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Jul-2025
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Overview
Market Insights Snapshot
INSA's performance in the Massachusetts market has shown varied results across different product categories. In the Flower category, INSA experienced a notable upward trend, climbing from 29th in April 2025 to 20th in June, although it slightly dipped back to 24th in July. This category appears to be a strong performer for INSA, as it consistently ranks within the top 30, indicating a solid presence. Meanwhile, in the Concentrates category, INSA maintained a relatively stable position, although it did drop to 23rd in June before recovering slightly to 21st in July. This movement suggests some volatility, but overall, INSA remains a recognizable player within this segment.
Conversely, INSA's performance in the Edible category in Massachusetts has been less impressive, consistently ranking outside the top 30, with a minor improvement from 35th in April to 39th in July. This indicates a potential area for growth or reevaluation. The Pre-Roll category also saw INSA hovering around the lower rankings, with a slight increase in sales volume but not enough to significantly improve its position. Interestingly, the Vapor Pens category showed a promising upward trajectory, climbing from an unranked position in April to 70th by July, suggesting growing consumer interest or effective strategic adjustments. This category's performance could be a key area of focus for INSA moving forward.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, INSA has shown a dynamic performance from April to July 2025. Starting from a rank of 29 in April, INSA improved its position to 20 by June, before slightly dropping to 24 in July. This fluctuation in rank reflects a competitive market where brands like Springtime and Commcan also experienced shifts, with Springtime starting strong at rank 12 in April but dropping to 22 by July, and Commcan maintaining a relatively stable presence around the mid-20s. Notably, Rythm was absent from the top 20 during this period, indicating a potential decline or strategic shift. INSA's sales trajectory shows a positive trend, with a significant increase from April to June, peaking in June before a slight decrease in July, suggesting effective strategies in capturing market share despite the competitive pressures.
Notable Products
In July 2025, the top-performing product from INSA was Pave Pre-Roll (1g) in the Pre-Roll category, which achieved the number one rank with sales of 2085 units. Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) in the Edible category dropped to the second position, having consistently held the top spot in the previous three months. Cap Junky Pre-Roll (1g) maintained a strong presence, ranking third in July after a brief absence in June. The 22 Lemons Pre-Roll (0.5g) improved its position, moving up to fourth place from fifth in June. Face Melter Nitrobliterator Infused Pre-Roll (1g) rounded out the top five, having previously been ranked second in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
