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Jun-2024
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Overview
Market Insights Snapshot
Tasty's (CAN) has demonstrated varying performance across different states and categories in recent months. In Alberta, the brand showed a consistent presence in the Pre-Roll category, with rankings fluctuating between 12th and 17th place from March to June 2024. Notably, the brand improved its position to 13th in June, indicating a positive trend. However, in the Vapor Pens category, Tasty's (CAN) struggled to maintain a top-30 position, only appearing in the rankings in March and April. This highlights a potential area for improvement in Alberta's Vapor Pens market.
In British Columbia, Tasty's (CAN) experienced significant improvement in the Pre-Roll category, moving from 68th place in March to 40th in June 2024. This upward trajectory suggests increasing consumer acceptance and market penetration. Meanwhile, their performance in the Vapor Pens category remained relatively stable, maintaining a position within the top 20 throughout the period. Conversely, in Ontario, the brand saw a decline in the Pre-Roll category, dropping from 14th in March to 30th in June. This decline may indicate a need for strategic adjustments to regain market share. In Saskatchewan, Tasty's (CAN) only appeared in the Pre-Roll category in March, ranking 19th, and did not make it to the top 30 in subsequent months, which could be seen as a missed opportunity for market growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Tasty's (CAN) has experienced notable fluctuations in its rank and sales over recent months. Tasty's (CAN) saw a dip in its rank from 12th in April 2024 to 17th in May 2024, before rebounding to 13th in June 2024. This volatility contrasts with the more stable performance of competitors like Pure Sunfarms, which maintained a rank between 10th and 12th, and Next Friday, which showed a consistent improvement, moving from 20th in April to 12th in June. Meanwhile, Hiway and BoxHot have also demonstrated competitive resilience, with Hiway re-entering the top 20 in May and BoxHot maintaining a steady presence around the 11th to 14th ranks. These dynamics suggest that while Tasty's (CAN) has the potential to climb back up, it faces stiff competition from brands that are either steadily improving or maintaining their strong market positions.
Notable Products
In June 2024, the top-performing product from Tasty's (CAN) was Peach Infused Pre-Roll 3-Pack (1.5g), which climbed from third place in April to the top spot, with notable sales of 12,804 units. Strawberry Infused Pre-Roll 3-Pack (1.5g) dropped to the second position despite having consistent high rankings in previous months. Blue Raspberry Infused Pre-Roll 3-Pack (1.5g) maintained its third-place ranking, showing stable performance. Blue Raspberry Distillate Cartridge (1.2g) held steady in fourth place, indicating consistent demand. Tropical Infused Pre-Roll 3-Pack (1.5g) entered the top five for the first time, securing the fifth position.
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