Market Insights Snapshot
In the Washington market, Western Cultured has shown a consistent presence in the top 20 brands for both Flower and Pre-Roll categories. In the Flower category, the brand ranked 20th in August 2023, which is a slight improvement from its 23rd position in June 2023. However, the brand did not manage to maintain this upward trend, dropping back to 23rd position in September 2023. This indicates a need for the brand to bolster its strategies to improve its ranking within this category.
On the other hand, Western Cultured's performance in the Pre-Roll category has been more stable. The brand consistently held a spot in the top 20 throughout the period from June to September 2023. It reached its peak at 17th position in July 2023, before settling at 19th in both August and September 2023. This shows that while Western Cultured has a steady presence in the Pre-Roll category, there's still room for growth to climb higher in the rankings. The specifics of the brand's sales figures and further analysis will provide more insights into its performance trends.
In the Flower category within Washington state, Western Cultured has seen a slight decline in rank over the past few months, indicating a potential decrease in market share. Despite this, it has consistently remained within the top 25 brands. In comparison, Agro Couture has shown significant improvement, moving from rank 57 in June to 24 in September. Bacon Buds has also shown consistency, maintaining a rank within the top 30 over the same period. Toasted Farms has consistently outranked Western Cultured, although it has seen a slight drop in rank from 12 in August to 20 in September. Lastly, Ooowee has shown a significant improvement in rank, moving from 62 in June to 28 in September. These trends suggest a highly competitive market, with brands constantly vying for the top spots.
In September 2023, the top-performing product from Western Cultured was the Seatown Lemon Haze Pre-Roll 2-Pack (1g), maintaining its position from the previous month. It sold 2368 units, a slight decrease from its August sales. The second best-selling product was Seatown Lemon Haze (3.5g), which dropped one place from its August ranking. Spiked Punch (3.5g) held onto its third position, while Seatown Lemon Haze Infused Pre-Roll 2-Pack (1g) moved up from its unranked position in August to fourth place in September. Finally, Lumpy Space Princess Pre-Roll 2-Pack (1g) dropped one position to fifth place in September.