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Sep-2024
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Overview
Market Insights Snapshot
In the Alberta market, Tasty's (CAN) has exhibited a notable decline in the Pre-Roll category, dropping from 14th place in June to 38th by September. This downward trend is mirrored in their sales figures, which have decreased significantly over the same period. Conversely, in the Vapor Pens category, while Tasty's (CAN) also experienced a drop in rank from 21st to 28th, the sales pattern is less consistent, showing a temporary increase in August before declining again in September. This suggests a fluctuating consumer interest or competitive pressure within the Vapor Pens segment in Alberta.
In British Columbia, Tasty's (CAN) has maintained a relatively stable position in the Vapor Pens category, holding steady between 18th and 19th place from June to September. However, in the Pre-Roll category, the brand has struggled to break into the top 30, with rankings consistently below that threshold. Meanwhile, in Ontario, the brand's performance in Pre-Rolls has been inconsistent, with a significant drop in July to 59th place but a recovery to 51st by September. In the Vapor Pens category, Tasty's (CAN) has managed to maintain a consistent presence, ranking around the 30th position. Notably, in Saskatchewan, Tasty's (CAN) made its first appearance in the Vapor Pens category in August, ranking 28th, indicating a potential new market opportunity for the brand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Tasty's (CAN) experienced notable fluctuations in rank and sales over the months from June to September 2024. Initially ranked 28th in June, Tasty's (CAN) saw a significant drop to 59th in July, before recovering to 41st in August and then slipping to 51st in September. This volatility contrasts with the performance of competitors such as Weed Me, which consistently ranked higher than Tasty's (CAN) despite a downward trend from 24th in June to 50th by September. Meanwhile, GREAZY showed a positive trajectory, improving from 61st in June to 49th in September, surpassing Tasty's (CAN) in the latter month. The sales data reveals that while Tasty's (CAN) had a strong start in June, their sales dropped significantly in July, aligning with their rank decline, and although there was a recovery in August, the sales in September were still lower than June's peak. This suggests that while Tasty's (CAN) has the potential to compete effectively, maintaining consistent performance remains a challenge amidst dynamic market conditions.
Notable Products
In September 2024, Tasty's (CAN) top-performing product was the Peach Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales figures of 11,392 units. The Blue Raspberry Distillate Cartridge (1.2g) in the Vapor Pens category held steady at the second position, consistent with its ranking in July and August. The Tropical Infused Pre-Roll 3-Pack (1.5g) remained third, following a similar rank in August after climbing from fifth place in earlier months. The Watermelon Distillate Cartridge (1.2g) secured the fourth spot, unchanged from its rank in August and July. The Strawberry Distillate Cartridge (1.2g) entered the rankings for the first time in September, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
