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Apr-2025
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Overview
Market Insights Snapshot
Zilla's, a cannabis brand, has shown fluctuating performance across various states and categories. In Michigan, their presence in the Edible category has not been strong enough to secure a position in the top 30 brands from January to March 2025. This absence from the top rankings could suggest challenges in market penetration or competition within the state. However, in April 2025, Zilla's made a noteworthy entry, ranking 94th, indicating potential growth or strategic changes that have started to yield results. The movement from being unranked to entering the list, even at a lower position, is a positive sign of progress.
While the brand's sales data show an increase in Michigan from March to April 2025, the fact that Zilla's was not listed in the top 30 brands in any category for the first three months of the year suggests room for improvement. This could imply that while there is a positive trend in sales, the brand is still working on solidifying its market position. The entry into the rankings in April could be a turning point, suggesting that Zilla's might be implementing strategies to enhance its market share. Observing how Zilla's continues to perform in the coming months will be crucial to understanding its trajectory in the competitive cannabis market.
Competitive Landscape
In the Michigan edible cannabis market, Zilla's has experienced a notable shift in its competitive positioning as of April 2025. After not ranking in the top 20 from January to March, Zilla's emerged at rank 94 in April, indicating a strategic push or market adjustment. This rise is significant when compared to competitors like Green Gruff and Vlasic Labs, which were ranked 100 and 98 respectively in March, improving to 95 and 92 in April. Meanwhile, Hippies showed a strong performance, climbing to rank 86 in April from a previous absence in the top 20. These movements suggest that while Zilla's is gaining ground, it faces stiff competition from brands that are also improving their market positions. The data implies that Zilla's might need to further enhance its market strategies to maintain and improve its newfound rank amidst dynamic competitors.
Notable Products
In April 2025, Zilla's Calm & Sleep Honey (200mg) emerged as the top-performing product, climbing from third place in January to secure the number one spot. The Maui Wowie Taffy Chews 10-Pack (200mg) made a notable debut, sharing the top rank with sales figures matching those of Calm & Sleep Honey at 222 units. Grape Jelly Taffy 10-Pack (200mg) followed closely in second place, while Strawberry and Green Apple Taffy Chews 10-Packs (200mg) took third and fourth ranks, respectively. These rankings reflect a strong preference for edible products within Zilla's lineup. The shift in rankings from previous months highlights a growing consumer interest in Zilla's diverse range of taffy chews.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
