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Apr-2025
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Overview
Market Insights Snapshot
Hashish House has demonstrated notable performance in the California market, particularly in the Concentrates category. Starting the year ranked 23rd in January, they experienced a slight dip in February to 26th but quickly rebounded to 21st by March and April. This consistent upward movement suggests a strengthening position within the Concentrates category. The brand's sales in this category also reflect this positive trend, with a significant increase from February to April. However, in the Vapor Pens category, Hashish House did not maintain a top 30 position after January, indicating potential challenges or increased competition in that segment.
In the Pre-Roll category within California, Hashish House has shown impressive progress, moving from 93rd in January to 60th by April. This steady climb in rankings suggests an effective strategy in capturing market share in this competitive category. The sales figures support this upward trajectory, with continuous growth each month. Despite their success in Pre-Rolls and Concentrates, the absence of Hashish House from the top 30 in Vapor Pens after January highlights an area for potential improvement or re-evaluation. This mixed performance across categories underscores the dynamic nature of the cannabis market in California and the need for brands to adapt and innovate continuously.
Competitive Landscape
In the competitive landscape of the California concentrates market, Hashish House has demonstrated a notable performance trajectory from January to April 2025. Initially ranked 23rd in January, Hashish House experienced a dip to 26th in February, before rebounding to 21st in both March and April. This recovery aligns with a significant increase in sales, particularly from February to April. In comparison, Nasha Extracts showed a steady climb from 27th to 23rd, although their sales figures remained consistently lower than Hashish House. Meanwhile, Buddies fluctuated in rank, peaking at 21st in February but settling at 22nd by April, with sales trailing slightly behind Hashish House. Emerald Bay Extracts maintained a stronger position, despite a drop to 20th in April, with sales figures generally surpassing those of Hashish House. Notably, Have Hash emerged as a formidable competitor, climbing from 38th to 19th, with sales in April slightly exceeding those of Hashish House. This dynamic market positioning underscores the importance of strategic marketing and product differentiation for Hashish House to maintain and improve its standing in the California concentrates sector.
Notable Products
In April 2025, the top-performing product from Hashish House was Gelato Infused Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 3,269 units. Sour Guava Rosin Infused Pre-Roll (1g) followed closely, securing the second spot, showing a significant rise from its fourth position in March 2025. Tahoe OG Rosin Infused Pre-Roll (1g) maintained its second-place ranking from March to April, indicating consistent performance. Meanwhile, Tahoe OG Pre-Roll (1g) climbed to third place, marking its first appearance in the top rankings. Black Runtz Rosin Infused Pre-Roll (1g) held the fourth position, demonstrating steady sales momentum since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
