Cannabis Industry Reports

Data-driven breakdowns of the current cannabis market.

min read

From Afterthought to Front of Shelf: A Pre-Roll Deep Dive

Pre-Roll is now the top-selling cannabis category in Canada and the fastest-growing in the US. From infused innovation to multipack dominance, this report breaks down what's driving the category's rise and what it means for brands, retailers, and investors in 2026.

Cannabis Industry Reports

From Afterthought to Front of Shelf: A Pre-Roll Deep Dive

Understanding the holiday cannabis consumer

The Saskatchewan cannabis market: Canada's first private market

Industry Report: Data-driven holiday planning for cannabis retail

The Massachusetts cannabis market: A high-level overview

Customer Analysis: Understanding cannabis consumer behavior

The Oregon market industry report

The current state of Canada’s Cannabis 2.0 products

Customer wallet share: A deeper understanding of cannabis demographics

Getting to know the cannabis consumer with customer metrics

Basket Penetration in the Era of Cannabis 2.0 and COVID-19

The demographics of cannabis consumers

How do the holidays affect cannabis sales? A look at the data

Are Cannabis Strains Still Important? Digging Into Strain Sales Data

Understanding seasonality in cannabis sales

Do discounts work? Let's look at the data

Rent week: How payday affects cannabis sales

Breaking Down Topline Sales Data by the Baskets 2019

A Commercial History of 4/20: Who’s Buying What on Cannabis’ Biggest Day

4/20 The greenest day of the year: Insights and predictions based on four years of data

Alberta Province mini cannabis market report

Cannabis Beverages Are Bubbling Up in Legal Markets

Cannabis Legalization: Canada Day One Analysis

What does the average cannabis consumer look like?

Early Market Trends: California 2018

Loyalty Programs Pay Off: A Look at the Purchasing Habits of Loyalty Program Participants

Every Gram Has Its Price: A Look at Pricing Trends in the Cannabis Industry

Basket Analysis Report

The post 4/20 update

Product co-occurrence: Impulse buying and upselling in the cannabis industry

How Much Depends on the Weather? A Look at Daily Sales Trends

How Successful Cannabis Retailers Use Their Sales Data to Intelligently Grow Their Business

Price per package or price per gram? A closer look at pricing data

The Holiday High: A Look at Seasonal Trends in Cannabis 2018

On the come up: Concentrates category shows consistent growth

Cannabis price matters: A look at average item price data

Whos Buying All That Pot? A Look at the Demographics of Cannabis Consumers 2017

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