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Sep-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, INSA has shown a varied performance across different cannabis product categories. Concentrates have been a relatively strong performer, with the brand moving up in rankings from 28th in June to 23rd by September. This upward trend suggests an increasing consumer interest or improved market strategies in this category. On the other hand, INSA's presence in the Edible category has remained stable, hovering around the 37th to 39th positions, indicating a consistent but not leading market share. In the Flower category, there has been a noticeable decline in rank from 20th in June to 27th by September, which might be a point of concern for the brand as it could reflect shifting consumer preferences or increased competition.
When examining the Pre-Roll and Vapor Pens categories, INSA's performance presents a mixed picture. The Pre-Roll category saw a slight decline from 33rd in June to 37th in September, which could suggest a need for strategic adjustments to regain market traction. Vapor Pens, however, present a more challenging scenario, as INSA did not make it into the top 30 rankings at any point from June to September, indicating a weaker position in this category. Despite this, there was a notable increase in sales from June to August, hinting at potential for growth if market strategies are refined. Overall, while INSA shows strengths in certain categories, there are areas that may benefit from focused attention to enhance their competitive stance in the Massachusetts market.
Competitive Landscape
In the Massachusetts flower category, INSA has experienced a notable shift in its competitive positioning over the summer of 2025. Starting from a rank of 20th in June, INSA's rank slightly declined to 27th by September, indicating a need to reassess its market strategies to maintain competitiveness. Despite this, INSA's sales figures remained relatively stable, suggesting a loyal customer base. In contrast, Wee-De, which started at a higher rank of 15th in June, also saw fluctuations, dropping to 25th by September, albeit with higher sales figures than INSA. Meanwhile, Grassroots and Sanctuary Medicinals showed dynamic improvements in their rankings, with Sanctuary Medicinals rising from outside the top 20 in June to 28th in September, reflecting a significant upward trend in sales. Local Roots maintained a consistent presence, hovering around the 27th to 29th rank, closely competing with INSA. These insights highlight the competitive landscape's volatility and the importance for INSA to innovate and adapt to maintain its market share in Massachusetts.
Notable Products
In September 2025, Face Melter Nitrobliterator Infused Pre-Roll (1g) emerged as the top-performing product for INSA, maintaining its strong position by moving up from second place in August to first place with sales of 1637 units. Bad Habit Pre-Roll (1g) made a notable entry into the rankings at second place, despite not being ranked in previous months. Stellar Sunrise Pre-Roll (1g) climbed to third place, improving from fifth place in August. Jelly Zonuts Pre-Roll (0.5g) secured the fourth spot, showing strong sales performance despite not being ranked earlier. Lastly, C.R.E.A.M Pre-Roll (1g) entered the rankings at fifth place, indicating a positive reception in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
