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Oct-2025
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Overview
Market Insights Snapshot
INSA's performance across various categories in Massachusetts shows a mixed picture of stability and slight fluctuations. In the Flower category, INSA maintained its spot at rank 22 in October 2025, bouncing back from a dip to rank 29 in September. This suggests a recovery in their market presence and possibly an increase in consumer preference or effective marketing strategies. However, in the Concentrates category, INSA was absent from the top 30 in August but reappeared at rank 31 in October, indicating a slight improvement but still highlighting a need for further growth in this segment. Notably, the Edible category showed a steady upward trend, with INSA improving its rank from 39 in August to 36 in October, reflecting consistent sales growth over the months.
In the Pre-Roll category, INSA's rankings fluctuated, dropping to 38 in September but recovering slightly to 36 by October. This movement suggests some volatility in consumer demand or competitive pressures in the Massachusetts market. Interestingly, the Vapor Pens category saw INSA outside the top 30, with rankings as low as 84 in September, before improving to 75 in October. This indicates a challenging market environment, where INSA might need to reassess its strategy to gain a stronger foothold. Overall, while some categories show promise with upward trends, others highlight areas where INSA could focus on strategic improvements to enhance its competitive positioning in the Massachusetts cannabis market.
Competitive Landscape
In the Massachusetts Flower market, INSA has experienced notable fluctuations in its competitive positioning from July to October 2025. While INSA maintained a consistent presence within the top 30 brands, its rank varied, starting at 22nd in July, dropping to 26th in August, and further to 29th in September, before rebounding to 22nd in October. This fluctuation contrasts with the performance of competitors such as Garcia Hand Picked, which showed a significant improvement in October, rising to 24th from a lower position earlier in the period. Meanwhile, Cheech & Chong's demonstrated a strong finish in October, securing the 21st position, slightly ahead of INSA. Trees Co. (TC) also showed a remarkable upward trend, climbing to 20th place by October. Despite these competitive pressures, INSA's sales in October showed a positive trajectory, indicating potential for regaining higher ranks if this trend continues. This dynamic landscape underscores the importance of strategic adjustments for INSA to maintain and enhance its market position amidst evolving competition.
Notable Products
In October 2025, Face Melter Nitrobliterator Infused Pre-Roll (1g) maintained its top position among INSA's products, despite a slight decrease in sales to 1599 units. C.R.E.A.M Pre-Roll (1g) emerged as a strong contender, climbing to the second spot with notable sales figures. Fog Lights Pre-Roll (0.5g) secured the third position, marking its debut in the rankings. Galactic Glue Pre-Roll (1g) re-entered the list in fourth place, showing a steady performance. Amalfi Coast Pre-Roll (1g) rounded out the top five, indicating a consistent demand for pre-roll products from INSA.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
