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Mar-2025
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Overview
Market Insights Snapshot
Maven Genetics has demonstrated varied performance across different product categories in California. In the Flower category, the brand experienced fluctuations in its rankings, starting at 22nd in December 2024 and dropping to 33rd in January 2025, before climbing back to 26th by March 2025. This upward movement in the latter months suggests a recovery in their market position, perhaps due to strategic adjustments or seasonal demand changes. The Pre-Roll category, however, saw Maven Genetics consistently outside the top 30, maintaining a position around the 50th mark. This indicates a need for potential improvement or repositioning within this category to enhance their market presence.
For Vapor Pens, Maven Genetics faced challenges, with rankings dipping from 63rd in January 2025 to 74th in February, before slightly recovering to 64th in March. This suggests volatility and potential competitive pressures in this segment, which might require the brand to reassess its offerings or marketing strategies to regain a stronger foothold. The sales figures for this category also reflect these fluctuations, with a notable decrease in February. Overall, while Maven Genetics shows resilience in certain areas, the data indicates room for growth and optimization across multiple categories to strengthen their overall market performance in California.
Competitive Landscape
In the competitive California flower market, Maven Genetics has experienced fluctuating rankings from December 2024 to March 2025, indicating a dynamic competitive landscape. Maven Genetics' rank improved from 33rd in January 2025 to 26th by March 2025, suggesting a positive trend in market positioning. In contrast, Traditional Co. maintained a relatively stable position, ranking 28th in both February and March 2025. Yada Yada consistently outperformed Maven Genetics, although its rank slipped from 20th in January to 25th in March 2025. Meanwhile, Astronauts (CA) and Cruisers showed varied performance, with Cruisers notably climbing from 30th in January to 24th in March 2025. This competitive environment highlights the challenges Maven Genetics faces in maintaining and improving its market share amidst strong competitors with varying sales trajectories.
Notable Products
In March 2025, Maven Genetics saw 98 Reserve (3.5g) rise to the top spot as the best-selling product, with sales reaching 1715 units. The Gold Blend - Orange Bellini Full Spectrum Oil Cartridge (1g) secured the second position in its debut month. Orange Bellini (3.5g) maintained a strong presence, ranking third, a slight decline from its second position in February. Prizm (3.5g), previously the top seller, dropped to fourth place, indicating a notable shift in consumer preference. Umami Butter (3.5g) completed the top five, showing resilience by reappearing in the rankings after a break in February.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
