.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
WVY has shown a notable performance in the California concentrates category throughout the summer of 2025. Notably, the brand maintained a strong presence in the top 10, with rankings fluctuating slightly between 7th and 9th place from June to September. This consistency in the top 10 indicates a solid market presence and suggests a loyal consumer base. The month of September saw a return to 7th place, matching their June ranking, which could point to a successful marketing strategy or product launch that resonated with consumers. The increase in sales from August to September further underscores this positive momentum.
Interestingly, WVY's performance in other states and categories remains a mystery, as no rankings are provided, indicating that the brand did not break into the top 30 in those areas. This could be seen as a potential area for growth or an indication of the competitive landscape in those markets. The absence from the top 30 outside of California might suggest that WVY's current strategies are heavily focused on the California market, which could be both a strength and a limitation. This selective success highlights the importance of understanding regional preferences and the need for tailored approaches in different markets.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY has demonstrated notable fluctuations in its ranking over the past few months, which could impact its strategic positioning. In June 2025, WVY held the 7th rank, but experienced a dip to 9th in July, before recovering to 8th in August and returning to 7th in September. This variability in rank is contrasted by the stability of competitors such as CannaBiotix (CBX) and West Coast Cure, which consistently maintained their 5th and 6th positions respectively during the same period. Despite WVY's rank fluctuations, its sales show a positive trend, particularly with a significant increase from August to September. Meanwhile, Bear Labs and Community Cannabis have shown less volatility in their rankings, with Bear Labs mostly maintaining a 7th or 8th position and Community Cannabis improving slightly from 10th to 9th. This competitive analysis suggests that while WVY is capable of regaining its rank, it faces stiff competition from brands with more consistent performance, highlighting the importance of strategic initiatives to stabilize and enhance its market position.
Notable Products
In September 2025, the top-performing product from WVY was Lemon Cherry Zkittlez Budder (1g) in the Concentrates category, achieving the highest sales with 5,399 units sold. Following closely, Rainbow Dream Budder (1g) and King Louis Budder (1g) secured the second and third positions, respectively. Lemon Cherry Gelato Budder (1g) maintained its fourth-place ranking from August, indicating consistent performance. Sour OG Budder (1g) also shared the fourth rank, highlighting its competitive sales figures. Compared to previous months, the rankings for these products show a stable or improved performance, with Lemon Cherry Gelato Budder (1g) notably holding its rank since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
