top five. Notably, The Truth Pre-Roll (1g) saw a slight drop from its peak in March but remained a top contender. The introduction of new products like Nitro Fumez significantly impacted the rankings this month.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Nitro Fumez Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
1
The Truth Pre-Roll (1g)
Pre-Roll
>5
1
3
2
Jealousy Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
3
Sour Z Banger Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
4
Primetime Pre-Roll (0.5g)
Pre-Roll
>5
>5
>5
5
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