Market Insights Snapshot
Eden's Trees has demonstrated a varied performance across different categories and states. In Missouri, the brand did not rank in the top 20 for the Concentrates category after August, indicating a potential area for improvement. However, the brand's performance in Ohio paints a more positive picture. Eden's Trees managed to maintain a steady presence in the Concentrates category, improving from the 30th position in August to 17th by November. This upward trend suggests an increasing popularity and acceptance of the brand within this category in Ohio.
Additionally, the brand shows impressive performance across multiple categories in Ohio. In the Edible category, Eden's Trees consistently ranked within the top 20 from August to November, peaking at 14th position in November. The brand's performance in the Flower category was even more remarkable, with rankings improving from 15th in August to 9th in October, and then maintaining a strong position at 10th in November. The Vapor Pens category saw a slight dip in November, but the brand remained within the top 10. It's worth noting that the brand's Tincture & Sublingual offerings didn't make it into the top 20 after August, suggesting a potential area for growth or reconsideration.
In the Ohio Flower category, Eden's Trees has shown a steady improvement in rank over the months of August to October 2023, moving from 15th to 9th place, before slightly dropping to 10th in November. This indicates a positive growth trend for the brand, despite the slight dip in the last month. In comparison, Classix has shown a more volatile ranking, dropping from 14th to 22nd, then improving to 11th by November. &Shine, on the other hand, started off strong at 6th place but has seen a gradual decline to 12th place by November. Meigs County Grown has shown the most improvement, moving from 27th to 8th place, while Woodward Fine Cannabis has maintained a fairly stable rank around the top 10. The absence of a rank for a particular month indicates that the brand was not among the top 20 for that month.
In November 2023, Eden's Trees saw Sticky Buns (2.83g) maintain its top position in sales, with a significant increase to 11,082 units sold. Milly Grace (2.83g) jumped from the fourth position in October to the second in November, nearly doubling its sales. SFV OG (2.83g), while not in the top three in October, managed to reclaim its position in November, ranking third. Florida Gas (2.83g) dropped one place from October to November, landing at the fourth spot. Lastly, Alien Mints Smalls (14.15g) entered the top five for the first time in November, securing the fifth position.