Market Insights Snapshot
In the edible category, the cannabis brand Wicked Sour has seen some interesting movements across different states. In Massachusetts, the brand has made a significant leap in rankings from 30th in September 2023 to 18th in December 2023. This improvement in rankings suggests a positive growth trajectory for Wicked Sour in this market, although the specific sales figures are not disclosed here. However, it's worth noting that the brand did not always make it to the top 20 in this period, which indicates some volatility in its performance.
On the other hand, in Nevada and Ohio, Wicked Sour's performance has been less consistent. In Nevada, the brand's rankings fluctuated within the top 40, but did not break into the top 20 in the last quarter of 2023. Meanwhile, in Ohio, Wicked Sour's rankings actually dropped from 35th to 51st place from September to December 2023. While the brand may not be leading in these markets, these movements still provide valuable insights into the competitive landscape of the cannabis industry in different states.
In the Massachusetts edible category, Wicked Sour has shown a significant upward trend in the last quarter of 2023. Despite starting at a lower rank of 30 in September, it managed to climb to 18 by December, surpassing several competitors. For instance, Mr. Moxey's saw a slight drop in rank, while Smokiez Edibles and Southie Adams only managed to improve their ranks marginally. Interestingly, Hexies, which maintained a consistent rank of 14 for three months, fell to 16 in December, indicating that Wicked Sour's growth might be at the expense of these competitors. The missing ranks for Smokiez Edibles in September and Wicked Sour in September and November indicate that they were not in the top 20 brands for those months. However, the significant improvement in Wicked Sour's rank by December suggests a positive sales trend, potentially higher than its competitors.
In December 2023, the top-performing products from Wicked Sour were dominated by their edibles category. The Sour Strawberry Gummies 20-Pack (100mg) ranked first with sales reaching 4162 units, showing a consistent rise from its third rank in September and October, and first rank in November. The Watermelon Sour Gummies 20-Pack (100mg) secured the second position, despite a drop from its first rank in September. The Tropical Sour Gummies 20-Pack (100mg) came third, showing a significant decrease from its top position in October. The remaining two products in the top five were the Chill Indica Sour Blue Raspberry Gummies 20-Pack (100mg) and the Sour Blue Raspberry Gummies 20-Pack (100mg), ranking fourth and fifth respectively.