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May-2026
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YoY Price Change
Market Insights Snapshot
In May 2026, Bondi Farms split its revenue between Flower at 53.44% share and Pre-Roll at 46.56% share, with Flower ranking 37 in Washington while posting a 7.95% month-over-month change and a -13.35% year-over-year change. Pre-Roll expanded faster month-over-month at 13.92% and held a contrasting 0.62% year-over-year change, indicating a category gaining traction versus Flower’s contraction. With overall brand sales down -7.36% year-over-year and average price down -0.16%, the mix now leans on a lower-priced Pre-Roll average of $6.16 versus Flower at $23.22, implying the portfolio is migrating toward units that can offset Flower’s decline through volume rather than price.
The acceleration in Pre-Roll month-over-month at 13.92% against Flower’s 7.95%, combined with Flower’s -13.35% year-over-year versus Pre-Roll’s 0.62% year-over-year, points to a positioning tilt toward value-led, impulse and multi-pack formats over traditional Flower. The 37 rank in Washington for Flower alongside a brand-level -7.36% year-over-year suggests that maintaining relevance will hinge on sustaining Pre-Roll share above 45% while selectively defending Flower SKUs where price elasticity near $23.22 can support margin; the thesis is that Bondi Farms’ near-term competitive footing will improve by prioritizing Pre-Roll-driven traffic and using Flower as a targeted anchor rather than the growth engine.
Competitive Landscape
Bondi Farms sits at rank #37 in WA Flower for May 2026, down 3 positions year over year from #34 and up 7 positions versus February 2026 when it was #44; against a longer arc, it remains 10 spots below its peak of #27 from January 2025. Competitive movement creates pressure both directions: Lifted Cannabis Co advanced from #7 to #3 with a 16.9% YoY sales increase, while Legends held #2 despite a 26.8% YoY decline, indicating that mid-tier rank shifts are more sensitive to upward movers than to top-tier contractions; additionally, Sweetwater Farms jumped from #20 to #5 on 77.7% YoY growth, outpacing Bondi Farms’ 3-position YoY slippage and 7-position rebound since February 2026. The combined pattern—minor YoY erosion at #37 alongside a near-term climb from #44—implies Bondi Farms is stabilizing in the lower-mid tier but risks further displacement as accelerating challengers expand share faster than top incumbents lose it.
Notable Products
With no SKU over +50% MoM and no declines steeper than -10%, the headline is the absence of outsized swings, as Super Lemon Haze Preroll 2-Pack (1g) led May 2026 at rank 1 with +23.4% MoM while Super Silver Lemon Haze Pre-Roll 2-Pack (1g) slipped 3.0% at rank 5. Obama Kush Pre-Roll 2-Pack (1g) and Candyland Pre-Roll 2-Pack (1g) held ranks 2 and 3 with +15.2% and +15.1% MoM, contributing to a concentration where all top 10 SKUs are Pre-Roll variants. Mid-pack momentum from Cherry Dosidos Pre-Roll 2-Pack (1g) at +16.0% (rank 4) versus GMO Pre-Roll 2-Pack (1g) at +12.3% (rank 7) kept breadth in the lineup, while Vortex Pre-Roll (1g) at +13.3% (rank 8) added depth below the top tier. This pattern implies Bondi Farms is leaning into a unified Pre-Roll portfolio where incremental gains across multiple SKUs, rather than a single breakout, can compound share, supported by a flagship that now generates $14,079 in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
