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Sep-2025
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Overview
Market Insights Snapshot
AO Extracts has demonstrated varied performance across different categories and regions. In the Colorado market, their presence in the Concentrates category has seen a downward trend in rankings, moving from 13th in June 2025 to 24th by September 2025. This decline is accompanied by a reduction in sales, indicating potential challenges in maintaining competitiveness within this category. Despite this, AO Extracts remains within the top 30, which suggests a resilient brand presence despite the declining trend.
In contrast, AO Extracts' performance in the Vapor Pens category in Colorado shows a more stable trajectory. Although they did not break into the top 30, their ranking fluctuated between 38th and 46th from June to September 2025. Interestingly, sales in this category saw a significant uptick from July to September, reflecting a positive momentum despite their lower overall ranking. This could indicate a growing consumer interest in their vapor pen products, potentially positioning AO Extracts for future growth in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, AO Extracts has shown a dynamic performance over recent months, with notable fluctuations in its ranking and sales. In June 2025, AO Extracts was ranked 46th, but by July, it improved significantly to 38th, indicating a positive reception in the market. However, the brand experienced a dip in August, falling to 44th, before recovering to 40th in September. This volatility suggests that while AO Extracts is gaining traction, it faces stiff competition from brands like Revel (CO), which consistently improved its rank from 37th in June to 34th by September, and Roll One / R.O., which surged from outside the top 50 in June to 35th in September. Despite these challenges, AO Extracts' sales have shown resilience, particularly in July, where it saw a notable increase, contrasting with the declining sales of competitors like West Edison and Wavelength Extracts. This suggests that while AO Extracts is navigating a competitive market, its strategic efforts to boost sales are yielding positive results, positioning it as a brand to watch in the Colorado vapor pen category.
Notable Products
In September 2025, the top-performing product for AO Extracts was the Berry Gelato Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 781 units. Following closely was the Zlushie Distillate Cartridge (1g), which climbed from being unranked in July and August to second place, with a notable increase in sales. The Blue Raz Distillate Cartridge (1g) maintained a consistent presence in the top three, ranking third, despite a slight sales decrease from its peak in July. Grape Runtz Distillate Cartridge (1g) ranked fourth, showing resilience by maintaining a top-five position since June. The Black Cherry Soda Wax (1g) entered the top five in September, highlighting a strong debut in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
