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Dec-2025
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Overview
Market Insights Snapshot
WVY has shown a consistent presence in the Concentrates category within California. Over the last few months, the brand has maintained a steady ranking, oscillating between the 7th and 8th positions. This stability suggests a strong foothold in the market, which is further supported by a notable increase in sales from November to December. The brand's ability to sustain its top 10 status in California's competitive landscape indicates a well-established consumer base and effective market strategies, even as it faces fierce competition from other brands.
However, the absence of WVY from the top 30 rankings in other states or provinces might suggest a more localized strategy or potential areas for growth. While the brand's performance in California is commendable, its lack of presence in other markets could be seen as a limitation or an opportunity, depending on strategic goals. The data implies that WVY might be capitalizing on a loyal customer base in California, but there remains significant room for expansion into other regions to diversify and strengthen its market presence.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY has experienced fluctuations in its ranking over the last few months, indicating a dynamic market environment. WVY's rank shifted from 7th in September 2025 to 8th in October and November, before returning to 7th in December. This movement suggests a competitive pressure from brands like Hashish House, which maintained a consistently strong presence, peaking at 7th in October and November. Meanwhile, Himalaya showed a notable rise from 12th to 9th by December, reflecting a significant increase in sales momentum. West Coast Cure and CannaBiotix (CBX) have maintained higher ranks, indicating robust sales volumes that WVY competes against. WVY's sales showed a positive trajectory, particularly in December, which could signal a potential for upward movement in the rankings if this trend continues.
Notable Products
In December 2025, the top-performing product for WVY was Trop Cherry Runtz Budder (1g) in the Concentrates category, achieving the highest rank with sales of 4651 units. Durban Lemon Party Budder (1g) followed closely in second place, maintaining a strong position in the same category. Lemon Cherry Gelato Budder (1g) ranked third, showing a notable increase from its previous appearance in September where it was ranked third as well, but with a lower sales figure. Tahoe Brunch Budder (1g) secured the fourth position, making its debut in the rankings for December. Banana OGZ Budder (1g) rounded out the top five, slipping from its second-place rank in November to fifth, indicating a slight decline in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
