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Jun-2024
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Overview
Market Insights Snapshot
Bondi Farms has shown noteworthy performance in the Washington market, particularly in the Flower category. The brand has made significant strides, moving from a rank of 60 in March 2024 to entering the top 30 by May 2024, where it has maintained its position into June 2024. This upward trend reflects an increase in consumer preference and market penetration, with sales peaking at $262,549 in May before slightly dipping to $248,047 in June. The consistent presence of Bondi Farms in the top 30 indicates a strong foothold in the Flower category, which is a positive indicator of the brand's growth and market strategy.
In the Pre-Roll category, Bondi Farms has also demonstrated steady progress in Washington. Starting at rank 33 in March 2024, the brand experienced slight fluctuations but ultimately improved its standing to rank 28 by June 2024. This improvement is accompanied by a notable increase in sales, from $117,764 in March to $154,287 in June. The ability to climb the ranks and increase sales in a competitive category like Pre-Rolls signifies Bondi Farms' growing popularity and effective market presence. However, the brand's initial position outside the top 30 in earlier months highlights areas for potential growth and optimization.
Competitive Landscape
Bondi Farms has shown significant improvement in the Washington Flower category, climbing from a rank of 60 in March 2024 to 31 in both May and June 2024. This upward trajectory indicates a strong performance, especially when compared to competitors like Gabriel, which saw a decline from rank 22 in May to 30 in June 2024. Additionally, Cowlitz Gold experienced a similar drop, moving from rank 24 in May to 29 in June 2024. Meanwhile, Bacon Buds and Torus have had fluctuating ranks, with Bacon Buds improving from 55 in March to 37 in June, and Torus showing a slight decline from 23 in April to 36 in June. These trends suggest that Bondi Farms is gaining market share and improving its competitive position, which could lead to increased sales and brand recognition in the long term.
Notable Products
In June 2024, the top-performing product from Bondi Farms was Candyland Pre-Roll 2-Pack (1g), maintaining its first-place ranking with notable sales of 3845 units. Obama Kush Pre-Roll 2-Pack (1g) held steady in second place, showing consistent performance from previous months. Super Lemon Haze Preroll 2-Pack (1g) ranked third, marking a slight improvement from its absence in April. Vortex Pre-Roll (1g) remained in fourth place, continuing its stable trend over the past few months. ATF Pre-Roll 2-Pack (1g) entered the rankings in fifth place, showing a strong debut with 2019 units sold.
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