Big

Data Snapshot: Jan 30, 2024
Big Cannabis Brand Logo
$100K+

Dec-2023

Sales

Strong Growth

Trend

6-Month

15

Product Count

SKUs

Big

Overview

"Big" is a pioneering brand in the global cannabis industry, noted for its position as the largest minority-owned weed company in the world. The brand's significant growth trajectory is indicative of its strategic partnerships and aggressive expansion strategy, as it continues to position itself as a key player in this ever-evolving market. Interestingly, it maneuvers through diverse aspects of the cannabis business, from cultivation licenses to product development and distribution, maintaining a focus on scalability and innovation.
Markets

Big Locations

Product Trends

Big Categories

Big Sales

Market Insights Snapshot

Big Historical Sales by Category

In the Concentrates category, the cannabis brand Big has shown varying performance across different provinces. In Alberta, the brand's ranking fluctuated between 40 and 49 from September to December 2023, indicating a relatively unstable position in the market. Interestingly, there was a significant spike in sales in November, but this did not translate into a higher ranking. In contrast, British Columbia saw a steady decline in Big's rank, culminating in the brand not making the top 20 in December 2023. This is a concerning trend and may suggest a need for strategic adjustments in this market.

Meanwhile, in the Ontario market, Big showed a consistent performance in the Concentrates category, maintaining a rank in the teens from September to December 2023. This consistency, coupled with high sales figures, suggests a strong presence in the Ontario market. However, in the Pre-Roll category, the brand only made it into the top 20 in November and December, showing a promising upward trend but also highlighting a potential area for growth. It's worth noting that despite a higher rank in December, sales in this category were notably higher in November, indicating that rank doesn't always correlate with sales performance.

Dec-2023 Rank
Concentrates
Pre-Roll
48
19
81
Big

Competitive Landscape

In the Ontario Pre-Roll cannabis market, Big has seen a notable upward trend in its ranking, breaking into the top 100 in November 2023 and further improving its position by December. However, it's worth noting that Big was not in the top 20 brands for September and October, indicating a recent surge in its popularity. In comparison, QWEST and Ness have been experiencing a downward trend in both rank and sales during the same period. XPLOR has maintained a relatively stable rank and sales, while LITTI made its first appearance in the top 100 in December. This dynamic landscape suggests that Big's recent rise may be attributed to shifts in consumer preferences or successful marketing strategies.

Big market ranking for ON Pre-Roll

Big

Notable Products

In December 2023, Big's top-performing product was the Hash Blunt (1g), maintaining its position from November and selling 1,996 units. The Taster Pack Infused Pre-Roll (2g) climbed to the second spot with a significant sales increase from the previous month. The Hybrid Shatter (1g) dropped a rank to third place, despite a slight decrease in sales. Meanwhile, the Big Hitter Infused Pre-Roll 3-Pack (1.5g) fell from first place in October to fourth in December. Finally, Banana OG (14g) entered the top five, ranking fifth in December.

Product Rank
Category
Sep-2023
Oct-2023
Nov-2023
Dec-2023
Hash Blunt (1g)
Pre-Roll
1
3
1
1
Taster Pack Infused Pre-Roll (2g)
Pre-Roll
>5
5
2
2
Hybrid Shatter (1g)
Concentrates
2
2
3
3
Big Hitter Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
3
1
5
4
Banana OG (14g)
Flower
>5
>5
4
5
View product & sales data

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