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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
AO Extracts concentrated into two categories in May 2026, with Concentrates at 57.72% share (ranked 14th in Colorado Concentrates) and Vapor Pens at 42.28% share; Concentrates fell 24.72% year over year and 19.38% month over month, while Vapor Pens declined 44.22% year over year and 44.70% month over month. Despite a brand-level average price down 2.36% year over year to $16.34, category-level pricing sat at $16.91 in Concentrates and $15.63 in Vapor Pens, implying that May 2026 mix shifts were not price-led but demand-led, and the steeper Vapor Pens contraction pulled overall brand sales down 34.42% year over year.
The mix now tilts further toward Concentrates by 15.33 percentage points versus an equal split, as Vapor Pens contracted faster both year over year (44.22% vs 24.72%) and month over month (44.70% vs 19.38%), signaling that AO Extracts’ positioning is defaulting to its higher-ranked Concentrates franchise in Colorado. The gap between category growth rates and the 24-month cumulative brand increase of 15.78% indicates that recent volatility is concentrated in May 2026, and the relative resilience of Concentrates versus Vapor Pens suggests a near-term focus on Concentrates to stabilize share while Vapor Pens requires repositioning.
Competitive Landscape
AO Extracts sits at rank #14 in CO Concentrates for May 2026, unchanged year over year at #14 but up 4 positions from #18 in February 2026, while still 5 spots below its peak of #9 in July 2025; in the same period, Amber moved to #1 from #3 year over year with a 101.7% sales increase and 710 Labs held at #2 with a 16.9% sales decline, indicating AO Extracts is regaining share faster than mid-pack peers but not closing the gap to the leaders. The combination of a flat YoY rank at #14 and a 4-position climb over the last three months, against competitors like Spectra improving from #5 to #3 and Billo jumping from #16 to #5 with 128.2% YoY growth, implies AO Extracts’ trajectory is stabilizing in the mid-teens rather than reattaining the single-digit ranks reached in July 2025.
Notable Products
Blue Raz Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -55.9% month-over-month drop and slid to rank 4, while Apples and Bananas Distillate Cartridge (1g) also contracted by -35.5% and sat at rank 6. In contrast, Lemonade Kush Distillate Cartridge (1g) rose 25.4% month over month to rank 1 and Grape Runtz Distillate Cartridge (1g) climbed 22.5% to rank 2, with Vapor Pens occupying at least seven of the top ten spots as a single category concentration. Black Cherry Soda Wax (1g) and Cadillac Rainbow Wax (1g) held ranks 5 and 8 without reported month-over-month rates, suggesting concentrates remain secondary in share next to Vapor Pens’ mixed momentum. The pattern implies AO Extracts is leaning into a Vapor Pens-led lineup where volatile flavor SKUs rotate quickly at the top, indicating a portfolio that prioritizes breadth in pen variants over depth in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
