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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Zilla's has experienced a challenging period in the Edible category. The brand ranked 91st in May 2025, but subsequently fell out of the top 30 rankings for the following months of June, July, and August. This absence from the top tier suggests a significant decline in visibility and market penetration within the edible segment in Michigan. The initial sales figure of $13,897 in May indicates a potential for growth that was not realized in the subsequent months, pointing to either increased competition or a shift in consumer preferences away from Zilla's offerings.
The absence of Zilla's from the top 30 rankings in the Edible category across Michigan in the summer months could imply several strategic challenges or market dynamics at play. Not being in the top 30 for three consecutive months might suggest either a need for innovation in product offerings or a reevaluation of marketing strategies to regain traction. As the cannabis market continues to evolve, staying competitive requires brands to adapt quickly to changing consumer tastes and preferences. Understanding the underlying causes of this drop in ranking could be crucial for Zilla's to reclaim its position and drive future growth.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Zilla's faces significant challenges in gaining traction compared to its competitors. While Zilla's did not make it into the top 20 rankings from May to August 2025, brands like Mitten Extracts consistently maintained a strong presence, holding steady at rank 27 through July 2025. This indicates a stable demand and consumer loyalty for Mitten Extracts, which could be a benchmark for Zilla's to aspire to. Meanwhile, Smokiez Edibles and Muha Meds showed fluctuating rankings but remained within the top 50, suggesting a competitive but volatile market environment. The sales data reveals that Zilla's is significantly trailing behind these brands, with Mitten Extracts achieving sales figures nearly 18 times higher than Zilla's in May 2025. This disparity highlights the need for Zilla's to innovate and enhance its market strategy to improve its positioning and sales performance in the Michigan edible category.
Notable Products
In August 2025, Zilla's top-performing product was the Strawberry Taffy Chews 10-Pack (200mg) in the Edible category, securing the number one rank with notable sales of 179 units. Following closely was Strawberry Taffy (200mg), which climbed to the second position from its previous fourth rank in June 2025, demonstrating a significant increase in demand. The Orange Cream Taffy 2-Pack (200mg) held the third spot, marking its debut in the rankings. Grape Jelly Taffy 10-Pack (200mg) ranked fourth, while the CBG/CBD 1:1 Relief For Mind Gummy Bears 20-Pack (100mg CBD, 100mg CBN) dropped to the fifth position from its top rank in July 2025. This shift in rankings highlights a growing consumer preference for taffy products over gummy bears in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
