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Aug-2024
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Overview
Market Insights Snapshot
All Nations has shown varied performance across different categories and regions over the past few months. In British Columbia, the brand's ranking in the Flower category has been on a downward trend, slipping from 74th in May to 96th by August. This decline suggests a significant drop in market presence within this category, with sales decreasing from 34,266 CAD to 11,798 CAD over the same period. Conversely, their performance in the Pre-Roll category has been relatively stable, maintaining a spot within the top 30 brands, albeit with minor fluctuations in ranking. This stability indicates a stronger foothold in the Pre-Roll market compared to Flower, despite the overall sales volatility in both categories.
It's noteworthy that All Nations did not make it into the top 30 brands in the Flower category in British Columbia for any of the months analyzed, highlighting a potential area for improvement. In contrast, their consistent presence in the Pre-Roll category, even with a slight dip in June and July, underscores a more robust performance. The brand's ability to rebound to the 30th position in August, along with a sales increase to 208,333 CAD, suggests some resilience and potential for growth in this segment. These trends highlight the importance of focusing on category-specific strategies to bolster overall market performance.
Competitive Landscape
In the highly competitive Pre-Roll category in British Columbia, All Nations has experienced notable fluctuations in its market rank and sales over the past few months. Starting at rank 30 in May 2024, All Nations saw a slight dip to rank 32 in June and 33 in July, before rebounding to rank 30 in August. This indicates a relatively stable but slightly volatile position within the market. In comparison, 1964 Supply Co has shown a downward trend, falling from rank 20 in May to 29 by August, which could be advantageous for All Nations as a competitor's decline might open up more market share. Meanwhile, Twd. has consistently stayed out of the top 20, indicating less immediate competition. Good Buds and BC Doobies have shown more significant volatility, with Good Buds fluctuating between ranks 28 and 35, and BC Doobies dropping sharply from rank 10 in May to 28 in August. These shifts suggest that while All Nations has maintained a relatively stable position, there is room for strategic growth, especially as other brands experience more dramatic rank changes.
Notable Products
In August 2024, the top-performing product for All Nations was Lemon Tartz Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking with notable sales of 3882 units. Tropic Thunder Pre-Roll 3-Pack (1.5g) secured the second spot, consistent with its position in June, and saw a slight increase in sales compared to the previous month. Mac Daddy Pre-Roll 3-Pack (1.5g) climbed from fourth to third place, showing a positive trend in rankings. Sto:Lo Haze Pre-Roll 3-Pack (1.5g) dropped from second to fourth place, indicating a decrease in sales performance. Cherry Gas Pre-Roll 3-Pack (1.5g) remained steady in fifth place throughout the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
