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Sep-2025
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Overview
Market Insights Snapshot
In the competitive cannabis market of California, Maven Genetics has shown a steady presence, particularly in the Flower category. Over the past few months, Maven Genetics has improved its ranking from 28th in June 2025 to 23rd by September 2025. This upward trend, despite some fluctuations in sales figures, indicates a strengthening foothold in the Flower category. In contrast, the brand's performance in the Vapor Pens category has been more volatile, with rankings oscillating between 46th and 55th, suggesting room for growth in this segment. Notably, Maven Genetics did not make it into the top 30 for Pre-Rolls, highlighting a potential area for strategic enhancement.
While Maven Genetics maintains a presence in California, the brand's performance across different product categories reveals varying levels of success. The Flower category appears to be Maven's strongest suit, with a consistent improvement in rankings, which could be attributed to a combination of product quality and effective market strategies. However, the Pre-Roll and Vapor Pens categories present challenges, as indicated by their absence from the top 30 and fluctuating ranks, respectively. These insights suggest that while Maven Genetics is making strides in certain areas, there are opportunities to refine their approach and enhance their competitive edge in others.
Competitive Landscape
In the competitive landscape of California's flower category, Maven Genetics has shown a relatively stable performance from June to September 2025, with its rank fluctuating between 23rd and 28th place. This consistency is noteworthy, especially when compared to brands like West Coast Cure, which improved its rank from 29th to 22nd over the same period, and Team Elite Genetics, which saw a similar upward trend, peaking at 23rd in August. Meanwhile, Eighth Brother, Inc. experienced a decline, dropping from 21st to 25th, indicating potential challenges in maintaining its market position. Despite these fluctuations, Delighted maintained a more stable rank, consistently staying within the top 21. Maven Genetics' ability to maintain its rank amidst these competitive shifts suggests resilience, though there is room for growth to climb higher in the rankings and capture a larger market share.
Notable Products
In September 2025, Chroma (3.5g) emerged as the top-performing product for Maven Genetics, climbing from third place in August to first place, with a notable sales figure of 1822.0. Key Lime Jack (3.5g), which had consistently held the top spot from June to August, slipped to second place. Prizm (3.5g) improved its ranking from fifth in August to third in September, indicating a positive trend in sales performance. FKAFL (3.5g) re-entered the rankings in fourth place, having been absent in August. Shangri La (3.5g) made its debut in the rankings at fifth place, showing potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
