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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Apothecary Botanicals concentrated 80.67% of May 2026 sales in Concentrates, up 41.48% month over month while Pre-Roll held 17.16% with a -1.29% MoM dip, indicating mix is tilting further toward extracts as Flower shrank to 2.17% with a -72.67% year-over-year change. Brand-level sales grew 297.09% year over year as average price fell 24.02%, and within the mix, Concentrates’ average price at $25.99 sat above the brand average while Pre-Roll’s average price of 12.64 indexed lower, suggesting volume gains outpaced price; the combined effect implies a scale-through-mix strategy with Concentrates as the growth engine in British Columbia.
With Concentrates dominance and a category rank of 30 in British Columbia Concentrates, the 41.48% MoM surge alongside a 297.09% YoY brand increase points to momentum anchored in a single category while Pre-Roll’s -1.29% MoM suggests limited cross-category pull. The drop in average price by 24.02% year over year combined with Concentrates holding 80.67% share and Flower’s 2.17% residual share signals positioning oriented toward accessible price points in higher-potency formats rather than premium-priced Flower at a 41.26 average price; the pattern implies Apothecary Botanicals is trading customers into Concentrates to drive velocity more than defending breadth across categories.
Competitive Landscape
Apothecary Botanicals ranks #30 in BC Concentrates in May 2026, improving 10 places from #40 in February 2026, while also matching its peak rank of #30 in May 2026; in contrast, Endgame moved up year over year from #2 to #1 with 81.96% sales growth and BoxHot climbed from #9 to #3 with 210.77% growth. Compared with Vortex Cannabis Inc. slipping from #1 to #2 and Dab Bods holding steady at #5 alongside 6.94% growth, Apothecary Botanicals’ upward move from #40 to #30 over three months and its first-time peak at #30 imply a trajectory of gradual share recovery that narrows the gap to the top 20 but still trails the pace of leaders accelerating multiple rank positions year over year.
Notable Products
Galactic Cake Pre-Roll (1g) posted the standout move with a 1546% month-over-month surge to rank 2, while Gelato Pre-Roll 3-Pack (1.5g) also jumped 107% to rank 3; in contrast, Grease Monkey Pre-Roll 3-Pack (1.5g) fell 97% to rank 7. The Du-O Flower Rosin 2-Pack (1g) held rank 1 with 41% MoM growth and approximately $24,703 in sales, and four of the top seven SKUs are Pre-Rolls, concentrating momentum in a single format. This pattern implies Apothecary Botanicals is tilting its product mix toward Pre-Rolls as the primary velocity driver, with Concentrates anchoring the lineup at the top rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
