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Sep-2025
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Overview
Market Insights Snapshot
Tasty's (CAN) has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand's Pre-Roll category has steadily declined from a rank of 31 in June 2025 to 37 by September 2025, reflecting a downward trend in sales from $278,475 to $184,359. Conversely, their Vapor Pens have experienced significant growth in the same province, climbing from rank 33 to 24, with sales nearly doubling from $103,558 in June to $196,095 in September. This suggests a strategic focus or consumer preference shift towards vapor products in Alberta. In British Columbia, Tasty's Pre-Roll category has not managed to break into the top 30, indicating potential challenges or competition in this market segment.
In Ontario, Tasty's Pre-Roll and Vapor Pen categories have both struggled to maintain a strong foothold, with neither category making it into the top 30 rankings. The Pre-Rolls dropped from rank 60 in June to 74 by September, while Vapor Pens fluctuated between ranks 32 and 38. This suggests that Tasty's might be facing stiff competition or a need to innovate in Ontario's market. Meanwhile, in Saskatchewan, Tasty's Pre-Rolls have shown a remarkable improvement, climbing from outside the top 30 to rank 12 by September. This upward trajectory in Saskatchewan could indicate a successful market penetration strategy or growing brand recognition in the province.
Competitive Landscape
In the Alberta vapor pens category, Tasty's (CAN) has shown a promising upward trend in rankings over the past few months, moving from 33rd place in June 2025 to 24th in September 2025. This improvement is notable, especially when compared to competitors like LITTI, which experienced a decline from 17th to 23rd place during the same period. Meanwhile, Tuck Shop also improved its position, rising from 31st to 22nd, indicating a competitive environment. Despite starting lower in the rankings, Tasty's (CAN) has managed to surpass Irisa, which remained mostly stagnant around the 28th to 30th positions. Additionally, Four54 showed fluctuations, with a notable absence from the top 20 in June but climbing to 25th by September. Tasty's (CAN)'s sales growth trajectory suggests a strong market presence, with a significant increase in sales from August to September, indicating a positive reception of their products in Alberta's competitive vapor pen market.
Notable Products
In September 2025, the top-performing product for Tasty's (CAN) was the Peach Infused Pre-Roll 3-Pack (1.5g), climbing to the first position from the second in August, with notable sales of 4160 units. The Blue Raspberry Infused Pre-Roll 3-Pack (1.5g), previously holding the top spot, dropped to second place. The Watermelon Distillate Cartridge (1.2g) made its debut in the rankings, securing the third position. The Mango Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held its fourth place for four consecutive months. Meanwhile, the Blue Raspberry Distillate Cartridge (1.2g) slipped from third in August to fifth in September, indicating a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
