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Dec-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, INSA has shown a varied performance across different product categories. The brand's presence in the Concentrates category has seen a decline, moving from the 26th position in September 2025 to dropping out of the top 30 by November and December. This indicates a need for strategic adjustments to regain market share in this segment. Conversely, INSA's Flower category has experienced a significant upward trend, climbing from the 29th spot in September to 13th by December. This positive movement suggests a growing consumer preference for their Flower products, which could be leveraged for further growth in 2026.
In the Edible category, INSA has maintained a stable position, hovering around the mid-30s in rankings, with a slight improvement from 37th in September to 34th in December. Their performance in Pre-Rolls is noteworthy, as they moved from 38th in September to 25th in December, showcasing a steady positive trajectory. However, the Vapor Pens category remains a challenge, as INSA ranked 66th consistently in November and December, despite a significant sales increase from September to October. This indicates that while there is demand, the brand has yet to break into the top ranks in this category, presenting an opportunity for growth if addressed strategically.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, INSA has demonstrated a notable upward trajectory in its market positioning from September to December 2025. Initially ranked 29th in September, INSA climbed to 13th by December, showcasing a significant improvement in rank. This upward movement is indicative of a strong growth trend, as evidenced by its increasing sales figures over the same period. In comparison, Cresco Labs also showed an upward trend, moving from 19th to 11th, while Strane experienced fluctuations, peaking at 11th in October but dropping to 14th by December. Meanwhile, Bud's Everyday by Bud's Goods and Eleven both faced challenges in maintaining their ranks, with Bud's Everyday dropping from 8th to 12th and Eleven slightly declining from 14th to 15th. These dynamics suggest that while INSA is gaining momentum, it faces stiff competition from brands like Cresco Labs that are also on the rise, making it crucial for INSA to continue its strategic efforts to sustain and enhance its market position.
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Notable Products
In December 2025, the top-performing product for INSA was the Face Melter Nitrobliterator Infused Pre-Roll, maintaining its first-place ranking from September and October, and rebounding from second place in November with sales reaching 2531 units. The Peanut Butter Crunch Pre-Roll made a notable debut, securing the second spot with impressive sales figures. Strawberry Sunrise Infused Pre-Roll followed closely in third place, showing a strong entry into the rankings. GMO in the Flower category improved its standing, moving up from fifth in November to fourth in December. The 22 Lemons Pre-Roll rounded out the top five, marking its first appearance in the rankings for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
