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Oct-2025
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Overview
Market Insights Snapshot
WVY has shown consistent performance in the California market within the Concentrates category, maintaining a steady rank of 8th from July through October 2025. This stability is noteworthy, particularly given the competitive nature of the California cannabis market. The brand's sales figures exhibit a positive trend, with an increase from July to September, peaking at over $476,000. However, a slight dip occurred in October, bringing sales down to approximately $424,000. This indicates a strong market presence with minor fluctuations, suggesting that while WVY is well-positioned, there is room for strategic adjustments to regain upward momentum.
In contrast, WVY's performance in other states and categories is not detailed, implying that the brand did not reach the top 30 rankings in those areas. This absence could be seen as a potential opportunity for growth or an indication of challenges in expanding their market influence beyond California. The lack of ranking in additional states or categories suggests that WVY may need to reassess its strategies or consider diversifying its product offerings to enhance its competitive edge. Understanding the factors behind their concentrated success in California could provide insights into replicating this performance in other regions.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY has maintained a consistent rank at 8th place from July to October 2025. Despite this stability in rank, WVY's sales have shown a dynamic trend, peaking in September before experiencing a slight decline in October. This contrasts with Hashish House, which has demonstrated a notable upward trajectory, climbing from 11th to 7th place and significantly increasing its sales over the same period. Meanwhile, ABX / AbsoluteXtracts has also improved its position, moving from 13th to 10th place, suggesting a competitive push that could potentially challenge WVY's market share. On the other hand, CannaBiotix (CBX) experienced a slight dip in rank from 5th to 6th, although their sales remain robust, indicating strong brand loyalty or effective marketing strategies. Bear Labs saw a decline in rank from 7th to 9th, which may reflect a decrease in consumer preference or competitive pressures. These shifts highlight the dynamic nature of the market and suggest that WVY may need to innovate or adjust its strategies to maintain or improve its position amidst rising competition.
Notable Products
In October 2025, WVY's top-performing product was Lemon Cherry Zkittlez Budder (1g) in the Concentrates category, maintaining its position as the leading product from September with sales of 2,737 units. RS-11 Budder (1g) debuted at the second spot, indicating a strong market entry. Black Cherry Gelato Budder (1g) ranked third, followed by Rocket Fuel Budder (1g) and Mochi Budder (1g) in fourth and fifth places, respectively. Notably, all these products were not ranked in previous months, suggesting a significant shift in consumer preferences towards these new offerings. This trend highlights a growing demand for WVY's Concentrates products in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
