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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products in British Columbia, All Nations has shown notable fluctuations across various categories. The brand's performance in the Pre-Roll category is particularly impressive, as it climbed from a rank of 31 in September 2025 to reach the top 5 by October, before experiencing a slight dip in the following months. This upward movement highlights a strong consumer preference for their Pre-Roll offerings, despite a subsequent decline. In contrast, their position in the Concentrates category saw a brief appearance in the top 30 in October, only to drop out of the rankings by November, indicating potential challenges in maintaining a competitive edge in this segment.
All Nations has also experienced varying success in the Flower and Vapor Pens categories. For Flower, the brand made significant strides, climbing from rank 75 in September to 50 in October, although it did not maintain this momentum, slipping to 58 by December. This suggests that while there is interest in their Flower products, sustaining growth remains a challenge. Meanwhile, the Vapor Pens category saw the brand fall out of the rankings after October, indicating a need for strategic adjustments to regain market presence. These movements across categories highlight both opportunities and challenges for All Nations as they navigate the dynamic cannabis market in British Columbia.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, All Nations has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 31st in September, All Nations made a significant leap to 5th place in October, indicating a substantial increase in market presence and consumer preference. However, by December, its rank slipped to 29th, suggesting challenges in maintaining its earlier momentum. In comparison, BC Green and Versus also showed variability in their rankings, with BC Green improving from 31st to 27th and Versus maintaining a consistent presence in the top 30 despite missing data for October. Meanwhile, Woody Nelson showed a steady performance, peaking at 9th in October before settling at 31st in December. These dynamics highlight the competitive pressures in the market, with All Nations needing to strategize effectively to regain and sustain its higher ranking amidst fluctuating performances by its competitors.
Notable Products
In December 2025, Lemon Tartz Pre-Roll 3-Pack maintained its position as the top-performing product for All Nations, despite a decrease in sales to 3916 units. Sto:Lo Haze Pre-Roll 3-Pack consistently held the second rank throughout the last four months, showing stable performance. Mac Daddy Pre-Roll 3-Pack improved its rank from fourth in November to third in December, indicating a positive trend in sales popularity. Tropic Thunder Pre-Roll 3-Pack experienced a decline, dropping to fourth place in December from third in November, with a notable decrease in sales. Blueberry Fritter Infused Pre-Roll 3-Pack entered the top five in December, securing the fifth position, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
