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Dec-2024
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Overview
Market Insights Snapshot
Bondi Farms has shown notable progress in Washington, particularly in the Flower category. Starting from a rank of 39 in September 2024, the brand improved its position to 30 by December 2024. This upward trend indicates a strengthening foothold in the market, especially considering their notable sales increase from $187,961 in September to $261,402 in December. This performance suggests a growing consumer preference or successful marketing strategies that have elevated Bondi Farms into the top 30 brands by the end of the year.
In the Pre-Roll category, Bondi Farms has also experienced positive momentum in Washington. The brand moved from rank 29 in September to 23 in December 2024. Although sales in October and November saw slight fluctuations, the overall trajectory is upward. Their consistent presence in the top 30 highlights their competitive edge in the Pre-Roll segment. However, the absence of a top 30 ranking in other states or categories suggests potential areas for growth and expansion outside of Washington's Pre-Roll and Flower markets.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Bondi Farms has shown a notable upward trend in its ranking over the last few months of 2024. Starting from a rank of 39 in September, Bondi Farms improved to 30 by December, indicating a steady climb in market position. This positive trajectory is supported by a consistent increase in sales, contrasting with the performance of competitors like Smokey Point Productions (SPP), which saw a decline in both rank and sales from September to December. Meanwhile, Gabriel and Falcanna maintained relatively stable sales figures, but their rankings fluctuated, highlighting Bondi Farms' more consistent growth. Additionally, Seattle's Private Reserve made a significant leap in rank from 60 to 37, yet Bondi Farms' higher sales figures suggest a stronger market presence. This analysis underscores Bondi Farms' competitive edge and potential for continued growth in the Washington Flower market.
Notable Products
In December 2024, Candyland Pre-Roll 2-Pack (1g) emerged as the top-performing product for Bondi Farms, climbing from the second position in November to first place with sales reaching 3297 units. Obama Kush Pre-Roll 2-Pack (1g), which had consistently held the top rank from September through November, moved to second place. Cherry Dosidos Pre-Roll 2-Pack (1g) maintained its position at third, showing steady growth in sales over the months. Super Silver Lemon Haze Pre-Roll 2-Pack (1g) improved its rank from fifth in October and November to fourth in December. Meanwhile, Super Lemon Haze Preroll 2-Pack (1g) experienced a drop from third in November to fifth in December, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
