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Jun-2024
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Overview
Market Insights Snapshot
Western Cultured has experienced notable fluctuations in its performance across different categories in Washington. In the Flower category, the brand's ranking has steadily declined from 28th in March 2024 to 46th by June 2024, indicating a downward trend. This drop in ranking aligns with a decrease in sales from $276,086 in March to $201,707 in June. Such a decline suggests that Western Cultured may be facing increased competition or shifts in consumer preferences within the Flower category in Washington.
On the other hand, Western Cultured's performance in the Pre-Roll category has been more stable, although not without its challenges. The brand ranked 27th in March 2024, dropped out of the top 30 in April, but then re-entered the rankings at 28th in May and 29th in June. Despite these fluctuations, the sales figures have shown a relatively minor variation, with $155,468 in March and $143,797 in June. This stability in sales, despite ranking changes, suggests that while the brand may not be leading the category, it maintains a consistent consumer base for its Pre-Roll products in Washington.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Western Cultured has experienced a notable decline in rank and sales from March to June 2024. Starting at rank 28 in March, Western Cultured fell to rank 46 by June, indicating a downward trend. This decline in rank is accompanied by a decrease in sales, dropping from $276,086 in March to $201,707 in June. In comparison, Green Haven also saw fluctuations, starting at rank 36 in March, dropping to 60 in May, and then recovering to 44 in June, with sales showing a similar pattern. INDO experienced a significant drop in rank to 80 in May but rebounded to 49 in June, reflecting a recovery in sales. Meanwhile, Rochester Farms maintained a relatively stable position, fluctuating slightly but staying around the 50s in rank. Cookies showed a more stable performance, with ranks fluctuating between 33 and 45, and sales remaining relatively steady. The overall trend suggests that Western Cultured is facing increased competition and market challenges, which are impacting its rank and sales negatively.
Notable Products
In June 2024, the top-performing product for Western Cultured was Seatown Lemon Haze Pre-Roll 2-Pack (1g), maintaining its number one rank consistently from previous months with sales of 2627 units. Seatown Lemon Haze (3.5g) also held steady at the second position, showing a slight decrease in sales from May to June. The Seatown Lemon Haze (1g) remained in the third spot, consistent with its ranking from May. Lumpy Space Princess Pre-Roll 2-Pack (1g) entered the rankings at fourth place, while Seatown Lemon Haze Infused Pre-Roll 2-Pack (1g) dropped from fourth to fifth position. These shifts indicate a stable top three while highlighting new entries and slight declines in other product sales.
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