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Nov-2025
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Overview
Market Insights Snapshot
Rizzlers has shown varied performance across different categories and provinces in recent months. In the Pre-Roll category, Rizzlers has maintained a solid presence in Alberta, consistently ranking within the top 35, although it did not break into the top 30. This steady ranking suggests a stable but not leading position in the market. In British Columbia, Rizzlers experienced a notable fluctuation, dropping from 18th in August to 36th in October, before recovering to 21st in November, indicating some volatility in consumer preference or competitive pressure. Meanwhile, in Ontario, Rizzlers has remained within the top 30, demonstrating a consistent demand for their Pre-Roll products. In Saskatchewan, the brand maintained a stable ranking of 23rd from September to November, despite a decline in sales, suggesting a loyal customer base that might be price-sensitive or influenced by seasonal factors.
In the Vapor Pens category, Rizzlers' performance has been less consistent. In Alberta, the brand did not make it into the top 30, indicating a weaker market presence or competitive disadvantage in this product line. Similarly, in British Columbia and Ontario, Rizzlers did not rank in the top 30 in October and November, highlighting potential challenges in capturing market share or consumer interest in Vapor Pens. These rankings suggest that while Rizzlers has a foothold in the Pre-Roll category, there may be opportunities for growth or strategic pivots in the Vapor Pens segment to enhance their market position. The absence of top 30 rankings in these areas may signal the need for targeted marketing efforts or product innovation to better compete in these competitive landscapes.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Rizzlers has experienced fluctuations in its market position, ranking 26th in August 2025, improving slightly to 25th in September, but then dropping to 28th in October and recovering to 27th in November. This indicates a volatile market presence, suggesting potential challenges in maintaining consistent consumer engagement or facing strong competition. Notably, The Original Fraser Valley Weed Co. consistently outperformed Rizzlers, maintaining a position within the top 25 throughout the period, while Station House showed a stable performance, ranking 26th in November, just ahead of Rizzlers. Meanwhile, Simply Bare and Dab Bods were not in the top 20, indicating they are less of a direct threat in terms of rank, but their sales figures suggest they are still significant players. These dynamics highlight the competitive pressures Rizzlers faces and underscore the importance of strategic marketing efforts to improve its standing in this vibrant market.
Notable Products
In November 2025, the top-performing product from Rizzlers was the Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), which reclaimed its top position after slipping to second place in October. The Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) maintained its strong performance, holding steady at the second rank with notable sales of 8,557 units. The Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) consistently held the third position, showing a stable trend over the past few months. The Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) remained in fourth place, mirroring its previous rankings. A new entry, Twisters - Passion Plunge & Lime Frizz Infused Pre-Roll 2-Pack (1g), debuted at fifth place, adding diversity to the top products lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
