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Feb-2024
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Overview
Market Insights Snapshot
In Massachusetts, Wicked Sour has shown an interesting journey in the edibles category, with its ranking fluctuating significantly over the observed months. Starting at rank 32 in November 2023 and peaking at rank 20 in January 2024, before slipping back down to rank 30 by February 2024. This volatility is noteworthy, especially considering a peak in sales during December 2023. The brand's ability to climb up the rankings, reaching the top 20, indicates a strong performance and consumer interest during the holiday season, which is a critical period for cannabis edibles. However, the subsequent drop to rank 30, despite this peak, suggests challenges in maintaining its market position amidst competitive pressures.
Contrastingly, in Nevada and Ohio, Wicked Sour's performance tells a different story. In Nevada, the brand consistently ranked within the top 35 but showed a downward trajectory from rank 24 in November 2023 to rank 35 by February 2024. This decline, coupled with decreasing sales figures, highlights potential areas for improvement in market strategy or product offerings within the state. Ohio presents a more positive outlook, with Wicked Sour making a significant leap from not being in the top 30 to reaching rank 32 by February 2024. This dramatic improvement is underscored by a substantial increase in sales, suggesting that the brand has successfully captured consumer interest in a relatively short period. The performance in Ohio, in particular, demonstrates Wicked Sour's potential for growth and market penetration when conditions are favorable.
Competitive Landscape
In the competitive landscape of the edible category in Massachusetts, Wicked Sour has shown a notable fluctuation in its market position over the recent months. Initially ranked 32nd in November 2023, it made a significant leap to 22nd in December, peaking at 20th in January 2024, before sliding back to 30th in February. This rollercoaster performance is particularly interesting when compared to its competitors. For instance, Green Hornet made a remarkable jump from not being in the top 20 to securing the 24th position in January and slightly dropping to 28th in February. Meanwhile, Encore Edibles and Joyibles have maintained more stable rankings, hovering around the 29th to 33rd and 30th to 35th positions, respectively. The Heirloom Collective experienced a decline, moving from 21st to 34th position. The fluctuating rank of Wicked Sour, despite a peak in sales in December, suggests a highly competitive and dynamic market environment in Massachusetts' edible sector, where brand positions can change rapidly, underscoring the importance of continuous innovation and marketing efforts to maintain or improve market standing.
Notable Products
For February 2024, Wicked Sour's top-selling product was Sour Strawberry Gummies 20-Pack (100mg) in the Edible category, maintaining its number one rank consistently from November 2023 with 2087 units sold. Following closely, Watermelon Sour Gummies 20-Pack (100mg) also held its position at rank two, demonstrating stable consumer preference for these flavors. Notably, Chill Indica Sour Blue Raspberry Gummies 20-Pack (100mg) rose to the third position by February 2024, showing a significant preference shift from its initial appearance in the rankings in December 2023. Citrus Sour Gummies 20-Pack (100mg), despite being unranked in January, made a comeback to the fourth spot, indicating a fluctuating but persistent demand. Lastly, Tropical Sour Gummies 20-Pack (100mg) experienced a decline, falling to the fifth rank in February 2024 after having been ranked higher in previous months, suggesting a shift in consumer tastes or possible stock issues.
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