Market Insights Snapshot
In Alberta, Apothecary Botanicals has been consistently ranking in the top 50 for the Concentrates category. The brand's rank fluctuated slightly from 43rd in September to 44th in October, before returning to 43rd in November. Unfortunately, the brand did not make it to the top 20 in August. This consistent ranking, despite not being in the top 20, suggests a stable presence in the Alberta market. Interestingly, sales in November showed a notable increase compared to the previous months, hinting at a positive trend.
On the other hand, in British Columbia, the brand's performance varied across categories. For Concentrates, the brand's ranking improved slightly from 51st in August to 47th in October, but slipped back to 50th in November. Sales in this category saw a dip in November as well. However, in the Topical category, Apothecary Botanicals made impressive strides, ranking 15th in October and 18th in November. In Ontario, the brand maintained a steady 30th rank in the Oil category across the last three months, suggesting a solid foothold in this market segment.
In the Alberta concentrates market, Apothecary Botanicals has seen a steady rank in the mid-40s over the past few months, indicating a consistent presence but not a top 20 position. The brand's sales have shown a slight upward trend, suggesting a growing customer base or increased product popularity. In comparison, QWEST has seen a significant drop in rank and sales, indicating a loss of market share. Divvy has also seen a drop in rank but experienced a significant sales increase in November, suggesting a potential rise in popularity or successful marketing efforts. Shatterizer has maintained a consistent rank but seen a notable increase in sales, indicating a potential increase in product popularity or successful marketing efforts. Lastly, Versus has shown fluctuating ranks and sales, suggesting an unstable market position.
In November 2023, the top-performing product from Apothecary Botanicals was the Diamond Fsmi Infused Pre-Roll (1g), maintaining its first place ranking from previous months. The Island KTL Live Resin (1g) rose to second place, improving from its fourth place ranking in the previous two months. The CBD Bacon Extract Cannabis Oil (60ml) also saw a rise in ranking, moving from fifth to third place. The Du-O Flower Rosin 2-Pack (1g) and CBD:THC Spa Bath Salts (80mg CBD, 10mg THC, 180g) entered the top five in November, ranked fourth and fifth respectively. Notably, the Diamond Fsmi Infused Pre-Roll (1g) had significant sales, with 577 units sold in November alone.