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Apr-2024
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Overview
Market Insights Snapshot
In Washington, Gabriel's performance across different cannabis categories has shown a mixed bag of results. The brand's presence in the Concentrates category has seen a steady decline, moving from a rank of 46 in January 2024 to 63 by April 2024. This downward trajectory, coupled with decreasing monthly sales from $44,581 in January to $25,810 in April, indicates a significant loss in market share and consumer interest within this segment. Conversely, Gabriel's Flower category tells a story of robust growth, improving its ranking from 60th in January to 21st by April. This impressive climb is mirrored by a substantial increase in sales, peaking at $321,663 in April, showcasing a strong consumer demand and market presence in Washington's flower market.
However, the Pre-Roll category paints a less favorable picture for Gabriel, where it struggled to maintain a significant foothold. Starting at rank 94 in January, it barely moved, reaching 100th by March, and subsequently, it failed to make it into the top 30 brands in April, a clear indicator of its diminishing presence in this segment. The absence of data for April suggests a potential withdrawal or a considerable drop in sales and market competitiveness. This inconsistency across categories highlights the challenges Gabriel faces in diversifying its market impact beyond the Flower category, where it shows strength. The fluctuating performance across these segments in Washington suggests a need for strategic adjustments to enhance its market positioning and consumer appeal in less dominant categories.
Competitive Landscape
In the competitive landscape of the flower category within Washington, Gabriel has shown a notable improvement in its market position from January to April 2024, moving from a rank outside the top 20 to 21st place. This upward trajectory in rank is reflected in its sales, which have seen a consistent increase month over month. Competitors such as Harmony Farms and Smokey Point Productions (SPP) have maintained a more stable presence in the rankings, with Harmony Farms experiencing a slight decline from 19th to 20th place and SPP moving from 15th to 19th place. Meanwhile, Hemp Kings and Falcanna have shown a competitive edge over Gabriel, with Hemp Kings slightly outperforming Gabriel by maintaining ranks just above it and Falcanna showing a slight decline but still remaining close in rank. Gabriel's significant rank improvement and sales growth highlight its rising competitiveness in the Washington flower market, suggesting a positive trajectory against its competitors, despite the highly competitive nature of the market.
Notable Products
In April 2024, Gabriel's top-performing product was Donkey Butter (3.5g) from the Flower category, maintaining its number one rank from the previous month with sales reaching 1360 units. White Truffle (3.5g), also in the Flower category, followed closely behind, moving up from third to second place with notable sales figures. Chocolope (3.5g) rose to third place, showcasing a significant increase in popularity despite not being ranked in the earlier months. Tricho Jordan (3.5g) entered the rankings for the first time in April, securing the fourth position. Lastly, Odo Wan Kanobi (3.5g) experienced a drop from first place in February to fifth in April, indicating a shift in consumer preferences within Gabriel's product line.
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