Zilla's

Data Snapshot: May 05, 2024
Zilla's Cannabis Brand Logo
$50K+

Apr-2024

Sales

Neutral

Trend

6-Month

27

Product Count

SKUs

Zilla's

Overview

Markets

Zilla's Locations

Product Trends

Zilla's Categories

Zilla's Sales

Market Insights Snapshot

Zilla's Historical Sales by Category

In Michigan, Zilla's has shown a notable performance across different cannabis product categories, each demonstrating a unique trend in consumer demand and market positioning. Within the Edible category, Zilla's has seen a positive trajectory, moving from a rank of 98 in January 2024 to 81 by April 2024. This upward movement, albeit starting outside the top 30 brands, signifies a growing interest and possibly an expanding market share in Michigan's competitive cannabis edibles sector. The sales figures complement this narrative, with a noticeable increase from 11,211 in January to 19,282 by April, highlighting a rising consumer preference for Zilla's edibles over time.

On the other hand, Zilla's performance in the Topical category within the same state paints a slightly different picture of stability and strong market presence. Starting the year within the top 10 brands at rank 7 in January and maintaining a close position with a rank of 9 by April suggests a consistent consumer trust and loyalty towards Zilla's topicals. The sales data underscores this consistency, with a significant jump from 16,999 in January to 32,177 by April, indicating not only a solidified position within Michigan's topicals market but also an impressive growth in sales volume. This performance contrasts with the initial struggle in the edibles category, yet both narratives together reflect Zilla's diverse market strategy and adaptability across product lines.

Apr-2024 Rank
Edible
Topical
81
9
Zilla's

Competitive Landscape

In the competitive landscape of the topical cannabis category in Michigan, Zilla's has experienced fluctuations in its market position, indicative of a fiercely competitive market. Initially ranked 7th in January 2024, Zilla's saw a decline to 10th in February, before slightly recovering to 9th in March and April. This volatility in rankings is contrasted with Proper Bakehouse, which consistently improved its standing, moving from 8th to 7th place, alongside a significant sales increase. Similarly, Neno's Naturals showcased strong performance, climbing from 9th to 6th and then slightly dropping to 8th, but still outpacing Zilla's in terms of sales growth. New entrant Made By A Farmer also made its mark by entering the rankings in March at 11th and maintaining this position in April, indicating a growing competitive threat. Meanwhile, Northern Connections entered the scene in February, moving up to 9th and then to 10th, showcasing the dynamic nature of the market. These movements highlight the challenges Zilla's faces in maintaining and improving its market position amidst growing competition and shifting consumer preferences.

Zilla's market ranking for MI Topical

Zilla's

Notable Products

In April 2024, Zilla's top-selling product was the Maui Wowie Taffy Chews 10-Pack (200mg) within the Edible category, achieving first place with 264 sales. Following closely was the Purple Eucalyptus Skin Cream (500mg) from the Topical category, securing the second rank. The CBD/THC/CBG Migraine Relief Stick Roll On (800mg CBD, 350mg THC, 0.5oz) also stood out in the Topical category, maintaining a consistent performance with a third-place finish, showcasing its steady demand. The Star Berry Taffy Chews 10-Pack (200mg) and Blue Razzberry Taffy Chews 10-Pack (200mg), both Edibles, rounded out the top five, ranking fourth and fifth respectively. Notably, the Maui Wowie Taffy Chews jumped from third to first place, indicating a significant increase in popularity and demand within a month.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Maui Wowie Taffy Chews 10-Pack (200mg)
Edible
>5
>5
3
1
Purple Eucalyptus Skin Cream (500mg)
Topical
>5
>5
>5
2
CBD/THC/CBG Migraine Relif Stick Roll On (800mg CBD, 350mg THC, 0.5oz)
Topical
3
3
2
3
Star Berry Taffy Chews 10-Pack (200mg)
Edible
>5
2
>5
4
Blue Razzberry Taffy Chews 10-Pack (200mg)
Edible
>5
>5
5
5
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