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Jan-2026
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Overview
Market Insights Snapshot
After Hours has shown a noteworthy upward trajectory in the Ontario flower category, moving from the 93rd position in October 2025 to the 66th position by January 2026. This significant climb in rankings is accompanied by a steady increase in sales, from $65,592 in October 2025 to $127,009 by January 2026. Such progress suggests a growing consumer preference and market penetration within Ontario. However, it's important to note that despite these gains, After Hours has not yet cracked the top 30 brands in the province, indicating room for further growth and market capture.
In Saskatchewan, After Hours has made its presence felt in the pre-roll category, securing the 27th position as of January 2026. This indicates a successful entry into the top 30 brands for pre-rolls, highlighting a positive reception from consumers in that category. Conversely, in the flower category within Saskatchewan, the brand was absent from the top 30 rankings until January 2026, when it debuted at the 50th position. This initial appearance suggests a budding potential in Saskatchewan's flower market, albeit with more competitive challenges ahead compared to its performance in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, After Hours has shown a remarkable upward trajectory in both rank and sales over the last few months. Starting from a rank of 93 in October 2025, After Hours climbed to 66 by January 2026, indicating a significant improvement in its market position. This positive trend is further underscored by its sales growth, which saw a substantial increase, particularly in January 2026. In contrast, competitors like San Rafael '71 and Weed Me have shown fluctuating ranks, with San Rafael '71 moving from 80 to 67 and Weed Me experiencing a dip in December 2025, not appearing in the top 20. Meanwhile, BC OZ and Four54 have seen a decline in sales, which may have contributed to After Hours' improved standing. This data suggests that After Hours is gaining traction in the Ontario Flower market, potentially due to strategic marketing efforts or product differentiation that resonates with consumers.
Notable Products
In January 2026, the top-performing product for After Hours was the Indica Pre-Roll 10-Pack (5g) in the Pre-Roll category, reclaiming its number one rank from October 2025 after briefly dropping to second place in December 2025. This product achieved notable sales of 1772 units, marking a significant increase from previous months. The Sativa Premium Milled (14g) in the Flower category maintained a strong performance, holding steady at the second rank after topping the charts in December 2025. Jamaican Dream (14g) made its debut in the dataset, securing the third position in January 2026. Finally, the Sativa Pre-Roll 10-Pack (5g) slipped slightly to fourth place, while Jamaican Funk Pre-Roll 10-Pack (5g) re-entered the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
