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Oct-2025
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Overview
Market Insights Snapshot
Rizzlers has demonstrated varied performance across different Canadian provinces and product categories. In the Pre-Roll category, the brand has shown resilience in Ontario, maintaining a steady presence within the top 30 brands, although there was a slight dip from 25th to 28th in October 2025. Meanwhile, in British Columbia, there was a significant drop in ranking from 18th in September to 34th in October, indicating a potential challenge in maintaining market share. Conversely, in Saskatchewan, Rizzlers experienced a decline in sales but managed to hold its position at 23rd in both September and October, suggesting a stable yet competitive environment.
In the Vapor Pens category, Rizzlers faced more significant challenges. In Alberta, they were unable to break into the top 30 by October, having been ranked 45th in both August and September. This trend was mirrored in British Columbia, where the brand fell from 40th to 56th by October. In Ontario, Rizzlers' ranking also declined from 44th in August to 66th in October, reflecting a broader trend of declining performance in the Vapor Pens category. This indicates a need for strategic adjustments to regain competitive positioning in these markets.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Rizzlers has experienced fluctuating ranks over the past few months, reflecting a dynamic market environment. In July 2025, Rizzlers held the 26th position, which it maintained in August before climbing to 25th in September. However, by October, it slipped to 28th, indicating a slight decline in its competitive standing. This shift is notable given that brands like Station House and Divvy have consistently hovered around similar ranks, with Station House improving from 29th to 27th and Divvy maintaining a steady presence. Meanwhile, MTL Cannabis and Dab Bods have shown a downward trend, with MTL Cannabis dropping from 16th to 26th and Dab Bods from 22nd to 30th. Despite these fluctuations, Rizzlers' sales figures have remained relatively stable, suggesting a loyal customer base that could be leveraged to regain higher ranks in the coming months.
Notable Products
In October 2025, the top-performing product for Rizzlers was Twisters - Blud Orange & Berry Drip Infused Pre-Roll 2-Pack (1g), which climbed to the number one spot from consistently holding second place in the previous months, with sales reaching 8,583 units. Following closely was Twisters- Tropicoco & Watermelon Razzler Infused Pre-Roll 2-Pack (1g), which slipped to second place after maintaining the top rank for three consecutive months. The Watermelon Razzler Distillate Infused Pre-Roll 6-Pack (3g) held steady in third place, showing consistent performance. Twisters - Grape Galaxy Infused Pre-Roll 6-Pack (3g) remained in fourth place, indicating stable sales figures. The Twisters - Bubba Bomb & Rainbow Booty Infused Pre-Roll 2-Pack (1g) maintained its fifth-place ranking from September, suggesting a steady market presence since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
