Market Insights Snapshot
In the Flower category, All Nations showed a mixed performance across two provinces - British Columbia and Saskatchewan. In British Columbia, the brand's ranking slipped from 40 in July 2023 to 55 in September 2023, indicating a decreasing popularity in this state. Meanwhile, in Saskatchewan, All Nations saw a significant improvement in its ranking, moving up from 66 in June and August 2023 to 44 in September 2023. The absence of a ranking for All Nations in the Pre-Roll category in Saskatchewan for June 2023 suggests that it didn't make it to the top 20 brands during that month, a point of concern for the brand.
On the other hand, the Pre-Roll category saw a positive trend for All Nations in both provinces. In British Columbia, the brand improved its ranking from 33 in July 2023 to 20 in September 2023, implying a rise in popularity. Similarly, in Saskatchewan, despite a dip to 87 in July 2023, the brand managed to bounce back to 31 in September 2023. These trends suggest a growing consumer preference for All Nations' Pre-Roll products in these provinces. However, the specific sales figures and what could be driving these trends will be a topic for further exploration.
In the Pre-Roll category in BC, All Nations has shown a significant improvement in its ranking, moving from 34th place in June 2023 to 20th place in September 2023. This upward trend indicates a positive shift in sales, even though the exact numbers are not disclosed. When compared to its competitors, All Nations has outperformed BLKMKT, which has seen a slight drop in rank over the same period. However, brands like Canaca, Station House, and BC Doobies have maintained a higher rank, indicating stronger sales. Notably, Canaca dropped from 16th to 22nd place between July and September, while Station House and BC Doobies have consistently ranked higher than All Nations. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In September 2023, All Nations' top-performing product was the Lemon Tartz Pre-Roll 3-Pack (1.5g), maintaining its number one rank from previous months with impressive sales of 6729 units. The Sto:Lo Haze Pre-Roll 3-Pack (1.5g) held steady at the second position, showing a consistent performance. The Mac Daddy Pre-Roll 3-Pack (1.5g) moved up a notch to the third rank, showing a positive upward trend from its fourth rank in June 2023. On the other hand, the Gush Mintz Pre-Roll 3-Pack (1.5g) slipped to the fourth rank in September from its third rank in August 2023. A new entrant in the top five was the Mac Daddy (3.5g) in the Flower category, securing the fifth position in September.