Jan-2025
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Overview
Market Insights Snapshot
AO Extracts has demonstrated a noteworthy performance in the Concentrates category within the state of Colorado. The brand has shown a positive trajectory, moving from 17th place in October 2024 to an impressive 11th place by January 2025. This upward movement indicates a growing consumer preference and market penetration in the Concentrates category. Such a climb in rankings suggests that AO Extracts is effectively capturing market share and resonating well with consumers in this segment. However, it's important to note that while they have made significant strides in Concentrates, they have not been able to break into the top 30 in other states, which could indicate room for growth and expansion opportunities outside of Colorado.
In contrast, the Vapor Pens category paints a different picture for AO Extracts in Colorado. Despite maintaining a presence in the rankings, they have fluctuated significantly, starting at 47th place in October 2024, briefly improving to 39th in December, only to return to 47th in January 2025. This inconsistency might suggest challenges in maintaining a stable market position or competition pressures in the Vapor Pens category. The absence of AO Extracts in the top 30 of any other state or province for Vapor Pens could be a concern, highlighting potential areas for strategic improvement or market differentiation. Understanding these dynamics could be crucial for AO Extracts as they plan their future market strategies.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, AO Extracts has shown a notable improvement in its ranking over the past few months, moving from 17th in October 2024 to 11th by January 2025. This upward trajectory suggests a positive reception of their products in the market, despite facing stiff competition from established brands. For instance, Concentrate Supply Co. consistently maintained a strong position, ranking as high as 4th in November 2024, which indicates a significant market presence. Meanwhile, Sunshine Extracts also improved its rank from 15th to 10th, showcasing its competitive edge. However, The Colorado Cannabis Co. experienced fluctuations, dropping out of the top 20 in November before climbing back to 13th by January 2025. These dynamics highlight the competitive pressures AO Extracts faces, yet their ability to climb the ranks suggests effective strategies in capturing market share and increasing sales, particularly evident in the significant sales boost seen in December 2024.
Notable Products
In January 2025, the top-performing product for AO Extracts was the Lemonade Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from December 2024 with sales of 555 units. The Blue Raz Distillate Cartridge (1g), also in Vapor Pens, debuted impressively at the second position. White Apple Wax (1g) in the Concentrates category secured the third spot, marking its first appearance in the rankings. Another new entry, the Lychee Distillate Flavor Bar Disposable (2g) from Vapor Pens, took the fourth position. Lastly, Tropicanna Banana Live Badder (1g) in Concentrates rounded out the top five, highlighting a strong start for new products this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.