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Where to Buy
Zilla's is stocked at 37 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Adrian, Grand Rapids, Menominee, and Alpena. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Zilla's concentrated in three categories in July 2026, with Edible at 37.89% share and Topical at 34.94%, while Tincture & Sublingual surged to 27.17% share after a 270.71% month-over-month jump and 251.59% year-over-year increase. Edible declined month-over-month by 35.77% despite a 9.91% year-over-year lift, and Topical was flat month-over-month at -0.29% but grew 54.53% year-over-year, together aligning with overall brand sales growth of 54.29% year-over-year and a 28.09% rise in average price. With the top state anchored in Michigan and Edible leading share but retreating month-over-month, the thesis is that rapid mix expansion into Tincture & Sublingual is offsetting near-term Edible softness and reshaping Zilla's revenue base.
The category mix now leans into higher-priced form factors, with Topical averaging $36.12 and Tincture & Sublingual at $29.14 versus Edible at $14.26, consistent with the 28.09% brand-wide average price increase and the 54.29% year-over-year sales gain. The 27.17% share captured by Tincture & Sublingual alongside a 270.71% month-over-month spike, while Edible fell 35.77% month-over-month, implies a positioning shift toward potency-per-dollar and wellness use cases over impulse edibles, which can support margin but heightens volatility; the thesis is that sustaining double-digit share in Tincture & Sublingual while stabilizing Edible month-over-month is the lever to convert July 2026 mix momentum into steadier growth.
Competitive Landscape
In Michigan Edible, Zilla's sits at rank #110 in July 2026, improving 8 positions from #118 year over year, while slipping 3 spots from #107 over the last three months; the brand’s best historical mark was rank #86 in April 2025. Among leaders, Wyld held #1 year over year but faced a 23.32% sales decline, and Camino climbed from #4 to #3 with 12.94% sales growth, indicating top-tier reshuffling that has not translated into share capture for Zilla’s despite its 8-rank YoY gain. With MKX Oil Company slipping from #3 to #4 alongside a 4.59% sales increase and Good Tide steady at #5 despite a 25.30% decline, the competitive field shows divergent momentum at the top while Zilla’s remains outside the top 100; the trajectory implies incremental rank recovery year over year but insufficient acceleration versus faster-moving competitors.
Notable Products
CBD Assorted Gummy Butterflies (400mg CBD) led July 2026 with a +125.6% month-over-month surge to rank 1, while CBN Pure Tincture (1000mg CBN) jumped +98.3% to rank 2, indicating momentum clustered at the very top of the chart. In contrast, Edibles concentration is mixed: four of the top ten are Edible SKUs even as CBG/CBD 1:1 Relief For Mind Gummy Bears 20-Pack (100mg CBD, 100mg CBN) fell -69.5% to rank 5 and Blueberry Honey (200mg) slid -61.9% to rank 7. Topicals split the difference with CBD Highly Effective Relief Cream (2000mg CBD, 2oz) holding rank 2 on $3,782 current sales while CBD/CBG Migraine Relif Stick Roll On (500mg CBD, 500mg CBG, 0.5oz) dipped -2.4% to rank 6, implying shopper spend is consolidating into a few hero SKUs rather than broad category lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
