Jun-2024
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Overview
Market Insights Snapshot
Medizin has demonstrated significant performance across various categories in Nevada. In the Concentrates category, the brand maintained a consistent rank of 2.0 from March to May 2024 before ascending to the top position in June 2024. This upward movement is indicative of a growing preference for Medizin's concentrates among consumers. Similarly, in the Flower category, Medizin showed a notable improvement, climbing from the 5th position in March and April to the 2nd position by June 2024. This consistent rise highlights the brand's strengthening presence and increasing market share in Nevada's competitive cannabis market.
However, the performance in the Pre-Roll category tells a different story. In March 2024, Medizin was not even in the top 30 brands, but by June, it had made a significant leap to the 11th position. This drastic improvement suggests a successful strategy or product launch within this category. On the other hand, the brand's ranking in Vapor Pens experienced minor fluctuations, moving from the 10th position in March to 9th in June 2024, indicating a stable yet competitive stance. Notably, Medizin's entry into the Topical category, securing the 2nd position in June 2024, underscores its expanding product portfolio and successful market penetration.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Medizin has shown a notable upward trend in rank and sales over the past few months. Starting at rank 5 in March 2024, Medizin has climbed to the 2nd position by June 2024. This rise is significant, especially considering the competition from top brands like STIIIZY, which has consistently held the 1st position except for April 2024, and Alternative Medicine Association / AMA, which fluctuated between the 1st and 3rd ranks. Another competitor, Find., maintained a stable presence in the top 4 but did not exhibit the same growth trajectory as Medizin. This upward movement for Medizin indicates a strong market presence and increasing consumer preference, suggesting a positive outlook for future sales and market share in Nevada's flower category.
Notable Products
In June 2024, the top-performing product from Medizin was Chimera (3.5g) in the Flower category, leading the sales with 5344 units sold. White Truffle (3.5g) secured the second position, closely following with 5277 units sold. Next Level OG (3.5g) ranked third with a strong performance. Chloe (3.5g), which previously held the second position in May 2024, dropped to fourth place in June, while Face on Fire #9 (3.5g) fell from first place in May to fifth in June. These shifts indicate a dynamic market with significant competition among top products.