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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rizzlers concentrated 90.81% of July 2026 sales in Pre-Roll with a 4.14% month-over-month lift, while Vapor Pens held 9.19% with a 2.85% month-over-month decline; year over year, Pre-Roll fell 67.26% and Vapor Pens dropped 80.54%. The brand’s overall average price declined 26.11% year over year to $15.28, with Pre-Roll averaging $14.40 and Vapor Pens at $38.92, and the brand’s total sales contracted 69.19% year over year. The mix shift toward Pre-Roll depth alongside opposing MoM trajectories implies Rizzlers is doubling down on its highest-velocity lane to stabilize volumes, even as category breadth thins and exposure to Vapor Pens compression increases.
Holding rank 49 in Pre-Roll in British Columbia while Pre-Roll commands 90.81% share signals a reliance on mid-pack placement rather than category diversification, and a 4.14% MoM uptick against an 80.54% YoY decline in Vapor Pens suggests a defensive pivot away from premium-priced formats. With Ontario as the top market and Vapor Pens averaging $38.92 versus $14.40 for Pre-Roll, the pricing gap coupled with a 26.11% YoY brand-wide price drop indicates a value-led stance aimed at preserving Pre-Roll rank momentum (49) while accepting reduced presence in higher-ticket segments.
Competitive Landscape
Rizzlers sits at rank #68 in ON Pre-Roll in July 2026, down 43 positions year over year from #25, and 30 spots below its April 2025 peak of #22; versus three months ago at #38, the brand fell 30 ranks, while category leaders moved the other way as Back Forty / Back 40 Cannabis climbed from #2 to #1 and Thumbs Up Brand rose from #9 to #4. With General Admission slipping from #1 to #2 and Spinach advancing from #14 to #5, competitive pressure is coming both from incumbents consolidating share and mid-pack brands accelerating, implying Rizzlers’ rank trajectory is a late-cycle slide that likely reflects lost distribution or mix relevance rather than temporary noise.
Notable Products
Blood Orange & Berry Drip Twisters Infused Pre-Roll (1g) posted the steepest decline at -36.3% MoM while sliding to rank 9, whereas Switch Hit - Hawaiian Heat x Pearadise Dream Liquid Diamonds Disposable (1g) climbed 48.5% MoM to rank 7 with about $25.9k in July 2026 sales. Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) rose 15.8% MoM and held rank 1 as Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g) advanced 19.9% MoM at rank 3, and four of the top ten are Pre-Roll SKUs concentrated in 2-Packs at ranks 1–3 and 5. Twisters - Passion Plunge & Lime Frizz Infused Pre-Roll 2-Pack (1g) fell -9.9% MoM to rank 5 while Switch Hit - Baja Banger x Peachy Queen Liquid Diamonds Disposable (1g) slipped -5.1% MoM at rank 8, indicating Pre-Roll leadership is intact even as Vapor Pens gain incremental share from a single mover. The pattern implies Rizzlers is leaning into flavored Pre-Roll 2-Packs for volume while testing Vapor Pens as a secondary growth wedge, widening category coverage without diluting the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
