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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
WVY concentrated 97.10% of May 2026 sales in Concentrates, up 11.46% month over month and 64.06% year over year, while Vapor Pens fell 34.22% month over month and grew 19.46% year over year at a 2.90% share. Average price declined 6.29% year over year to $10.10 as overall brand sales rose 62.30% year over year, indicating mix-driven unit expansion rather than price-led gains. With Concentrates ranked 6 in California and carrying the highest momentum, the category mix implies that WVY’s growth is anchored in deepening penetration within a single category rather than broad-based diversification.
The shift toward Concentrates’ 11.46% month-over-month growth alongside a 34.22% month-over-month contraction in Vapor Pens signals a deliberate prioritization of the highest-velocity segment to sustain share and rank. Given a 97.10% mix concentration and a 6.29% average price decrease, WVY is likely trading off margin per unit to drive higher throughput, which favors its rank of 6 in California Concentrates but limits insulation against category downturns; the pattern suggests positioning as a volume leader within Concentrates while keeping Vapor Pens as a small, tactical hedge.
Competitive Landscape
WVY ranks #6 in CA Concentrates in May 2026, improving 1 position from #7 year over year, but slipping 1 spot from its March 2026 peak at #5, indicating a near-peak plateau rather than a breakout. Against named rivals, Raw Garden held #1 year over year and in May 2026 while growing sales 11.3%, and 710 Labs climbed from #4 to #3 with a 1.8% sales decline that still outperformed several peers; in contrast, Punch Extracts / Punch Edibles fell from #3 to #4 with a 29.9% sales drop while STIIIZY stayed at #2 despite a 23.8% sales decline. The combination of a 1-rank YoY gain and a 1-rank pullback from March 2026 implies WVY is consolidating around the mid-top-10, relying on stability rather than momentum for further share wins.
Notable Products
White Widow Budder (1g) led May 2026 with a 270% month-over-month surge to $68,381 and seized rank 1, while Garlic Cookies Budder (1g) fell 31% to rank 10. Grape Gas Face Budder (1g) declined 20% at rank 9, contrasting with Peanut Butter Breath Budder (1g) up 4% at rank 8. Eight of the top ten are Concentrates Budder SKUs clustered in ranks 1–10, indicating a concentrated bet on budder formats with momentum hinging on a single breakout leader rather than broad-based lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
