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Jun-2024
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Overview
Market Insights Snapshot
INSA has shown notable performance fluctuations across various categories in Massachusetts. The most significant movement can be observed in the Capsules category, where INSA entered the top 3 in June 2024, a notable improvement from its absence in the top 30 in previous months. This indicates a strong upward trend and growing consumer preference for their capsule products. Conversely, the Pre-Roll category saw a steep decline from a rank of 25 in April to 68 in June, which could be a cause for concern. This suggests that while some product lines are gaining traction, others might require strategic adjustments to regain market share.
In the Concentrates category, INSA experienced a gradual decline, dropping from rank 32 in March to 43 in June, with a corresponding decrease in sales. This trend might indicate increasing competition or shifting consumer preferences within the state. The Edible category displayed relative stability, hovering around the mid-40s, though it never broke into the top 30, suggesting steady but modest performance. Lastly, their Vapor Pens category consistently remained outside the top 70, pointing to a potential area for improvement. Overall, INSA's performance across categories in Massachusetts presents a mixed picture, with some categories showing promise and others highlighting areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, INSA has shown notable fluctuations in its rank and sales over recent months. INSA's rank improved from 72nd in April 2024 to 61st in May 2024, indicating a positive trend, but slightly declined to 65th in June 2024. This variability suggests a competitive market where maintaining a stable position is challenging. Comparatively, Theory Wellness experienced a consistent drop in rank from 59th in March 2024 to 75th in May 2024, before slightly recovering to 68th in June 2024. Meanwhile, Sanctuary Medicinals maintained a strong position in March and April 2024 at 52nd but fell to 67th by June 2024. Neighborgoods showed a more stable and improving trend, moving from 66th in March 2024 to 59th in June 2024. Additionally, Originals entered the top 100 in May 2024 at 85th and improved to 64th by June 2024. These dynamics highlight that while INSA has seen some positive movement, it faces stiff competition from brands like Neighborgoods and Originals, which are showing upward trends, and must strategize effectively to improve and stabilize its market position.
Notable Products
In June 2024, the top-performing product for INSA was Peanut Butter Smooches Chocolate Bites 20-Pack (100mg) in the Edible category, which secured the 1st rank with sales of $719. The Runtz (3.5g) in the Flower category climbed to the 2nd position, showing a strong debut. The Amalfi Coast Pre-Roll (1g) entered the rankings at 3rd place. Jealousy Pre-Roll (0.5g) maintained its 4th position from May 2024, while G Force Blunt (1g) made it to 5th place. Notably, Peanut Butter Smooches Chocolate Bites saw a decline in sales from previous months but still managed to top the chart.
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