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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rizzlers concentrated 90.74% of August 2026 sales in Pre-Roll, with Vapor Pens at 9.26%, while overall brand sales fell 65.27% year over year and average price declined 25.92%. Within categories, Pre-Roll contracted 63.61% YoY and slipped 1.00% MoM, whereas Vapor Pens dropped 75.98% YoY and 2.48% MoM, and the brand sat at rank 48 in Pre-Roll in British Columbia. The pattern implies a narrowing pillar strategy centered on Pre-Roll where share concentration offsets deeper Vapor Pen contraction, but the YoY declines in both categories limit the cushion that category concentration can provide.
With Pre-Roll carrying nine-tenths of mix and posting a smaller YoY decline (63.61%) than Vapor Pens (75.98%), Rizzlers’ positioning leans into value and volume in Pre-Roll, consistent with a 25.92% lower average price and a 0.99% MoM dip versus a 2.48% MoM dip in Vapor Pens. Holding a Pre-Roll rank of 48 in British Columbia and a Pre-Roll share of 90.74% suggests the brand competes on price-led retention within a crowded tier, but the 65.27% overall YoY sales drop indicates that reliance on one category leaves limited buffer against traffic or distribution shocks, making incremental mix diversification a lever to reduce volatility.
Competitive Landscape
Rizzlers sits at rank #72 in ON Pre-Roll in August 2026, down 47 positions year over year from #25, and 12 positions lower than May 2026’s #60; against its category history, the brand is 50 places below its April 2025 peak at #22 and trails the category’s top tier where Back Forty / Back 40 Cannabis climbed from #2 to #1 while General Admission slipped from #1 to #2 alongside a 28.1% sales decline. With Thumbs Up Brand rising from #10 to #3 on 70.7% sales growth and Spinach moving from #14 to #5 with 81.6% sales growth, Rizzlers’ rank erosion from #60 to #72 over three months and from #25 to #72 over twelve months signals a share shift toward faster-scaling competitors, implying that without a structural change in assortment or pricing the brand is likely to remain outside the top 50.
Notable Products
Switch Hit - Hawaiian Heat x Pearadise Dream Liquid Diamonds Disposable (1g) posted the steepest decline at -53.63% and slid to rank 9, while Blood Orange & Berry Drip Twisters Infused Pre-Roll (1g) surged +73.15% to enter the top 10 at rank 8. Twisters - Watermelon Razzler & Tropicoco Kief Infused Pre-Roll 4-Pack (2g) fell -20.05% to rank 4 as Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) climbed +15.73% and held rank 2; together with Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) at rank 1 (+4.73%), five of the top ten are Pre-Roll SKUs. The mix suggests Rizzlers is consolidating around Twisters Pre-Rolls while testing Vapor Pens volatility, with Pre-Rolls anchoring share even as disposables swing and a single-digit-ranked pen decline frees shelf attention back to higher-velocity Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
