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Nov-2025
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Overview
Market Insights Snapshot
WVY has consistently maintained its position in the Concentrates category in California, holding steady at the 8th rank from August through November 2025. This stability in ranking suggests a strong brand presence and customer loyalty within this category. Despite a decline in sales from October to November, the brand's consistent ranking indicates that it remains a competitive player in the California market. The sales dip could be attributed to seasonal trends or increased competition, but the sustained rank suggests that WVY has a solid customer base that supports its position in the market.
Notably, WVY's absence from the top 30 in other states or categories highlights potential areas for growth and expansion. This absence could be seen as a missed opportunity, as the brand may be missing out on capturing market share in other lucrative markets. Expanding its reach beyond California could be a strategic move for WVY to diversify its market presence and mitigate risks associated with market fluctuations in a single state. However, the brand's consistent performance in California's Concentrates category demonstrates its strength and potential as a benchmark for entering new markets.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY maintained a consistent rank of 8th place from August to November 2025, showcasing stability amidst fluctuating sales figures. While WVY's sales peaked in September, they experienced a decline by November, indicating potential challenges in sustaining growth. In contrast, competitors like Hashish House improved their rank from 9th to 7th, with a notable increase in sales during the same period, suggesting a successful strategy in capturing more market share. Similarly, ABX / AbsoluteXtracts climbed from 11th to 9th place, reflecting a positive trajectory in both rank and sales. Meanwhile, West Coast Cure maintained a strong presence, consistently ranking in the top 6, despite a slight dip in November. These shifts highlight the dynamic nature of the market, where WVY's steady rank contrasts with the upward momentum of its competitors, emphasizing the need for strategic adjustments to enhance its competitive edge.
Notable Products
In November 2025, WVY's top-performing product was Purple Dragonfruit Budder (1g) in the Concentrates category, reaching the highest sales with 2,510 units sold. Following closely were White Truffle Budder (1g) and Grape Cherry Gelato Budder (1g), ranked second and third, respectively. White Fire Sherbet Budder (1g) and Lemon Cherry Spritzer Budder (1g) occupied the fourth and fifth positions. Notably, all these products were newly ranked in November, indicating a significant shift in sales dynamics from previous months. This change highlights a growing consumer preference for these specific Concentrates offerings from WVY.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
