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Jun-2024
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Overview
Market Insights Snapshot
In Ohio, Eden's Trees has shown varied performance across different product categories over recent months. In the Flower category, the brand experienced a notable decline from 6th place in March 2024 to 14th place in May 2024, before slightly recovering to 11th place in June 2024. This fluctuation suggests a competitive market where maintaining a top position is challenging. Conversely, in the Edible category, Eden's Trees has maintained a relatively stable presence, consistently ranking in the mid-20s. Despite this stability, the slight drop from 24th to 26th place in May 2024 indicates a need for strategic adjustments to regain higher rankings.
The performance of Eden's Trees in the Vapor Pens category in Ohio has been more volatile. The brand started at 8th place in March 2024 but fell to 23rd place by June 2024, highlighting a significant decline in market share. This downward trend suggests that Eden's Trees might be facing stiff competition or market challenges in this category. In the Concentrates category, the brand was ranked 19th in April 2024 but did not make it into the top 30 in other months, indicating a potential area for growth. These movements across categories underscore the dynamic nature of the cannabis market and the importance of continuous innovation and market adaptation.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, Eden's Trees has experienced notable fluctuations in its market rank over recent months. Starting at rank 6 in March 2024, Eden's Trees saw a decline to rank 9 in April, further dropping to 14 in May, before recovering slightly to rank 11 in June. This volatility contrasts with the performance of competitors such as Savvy, which surged from rank 12 in March to an impressive rank 4 in May, although it fell back to rank 10 in June. Similarly, Rythm showed a more stable trajectory, maintaining a presence within the top 12 throughout the period, and Buckeye Relief also demonstrated resilience, despite a dip to rank 12 in May and June. The competitive dynamics highlight the importance for Eden's Trees to strategize effectively to regain and sustain higher rankings, especially in light of the strong sales performance of its rivals.
Notable Products
In June 2024, the top-performing product for Eden's Trees was Sour K (2.83g) in the Flower category, maintaining its consistent first-place ranking from previous months despite a slight decrease in sales to 1507 units. Sherb Pop Smalls (14.15g) emerged as a strong contender, securing the second spot with notable sales of 1251 units. FL Gas Shake (14.15g) followed closely in third place, while Shady Boof Smalls (14.15g) and Gelatti Smalls (14.15g) rounded out the top five. These rankings indicate a shift in consumer preference towards larger package sizes. The new entries in the top five suggest a dynamic market with evolving product popularity.
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