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Apr-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, INSA has demonstrated notable performance across various cannabis categories. In the Concentrates category, INSA showed a promising upward trajectory, climbing from 29th in January 2025 to a peak of 15th by March 2025, before settling at 22nd in April 2025. This movement indicates a strong competitive presence, although a slight dip in April suggests potential challenges or intensified competition. Meanwhile, in the Flower category, INSA achieved a significant leap from 49th in January to 20th in March, before experiencing a decline to 29th in April. Such fluctuations could point to volatile market dynamics or shifts in consumer preferences.
On the other hand, INSA's performance in the Edible and Pre-Roll categories in Massachusetts presents a mixed picture. The Edible category saw INSA moving up from 44th place in January to 35th in February, but then slipping to 40th and 38th in the subsequent months. This suggests a need for strategic adjustments to improve or maintain market position. In contrast, the Pre-Roll category shows a steady improvement, with INSA moving from 55th in January to 45th in April, indicating a positive reception or effective marketing strategies. However, in the Vapor Pens category, INSA was unable to break into the top 30, highlighting potential areas for growth or reconsideration of their market approach in this segment.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, INSA has demonstrated notable fluctuations in its market position from January to April 2025. Starting at a rank of 49 in January, INSA made a significant leap to 20 in March, indicating a strong upward trend in sales performance, before settling at 29 in April. This trajectory suggests a competitive edge over brands like Happy Valley, which maintained a relatively lower rank, peaking at 31 in April. However, INSA faces stiff competition from Nature's Heritage and Local Roots, both of which consistently ranked higher, albeit with less dramatic sales growth. Despite these challenges, INSA's ability to climb the ranks rapidly showcases its potential to capture market share, especially when compared to the more stable but less dynamic performance of its competitors.
Notable Products
In April 2025, INSA's top-performing product was the Cap Junky Pre-Roll (1g), which secured the number one rank with sales of 1887 units. The C.R.E.A.M Blunt (1g) maintained its strong position, holding steady at rank two, despite a slight decrease in sales compared to March 2025. The Lemon OZ Pre-Roll (0.5g) debuted impressively at rank three, showing significant consumer interest. Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) experienced a slight drop, moving from third place in March to fourth in April, indicating a minor dip in popularity. The Truth Blunt (1g) entered the rankings at fourth place, demonstrating a growing demand for pre-rolls within the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
