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Sep-2025
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Overview
Market Insights Snapshot
Rizzlers has shown varied performance across different categories and regions, with some notable movements in their rankings. In Alberta, the brand experienced a positive shift in the Pre-Roll category, moving from a rank of 55 in August to 42 in September, indicating a resurgence in popularity. However, their Vapor Pens category did not fare as well, remaining outside the top 30 throughout the months, with a consistent rank of 40 in August and September. This highlights a potential area for improvement in Alberta's Vapor Pens market. Meanwhile, in British Columbia, Rizzlers maintained a stable position in the Pre-Roll category, holding steady at rank 16 in both August and September, though this was a slight drop from their earlier rank of 13 in June and July. A decline in sales figures in this category also suggests a need to re-evaluate their strategy in this region.
The performance in Ontario reveals a mixed bag for Rizzlers. They managed to keep a consistent rank in the Pre-Roll category, hovering around the 26 to 28 range across the months, which indicates a stable market presence. However, the Vapor Pens category saw a significant drop, falling from rank 42 in August to 57 in September, which suggests a potential decline in consumer interest or increased competition. In Saskatchewan, Rizzlers experienced a fluctuating journey in the Pre-Roll category, with ranks moving from 19 in August to 32 in September, showing a need for strategic adjustments to regain their earlier momentum. Overall, while Rizzlers maintains a strong presence in certain categories and regions, there are clear opportunities for growth and improvement, particularly in the Vapor Pens segment across multiple provinces.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Rizzlers has experienced a relatively stable yet slightly declining trend in rankings over the past few months. Starting at 26th in June 2025, Rizzlers slipped to 27th in July and further to 28th in August, before slightly improving to 27th in September. This fluctuation in rank suggests a competitive pressure from brands like Double J's, which consistently maintained a higher rank, holding steady at 24th and 25th. Meanwhile, 5 Points Cannabis showed a more volatile pattern, moving from 27th to 33rd and then back to 29th, indicating potential opportunities for Rizzlers to capitalize on their instability. Additionally, CountrySide Cannabis demonstrated a positive trajectory, climbing from 35th to 28th, which could pose a future threat if Rizzlers does not address its slight downward trend in sales. Overall, while Rizzlers remains a competitive player, the brand may need to strategize effectively to regain and improve its ranking amidst these dynamic market shifts.
Notable Products
In September 2025, the top-performing product for Rizzlers was Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), maintaining its first-place ranking for the third consecutive month, with sales figures reaching 11,966 units. Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g) held steady in the second position, reflecting consistent consumer demand. The Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) showed notable improvement, climbing from fifth place in August to third place in September, indicating a positive shift in consumer preference. Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) entered the rankings for the first time at fourth place, suggesting a successful product launch or increased market interest. Meanwhile, Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) experienced a slight drop, moving from fourth to fifth place, which may warrant a review of marketing strategies or consumer feedback.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
