Market Insights Snapshot
Looking at Zilla's performance in Michigan, we can see some interesting trends across different categories. In the Edible category, Zilla's maintained a steady position in the top 100, with rankings fluctuating slightly between 71 and 67 from July to October 2023. This indicates a consistent presence in the market, albeit not within the top 20. In terms of sales, there was a noticeable dip in August, but the brand managed to recover in the following months.
In contrast, Zilla's performance in the Tincture & Sublingual category showed significant improvement. Starting at the 12th position in July, the brand climbed up to the 6th spot by September, showing a promising upward trend. However, it's worth noting that there was a slight drop to the 9th position in October. In the Topical category, Zilla's consistently held a place within the top 10, ranking between 5th and 7th. This suggests a strong foothold in this category, especially considering the upward trend in sales, culminating in a significant increase in October.
In the Topical category for the state of Michigan, Zilla's has shown a steady performance, maintaining its position within the top 7 brands over the period from July to October 2023. While it has seen a slight drop in rank from 5th in July to 7th in September, it managed to recover to 6th position by October. In comparison, Escape Artists has consistently ranked higher but has seen a decline in rank from 3rd to 4th over the same period. Neno's Naturals has also consistently ranked higher than Zilla's, but experienced a drop in rank from 4th to 5th in October. Rise (MI), which was not in the top 20 in July, has seen a significant increase in rank, reaching 5th by September, but dropped to 7th in October. Lastly, Vlasic Labs has maintained a steady rank, fluctuating between 8th and 9th. In terms of sales, Zilla's has shown a positive trend, with sales increasing from July to October, despite the fluctuation in rank.
In October 2023, Zilla's top-performing product was the CBD/THC Reefer Island Relief Cream, maintaining its position from July and August, with a notable sales figure of 343 units. The second best-selling product was the CBD/THC/CBG Migraine Relief Stick Roll On, which dropped one place from its September position. The third and fourth positions were occupied by the Grape Taffy and Strawberry Honey edibles respectively, which were not in the top 5 in previous months. The Orange Cream Taffy, previously a strong performer, fell to fifth place. This shift in rankings indicates a growing preference for topical products and certain edibles.