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Jun-2024
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Overview
Market Insights Snapshot
Zilla's performance in the Michigan market has shown some interesting trends across different categories. In the Edible category, Zilla's has not managed to break into the top 30 brands over the past four months, with rankings of 87 in March and slipping further to 96 by June. This downward trend is accompanied by a consistent decrease in sales, from $22,238 in March to $13,243 in June. Such a decline indicates that Zilla's may be facing challenges in maintaining its market share in the Edible category within Michigan, potentially due to increased competition or shifting consumer preferences.
Conversely, Zilla's has maintained a more stable position in the Topical category within Michigan. Despite not ranking in the top 30 brands in recent months, Zilla's held the 9th position in both March and April before slightly dropping to 10th in May and June. While there was a notable increase in sales from March to April, reaching $18,988, the subsequent months saw a decline, ending at $12,031 in June. This suggests that while Zilla's has a stronger foothold in the Topical market compared to Edibles, there may still be underlying challenges affecting its overall performance.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Zilla's has experienced a notable downward trend in rank and sales over the past few months. Starting at rank 87 in March 2024, Zilla's has gradually declined to rank 96 by June 2024. This decline is mirrored in their sales figures, which have decreased from a high in March to a lower figure in June. In contrast, Vlasic Labs, despite some fluctuations, has maintained a relatively stable position, even improving from rank 96 in May to 87 in June. Similarly, Everyday Cannabis has shown resilience, climbing from rank 93 in March to 85 in June, with a corresponding increase in sales. Meanwhile, Dope and Summit have not been in the top 20 since March and April respectively, indicating a more significant struggle in maintaining market presence. These trends suggest that while Zilla's faces challenges in retaining its market position, competitors like Vlasic Labs and Everyday Cannabis are capitalizing on the shifting market dynamics to bolster their standings.
Notable Products
In June 2024, the top-performing product for Zilla's was Orange Dream Taffy Chews 10-Pack (200mg) in the Edible category, securing the first rank with notable sales of 226 units. Star Berry Taffy Chews 10-Pack (200mg) maintained its second-place position from the previous month, although its sales decreased to 129 units. Blueberry Honey (200mg) climbed to the third spot from fourth, demonstrating a steady performance. Valencia Orange Taffy Chews 10-Pack (200mg) also made a significant impact by ranking third. The CBD/THC/CBG Migraine Relief Stick Roll On (800mg CBD, 350mg THC, 0.5oz) dropped to fourth place from its previous third position in May, reflecting a slight decline in sales.
Top Selling Cannabis Brands
