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Feb-2026
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Overview
Market Insights Snapshot
Rizzlers has experienced varied performance across different Canadian provinces and product categories. In Alberta, their Pre-Roll category has seen a decline, dropping from the 30th position in November 2025 to 41st by February 2026, indicating a steady decrease in sales. This trend is mirrored in the Vapor Pens category, where they fell out of the top 30 rankings entirely, only making a brief appearance at 71st in December 2025. In British Columbia, Rizzlers' Pre-Roll products have maintained a more stable presence, fluctuating slightly but consistently staying within the top 30, with a peak at 22nd in January 2026. However, their Vapor Pens did not maintain a top 30 position after November 2025, suggesting a potential area for growth or improvement.
In Ontario, Rizzlers' Pre-Roll products have experienced a downward trajectory, slipping from the 26th position in both November and December 2025 to 37th by February 2026. This decline could be indicative of increasing competition or changing consumer preferences in the region. On the other hand, their Vapor Pens have shown some improvement, moving from not ranking in the top 30 to achieving 77th place by February 2026, which might suggest a growing acceptance or interest in this category. Meanwhile, in Saskatchewan, Rizzlers' Pre-Roll products have also seen a decline, starting at 24th in November 2025 and dropping out of the top 30 by February 2026, which could be a reflection of market dynamics or shifts in consumer demand. These movements across provinces and categories highlight the varying challenges and opportunities Rizzlers faces in the Canadian market.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Rizzlers has experienced notable fluctuations in its ranking and sales performance over recent months. Starting from a strong position in November 2025 with a rank of 26, Rizzlers maintained this rank in December before slipping to 31 in January 2026 and further to 37 by February. This decline in rank is mirrored in its sales trajectory, which peaked in December before experiencing a downward trend. In comparison, MTL Cannabis and Divvy have consistently ranked lower than Rizzlers, with both brands not breaking into the top 30 over the same period. Meanwhile, HighXotic showed a more dynamic performance, briefly surpassing Rizzlers in December. The data suggests that while Rizzlers started strong, its recent decline in rank and sales indicates a need for strategic adjustments to regain its competitive edge in the Ontario pre-roll market.
Notable Products
In February 2026, the top-performing product for Rizzlers was Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), reclaiming the number one rank after a dip to third in January, with notable sales of 7,256 units. Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g) secured the second spot, maintaining a consistent top-two position over the past months. Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) dropped to third place from its second position in January, reflecting a decrease in sales. Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) remained at fourth place, showing stability in its ranking despite fluctuations in sales numbers. The newly introduced Twisters - Passion Plunge & Lime Frizz Infused Pre-Roll 2-Pack (1g) entered the rankings at fifth place, marking its presence in the competitive lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
