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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Yin Yang concentrated 79.49% of sales in Pre-Roll while Vapor Pens accounted for 20.51%, with Pre-Roll up 27.99% year over year and 1.41% month over month, and Vapor Pens surging 197.44% month over month off a smaller base. Despite brand-level sales rising 61.02% year over year, the average price fell 26.84%, indicating volume-led gains as Pre-Roll’s average price sat at $22.26 versus $24.49 in Vapor Pens; the mix tilt plus a Pre-Roll rank of 11 in Oregon implies unit expansion outpacing price, with category breadth beginning to broaden.
The 197.44% month-over-month lift in Vapor Pens alongside only a 1.41% month-over-month rise in Pre-Roll suggests incremental growth is being driven by entry into higher-priced formats rather than deeper penetration of the core, while the 27.99% year-over-year Pre-Roll increase paired with a 26.84% price decline points to trade-down within the lead category. Taken together with the 11th-place Pre-Roll rank in Oregon and a 20.51% mix in Vapor Pens, the pattern implies a positioning pivot from a single-category Pre-Roll player toward a value-leaning multi-format portfolio that uses Vapor Pens to capture higher ticket sizes while relying on Pre-Roll volume to sustain share.
Competitive Landscape
Yin Yang sits at #11 in May 2026 in OR Pre-Roll, improving 6 ranks year over year from #17, while slipping 1 position versus February 2026 where it was #10; the brand’s peak of #8 in November 2025 marks a 3-rank slide from its best point to today, and a 2-rank drop from peak to February 2026. In contrast, STiCKS climbed from #2 to #1 as its sales grew 144.2% year over year, and Kaprikorn advanced from #5 to #2 with 85.6% YoY growth, while Portland Heights fell from #1 to #5 amid a 31.8% YoY sales decline; this spread implies Yin Yang’s upward YoY trajectory is positive but not keeping pace with the top tier, indicating share is consolidating above it unless rank momentum accelerates.
Notable Products
We're Not Worthy x Ballroom Blitz Pre-Roll 10-Pack (5g) posted the steepest movement in May 2026 with a -32.2% month-over-month drop, slipping to rank 5 while Red Wedding x Winter is Coming Pre-Roll 10-Pack (5g) inched up 4.9% at rank 2, indicating a reshuffle within the top tier rather than broad demand loss. Out with the Old x In with the New Pre-Roll 10-Pack (5g) held the number 1 position as the brand’s lead SKU, while two 56-Pack formats sat inside the top 10 at ranks 7 and 9, concentrating larger-basket purchases alongside multiple 10-Pack entries. With nine of the top ten SKUs in May 2026 being Pre-Roll formats and pack sizes spanning 2-Pack, 10-Pack, and 56-Pack, the mix tilts toward portfolio depth in Pre-Rolls and a barbell of trial and bulk that points to scaling repeat use rather than one-off novelty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
