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Dec-2024
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Overview
Market Insights Snapshot
Medizin has demonstrated a consistent and dominant performance in the Nevada market, particularly in the Concentrates category, where it has maintained the top position from September to December 2024. This unwavering leadership is indicative of their strong brand presence and consumer preference in this product category. In the Flower category, Medizin has consistently held the second rank, suggesting a solid foothold, although not the top spot. Their performance in Pre-Rolls, however, has shown some fluctuations, moving from ninth to sixth before settling at seventh in December, which could imply a competitive landscape or shifting consumer preferences within this category.
The Topical category has been another area of strength for Medizin, where they moved from second to first position by November and maintained this lead through December. This ascent in rankings could reflect an increasing consumer interest in topical products or effective marketing strategies by the brand. In the Vapor Pens category, Medizin has shown a gradual improvement, advancing from fourteenth to eleventh place by November, where they stabilized. Despite not breaking into the top ten, this upward trend in Vapor Pens indicates potential for future growth. Notably, Medizin's presence in categories outside of Nevada is not mentioned, suggesting that their focus or market strength may be concentrated within this state.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Medizin has consistently maintained its position as the second-ranked brand from September to December 2024. Despite a slight dip in sales during November, Medizin has shown resilience by recovering in December, closing the gap with the leading brand, STIIIZY, which has held the top spot throughout the same period. Notably, Alternative Medicine Association / AMA has been climbing the ranks, securing the third position since October, indicating a potential threat to Medizin's standing if this upward trend continues. Meanwhile, Rythm has experienced a decline, moving from third to fourth place, which could present an opportunity for Medizin to further solidify its market position. These dynamics highlight the competitive pressure in the Nevada flower market and underscore the importance for Medizin to innovate and adapt to maintain its rank and drive sales growth.
Notable Products
In December 2024, Cap Junky (3.5g) from the Flower category reclaimed its top position with impressive sales of 6,281 units, marking a significant increase from its previous rank of 2 in November. Daily Grape (3.5g) rose to the second position, showing a notable improvement from its absence in the November rankings. Biscotti BX1 (3.5g) maintained a strong presence, moving up to third place after not being ranked in November. Silver Reserve (3.5g) ascended to fourth place from fifth in November, indicating steady growth. GMO (3.5g) entered the rankings at fifth place, showcasing its emergence in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
