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Apr-2025
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Overview
Market Insights Snapshot
AO Extracts has experienced a notable shift in its performance within the Colorado market, particularly in the Concentrates category. Starting the year at a respectable 12th position, the brand has seen a gradual decline, slipping to 18th place by April 2025. This downward trend is reflected in their sales figures, which have decreased from $227,253 in January to $107,755 in April. Such a decline suggests increased competition or possibly a shift in consumer preferences within the Concentrates category. It will be crucial for AO Extracts to assess these changes and adapt accordingly to regain its stronger market presence.
In contrast, the Vapor Pens category in Colorado presents a different story for AO Extracts. Despite not breaking into the top 30 rankings, the brand has maintained a relatively stable position, hovering around the 37th to 43rd ranks from February to April. However, this stability in rank does not necessarily translate to a consistent performance, as sales figures have fluctuated, peaking in March before declining in April. The brand's absence from the top 30 indicates a challenging competitive landscape, necessitating strategic initiatives to improve visibility and consumer engagement in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, AO Extracts has experienced fluctuating rankings from January to April 2025, reflecting a dynamic market environment. Despite maintaining a relatively stable presence, AO Extracts saw its rank drop from 39th in January to 43rd in April. This shift is notable when compared to competitors like Sunshine Extracts, which improved its rank significantly from 51st to 40th during the same period, indicating a potential increase in market share and consumer preference. Meanwhile, Pyramid Pens experienced a decline, dropping from 34th to 48th, which could suggest challenges in maintaining sales momentum. Despite these competitive pressures, AO Extracts' sales figures remained relatively consistent, suggesting a loyal customer base, although the brand may need to innovate or adjust strategies to climb back up the rankings and counteract the upward trends of competitors like Newt Brothers Artisanal and Amber, both of which showed varying degrees of ranking improvement.
Notable Products
In April 2025, AO Extracts' top-performing product was the Gummy Bear Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one ranking from previous months with a notable sales figure of 1312 units. The Bubblegum Distillate Cartridge (1g) emerged as the second best-seller, entering the rankings for the first time this month. The Blue Raz Distillate Cartridge (1g) moved from an unranked position in March to third place in April, highlighting a strong sales performance. Cherry Pie Distillate Cartridge (1g) climbed to fourth place, showing a steady improvement from its fifth-place rank in February. Lastly, the Grape Runtz Distillate Cartridge (1g) made its debut in the rankings at fourth place, matching Cherry Pie's position with similar sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
