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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Rizzlers concentrated 97.38% of sales in Pre-Roll while Vapor Pens fell to 2.62% share, a mix that narrowed versus a year ago as Pre-Roll declined 50.49% year over year but still grew 8.59% month over month, whereas Vapor Pens dropped 82.43% year over year and 42.62% month over month. With average price down 31.09% year over year to $13.52, the category skew and price compression imply Rizzlers is leaning into higher-velocity Pre-Roll units to offset broader demand erosion in other formats.
Rizzlers ranked 45 in Pre-Roll in Alberta, a position that aligns with the heavy Pre-Roll mix of 97.38% and the month-over-month gain of 8.59% in that category alongside a simultaneous month-over-month decline of 42.62% in Vapor Pens. Given year-over-year sales contraction of 52.74% and a 24‑month decline of 70.46%, the shift toward lower-priced Pre-Roll suggests a deliberate trade-down positioning where defending rank depends on sustaining share in value tiers while de-emphasizing Vapor Pens.
Competitive Landscape
Rizzlers sits at rank #76 in ON Pre-Roll in October 2026, down 52 positions year over year from #24 and down 9 spots versus July 2026’s #67, despite a historical peak of #22 in April 2025; meanwhile, Back Forty / Back 40 Cannabis holds #1 after rising from #2 and Spinach climbed from #17 to #4 alongside a 152.37% YoY sales increase, indicating that Rizzlers’ multi-quarter slide while leaders advance implies shrinking visibility in high-velocity shelves and a need to pivot toward formats or price tiers where rank recovery is still attainable.
Notable Products
Rizzlers is heavily concentrated in infused pre-rolls, with 97.4% of October 2026 sales in that segment and 99.2% coming from its top 10 items. The lead product, Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g), alone holds 26.4% share, so most of its sales ride on a tight pre-roll lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
