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Jun-2024
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Overview
Market Insights Snapshot
Yandi Fresh has shown fluctuating performance across different categories and states, with notable movements in Ontario. In the Beverage category, Yandi Fresh saw a significant drop in ranking from 20th in March 2024 to 29th by June 2024. The sales figures reflect this downward trend, with a notable decline from $42,704 in March to $16,600 in June. This indicates that while Yandi Fresh managed to stay within the top 30 brands, their position has been slipping, which could be a point of concern for the brand's market strategy in Ontario.
It's also worth noting that Yandi Fresh's rankings in other states and categories were not available, suggesting that the brand did not make it into the top 30 in those areas. This absence can be interpreted as a challenge for the brand's market penetration and visibility outside Ontario. The data highlights the importance of focusing on both maintaining and improving their standing in established markets while also exploring new opportunities to gain traction in other regions.
Competitive Landscape
In the Ontario beverage category, Yandi Fresh has experienced notable fluctuations in rank and sales over the past few months, which could impact its market positioning. Starting at rank 20 in March 2024, Yandi Fresh saw a significant drop to rank 28 in April, followed by slight improvements to rank 27 in May and then a decline to rank 29 in June. This downward trend is mirrored in its sales figures, which fell from a high of 42,704 CAD in March to 16,600 CAD in June. In contrast, Embody has maintained a relatively stable position, hovering around ranks 26 and 27, with sales peaking at 26,920 CAD in June. Similarly, Hover Beverages and Sense & Purpose Beverages have shown more consistent performance, with Hover Beverages ranking between 23 and 30 and Sense & Purpose Beverages improving from outside the top 20 to rank 28 in June. The consistent performance of these competitors suggests that Yandi Fresh may need to reassess its market strategies to regain its competitive edge in the Ontario beverage market.
Notable Products
In June 2024, Yandi Fresh's top-performing product was Peach Apple Cider Beverage (10mg THC, 355ml), maintaining its number one rank with sales of 1472 units. Cranberry Apple Cider Drink (10mg THC, 355ml) saw a notable rise to the second position, up from fifth place in May 2024. Raspberry Apple Cider Drink (10mg THC, 355ml) dropped to third place, a decline from its consistent second rank in the previous months. Green Apple Cider Beverages (10mg) remained stable in the fourth position, showing a slight decrease in sales. Spiced Apple Cider Beverage (10mg) held the fifth spot, continuing its downward trend from earlier in the year.
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