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Oct-2025
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Overview
Market Insights Snapshot
All Nations has shown a notable performance trajectory across various categories in British Columbia. In the Concentrates category, the brand made a breakthrough by entering the top 30 in October 2025, securing the 26th position. This marks a significant achievement as they were not ranked in the top 30 in the preceding months. In the Flower category, All Nations experienced a remarkable climb, jumping from 69th place in September to 48th in October, reflecting a strong upward momentum. This improvement in ranking is indicative of a substantial increase in sales, nearly tripling from September to October. Meanwhile, the Pre-Roll category saw All Nations make an impressive leap from 35th place in September to 6th in October, suggesting a robust growth trajectory and increasing consumer preference for their products in this category.
While All Nations has made significant strides in British Columbia, their absence from the top 30 in the Concentrates category prior to October might raise questions about their competitive positioning in this segment. However, the dramatic rise in rankings across Flower and Pre-Roll categories underscores their growing market presence and potential for further expansion. The consistent improvement in the Pre-Roll category, in particular, highlights a strong consumer demand and effective market strategy. These movements suggest that All Nations is strategically positioning itself to capitalize on emerging opportunities, although further analysis would be needed to understand the specific factors driving these changes.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, All Nations has shown a remarkable upward trajectory. After not ranking in the top 20 for July and August 2025, All Nations made a significant leap from 35th place in September to 6th place in October. This surge in rank is indicative of a substantial increase in sales, positioning All Nations as a formidable contender against established brands. Notably, Terra Labs also experienced a dramatic rise, moving from outside the top 30 to 5th place in October, suggesting a highly competitive environment. Meanwhile, Jeeter and Shred experienced a decline in their rankings, with Jeeter dropping from 4th to 8th place and Shred maintaining a steady yet lower position. BC Doobies, however, climbed to 4th place, indicating a resurgence in their market presence. This dynamic shift underscores the volatility and opportunity within the Pre-Roll market in British Columbia, highlighting All Nations' potential to capture further market share.
Notable Products
In October 2025, the top-performing product from All Nations was Lemon Tartz Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its top position from July and September, with a notable sales figure of 9118 units. Sto:Lo Haze Pre-Roll 3-Pack (1.5g) held the second rank, consistent with its performance in August and October. Blueberry Fritter Infused Pre-Roll 3-Pack (1.5g) entered the rankings at third place, indicating a strong market entry. Tropic Thunder Pre-Roll 3-Pack (1.5g) secured the fourth position, while Strawberry Fizz Pre-Roll 3-Pack (1.5g) dropped from third place in September to fifth in October. This shift highlights the dynamic changes in consumer preferences within All Nations' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
