Market Insights Snapshot
In the Concentrates category, the cannabis brand WVY has shown a notable upward trend in its performance in California. In July 2023, WVY was not in the top 20 brands in the state, ranking 23rd, which indicates a room for improvement. By August 2023, the brand had moved up slightly to 21st place, and by September, it had just made it into the top 20. The most significant jump, however, was seen in October 2023, when WVY catapulted to 12th place. This upward trajectory suggests a growing popularity and increased market share for WVY's concentrates in California.
Looking at the sales data, there is a similar positive trend. Despite a slight dip in sales from July to August 2023, WVY managed to bounce back in September and then saw a substantial increase in October. The brand's sales nearly doubled from September to October, indicating a strong consumer response to WVY's products. This surge in sales aligns with the brand's rise in rankings, reinforcing the notion that WVY is gaining traction in California's cannabis concentrates market. However, it's important to note that while the brand is headed in the right direction, it still has potential for further growth and market penetration.
In the Concentrates category in California, WVY has shown a significant upward trend in terms of rank and sales. While it was not in the top 20 brands in July and August 2023, it broke into the top 20 in September and continued to rise, surpassing several competitors by October. Notably, it outperformed Hash and Flowers and Almora Farms in October, both of which had higher ranks in the previous months. Meanwhile, Bear Labs, which had a higher rank than WVY in July, saw a downward trend, falling below WVY in October. Cream Of The Crop (COTC) remained relatively stable but was also surpassed by WVY in October. These shifts indicate a positive trajectory for WVY in the competitive landscape of the Concentrates category in California.
In October 2023, the top-performing product from WVY was 'Slurricane Sauce (1g)' from the Concentrates category, with a notable sales figure of 3180 units. Following closely was 'Berry Dream Sauce (1g)', also from the Concentrates category, ranking second. 'Melonade Budder (1g)', previously the top performer in September, slipped to the third position. The fourth and fifth positions were held by 'Gas House Budder (1g)' and 'Guava Gelato Sauce (1g)' respectively. It's worth noting that 'Guava Gelato Sauce (1g)' dropped a rank from September, indicating a slight decrease in its popularity.