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Sep-2024
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Overview
Market Insights Snapshot
Shatter J's by Seattle Marijuana Company has shown significant upward momentum in the Pre-Roll category within the state of Washington. Over the summer months, the brand has climbed from a ranking of 44 in June to breaking into the top 30 by September, finishing at 28. This steady ascent is indicative of growing consumer preference and possibly effective market strategies. Notably, the brand's sales figures have consistently increased over these months, suggesting a strengthening position in the market. However, it's worth mentioning that outside of Washington, Shatter J's did not make it into the top 30 brands in any other state or province, which could be seen as a limitation or an opportunity for expansion.
In terms of category performance, Shatter J's appears to be focusing its efforts primarily on the Pre-Roll segment, as evidenced by its ranking improvements in Washington. The absence from the top 30 in other categories might indicate either a strategic choice to concentrate on Pre-Rolls or a need to diversify its product offerings to capture a broader market. The brand's upward trajectory in Washington's Pre-Roll category could serve as a launching point for further category or geographical expansion. Observing how Shatter J's leverages its current momentum in Washington could provide insights into potential growth strategies in the coming months.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Shatter J's by Seattle Marijuana Company has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 44 in June 2024, Shatter J's has climbed to 28 by September 2024, showcasing a consistent improvement in its market presence. This rise is particularly significant when compared to competitors like Bondi Farms, which, despite improving its rank from 37 to 29, still trails behind Shatter J's. Meanwhile, Green Haven has maintained a relatively stable rank around the mid-20s, indicating a more static performance. Freddy's Fuego (WA) has experienced fluctuations, ending at rank 30 in September, slightly behind Shatter J's. The consistent rise in rank for Shatter J's is indicative of a positive sales trend, suggesting that the brand is effectively capturing market share and resonating well with consumers in Washington's competitive pre-roll market.
Notable Products
In September 2024, the top-performing product from Shatter J's by Seattle Marijuana Company was the Washington Apple Infused Pre-Roll (1g), maintaining its number one rank for four consecutive months with a sales figure of 2261 units. The Blackberry Pie Shatter & Distillate Infused Pre-Roll (1g) climbed back to the second position after a slight dip in August, showing strong sales performance. The Raspberry Lemonade Infused Pre-Roll (1g) held steady at third place, indicating consistent demand. The Blueberry Infused Pre-Roll (1g) improved its rank from fifth in June to fourth in September, reflecting a positive sales trend. Meanwhile, the Creme Brulee Infused Pre-Roll (1g) re-entered the rankings in fifth place, despite missing data for July, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
