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Dec-2025
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Overview
Market Insights Snapshot
Rizzlers has shown a varied performance across different categories and provinces. In the Pre-Roll category, the brand has maintained a consistent presence in the rankings in Ontario, holding steady at 26th place in November and December 2025, despite a slight dip in sales in October. In Saskatchewan, Rizzlers also remained stable, with a slight drop to 25th in December. However, the situation in Alberta is less favorable, as Rizzlers fell out of the top 30 by December, indicating a need for strategic adjustments. Meanwhile, British Columbia saw a recovery from a significant drop in October, moving up to 24th place by December.
In the Vapor Pens category, Rizzlers' presence is more sporadic, with notable gaps in the rankings. In Ontario, the brand was unable to maintain a top 30 position by November, suggesting a competitive challenge in this category. Similarly, in British Columbia, Rizzlers appeared in the rankings in September but did not maintain this presence in subsequent months. Alberta presents a mixed picture, as the brand re-entered the rankings at 66th in December after being absent for two months, indicating a potential rebound. Overall, Rizzlers' performance highlights the importance of market-specific strategies to address the diverse dynamics across provinces and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Rizzlers has experienced fluctuating rankings, indicative of a dynamic market environment. While Rizzlers ranked 25th in September 2025, it dropped to 28th in October, before recovering slightly to 26th in November and maintaining that position in December. This volatility is mirrored in its sales, which saw a decline from September to October, followed by a modest recovery towards the end of the year. Competitors such as 3Saints have shown a more consistent upward trend, improving their rank from 28th in September to 24th by November and December, suggesting a stronger market presence. Meanwhile, The Original Fraser Valley Weed Co. demonstrated a slight decline, dropping from 24th in September to 27th in December, which could indicate potential opportunities for Rizzlers to capitalize on shifting consumer preferences. The competitive dynamics underscore the importance for Rizzlers to innovate and adapt to maintain and improve its market position in the Ontario Pre-Roll sector.
Notable Products
In December 2025, the top-performing product from Rizzlers was Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), maintaining its lead from October and climbing back to the first position after a brief drop in November. Notably, Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g) held the second position, having previously been ranked first in November. Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) ascended to third place, showing a consistent upward trend from its fifth place in September. Meanwhile, Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) secured the fourth position, reflecting a steady performance since October. Lastly, Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) rounded out the top five, experiencing a slight decline from its third-place ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
