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Apr-2024
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Overview
Market Insights Snapshot
In the Ohio market, Eden's Trees has shown a notable performance across different cannabis product categories, with varying degrees of success and challenges. In the Edibles category, the brand has experienced a consistent upward movement in rankings from January to April 2024, moving from the 27th to the 21st position. This improvement suggests a growing consumer preference for Eden's Trees' edible products in Ohio, despite not breaking into the top 20. Conversely, in the Flower category, Eden's Trees held a strong position in the top 10 in January and February but saw a slight decline to the 11th rank in March and April. This drop, coupled with a significant decrease in sales from February to April, indicates a potential challenge in maintaining its stronghold amidst competitive pressures.
Moreover, the performance of Eden's Trees in the Vapor Pens category within the Ohio market has demonstrated a more concerning trend. Starting in a strong position at 9th in January and February, the brand experienced a gradual decline to the 19th rank by April 2024. This decline is particularly noteworthy, as it represents a significant fall from being within the top 10 to potentially risking falling out of the top 20. The sales figures for Vapor Pens also reflect a sharp decrease over the same period, highlighting a need for strategic adjustments to recapture market share. While Eden's Trees shows promising growth in edibles, the brand faces challenges in the flower and vapor pens categories that could impact its overall market position in Ohio.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Eden's Trees has experienced fluctuations in its market position, indicative of a fiercely competitive market. Initially ranked 7th in January 2024, Eden's Trees saw a slight improvement to 6th in February, before dropping to 11th in March and maintaining an 11th place in April. This decline in rank is contrasted with competitors like Rythm, which, despite its own fluctuations, ended April in a stronger position at 10th. Notably, Certified (Certified Cultivators) has consistently outperformed Eden's Trees, maintaining top 10 positions throughout these months and finishing 9th in April. Another competitor, Pure Ohio Wellness, closely trails Eden's Trees, ending April just one rank below at 12th. The brand Ozone has shown significant improvement, moving from not being in the top 20 in January to 13th by April, highlighting a dynamic shift in consumer preferences and market dynamics that Eden's Trees must navigate to improve or maintain its market position.
Notable Products
In April 2024, Eden's Trees saw Shady Boof Trim (14.15g) from the Flower category leading the sales chart with a notable figure of 1555 units sold, marking its first appearance in the top rankings this year. Following closely, Platinum Lemon Cherry Gelato (2.83g), also from the Flower category, secured the second position, improving from its fourth-place ranking in March with sales escalating to 1377 units. Sherb Pop Smalls (14.15g) made a significant jump to the third spot, despite not being in the top five in March, showcasing the fluctuating consumer preferences within the Flower category. Alien Mints (2.83g) experienced a slight decline, moving from the top position in February to fourth in April, indicating a shift in consumer tastes or possible stock issues. Lastly, Buckeye Donuts Distillate Cartridge (0.84g) from the Vapor Pens category entered the rankings for the first time this year, landing in the fifth position and highlighting the diversity in product preferences among Eden's Trees customers.
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