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Nov-2025
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Overview
Market Insights Snapshot
Apothecary Botanicals has shown a dynamic performance across various categories in British Columbia, particularly in the Concentrates category. After initially slipping out of the top 30 in September 2025, the brand made a notable comeback by November 2025, achieving the 30th position. This rebound is indicative of a strategic adjustment or increased consumer demand for their products, as evidenced by the increase in sales from September to November. Such fluctuations highlight the competitive nature of the concentrates market in British Columbia and suggest that Apothecary Botanicals is capable of adapting to market conditions to regain its standing.
In contrast, the Pre-Roll category presents a different narrative for Apothecary Botanicals in British Columbia. The brand did not feature in the top 30 rankings for August through October 2025, only emerging in the 81st position in November. This indicates either a recent entry into the category or a struggle to capture significant market share compared to its competitors. The absence from the top rankings for several months could be seen as a challenge for the brand, suggesting potential areas for growth or re-evaluation of their product offerings in this category.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Apothecary Botanicals has experienced notable fluctuations in its market position. While the brand was absent from the top 20 ranks in October 2025, it made a comeback in November, securing the 30th position. This resurgence is significant given the competitive pressure from brands like Phant, which consistently outperformed Apothecary Botanicals, peaking at 9th place in October before slightly dropping to 29th in November. Similarly, Astro Lab demonstrated a strong market presence, achieving an 11th place ranking in October, although it slightly declined to 28th in November. Meanwhile, Thrifty maintained a more stable yet lower ranking, fluctuating between 31st and 42nd. The dynamic shifts in rankings highlight the volatile nature of the concentrates market in British Columbia, emphasizing the need for Apothecary Botanicals to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In November 2025, Apothecary Botanicals' top-performing product was The Du-O Flower Rosin 2-Pack (1g) from the Concentrates category, reclaiming its top spot with sales reaching 716 units. Galactic Cake Pre-Roll (1g) rose to second place in the Pre-Roll category, showing a significant improvement from fourth place in October. Grease Monkey Pre-Roll 3-Pack (1.5g) moved up to third position, maintaining a consistent presence in the top five over the past months. Gelato Pre-Roll 3-Pack (1.5g) dropped to fourth place after previously holding the top spot in October. Lastly, Galactic Cake Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place, marking its first appearance on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
