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Apr-2025
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Overview
Market Insights Snapshot
Rizzlers has experienced varied performance across different Canadian provinces and product categories in early 2025. In the Alberta market, Rizzlers saw a decline in their Pre-Roll category, slipping from 20th place in January to 28th by April, indicating a challenging competitive environment. However, their Vapor Pens category showed a remarkable improvement from being outside the top 30 in January to reaching the 27th spot in March, before slightly dropping to 32nd in April. This suggests a potential growth opportunity in the Vapor Pens segment if the brand can maintain or improve its current momentum.
In British Columbia, Rizzlers maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15. This stability highlights the brand's solid foothold in this category within the province. Conversely, Rizzlers' performance in the Vapor Pens category was less consistent, as they were only ranked in January, indicating they did not make the top 30 in subsequent months. Meanwhile, in Ontario, the brand showed steady improvement in Pre-Rolls, climbing from 31st in January to 23rd by March and maintaining that position in April. However, their Vapor Pens category faced challenges, as they remained outside the top 30 throughout the period. In Saskatchewan, Rizzlers' Pre-Roll category showed fluctuations, peaking at 13th in March before settling at 17th in April, reflecting a competitive but promising market landscape.
Competitive Landscape
In the highly competitive Pre-Roll category in British Columbia, Rizzlers has experienced some fluctuations in its market position from January to April 2025. Initially ranking at 11th place in January, Rizzlers saw a slight decline to 12th in February and March, before dropping further to 15th in April. This downward trend in rank suggests increased competition and potentially a need for strategic adjustments. Notably, Versus consistently outperformed Rizzlers, maintaining a steady 13th position from February to April, while Redecan and Claybourne Co. both showed improvements in sales, with Redecan climbing to 14th and Claybourne Co. to 16th by April. Despite these challenges, Rizzlers' sales peaked in March, indicating potential for recovery if they can leverage this momentum against competitors like Good Supply, which saw a decline to 17th in April.
Notable Products
In April 2025, the top-performing product from Rizzlers was the Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), maintaining its number one rank for the fourth consecutive month with sales of 17,419 units. The Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) consistently held the second position throughout the first four months of the year. The Twisters- Grape Galaxy x Sour Slapple Infused Pre-Roll 2-Pack (1g) and Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) also maintained their third and fourth positions respectively, showing stable performance. The Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) remained in fifth place, though it saw a decrease in sales compared to March. Overall, the rankings for Rizzlers' products remained unchanged from previous months, indicating strong consistency in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
