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Oct-2025
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Overview
Market Insights Snapshot
AO Extracts has experienced notable changes in its market performance across various categories and regions in recent months. In the Colorado concentrates market, AO Extracts has seen a decline in its rankings, moving from 9th place in July 2025 to 20th place by October 2025. This downward trend is accompanied by a consistent decrease in sales, indicating a challenging period for the brand in this category. Such a decline suggests potential competitive pressures or shifts in consumer preferences affecting AO Extracts' market position. Notably, their absence from the top 30 brands in some months highlights areas where the brand may need to refocus its efforts.
In the vapor pens category within Colorado, AO Extracts has struggled to maintain a strong presence. Starting at 33rd place in July 2025, the brand's rank dropped to 47th by October 2025, indicating an even more significant decline than in the concentrates category. Despite a brief improvement in sales in August, the overall trend remains negative, with sales declining sharply by October. This suggests that AO Extracts faces significant challenges in capturing consumer interest in the vapor pen market, a trend that could impact their strategic decisions moving forward. The absence from the top 30 rankings further underscores the competitive landscape of the vapor pens category in Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, AO Extracts has experienced notable fluctuations in its market positioning over the past few months. Starting from a strong position at rank 33 in July 2025, AO Extracts saw a slight improvement in August, reaching rank 31, before experiencing a decline to rank 47 by October. This drop in rank coincides with a significant decrease in sales, suggesting increased competition and market pressure. Brands like Pyramid Pens and Roll One / R.O. have maintained relatively stable ranks, with Pyramid Pens consistently outperforming AO Extracts in sales. Meanwhile, Wavelength Extracts also shows a downward trend in sales, yet it managed to stay ahead of AO Extracts in October. This competitive environment highlights the challenges AO Extracts faces in maintaining its market share and underscores the importance of strategic marketing efforts to regain its competitive edge in the Colorado vapor pens category.
Notable Products
In October 2025, AO Extracts' top-performing product was Zlushie Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one spot with sales reaching 940 units. This product showed a significant improvement from its fifth place in September. Soda Pop Distillate Cartridge (1g) secured the second position, marking its debut in the rankings with notable sales. Lychee Distillate Cartridge (1g) followed closely in third place, also appearing for the first time in the rankings. Blue Raz Distillate Cartridge (1g) experienced a decline, dropping from second place in September to fourth place in October, reflecting a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
