Maven Genetics

Data Snapshot: Apr 03, 2024
Maven Genetics Cannabis Brand Logo
$1M+

Mar-2024

Sales

Decline

Trend

6-Month

92

Product Count

SKUs

Maven Genetics

Overview

Maven Genetics, with roots extending to 1998, is a California-based cannabis brand recognized for its dedication and expertise in breeding and cultivating premium, exotic indoor cannabis. This distinguished brand, built from humble beginnings, differentiates itself through a strong focus on quality, likening the process of cannabis testing to that of wine, with an emphasis on the distinct terroir of their product. Moreover, Maven Genetics' ambition to innovate within the field is reflected in their creation of California's first single-strain, live resin cannabis-infused beverage.
Markets

Maven Genetics Locations

Product Trends

Maven Genetics Categories

Maven Genetics Sales

Market Insights Snapshot

Maven Genetics Historical Sales by Category

In the competitive cannabis market of California, Maven Genetics has shown a notable presence across several categories, with its performance in the Flower category standing out. The brand consistently ranked within the top 30 from December 2023 to March 2024, showing a slight improvement in its position from 28th in December to 25th in March. This upward trajectory, coupled with a significant increase in sales from December's $1,068,797 to March's $1,085,451, indicates a strengthening position in the Flower category. However, its venture into the Beverage category in March, debuting at rank 57, suggests Maven Genetics is exploring diversification with mixed success. The brand's performance in the Pre-Roll and Vapor Pens categories shows fluctuating rankings with a general downward trend in Pre-Rolls, slipping from the top 30 in December to not being ranked within the top 30 by March, and inconsistent rankings in Vapor Pens, highlighting challenges in these highly competitive segments.

Outside of California, Maven Genetics has ventured into the Missouri market, specifically within the Pre-Roll category. The brand's entry here is more recent and has not yet shown the same level of success as in California. Starting from not being in the top 30 in December 2023, the brand made it into the rankings by January 2024 but saw a decline from 74th in January to 81st in March. This decline, coupled with a significant drop in sales from 5,576 in February to just 721 in March, suggests Maven Genetics faces challenges in gaining a foothold in the Missouri market. The brand's strategic moves and performance across different states and categories indicate a mixed bag of successes and areas for improvement, reflecting the dynamic nature of the cannabis industry and the varying consumer preferences across states.

Mar-2024 Rank
Beverage
Flower
Pre-Roll
Vapor Pens
57
25
42
86
81
Maven Genetics

Competitive Landscape

In the competitive landscape of the California flower market, Maven Genetics has shown a modest improvement in its ranking over the recent months, moving from 28th in December 2023 to 25th in March 2024. This upward trajectory, albeit slight, indicates a resilience and potential growth area for Maven Genetics amidst fierce competition. Notably, its competitors have experienced varied fortunes; California Love has made a significant leap, ending up just above Maven Genetics in March 2024, suggesting a tight race between the two. Yada Yada, consistently ahead, indicates a strong presence in the market, maintaining its lead despite shifts in rankings. Meanwhile, Astronauts (CA) and Originals have shown remarkable improvements, with Astronauts (CA) making a significant jump from 66th to 27th and Originals moving up to 26th by March 2024. These movements underscore a dynamic and competitive market, where Maven Genetics must continue to innovate and capture consumer interest to improve or maintain its market position.

Maven Genetics market ranking for CA Flower

Maven Genetics

Notable Products

In March 2024, Maven Genetics saw Sour Sangria Pre-Roll 5-Pack (2.5g) as its top-selling product, with impressive sales figures reaching 3,277 units. Following closely behind was Key Lime Jack (3.5g) in the Flower category, securing the second position. The Opal Pre-Roll (1g) experienced a fluctuation in its popularity, ranking first in February but dropping to the third position in March, showcasing a consistent demand. Blue Agape Pre-Roll (1g) emerged as the fourth top product, a notable entry considering its absence in previous months' rankings. Lastly, Blue Agape (3.5g) rounded out the top five, marking its first appearance in the rankings and highlighting a growing interest in Maven Genetics' Flower category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sour Sangria Pre-Roll 5-Pack (2.5g)
Pre-Roll
>5
1
5
1
Key Lime Jack (3.5g)
Flower
>5
>5
>5
2
Opal Pre-Roll (1g)
Pre-Roll
>5
5
1
3
Blue Agape Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Blue Agape (3.5g)
Flower
>5
>5
>5
5
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