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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Rizzlers’ category mix in September 2026 was concentrated in Pre-Roll at 95.10% share with a year-over-year decline of 68.18% and a month-over-month dip of 2.31%, while Vapor Pens held 4.90% share with a year-over-year drop of 82.45% and a month-over-month contraction of 51.07%. Average price fell 27.24% year over year to $14.38, with Pre-Roll pricing at $13.95 versus Vapor Pens at $35.25, indicating a steep discounting tilt toward the dominant format alongside a sharp volume pullback. The brand ranked 48 in Pre-Roll within British Columbia, pairing a YoY sales decline of 69.40% with a 24‑month slide of 71.61%, which implies that Rizzlers is leaning further into value Pre-Rolls while exiting velocity pockets in Vapor Pens.
These shifts suggest Rizzlers’ positioning is anchored to discount-friendly Pre-Rolls (95.10% share, rank 48 in British Columbia) rather than premium-priced Vapor Pens (4.90% share), with the 27.24% YoY price reduction supporting price-sensitive demand but not preventing a 69.40% YoY sales contraction. The shallow Pre-Roll MoM decline of 2.31% against the 51.07% MoM plunge in Vapor Pens implies the brand’s near-term stability depends on defending Pre-Roll shelf space and price tiers, while future upside likely requires rebuilding Vapor Pen relevance or deepening differentiation within Pre-Rolls to counter a 71.61% 24‑month erosion.
Competitive Landscape
Rizzlers sits at rank #68 in ON Pre-Roll for September 2026, down 45 positions year over year from #23, and 4 spots below its June 2026 rank of #64, while its historical peak of #22 in April 2025 underscores how far it has slid; in contrast, Back Forty / Back 40 Cannabis held #1 after improving from #2 year over year and Spinach advanced from #17 to #4 alongside a 141.2% YoY sales gain, indicating Rizzlers is losing relative shelf visibility as faster-rising leaders consolidate share near the top.
Notable Products
Switch Hit - Baja Banger x Peachy Queen Liquid Diamonds Disposable (1g) posted the steepest movement in September 2026 with a -54.8% month-over-month slide and fell behind in the top 10 at rank 7, while Twisters - Watermelon Razzler & Tropicoco Kief Infused Pre-Roll 4-Pack (2g) also contracted by -50.1% and sits at rank 6. In contrast, Twisters - Passion Plunge & Lime Frizz Infused Pre-Roll 2-Pack (1g) advanced +24.9% month-over-month to rank 4, and Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) grew +13.9% to hold rank 1 with $131,271 in sales. Eight of the top ten are Pre-Roll SKUs, including ranks 1 through 6, whereas the only Vapor Pens entry is now outside the top five at rank 7. The pattern implies a consolidation toward Pre-Roll multipacks as the commercial priority, while the single Vapor Pens SKU requires repositioning rather than incremental push.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
