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Aug-2024
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Overview
Market Insights Snapshot
INSA's performance in Massachusetts showcases varied results across different product categories. In the Capsules category, INSA held a strong position in May 2024, ranking third, but did not maintain a presence in the top 30 in subsequent months, indicating a potential decline or shift in market focus. On the other hand, the Edible category saw a steady presence, with rankings fluctuating between 47th and 51st from May to August 2024, hinting at consistent consumer demand. However, the Flower category showed a more volatile performance, with rankings dropping from 65th in May to 94th in July before recovering to 72nd in August, suggesting a competitive market landscape.
In other categories, INSA's performance indicates areas for improvement and potential growth. The Concentrates category saw a continuous decline in rankings, from 39th in May to 56th in August, reflecting a downward trend in sales. Similarly, the Pre-Roll category experienced a drop from 45th in May to 64th in August, which could be a sign of increasing competition or shifting consumer preferences. Interestingly, the Vapor Pens category showed a positive trend, with rankings improving from 87th in May to 67th in August, highlighting a growing interest in this product line. While some categories show strong performance, others indicate areas where INSA might need to strategize to regain or improve market position.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, INSA has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 65 in May 2024, INSA saw a decline to rank 94 by July 2024 before recovering slightly to rank 72 in August 2024. This volatility contrasts with more stable competitors such as Green Meadows, which maintained a relatively high rank, peaking at 61 in May and stabilizing around 67 by August. Meanwhile, Green Gold Group also showed some variability but managed to stay within the top 80 for most months. The entry of Gibby's Garden back into the top 100 in August, after being absent in June and July, indicates a dynamic market where new and returning players can quickly alter the competitive landscape. These shifts highlight the importance for INSA to strategize effectively to regain and maintain a higher rank amidst strong competition.
Notable Products
In August 2024, the top-performing product for INSA was The Truth Pre-Roll (1g) in the Pre-Roll category, reclaiming its top position from May 2024 with sales of 1094 units. Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) in the Edible category maintained a strong second place with notable sales figures of 1046 units. The Truth Pre-Roll (0.5g) entered the rankings at third place. Lemon OZ Pre-Roll (1g) dropped to fourth place from its previous top position in July 2024. Grape Cream Cake Pre-Roll (0.5g) made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
