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Sep-2024
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Overview
Market Insights Snapshot
WVY has demonstrated a consistent presence in the California concentrates market, maintaining a position within the top 10 brands from June to September 2024. The brand's rank fluctuated slightly, starting at 7th in June, improving to 6th in July, and then settling at 8th in both August and September. This indicates a stable yet competitive performance in the concentrates category. Notably, the sales peaked in July, reaching $591,874, before experiencing a decline in the following months. This trend could suggest seasonal factors or shifts in consumer preferences affecting WVY's market position.
In other states and categories, WVY's absence from the top 30 rankings could signal challenges or opportunities for growth. While their strong performance in California is commendable, the lack of presence in other key markets might reflect the brand's current strategic focus or market penetration issues. For enthusiasts and stakeholders of WVY, the brand's ability to leverage its California success and expand its footprint into other regions remains a critical area to monitor. Understanding the dynamics that contribute to these rankings can provide deeper insights into WVY's overall market strategy and future potential.
Competitive Landscape
In the competitive landscape of the California concentrates market, WVY has experienced fluctuating rankings over the past few months, indicating a dynamic competitive environment. WVY held the 7th position in June 2024, improved to 6th in July, but then slipped to 8th in both August and September. This fluctuation is particularly notable when compared to competitors such as Himalaya, which consistently improved its rank from 8th in June to 6th by September, and CannaBiotix (CBX), which maintained a stable position in the top 7. Meanwhile, ABX / AbsoluteXtracts showed a steady climb from 15th to 9th, suggesting a potential threat to WVY's position. Despite WVY's sales peaking in July, the subsequent decline in August and September highlights the need for strategic adjustments to maintain and improve its competitive standing in this volatile market.
Notable Products
In September 2024, Gas House Budder (1g) maintained its position as the top-performing product for WVY, leading the Concentrates category with sales of 3,913 units. Pure Nitro Budder (1g) showed a notable improvement, climbing from fourth in July and third in August to secure the second spot in September with significant sales growth. Cherry Pie Budder (1g) entered the top rankings in September, achieving the third position without being ranked in previous months. Pineapple Party Budder (1g) and Grape Gas Sauce (1g) followed closely, marking their debut in the top five at fourth and fifth positions, respectively. This shift highlights a dynamic change in consumer preferences within the Concentrates category for WVY from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
