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Nov-2025
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Overview
Market Insights Snapshot
Yin Yang has demonstrated a notable performance in the Pre-Roll category within Oregon. Over the past few months, the brand has shown a consistent upward trajectory in its rankings. Starting from the 11th position in August 2025, Yin Yang climbed to 9th in September, and by October, it reached the 8th spot, maintaining this position through November. This steady improvement in rankings is indicative of the brand's growing popularity and market presence within the state. The increase in sales from August to October further underscores this positive momentum, although there was a slight dip in November, which is a point to watch in the coming months.
In terms of broader market penetration, the absence of Yin Yang from the top 30 brands in other states and categories suggests areas where the brand could potentially expand its reach. While their success in Oregon's Pre-Roll category is commendable, the lack of presence in other regions or categories might indicate missed opportunities or a focused strategy on a specific niche. This concentration might be beneficial in establishing a stronghold in one market, but diversification could offer growth potential and risk mitigation. Monitoring future movements and any strategic shifts will be essential to understanding Yin Yang's long-term positioning in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon Pre-Roll market, Yin Yang has demonstrated a notable upward trajectory in brand ranking from August to November 2025. Initially ranked 11th in August, Yin Yang improved its position to 9th in September and further climbed to 8th in October, maintaining this rank into November. This upward movement indicates a positive reception and growing consumer preference for Yin Yang products. Despite this progress, Yin Yang faces stiff competition from brands like Fire Dept. Cannabis, which consistently held higher ranks, maintaining a steady 6th position in November. Additionally, Killa Beez also presents a challenge, as it only slightly dropped to 7th in November. Meanwhile, Elysium Fields has shown a remarkable rise, moving from 15th in August to surpass Yin Yang by November, achieving a 9th rank. This competitive environment suggests that while Yin Yang is on a positive trajectory, maintaining and improving its market position will require strategic efforts to differentiate and enhance its offerings against these formidable competitors.
Notable Products
In November 2025, the top-performing product for Yin Yang was the Rock and Roll Every Night x Party Every Day Pre-Roll 10-Pack (5g), achieving the number one rank with sales of 750 units. The Yinner Peace x Outer Balance Pre-Roll 10-Pack (5g) closely followed, securing the second position. The Ace Of Spades x Queen Of Hearts Pre-Roll 10-Pack (5g) rose to third place, improving from fifth in October 2025, with notable sales of 627 units. The Fat Bastard x Get in My Belly Pre-Roll 56-Pack (28g) entered the rankings at fourth place, while the Blue Steel x Center for Kids Who Can't Read Good Pre-Roll 10-Pack (5g) rounded out the top five. These changes indicate a dynamic market with some products climbing the ranks significantly from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
