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Sep-2025
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Overview
Market Insights Snapshot
Yin Yang's performance in the Oregon market has shown interesting fluctuations in the Pre-Roll category over the past few months. In June 2025, the brand was ranked 36th, which indicates that it wasn't in the top 30, a sign that the brand was struggling to capture significant market share. However, by September 2025, Yin Yang improved its position to 28th, breaking into the top 30, which is a positive development. This upward movement suggests a growing consumer interest or effective market strategies being implemented by the brand in Oregon.
Despite the positive trend in Oregon, Yin Yang's journey in the Pre-Roll category hasn't been entirely smooth. The brand slipped to 39th place in August 2025, indicating a temporary setback before bouncing back in September. This fluctuation might point to varying consumer preferences or seasonal factors affecting sales. The brand's ability to reach the 28th position by September showcases resilience and adaptability, though it still has room to grow to become a leading player in Oregon's Pre-Roll market. The sales figures indicate a steady increase, with September showing a notable rise, hinting at a successful strategy or product launch during that period.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Yin Yang has demonstrated a notable improvement in rank from June to September 2025, climbing from 36th to 28th position. This upward trajectory is particularly significant given the competitive pressure from brands like East Fork Cultivars and TKO / TKO Reserve, which have also shown consistent rank improvements. While Yin Yang's sales have increased over this period, it still trails behind these competitors in terms of sales volume. For instance, TKO / TKO Reserve has consistently outperformed Yin Yang, achieving higher sales each month. However, Yin Yang's significant jump in rank in September suggests a positive shift in market strategy or consumer preference that could continue to bolster its competitive standing in the coming months.
Notable Products
In September 2025, the top-performing product for Yin Yang was Foxy Brown x Big Yang Theory Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales figures reaching 1066 units. Following closely, the Don't Touch My Drumset x Room For Activities Pre-Roll 10-Pack (5g) secured the second position. The Man's Best Friend x Crazy Cat Lady Pre-Roll 10-Pack (5g) and Yinhale x Yanger Management Pre-Roll 2-Pack (1g) claimed the third and fourth spots, respectively. Notably, Thunderstruck x Hells Bells Pre-Roll 10-Pack (5g) dropped from third in August to fifth in September, indicating a slight decline in its sales momentum. These shifts highlight the dynamic nature of consumer preferences within the Pre-Roll category for Yin Yang.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
