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Aug-2025
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Overview
Market Insights Snapshot
WVY has shown a consistent performance in the Concentrates category in California, maintaining a strong presence in the top 10 rankings over the past few months. In May and June 2025, the brand held steady at the 7th position, demonstrating a solid foothold in the market. Although there was a slight dip to the 9th position in July, WVY quickly rebounded to 8th place in August. This recovery is indicative of the brand's resilience and ability to adapt to market dynamics. Notably, WVY's sales in August saw a significant increase, reflecting a positive trend that could suggest growing consumer preference or successful marketing strategies.
However, WVY's absence from the top 30 in other states or provinces highlights areas where the brand might need to focus its efforts to expand its market presence. The lack of ranking outside California emphasizes the brand's current geographic concentration and presents both a challenge and an opportunity for growth. Exploring strategies to penetrate new markets could be a pivotal step for WVY in the coming months. This concentrated success in California underscores the importance of understanding regional preferences and tailoring products to meet local demand, a strategy that could be leveraged in other regions as well.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY has experienced some fluctuations in its ranking over the summer of 2025. Starting in May and June at a solid 7th place, WVY saw a dip to 9th in July before rebounding to 8th in August. This movement reflects a dynamic market where brands like Bear Labs consistently maintained a higher rank, moving from 8th to 7th place, and Community Cannabis improved from 10th to 9th. Despite these shifts, WVY's sales showed a positive trend, with a notable increase in August, suggesting a recovery and potential for further growth. Meanwhile, ABX / AbsoluteXtracts remained stable in rank but experienced a sales increase in August, indicating a competitive pressure on WVY to maintain its upward sales trajectory. The consistent top performance of West Coast Cure, holding firm at 6th place, underscores the competitive challenge WVY faces as it seeks to climb higher in the ranks.
Notable Products
In August 2025, WVY's top-performing product was Blackberry Gary Budder (1g) in the Concentrates category, achieving the number one rank with sales of 3212 units. Guava Runtz Budder (1g) followed closely in second place. Illuminati OG Budder (1g), which held the top rank in June and July, fell to third place in August. Purple Master Kush Budder (1g) and Rainbow Dream Budder (1g) secured the fourth and fifth positions, respectively. Notably, Blackberry Gary Budder (1g) and Guava Runtz Budder (1g) were not ranked in the previous months, highlighting a significant rise in their popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
