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Aug-2025
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown a consistent presence in the Pre-Roll category in Washington. Starting in May 2025, the brand was ranked 25th and showed a slight dip to 26th in June. However, it quickly recovered, improving its rank to 22nd in July and further to 21st in August. This upward trajectory in rankings suggests a growing popularity and consumer preference for Shatter J's products in Washington's competitive Pre-Roll market. Notably, the consistent presence in the top 30 underscores a steady demand and effective market strategies, even as the brand navigates slight fluctuations in monthly sales figures.
Shatter J's absence from the top 30 rankings in any other state or province indicates that its market influence is currently concentrated in Washington. This could be a reflection of the brand's strategic focus or potential market entry barriers in other regions. The lack of presence in other markets might be seen as a missed opportunity for expansion, but it also highlights the brand's stronghold in its home state. As the brand continues to grow and refine its offerings, there may be opportunities to explore new markets and expand its footprint beyond Washington, potentially increasing its overall brand recognition and sales performance in the future.
Competitive Landscape
In the competitive landscape of pre-rolls in Washington, Shatter J's by Seattle Marijuana Company has shown a notable upward trend in rankings from May to August 2025, moving from 25th to 21st place. This improvement suggests a positive reception and growing consumer interest, despite the brand not being in the top 20 initially. In contrast, Torus maintained a relatively stable position, fluctuating slightly but consistently ranking higher than Shatter J's. Meanwhile, Bacon Buds experienced more volatility, dropping to 25th in June but rebounding to 18th in July, indicating potential market instability. Falcanna and Seattle's Private Reserve also hovered around similar ranks, with Falcanna showing a slight decline by August. These dynamics highlight the competitive pressure Shatter J's faces, yet their upward trajectory in sales and rank suggests effective market strategies and consumer appeal, positioning them as a brand to watch in the Washington pre-roll category.
Notable Products
In August 2025, the top-performing product for Shatter J's by Seattle Marijuana Company was Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g), maintaining its number one rank from the previous two months, with sales reaching 2361 units. Banana Cream Pie Infused Pre-Roll (1g) ranked second, having improved from the fifth position in June and maintaining its spot from July, with a notable increase in sales. Washington Apple Infused Pre-Roll (1g) consistently held the third rank over the past four months. Creme Brulee Flavored Infused Pre-Roll (1g) and Raspberry Lemonade Infused Pre-Roll (1g) retained their fourth and fifth positions from July to August, showing stable performance. Overall, the top products demonstrated strong sales figures, with Blackberry Pie leading the pack significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
