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Jul-2024
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Overview
Market Insights Snapshot
Rolling Green Cannabis has shown notable movement in the Flower category within New York. Starting at rank 25 in April 2024, the brand experienced a slight dip to rank 29 in May and fell out of the top 30 in June. However, a strong rebound in July saw the brand climb back to rank 24, indicating a positive trend in consumer demand. This upward movement in July was accompanied by a significant increase in sales, rising from $122,472 in June to $192,452. The brand's ability to recover and improve its ranking suggests effective strategies in place to capture market share within this category.
In the Pre-Roll category, Rolling Green Cannabis faced challenges but also demonstrated potential for growth in New York. The brand did not make it into the top 30 rankings in April and May, indicating a tough competitive landscape. However, by June, Rolling Green Cannabis climbed to rank 54, and further improved to rank 43 in July. This positive trajectory was mirrored in sales, which saw a substantial increase from $23,374 in May to $55,127 in July. These movements highlight the brand's growing presence and potential within the Pre-Roll category, pointing to a promising future if the upward trend continues.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Rolling Green Cannabis has experienced notable fluctuations in its ranking over the past few months. From April to July 2024, Rolling Green Cannabis saw its rank oscillate between 25th and 31st, ultimately landing at 24th in July. This period of volatility is indicative of a highly competitive market. For instance, Old Pal made significant strides, jumping from 34th in April to 17th in June before settling at 25th in July, suggesting a strong upward trend that could pose a threat to Rolling Green Cannabis. Similarly, Weekenders demonstrated a dramatic rise from 85th in May to 26th in July, highlighting the dynamic shifts within the market. Meanwhile, Tyson 2.0 maintained a relatively stable position, hovering around the low 20s, which underscores its consistent performance. The most striking competitor, however, is Pura, which catapulted from 79th in April to 18th in May and maintained a strong presence thereafter. These trends suggest that Rolling Green Cannabis must strategize effectively to navigate this competitive environment and improve its market position.
Notable Products
For July 2024, the top-performing product from Rolling Green Cannabis is Georgia Pie (3.5g) in the Flower category, with sales reaching 1954 units. Blue Dream Pre-Roll (1g) holds the second position, showing a significant increase from previous months, where it consistently ranked first in May and June. Guava Jam Pre-Roll (1g) comes in third, maintaining a strong performance from its second place in June. Code Red (3.5g) ranks fourth in its debut month, while White Wedding Pre-Roll (1g) rounds out the top five. Overall, the rankings reflect a dynamic shift, particularly for Blue Dream Pre-Roll, which saw a drop from the top spot despite increased sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
