Jul-2026
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Market Insights Snapshot
In July 2026, All Nations concentrated 66.34% of sales in Pre-Roll while 33.66% came from Flower, with Pre-Roll down 40.06% year over year but edging up 0.57% month over month, and Flower up 18.68% year over year with a 16.04% month-over-month lift. Against a brand-level sales decline of 29.45% year over year and a 5.74% increase in average price, this tilt implies the Pre-Roll-heavy mix is dragging overall growth even as short-term Pre-Roll volume stabilizes and Flower momentum compensates; the thesis is that mix dependency on a shrinking Pre-Roll base is the principal constraint on recovery.
Positionally, a 50th rank in British Columbia Pre-Roll combined with a 66.34% revenue reliance on that category signals limited headroom in the current anchor and suggests that reallocating toward the higher-velocity Flower segment could raise rank efficiency per share point. With Flower averaging $45.87 versus $16.60 in Pre-Roll and posting double-digit month-over-month growth of 16.04% while Pre-Roll’s month-over-month uptick is only 0.57%, the pattern implies margin and rank gains are more attainable by shifting assortment and merchandising toward Flower SKUs, using Pre-Roll tactically to maintain shelf breadth rather than as the core growth engine.
Competitive Landscape
All Nations sits at rank #50 in July 2026 in BC Pre-Roll, down 14 positions year over year from #36, and just one spot improved from #51 three months ago; the brand’s peak at #5 in October 2025 contrasts with today’s 45-place slide, indicating a steep retracement from prior visibility. By comparison, General Admission held #1 year over year and remains #1 despite a 22.3% YoY sales decline, while Back Forty / Back 40 Cannabis advanced from #17 to #2 on 215.2% YoY sales growth. This pattern implies All Nations’ rank trajectory signals share erosion concentrated after October 2025, with current positioning anchored near the bottom half despite modest quarter-on-quarter stabilization.

Notable Products
Cherry Gas (14g) posted the standout move in July 2026 with a 150.8% month-over-month surge to $33,897 while ranking 6, as Lemon Tartz (14g) fell 59.0% to rank 9, indicating a reshuffle within Flower toward larger-format value and away from legacy favorites. Glitter Bomb (3.5g) climbed 93.5% to rank 5 and Glitter Bomb Pre-Roll 3-Pack (1.5g) rose 53.4% to rank 3, and with four of the top ten being Pre-Roll SKUs alongside a rank-1 Sto:Lo Haze Pre-Roll 3-Pack (1.5g) at +12.5%, the mix tilts toward quick-turn inhalables backed by a few breakout Flower sizes. The spread between a +150.8% gain at rank 6 and a -59.0% drop at rank 9 implies active SKU pruning potential, with momentum consolidating around Glitter Bomb across formats and bulk Flower packs capturing demand volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






