Market Insights Snapshot
INSA, a cannabis brand operating in Massachusetts, has shown mixed performance across different categories. In the Concentrates category, the brand has gradually slipped from the 9th position in July 2023 to 14th in October 2023, indicating a potential area for improvement. On the other hand, it has maintained a relatively stable position in the Topicals category, ranking between 11th and 16th over the same period. This suggests a steady demand for INSA's topical products within the state.
When it comes to Edibles and Pre-Rolls, INSA's rankings have fluctuated, but the brand has consistently remained outside the top 20, indicating a competitive market in these categories. The Flower category, however, presents a brighter picture, with INSA managing to stay within the top 30 brands from July to October 2023. The Vapor Pens category has seen a slight downward trend, with the brand falling from the 29th position in July to 35th in October. This could indicate a need for INSA to revamp its strategies in the Vapor Pens category to boost its market standing in Massachusetts.
In the Flower category in Massachusetts, INSA has seen a fluctuating rank over the months of July to October 2023, with a slight improvement in October, moving up from 32nd to 26th place. This indicates a potential increase in market share, despite not consistently ranking in the top 20. Notably, INSA's main competitors have also shown similar trends. Bask (MA) and Harbor House Collective have seen a slight drop in rank, while Garden Remedies and Bailey's Buds have seen a rise in rank, indicating a highly competitive market. While specific sales figures are not disclosed, the direction of sales trends suggests that INSA's sales have been relatively stable compared to its competitors, some of which have seen more significant fluctuations.
In October 2023, the top-performing product from INSA was the 'Jealousy Pre-Roll (0.5g)' with 1399 sales. This product was not ranked in the top 5 in any of the previous three months. Following closely was 'Grape Cream Cake (3.5g)' in the Flower category, which also entered the top 5 for the first time in October. The 'GMO Pre-Roll (1g)', which was the best-seller in August, slipped to the third position in October with 1143 sales. Other top performers were 'Wedding Cake Pre-Roll (1g)' and '413 Diesel (3.5g)', ranking fourth and fifth respectively.