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Dec-2025
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Overview
Market Insights Snapshot
The performance of Shatter J's by Seattle Marijuana Company in the Pre-Roll category within Washington has shown a consistent presence in the top 30 rankings over the final months of 2025. Starting at rank 18 in September, the brand experienced a slight dip to rank 19 in October, but quickly regained its position in November, maintaining rank 18, and further improved to rank 16 by December. This upward trajectory indicates a strengthening market presence and possibly growing consumer preference. The steady increase in sales from October to December further supports this positive trend, suggesting effective marketing strategies or product enhancements that have resonated well with consumers.
It's important to note that Shatter J's did not appear in the top 30 rankings for other states or categories during this period, which could be interpreted in multiple ways. While this absence might suggest limited geographical reach or competitive challenges in other markets, it also highlights potential growth opportunities for the brand to expand its footprint beyond Washington. The consistent ranking within the Pre-Roll category in Washington, however, underscores the brand's stronghold in its home market, providing a solid foundation for future expansion efforts. Exploring consumer preferences and competitive dynamics in other states could be key to unlocking further growth potential for Shatter J's by Seattle Marijuana Company.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Shatter J's by Seattle Marijuana Company has shown a promising upward trend in its rankings from September to December 2025. Starting at 18th place in September, Shatter J's improved its position to 16th by December, indicating a positive trajectory in the market. This advancement is particularly notable when compared to competitors like Agro Couture, which fluctuated between 18th and 20th place, and From the Soil, which experienced a decline from 10th to 14th place. Meanwhile, Torus maintained a steady rank around 15th, and 1988 held a consistent 17th place. The sales growth for Shatter J's also reflects this positive momentum, with a notable increase in December, suggesting that strategic efforts in marketing or product differentiation may be paying off. This data highlights Shatter J's potential to climb further up the rankings, making it a brand to watch in the coming months.
Notable Products
In December 2025, the top-performing product from Shatter J's by Seattle Marijuana Company was the Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank for the fourth consecutive month with sales reaching 2854 units. The Melon Guava Infused Pre-Roll (1g) held steady in second place, continuing its upward trend from September when it was not ranked. Washington Apple Infused Pre-Roll (1g) improved its position to third place, climbing from fifth in November. New to the rankings, Pina Colada Infused Pre-Roll (1g) entered in fourth place. Creme Brulee Flavored Infused Pre-Roll (1g) slipped to fifth place, despite having been ranked third in November.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
