Market Insights Snapshot
Wyatt Herbs, a prominent brand in the cannabis industry, has shown a significant performance improvement in the Flower category in Washington state. In August 2023, the brand was not among the top 20, ranking at 40th place. However, by September 2023, Wyatt Herbs had made a significant leap to the 22nd position. This upward trend continued into October 2023, with the brand achieving a ranking of 16th. Despite a slight drop to the 19th position in November 2023, this represents a notable overall upward trajectory in the brand's performance in this category within a span of just four months.
While we can't delve too much into the specific sales figures, it's worth noting that Wyatt Herbs' sales in the Flower category showed a consistent increase from August through October 2023. This aligns with the brand's improved ranking in the same period, indicating a positive correlation between sales and ranking. However, despite a slight decline in sales in November 2023, the brand maintained its position within the top 20 brands in the state. This suggests that Wyatt Herbs has established a solid foothold in Washington's Flower category, demonstrating resilience amidst the competitive cannabis market.
In the Washington state Flower category, Wyatt Herbs has shown a significant upward trend in rank, moving from 40th place in August 2023 to 19th place by November 2023. This improvement in rank suggests a substantial increase in sales, outperforming several competitors. For instance, SubX fell from 43rd to 20th place during the same period, indicating a slower growth rate. Meanwhile, Cowlitz Gold and Falcanna have seen a slight decrease in their rankings, suggesting that Wyatt Herbs may be capturing some of their market share. Interestingly, Rochester Farms also improved its rank but at a slower pace than Wyatt Herbs, moving from 24th to 21st place. The absence of rank for any month indicates that the brand was not in the top 20 for that month, further highlighting Wyatt Herbs' impressive performance.
In November 2023, the top-selling product from Wyatt Herbs was 'Orange Cookies (3.5g)' from the Flower category, selling 906 units. This product improved its ranking from third place in October to first in November. Following closely behind was 'Lemon Cherry Gelato (3.5g)', also from the Flower category, which sold 859 units, dropping from its consistent first-place position in the previous three months. The third best-seller was 'King's Kush (3.5g)', another Flower category product, which maintained its sales momentum from October with 812 units sold in November. New entrants to the top five were 'Oreoz (3.5g)' and 'God's Gift (3.5g)', ranking fourth and fifth respectively.