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Jul-2025
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Overview
Market Insights Snapshot
3C Farms / Craft Cannabis Cultivation has shown a promising upward trajectory in the California market, particularly within the Flower category. Over a four-month period, the brand improved its ranking from 39th in April 2025 to 29th by July 2025. This significant climb into the top 30 is indicative of a strong market presence and growing consumer preference. The sales figures follow this positive trend, with a notable increase from $635,569 in April to $780,020 in July, suggesting effective strategies in both production and marketing. However, the brand's absence from the top 30 in the earlier months highlights the competitive nature of the market, and their recent breakthrough is a testament to their efforts in this space.
In contrast, the performance of 3C Farms / Craft Cannabis Cultivation in the Pre-Roll category in California has remained relatively static. Despite a slight improvement in rank from 77th in April to 73rd in June, the brand fell back to 77th in July. This lack of significant movement suggests challenges in gaining traction within this particular segment. The sales figures reflect a similar pattern, with minimal fluctuations over the months, indicating a need for strategic adjustments to enhance their competitive edge. The brand's consistent position outside the top 30 underscores the fierce competition and potential areas for growth and innovation in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California flower category, 3C Farms / Craft Cannabis Cultivation has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 39 in April 2025, the brand improved its position to 29 by July 2025, indicating a positive trend in market presence. This upward movement is particularly significant when compared to competitors like Jungle Boys, which saw a decline from rank 16 to 27 during the same period, and West Coast Cure, which consistently ranked lower, dropping from 22 to 32. Meanwhile, Team Elite Genetics closely trails 3C Farms, moving from rank 44 to 30, and Red Eye / White Label (CA) experienced fluctuations but ended at rank 28, just above 3C Farms. These shifts suggest that 3C Farms is gaining traction and could continue to climb the ranks if current trends persist, potentially outpacing some of its competitors in the near future.
Notable Products
In July 2025, the top-performing product from 3C Farms / Craft Cannabis Cultivation was Tahoe OG (3.5g) in the Flower category, maintaining its consistent number one rank with sales reaching $5,586. Anunnaki OG (3.5g) also held steady at the second position across all four months, although its sales slightly declined to 3,330 in July. Sasquatch Sap (3.5g) saw an increase in its sales figures, remaining third in rank, with a notable rise from previous months. The Tahoe OG Pre-Roll (1g) held the fourth position, showing a slight drop in sales from June. Anunnaki OG Pre-Roll (1g) consistently ranked fifth since May, reflecting stable but slightly decreasing sales in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
