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Dec-2023
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Overview
Market Insights Snapshot
In the Concentrates category, Apothecary Botanicals showed a steady performance in Alberta, maintaining its rank in the mid-40s from September to December 2023. However, the brand did not make it to the top 20 in this category, suggesting room for growth. A similar trend was observed in British Columbia, with the brand's ranking slightly declining from 48 in September to 52 in December. Despite this, sales in Alberta showed an upward trend, indicating a positive market response.
On the other hand, Apothecary Botanicals performed well in the Topicals category in British Columbia, consistently ranking within the top 20 throughout the last quarter of 2023. In contrast, the brand's performance in the Oil category in Ontario was stable, maintaining a rank around the 30s. Interestingly, the brand's ranking in the Topicals category in Ontario was not available after September, suggesting that it might have fallen out of the top 20. Despite these variations across categories and states, Apothecary Botanicals continues to be a player to watch in the cannabis market.
Competitive Landscape
In the Concentrates category within Alberta, Apothecary Botanicals has maintained a relatively consistent ranking from September to December 2023, hovering around the 44th position. This indicates that they were not in the top 20 brands for this category and state during these months. In comparison, QWEST and Big have seen a more volatile ranking, with QWEST's rank dropping from 29th to 44th and Big's rank fluctuating between 41st and 49th. Divvy has shown a slight upward trend, moving from 48th to 40th, while Wildcard Extracts experienced a significant drop from 23rd to 41st. Despite not being in the top 20, Apothecary Botanicals has shown stability in its ranking, which could be a positive sign for its long-term performance in the market.
Notable Products
In December 2023, Apothecary Botanicals' top-performing product was the Diamond Fsmi Infused Pre-Roll (1g), maintaining its number one rank from previous months. The Island KTL Live Resin (1g) held the second position, climbing from its fourth rank in September and October. The CBD Bacon Extract Cannabis Oil (60ml) also showed an upward trend, moving from the fifth to the third spot in the same period. The new entrant in the top five was the CBD Neem Cream (250mg CBD), which debuted in the fourth position. However, The Du-O Flower Rosin 2-Pack (1g) slipped from its fourth position in November to fifth in December, with sales dropping from 15 to 5 units.
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