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Aug-2025
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Overview
Market Insights Snapshot
Rizzlers has shown varied performance across different categories and provinces. In Alberta, the brand struggled to maintain its position in the Pre-Roll category, dropping from rank 40 in May 2025 to rank 55 by August 2025. This decline may be indicative of increased competition or changing consumer preferences. Conversely, in British Columbia, Rizzlers maintained a relatively stable presence in the Pre-Roll category, staying consistently within the top 15 from May to August 2025. This stability suggests a strong foothold in the market, despite a slight dip in sales in August.
In the Vapor Pens category, Rizzlers faced challenges in both Alberta and British Columbia. In Alberta, the brand's ranking fell from 30 in May 2025 to 38 by August 2025, highlighting potential difficulties in maintaining consumer interest or market share. Meanwhile, in British Columbia, Rizzlers saw a drop in rank from 27 in May to 30 in both July and August, indicating a similar struggle. On a more positive note, in Saskatchewan, the brand improved its position in the Pre-Roll category, moving up to rank 18 by August 2025, suggesting successful strategies or growing brand loyalty in that province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Rizzlers has experienced a slight decline in its ranking from May to August 2025, moving from 23rd to 28th place. This shift is notable as it contrasts with the performance of competitors such as Station House, which maintained a relatively stable position around the 26th rank, and The Original Fraser Valley Weed Co., which improved its rank from 33rd to 27th. Despite the drop in rank, Rizzlers' sales have shown a consistent upward trend, indicating a robust market presence. However, the brand faces stiff competition from The Loud Plug and 5 Points Cannabis, both of which have also demonstrated fluctuating ranks but with competitive sales figures. This competitive environment suggests that while Rizzlers is maintaining sales growth, strategic adjustments may be necessary to reclaim and improve its ranking position in the Ontario Pre-Roll market.
Notable Products
In August 2025, the top-performing product from Rizzlers was Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), maintaining its number one rank from July, with sales figures reaching 14,030. Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) held the second position consistently over the past three months. Twisters- Citrus Cyclone & Mango Slap Infused Pre-Roll 2-Pack (1g) remained steady at the third rank since May. Notably, Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) climbed from fifth place in June and July to fourth in August. The Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) consistently ranked fifth since June, showing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
