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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
INSA is stocked at 236 licensed dispensaries across Massachusetts, Pennsylvania, and Connecticut, 129 of them in Massachusetts, with the deepest coverage in Worcester, Boston, Fall River, Framingham, and Holyoke. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, INSA’s mix consolidated further into Flower at 72.97% share, with Flower up 48.44% year over year and 19.22% month over month, while Pre-Roll held 18.26% share with a modest 6.51% YoY increase but a 0.51% MoM decline. Vapor Pens slipped 10.45% MoM despite a 17.92% YoY gain and now sit at 3.94% share, whereas Edible contracted 29.93% YoY and 12.25% MoM to 2.94% share; Concentrates bucked the monthly trend with a 12.43% MoM rise yet remain down 41.28% YoY at 1.69% share. With Tincture & Sublingual spiking 195.30% MoM but only 0.18% share and Topical falling 90.60% YoY to 0.03% share, the pattern implies INSA is leaning into Flower-led volume to drive its 28.88% brand-level YoY growth while de‑emphasizing smaller, contracting formats.
That concentration lines up with INSA’s Flower rank of 13 in Massachusetts, suggesting upside if the brand converts its 19.22% Flower MoM momentum into rank gains while stabilizing Pre-Roll’s 0.51% MoM dip. The simultaneous price deflation of 7.66% at the brand level alongside a 17.92% YoY lift in Vapor Pens but a 10.45% MoM decline indicates a tactical price-to-volume play anchored in Flower, with selective re‑entry in Concentrates (12.43% MoM) and limited resource allocation to Edible (−29.93% YoY) and Topical (−61.99% MoM); this positioning implies a focus on maintaining mid‑tier Flower rank while treating non-core formats as opportunistic rather than share-defining.
Competitive Landscape
INSA sits at rank #13 in Massachusetts Flower in July 2026, an improvement of 9 positions from #22 year over year, but down 3 spots from #10 in April 2026; the brand’s peak was #8 in March 2026, marking a 5-rank slide from that high. Meanwhile, Farmer's Cut climbed from #4 to #1 with 56.7% YoY sales growth, and Root & Bloom advanced from #10 to #5 on 118.9% YoY growth, indicating that category leaders are consolidating share faster than mid-pack brands like INSA. The juxtaposition of a 9-rank YoY gain with a 3-rank quarter-on-quarter decline implies INSA’s trajectory is upward over the long arc but vulnerable to short-term displacement as faster-accelerating competitors compress the middle ranks.
Notable Products
Chem Cola Pre-Roll (1g) delivered the standout move in July 2026 with a month-over-month surge of 240.9% that vaulted it to rank 1, while Galactic Glue Pre-Roll (1g) rose 31.9% to rank 5. Pre-Rolls occupied 8 of the top 10 ranks, with positions 1 through 6 largely concentrated in the format, implying INSA is converting demand toward ready-to-smoke options rather than Flower. Foul Mouth (3.5g) held rank 7 with $34,434 in sales as the top Flower entry, while Too Much Candy (3.5g) sat at rank 9, suggesting Flower remains present but secondary in share of top-tier spots. The mix indicates INSA is leaning into a Pre-Roll-led lineup where rapid velocity gains at the top signal prioritization of convenience SKUs over traditional Flower in the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
