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Jul-2024
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Overview
Market Insights Snapshot
Wicked Sour has demonstrated notable performance fluctuations across various states and categories. In Massachusetts, the brand has shown a positive trend in the Edible category. Starting from a rank of 32 in April 2024, Wicked Sour experienced a slight dip in May and June, ranking 38 and 36 respectively. However, by July, they rebounded significantly to reach the 26th position. This upward movement is reflected in their sales figures, which saw a substantial increase from $66,079 in May to $97,126 in July, indicating a strong recovery and growing consumer interest in the state.
In contrast, Wicked Sour's performance in Ohio has been less consistent. The brand ranked 40th in both April and May 2024, but did not make it into the top 30 in June, highlighting a period of struggle. By July, they managed to climb back to the 38th position. Despite these ranking challenges, the sales figures suggest a resilient market presence, with sales recovering to $11,151 in July after a dip in May. This indicates that while Wicked Sour faces stiff competition in Ohio, there is still a loyal customer base supporting the brand.
Competitive Landscape
In the Massachusetts edible cannabis market, Wicked Sour has experienced notable fluctuations in its rank and sales over recent months. Despite a challenging start in April 2024 with a rank of 32, Wicked Sour saw a dip to 38 in May 2024 but managed to climb back to 26 by July 2024. This upward trend in rank is accompanied by a significant increase in sales, from $66,079 in May 2024 to $97,126 in July 2024. In comparison, Kiva Chocolate has maintained a relatively stable position, hovering around the 21-25 rank range, but their sales have seen a slight decline. Treeworks and Southie Adams have also shown competitive performance, with Treeworks achieving a higher rank of 24 in July 2024 and Southie Adams closely following at 27. Meanwhile, Marmas has shown a steady improvement, moving from rank 34 in April 2024 to 28 in July 2024. These trends indicate that while Wicked Sour is gaining momentum, it faces stiff competition from established brands that have maintained or improved their market positions.
Notable Products
In July 2024, the top-performing product for Wicked Sour was Sour Strawberry Gummies 20-Pack (100mg), maintaining its first-place ranking from June with notable sales of 2872 units. Chill Indica Sour Blue Raspberry Gummies 20-Pack (100mg) climbed to second place from its consistent third-place position in the previous months, showing strong sales at 2121 units. Watermelon Sour Gummies 20-Pack (100mg) dropped to third place, despite leading in April and May. Tropical Sour Gummies 20-Pack (100mg) rose to fourth place from fifth in June. Citrus Sour Gummies 20-Pack (100mg) entered the rankings for the first time in July, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
