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Sep-2024
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Overview
Market Insights Snapshot
AO Extracts has shown varied performance across different product categories and states over the recent months. In the Concentrates category within Colorado, the brand maintained a relatively stable position in June and July with a rank of 26, but saw a decline in August and September, dropping out of the top 30. This suggests a potential challenge in maintaining market share within this segment. The sales figures reflect this trend, with a notable decrease from July to September, indicating a need for strategic adjustments to regain a competitive edge in the Concentrates category.
Conversely, AO Extracts has shown a positive trajectory in the Vapor Pens category in Colorado. The brand improved its ranking from 44 in June to 30 in September, marking a significant upward movement. This improvement is underscored by a substantial increase in sales from August to September, suggesting successful strategies or product offerings resonating well with consumers in this category. The contrasting performances in these two categories highlight the brand's strengths and areas for potential growth, providing insights into their market positioning and consumer preferences in the region.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, AO Extracts has experienced notable fluctuations in rank and sales over the past few months. Starting at 44th place in June 2024, AO Extracts saw a dip to 45th in August before climbing significantly to 30th by September. This upward trajectory in September coincides with a substantial increase in sales, suggesting a successful strategic shift or market response. In contrast, competitors like Amber and Sauce Essentials have maintained more consistent rankings, with Sauce Essentials notably absent from the rankings until August, when it debuted at 36th and improved to 28th by September. Meanwhile, Classix and Oil have shown a steady climb, with Oil reaching 29th place in September. These dynamics indicate a highly competitive market where AO Extracts' recent gains could be a sign of effective marketing or product differentiation strategies, positioning them well against their peers.
Notable Products
In September 2024, AO Extracts' top-performing product was the Gummy Bear Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with sales reaching 1196 units. Banana Runtz Distillate Cartridge (1g) followed closely in second place, maintaining a strong position from its previous first-place ranking in August. Lemonade Kush Distillate Cartridge (1g) saw a notable rise, moving up to second place from fourth in August, sharing the rank with Banana Runtz. Berry Gelato Distillate Cartridge (1g) consistently held the third rank from the previous month. Meanwhile, Blackberry Kush Distillate Cartridge (1g) experienced a drop, settling at fourth place after being second in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
