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Jul-2025
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Overview
Market Insights Snapshot
Maven Genetics has shown a dynamic performance across various categories in California. In the Flower category, Maven Genetics has maintained a relatively stable position, with rankings hovering in the mid-20s from April to July 2025. This consistency is noteworthy, especially considering the competitive nature of the California market. The brand experienced a sales increase from April to May, followed by a slight dip in June, and then a recovery in July. This indicates a resilient demand for their Flower products despite fluctuations. However, in the Pre-Roll category, the brand's rankings have been more volatile, with a peak in May at 37th before dropping significantly by July. This suggests that while there was a brief surge in popularity, sustaining that momentum has been challenging.
In the Vapor Pens category, Maven Genetics has shown a positive trend in the initial months, climbing from 63rd in April to 49th in June before dropping slightly in July. This movement reflects a growing interest in their vapor products, although maintaining a top-50 position remains a challenge. The brand did not make it into the top 30 in any category, which highlights areas for potential growth and improvement. The absence from the top tier indicates that while Maven Genetics is a recognized name, there is still significant room for advancement to compete with leading brands in California. These insights suggest that while Maven Genetics has a foothold in the market, strategic adjustments could bolster their standing across these categories.
Competitive Landscape
In the competitive landscape of the California flower market, Maven Genetics has shown a steady improvement in its rankings over the months, moving from 31st in April 2025 to 26th by July 2025. This upward trend indicates a positive reception and growing consumer preference for Maven Genetics' products. In comparison, Jungle Boys experienced a decline, dropping from 16th to 27th place, which might suggest a shift in consumer loyalty or market dynamics affecting their sales negatively. Meanwhile, Yada Yada maintained a stable position at 24th, indicating consistent performance. Traditional Co. slightly improved its rank from 30th to 25th, closely trailing Maven Genetics. The competitive pressure from these brands highlights the dynamic nature of the market, where Maven Genetics' ability to climb the ranks amidst fluctuating performances of its competitors underscores its potential for further growth and increased market share.
Notable Products
In July 2025, Key Lime Jack (3.5g) maintained its position as the top-performing product from Maven Genetics, achieving sales of 2393 units. Blue Agape (3.5g) emerged as a strong contender, securing the second spot in its debut month. FKAFL (3.5g) retained its third-place ranking from June, showing consistent performance. Prizm (3.5g) dropped to fourth place after not being ranked in June, indicating a slight decline in its standing. Meanwhile, 98 Reserve (3.5g) slipped to fifth place, continuing its downward trend from first in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
