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Dec-2025
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Overview
Market Insights Snapshot
Yin Yang has demonstrated a dynamic performance in the Pre-Roll category within the state of Oregon. Notably, the brand maintained a steady position in the top 10 throughout the fall months of 2025, starting at rank 9 in September and improving to rank 8 in both October and November. However, December saw a decline to rank 11, indicating a potential shift in consumer preferences or increased competition. Despite this drop, the sales figures from October to November show a positive growth trend, suggesting that while their ranking fell, the brand may still be experiencing underlying sales strength. The absence of rankings beyond the top 10 in December could signal a need for strategic adjustments to regain their footing in the competitive landscape.
Across other states and categories, Yin Yang's presence is less pronounced, as they do not appear in the top 30 brands, highlighting areas for potential growth and market expansion. The brand's performance in Oregon's Pre-Roll category stands out as a key area of success, contrasting with their absence in other markets. This disparity suggests that while Yin Yang has carved out a niche in Oregon, there is significant room for development in other regions. The focus on bolstering their presence in additional states could be pivotal for Yin Yang to enhance its overall market share and diversify its consumer base. Exploring these opportunities could lead to a more balanced performance across diverse geographical locations and product categories.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll category, Yin Yang experienced a notable fluctuation in its ranking from September to December 2025. Initially holding the 9th position in September, Yin Yang improved to 8th place in October and November, but then slipped to 11th in December. This decline coincided with a significant drop in sales during December, suggesting potential challenges in maintaining market share. Meanwhile, Elysium Fields showed a consistent upward trajectory, climbing from 15th to 9th place, indicating a robust increase in consumer preference that may have impacted Yin Yang's rank. Kites maintained a steady presence around the 12th and 13th positions, while Dougie oscillated slightly but remained competitive, ending December in 10th place. Notably, National Cannabis Co. made a remarkable leap from 44th to 13th, suggesting aggressive growth strategies that could further challenge Yin Yang's market position. These dynamics highlight the competitive pressures Yin Yang faces and the need for strategic adjustments to regain and sustain higher rankings and sales.
Notable Products
In December 2025, the top-performing product for Yin Yang was They Hate Us x Cause They Aint Us Pre-Roll 56-Pack (28g) with sales reaching 812 units, securing the number one rank. Following closely, Go Ahead Punk x Make My Day Pre-Roll 10-Pack (5g) and Man's Best Friend x Crazy Cat Lady Pre-Roll 10-Pack (5g) held the second and third positions, respectively. The rankings for these products in December show a strong entry as they were not ranked in the previous months, indicating a significant increase in popularity. Furthermore, I've Got a Fever x Need More Cowbell Pre-Roll 56-Pack (28g) and Yindiana Jones x The Temple of Shrooms Pre-Roll 56-Pack (28g) rounded out the top five, all within the Pre-Roll category. This shift suggests a rising consumer preference for larger pack sizes and possibly a seasonal demand effect for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
