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Aug-2025
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Overview
Market Insights Snapshot
Rolling Green Cannabis has demonstrated consistent performance in the New York market, particularly in the Flower category. Over the months from May to August 2025, they have maintained a steady ranking at number 2. This stability in rank is complemented by a notable increase in sales, peaking in July before slightly declining in August. Such a trend indicates a strong market presence and consumer loyalty within this category. However, the brand's performance in the Pre-Roll category shows more variability, with a ranking that fluctuates between 13 and 15, suggesting potential challenges in capturing or maintaining market share in this segment.
Despite the challenges in the Pre-Roll category, Rolling Green Cannabis's ability to remain in the top 15 indicates a significant foothold in New York. The fluctuation in their rankings, with a slight improvement in August, might suggest strategic adjustments that are beginning to take effect. The sales figures, while not disclosed in detail, hint at a competitive landscape where maintaining or improving rank requires not only strategic marketing but also possibly product innovation or diversification. The absence of any rankings outside the top 30 in these categories underscores the brand's solid positioning in the New York market, though it also highlights areas for potential growth or improvement in other states or categories not covered in this analysis.
Competitive Landscape
In the competitive landscape of the New York flower category, Rolling Green Cannabis consistently holds the second rank from May to August 2025, demonstrating a stable position in the market. Despite maintaining its rank, Rolling Green Cannabis faces stiff competition from Dank. By Definition, which dominates the top spot with significantly higher sales figures throughout the period. While Rolling Green Cannabis shows a notable increase in sales from May to July, peaking in July before a slight dip in August, its sales remain consistently lower than Dank. By Definition. Meanwhile, Matter. consistently ranks third, indicating a stable but less competitive threat to Rolling Green Cannabis. However, Back Home Cannabis Co. shows a promising upward trend, moving from ninth to fourth place, which could pose a future challenge if this growth trajectory continues. These dynamics suggest that while Rolling Green Cannabis is currently secure in its position, it must strategize to close the sales gap with the leading brand and watch emerging competitors closely.
Notable Products
In August 2025, the top-performing product for Rolling Green Cannabis was Biscotti Pre-Roll (1g), which climbed to the number one rank from fifth place in July, achieving sales of 7,779 units. Following closely, Ice Cream Cake Pre-Roll (1g) secured the second position, maintaining a strong performance despite a slight drop from its top rank in June and July. Lemon Cherry Gelato Pre-Roll (1g) consistently held the third spot, showing stable demand with sales figures slightly increasing from the previous month. Blue Dream Pre-Roll (1g) slipped to fourth place, marking a downward trend since its leading position in May. Black Cherry Runtz Pre-Roll (1g) remained steady at fifth place, indicating consistent sales across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
