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Jul-2025
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Overview
Market Insights Snapshot
Rolling Green Cannabis has consistently maintained a strong presence in the New York market, particularly in the Flower category. For four consecutive months, they have held the number 2 rank, showcasing their robust performance and consumer preference in this segment. This stability in ranking is complemented by a significant upward trajectory in sales, with July 2025 figures showing a notable increase from previous months. Such consistent performance underlines their strong market positioning and potential for future growth in the New York Flower category.
In contrast, Rolling Green Cannabis's performance in the Pre-Roll category in New York reveals a different trend. While they have improved their ranking slightly from 17th to 14th place between April and May, they have maintained the 14th position through to July 2025. This indicates a stable but less dominant position compared to their Flower category performance. The sales figures reflect this stability, with a slight fluctuation in numbers but no drastic changes. The consistent presence in the top 20 suggests a steady market share, though there is room for growth and increased competitiveness in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the New York flower category, Rolling Green Cannabis consistently holds the second rank from April to July 2025. Despite maintaining its position, the brand faces stiff competition from Dank. By Definition, which dominates the top spot with significantly higher sales figures. Rolling Green Cannabis shows a positive sales trajectory, particularly in July, where it experiences a notable sales increase, suggesting effective marketing strategies or product offerings. Meanwhile, Matter. and Untitled are also climbing the ranks, with Matter. consistently holding the third position and Untitled improving from seventh to fourth place over the same period. This competitive environment indicates that while Rolling Green Cannabis is performing well, it must continue to innovate and adapt to maintain its rank and potentially challenge the leading brand.
Notable Products
In July 2025, the top-performing product for Rolling Green Cannabis was Ice Cream Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from June. Black Cherry Runtz Pre-Roll (1g) climbed back to the second position from fifth place in June, with notable sales of 7,173 units. Blue Dream Pre-Roll (1g) remained steady at the third position, showing consistent popularity over the past few months. Biscotti Pre-Roll (1g) dropped from second place in June to fourth in July, indicating a slight decline in its sales momentum. Lemon Cherry Gelato Pre-Roll (1g) rounded out the top five, showing a gradual decrease from its third-place ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
