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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pre-Roll accounted for 84.20% share with 19.59% year-over-year growth and a 5.36% month-over-month lift, while Vapor Pens held 13.72% share with 52.57% year-over-year growth and a 12.08% month-over-month increase; Concentrates remained a small 2.08% share but surged 664.49% year-over-year despite a -4.48% month-over-month decline. The brand’s average price rose 14.95% year-over-year to $11.24 as category pricing diverged, with Pre-Roll at an average of 10.29 and Vapor Pens at 23.39, indicating mix-driven price leverage. With Pre-Roll volume momentum paired with outsized Vapor Pens growth, the pattern implies a stable Pre-Roll core fueling scale while higher-price Vapor Pens expand revenue intensity, cushioning any short-term volatility from the smaller Concentrates line.
Holding rank 15 in Pre-Roll in Washington positions the brand as a mid-pack player in its lead category while Vapor Pens’ 52.57% year-over-year and 12.08% month-over-month gains suggest headroom to climb categories where average prices are over 2x Pre-Roll. The 5.36% month-over-month Pre-Roll uptick alongside a -4.48% month-over-month dip in Concentrates points to prioritization of scalable segments, and the 84.20% Pre-Roll mix concentration indicates defensible shelf presence that can be leveraged to trade up into Vapor Pens without disrupting the core. Net, the mix skews toward protecting Pre-Roll rank density in Washington while using higher-priced Vapor Pens growth to lift overall revenue yield and reduce dependence on a single category.
Competitive Landscape
Shatter J's by Seattle Marijuana Company sits at rank 15 in May 2026 after improving 9 positions year over year from rank 24, while also edging up 3 spots from rank 18 in February 2026 and matching its peak rank of 15 in May 2026; in contrast, Ooowee rose from rank 2 to rank 1 with 55.2% YoY sales growth and Phat Panda slipped from rank 1 to rank 2 with a -3.7% YoY sales change, indicating the top tier is churning even as mid-tier mobility opens space. Given that Mama J's held at rank 3 with 38.0% YoY sales growth while Lifted Cannabis Co stayed at rank 4 despite a -4.2% YoY decline, Shatter J's relative gain of 9 ranks alongside a 3-month climb of 3 ranks implies a foothold in the upper-mid tier that relies on continued velocity gains rather than price-led expansion ($ per unit tactics would risk share in a price-sensitive lane).
Notable Products
Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g) posted the steepest decline at -32.8% month over month, dropping to rank 4 while Blueberry Shatter & Distillate Infused Pre-Roll (1g) also fell -22.1% at rank 6, indicating flavor profiles tied to shatter-distillate blends lost traction in May 2026. In contrast, Washington Apple Infused Pre-Roll (1g) grew +20.2% to rank 2 and Pina Colada Infused Pre-Roll (1g) rose +24.5% to rank 3, while category leader Melon Guava Infused Pre-Roll (1g) slipped -2.8% at rank 1, suggesting momentum is rotating toward fruit-forward SKUs without distillate callouts. Eight of the top ten are Pre-Rolls within the same infused format, and with only one SKU showing a raw sales level of $13,842 at the top, the mix implies concentration risk where share shifts are driven by flavor swings rather than format experimentation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
