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Nov-2025
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown a consistent presence in the Pre-Roll category within the state of Washington. Over the past few months, the brand has maintained its position within the top 20 rankings, moving from 17th in August to 18th in November. This stability in ranking suggests a steady consumer base and potentially effective marketing strategies or product quality that resonates with consumers. However, the slight dip in sales from August to October, followed by a recovery in November, could indicate seasonal trends or competitive pressures that the brand has managed to navigate successfully.
It's noteworthy that Shatter J's did not appear in the top 30 rankings in other states or categories, which could be seen as an opportunity for growth or expansion. The absence from these rankings might suggest a focus on the Washington market, where they have established a foothold, or it could highlight challenges in penetrating other markets. As the brand continues to evolve, monitoring its performance across different states and categories will be crucial to understanding its broader market strategy and potential areas for development.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Shatter J's by Seattle Marijuana Company has shown a relatively stable performance, maintaining its rank within the top 20 brands from August to November 2025. Despite a slight dip from 17th to 19th place in October, it rebounded to 18th in November, indicating resilience amidst fluctuating sales. Competitors like 1988 have consistently outperformed Shatter J's, holding a steady 16th to 17th rank, while Forbidden Farms has gradually declined from 14th to 16th, suggesting potential market share opportunities for Shatter J's. Meanwhile, Agro Couture and Redbird (formerly The Virginia Company) have shown variable performance, with Redbird making a notable comeback to the top 20 in November. These dynamics highlight the competitive pressures Shatter J's faces, emphasizing the need for strategic marketing efforts to enhance its market position and capitalize on the declining trends of some competitors.
Notable Products
In November 2025, the top-performing product from Shatter J's by Seattle Marijuana Company was the Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g), maintaining its consistent rank of 1 since August, with notable sales of 2841 units. The Melon Guava Infused Pre-Roll (1g) held steady at the second position, showing an increase from its debut in September. The Creme Brulee Flavored Infused Pre-Roll (1g) improved its standing to third place, climbing from fourth in October. The Blueberry Shatter & Distillate Infused Pre-Roll (1g) experienced a slight drop to fourth place after being third in October. Lastly, the Washington Apple Infused Pre-Roll (1g) re-entered the rankings in fifth place, having been absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
