Market Insights Snapshot
Starting with the Beverage category, Yandi Fresh has shown a steady performance over the months in Alberta, maintaining a rank within the top 20. This is a positive indication of the brand's consistency in the market. However, the sales figures showed a noticeable dip in October 2023 before bouncing back in November. On the other hand, in British Columbia, Yandi Fresh has been gradually climbing the ranks, moving from 15th place in August to 11th place by November. This upward trend suggests a growing popularity of the brand in this province.
In Ontario, Yandi Fresh started outside the top 20 in August, but managed to improve its ranking to 15th by November. This is a significant achievement and indicates a strong potential for further growth in this market. However, the situation in Saskatchewan is a bit different. After an impressive rise from 15th to 10th place between August and October, the brand slipped back to 12th place in November. Despite this minor setback, the overall trajectory for Yandi Fresh in Saskatchewan seems promising.
In the Ontario Beverage category, Yandi Fresh has been steadily improving its rank, moving from 23rd in August 2023 to 15th in November 2023. This upward trajectory indicates a growing market presence, despite stiff competition from brands like Cookies, Tweed, Vacay, and Señorita. Notably, Yandi Fresh has consistently outperformed Tweed, which has seen a significant drop in rank from 7th to 17th over the same period. Meanwhile, Cookies has shown a similar upward trend as Yandi Fresh, climbing from 24th to 14th. Vacay and Señorita have maintained more stable positions, with Vacay slightly outperforming Yandi Fresh and Señorita slightly underperforming. These trends suggest a dynamic and competitive market environment, with Yandi Fresh demonstrating promising growth.
In November 2023, Yandi Fresh's top-performing product was the 'Raspberry Apple Cider Drink (10mg THC, 355ml)', maintaining its number one position from previous months, with a notable sales figure of 4096 units. The 'Spiced Apple Cider Beverage (10mg)' made a significant leap from fourth place in October to second place in November. The 'Peach Apple Cider Beverage (10mg THC, 355ml)', which had consistently held second place, dropped to third place in November. The 'Cranberry Apple Cider Drink (10mg THC, 355ml)' maintained its fourth place ranking, while the 'Green Apple Cider Beverages (10mg)' remained in fifth place. These shifts in rankings indicate a change in customer preference towards the Spiced Apple Cider Beverage over the Peach and Cranberry flavors.