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Oct-2024
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Overview
Market Insights Snapshot
All Good Collective has demonstrated fluctuating performance across various categories and states, with notable movements observed in the Pre-Roll category in Colorado. The brand experienced a promising rise from 19th place in July 2024 to 14th place by September 2024, indicating a positive trend and increasing consumer interest during this period. However, October 2024 saw a significant drop to 26th place, suggesting challenges in maintaining their competitive position or possibly an increase in competition within the market. This decline in ranking, despite a prior upward trend, could be a point of concern for the brand's strategy in the state.
Interestingly, the sales figures for All Good Collective in the Pre-Roll category in Colorado show a peak in September 2024, aligning with their highest ranking for the period. This suggests that their product offerings were well-received, at least temporarily, but the substantial decrease in sales by October indicates a potential shift in consumer preferences or market dynamics. The absence of rankings in other states or categories suggests that All Good Collective may not yet have a significant presence or competitive edge outside of the Colorado Pre-Roll market, highlighting an area for potential growth and market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, All Good Collective has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 19th in July, All Good Collective improved its standing to 16th in August and further to 14th in September, indicating a positive trend in market performance. However, by October, the brand's rank dropped significantly to 26th, suggesting a potential challenge in maintaining its upward momentum. In comparison, Fuego Farms showed a strong performance, peaking at 9th in August before falling to 25th in October, while Classix consistently ranked lower, ending at 28th in October. Interestingly, P3 made a remarkable leap from outside the top 20 to 24th in October, and 303 Cannabis showed steady improvement, reaching 27th. These dynamics highlight the competitive pressures All Good Collective faces, particularly in sustaining its sales growth amidst fluctuating market ranks and the varying performances of its competitors.
Notable Products
In October 2024, the Vanilla Infused Pre-Roll 10-Pack (5g) emerged as the top-performing product for All Good Collective, climbing from a consistent third place in the previous three months to secure the first position with sales of 867 units. The Blackberry Infused Pre-Roll 10-Pack (3.5g), which held the top spot in July and August, and second in September, maintained its second-place ranking in October. The Tartz Pre-Roll (1g) entered the rankings for the first time in October, securing the third position. The Grape Infused Pre-Roll 10-Pack (3.5g), despite being a previous leader, fell to fourth place. Lastly, the Pineapple Infused Pre-Roll 10-Pack (3.5g) reappeared in the rankings, holding steady at fifth place, despite absent data in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
