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May-2024
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Overview
Market Insights Snapshot
All Nations has shown varied performance across different categories and regions. In British Columbia, their Flower category has seen a decline in rankings from 52nd in February 2024 to 70th by May 2024, indicating a downward trend in this segment. This drop is further reflected in the sales figures, which have decreased significantly from $64,437 in February to $44,971 in May. The fact that All Nations did not make it into the top 30 brands in the Flower category during these months is a clear sign that they are struggling to maintain their market position in this segment within British Columbia.
Conversely, the Pre-Roll category tells a more optimistic story for All Nations in British Columbia. Despite a slight fluctuation in rankings, where they moved from 23rd in February to 27th in May, the overall sales have shown an upward trend. Sales figures rose from $159,898 in February to $229,268 in May, suggesting that their Pre-Roll products are gaining traction and popularity. This consistent presence in the top 30 brands for Pre-Rolls highlights a stronger performance in this category, which could be a strategic focus area for the brand moving forward.
Competitive Landscape
In the British Columbia Pre-Roll category, All Nations has experienced a fluctuating rank over the past few months, moving from 23rd in February 2024 to 27th in May 2024. This indicates a slight decline in its competitive position. Notably, The Original Fraser Valley Weed Co. has consistently outperformed All Nations, maintaining a higher rank and showing a strong upward trend in sales, peaking at 26th in May 2024. Meanwhile, Bold has shown significant improvement, climbing from 31st in February 2024 to 28th in May 2024, with sales consistently increasing. Common Ground has also demonstrated resilience, maintaining a steady position around the mid-20s rank. The competitive landscape suggests that while All Nations has maintained a presence in the top 30, its competitors are gaining momentum, which could impact its market share if the trend continues.
Notable Products
In May-2024, the top-performing product from All Nations was Lemon Tartz Pre-Roll 3-Pack (1.5g) with notable sales figures reaching 4061 units. Sto:Lo Haze Pre-Roll 3-Pack (1.5g) climbed to the second position, showing a significant increase in sales from the previous month. Mac Daddy Pre-Roll 3-Pack (1.5g) maintained a consistent presence, ranking third after being first in March-2024. Tropic Thunder Pre-Roll 3-Pack (1.5g) dropped to fourth place despite strong sales earlier in the year. Cherry Gas Pre-Roll 3-Pack (1.5g) remained in the fifth spot, experiencing a decline in sales compared to April-2024.
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