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Market Insights Snapshot
In May 2026, Rolling Green Cannabis concentrated 84.30% of sales in Flower while Pre-Roll held 15.70%, with Flower declining faster month over month at -14.56% versus Pre-Roll at -10.24% and posting a steeper year over year drop at -12.98% compared to Pre-Roll’s -9.77%. The combined mix contraction aligns with a brand-level year over year sales decline of -12.49% alongside a +5.15% average price increase, implying price-led pressure where Flower’s higher average price of $58.38 versus Pre-Roll’s $13.42 likely amplified unit softness rather than offsetting it.
Given a Flower rank of 3 in New York and an 84.30% reliance on that category, the -14.56% month over month slide in Flower versus a -10.24% decline in Pre-Roll suggests overexposure to a segment with sharper short-term volatility, while the -12.98% year over year Flower dip relative to -9.77% in Pre-Roll indicates underutilized insulation from mix diversification. The pattern implies that maintaining a high Flower share at current price architecture risks incremental share loss if category-level pricing or velocity tightens, and that incrementally shifting 5–10 percentage points of mix toward Pre-Roll could moderate month over month swings without sacrificing the current rank position anchored in Flower.
Competitive Landscape
Rolling Green Cannabis sits at rank #3 in NY Flower in May 2026 after a year-over-year decline from #2, while rebounding from #7 three months ago to narrow the gap toward its peak of #2 last reached in September 2025; in the same period, Leal advanced from #11 to #1 with a 109.3% YoY sales increase, and Dank. By Definition eased from #1 to #2 alongside a 38.1% YoY sales decline, indicating that Rolling Green Cannabis’s upward move from #7 to #3 amid competitor churn at the top positions points to a window to re-challenge for #2 if momentum sustains despite a YoY rank slip.
Notable Products
Black Cherry Runtz Pre-Roll (1g) posted the steepest decline in May 2026 at -52.1%, slipping to rank 5 while Northern Lights Pre-Roll (1g) fell -12.7% at rank 4. In contrast, Trainwreck Pre-Roll (1g) rose +10.0% to hold rank 1 as Blue Dream Pre-Roll (1g) dropped -11.2% to rank 2. With six of the top ten SKUs in Pre-Roll, the mix implies Rolling Green Cannabis is leaning into pre-rolls even as volatility within the lineup widens the spread between leaders and laggards.
Premium East Coast Sour Diesel (3.5g) declined -40.0% to rank 9 while Oreoz (3.5g) eased -8.5% at rank 6, signaling pressure on Flower even where absolute revenue still clears $110,329. The rank stability at the top for Trainwreck Pre-Roll (1g) alongside double-digit drops in two other pre-rolls indicates a winner-take-most dynamic that favors a narrower hero-SKU strategy over broad strain rotation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
