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Aug-2025
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Overview
Market Insights Snapshot
AO Extracts has demonstrated varied performance across different product categories in Colorado. In the Concentrates category, the brand showed a notable presence, maintaining a ranking within the top 20 brands throughout the summer months, although there was a slight dip from 12th in June to 19th by August. This fluctuation suggests a competitive market landscape where AO Extracts is holding its ground but facing challenges to climb higher. Their sales figures in this category, while peaking in June, saw a decrease by August, indicating potential seasonal trends or increased competition impacting their market share. It's crucial for stakeholders to monitor whether this downtrend continues or stabilizes in the following months.
In contrast, AO Extracts' performance in the Vapor Pens category in Colorado has been less prominent, as the brand did not break into the top 30 rankings. Despite this, the brand's sales figures in this category showed resilience, as they managed to recover from a lower point in June back to a similar level by August. This suggests that while the brand is not yet a dominant player in the Vapor Pens category, there is potential for growth if they can capitalize on the slight recovery observed. The absence from the top rankings indicates a need for strategic adjustments to enhance their visibility and competitiveness in this particular segment.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, AO Extracts has experienced notable fluctuations in its ranking over the summer of 2025, which could impact its strategic positioning and sales performance. In May, AO Extracts held the 16th position, climbing to 12th in June, which indicates a strong performance relative to competitors like Kush Masters (Kush Master LLC) and Newt Brothers Artisanal, both of which were ranked lower. However, by August, AO Extracts had slipped to 19th, suggesting a potential loss in market traction as competitors like Colorado's Best Dabs (CBD) improved their standings. This decline in rank coincided with a decrease in sales, contrasting with the upward sales trend seen in brands like Colorado's Best Dabs (CBD), which saw a significant sales increase in August. These dynamics highlight the competitive pressures AO Extracts faces and underscore the importance of strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2025, the top-performing product for AO Extracts was the Rainbow Belts Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 807 units. The Rocket Pop Distillate Cartridge (1g), also in the Vapor Pens category, followed closely at the second position, having previously held the top spot in June 2025. Creamsicle Wax (1g) emerged as the third top product in the Concentrates category, marking its debut in the rankings. Red Apple Distillate Cartridge (1g) maintained its position at fourth place from the previous month. Lastly, Apple Buns Wax (1g) rounded out the top five, showing consistent performance in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
