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Jun-2024
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Overview
Market Insights Snapshot
Rolling Green Cannabis has shown a consistent presence in the New York market, particularly within the Flower category. Over the past four months, the brand has maintained a position within the top 30, though it has seen a gradual decline from 25th place in March to 30th place by June. This drop in ranking is accompanied by a decrease in sales from $183,878 in April to $126,789 in June, indicating a potential challenge in maintaining market share. The consistency in their ranking, despite the drop, suggests that while the brand is facing competition, it still holds a significant position in the market.
In contrast, Rolling Green Cannabis has struggled to make a significant impact in the Pre-Roll category in New York. The brand did not rank within the top 30 for any of the past four months, highlighting a gap in their market penetration for this product line. Despite this, there was a notable increase in sales from $24,453 in May to $35,714 in June, suggesting some positive movement. This increase could indicate a growing consumer interest or effective marketing strategies that are beginning to take effect, which might help the brand improve its standing in the coming months.
Competitive Landscape
In the highly competitive New York Flower category, Rolling Green Cannabis has experienced fluctuations in its market position, which can be attributed to the dynamic landscape of its competitors. Over the past few months, Rolling Green Cannabis has seen its rank oscillate from 25th in March 2024 to 30th in June 2024. This shift is notable when compared to competitors such as Packwoods, which has shown a more stable yet slightly declining trend, ranking 24th in April 2024 but dropping to 29th by June 2024. Another competitor, House of Sacci, also experienced a decline, moving from 20th in March 2024 to 32nd in June 2024. Interestingly, Rec Roots demonstrated a significant improvement, jumping from 72nd in March 2024 to 28th in June 2024, indicating a strong upward trend. These changes suggest that while Rolling Green Cannabis maintains a competitive presence, it faces significant pressure from both established and emerging brands, necessitating strategic adjustments to regain and sustain higher rankings in the New York Flower market.
Notable Products
In June 2024, the top-performing product for Rolling Green Cannabis was Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its position from May and achieving a notable sales figure of 817 units. Guava Jam Pre-Roll (1g) climbed to the second spot, showing significant growth from its fourth place in May. Jet Fuel (3.5g) held steady in the third position, consistent with its ranking in the previous month. Night Moves (3.5g) entered the rankings in fourth place, while Mandarin Zkittles Pre-Roll (1g) debuted at fifth. These shifts indicate a strong performance in the Pre-Roll category and emerging popularity for new flower products.
Top Selling Cannabis Brands
