Market Insights Snapshot
Starting with the Concentrates category, the cannabis brand Big has shown some interesting movements across different provinces. In Alberta, the brand's ranking fluctuated between 41 and 53 from July to October 2023, with an interesting surge in sales in September. However, the brand did not manage to break into the top 20 during this period. In British Columbia, Big maintained a more consistent position in the top 40, peaking at rank 29 in August. Despite the higher ranking, sales in this province showed a downward trend after August.
Moving east to Ontario, Big's performance in the Concentrates category was markedly better. The brand consistently ranked in the top 20 from July to October 2023, with a peak at rank 16 in September. This peak coincided with a notable increase in sales, which might suggest a correlation. Interestingly, in the Pre-Roll category, Big only made it into the rankings in August, landing at rank 94. This could indicate a potential area for growth or a need for strategic focus for the brand in Ontario.
In the Ontario Concentrates market, Big has experienced a fluctuating competitive position. Starting at rank 19 in July 2023, Big managed to improve its rank to 16 in September 2023, but fell back to 17 in October 2023. This indicates a volatile market position, with Big struggling to maintain a consistent upward trajectory. In comparison, 1964 Supply Co has maintained a higher rank, albeit with a slight downward trend. Greybeard has shown a similar trend to Big, but with a more positive outcome, improving its rank from 18 to 16 over the same period. Purple Hills and HASHCO have both seen a decline in rank, indicating a potential opportunity for Big to capitalize on their losses. However, the overall sales trend for Big appears to be slightly downward, suggesting a need for strategic changes to boost performance.
In October 2023, the top-performing product from Big was the Big Hitter Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, with a notable 1221 units sold. This represents a rise in ranking from the previous month, where it was third. The second-best performer was the Hybrid Shatter (1g) in the Concentrates category, which dropped from first place in September 2023. The Hash Blunt (1g), also in the Pre-Roll category, came in third, dropping from its second-place rank in September. Finally, the Indica Diamonds (1g) in the Concentrates category and the Taster Pack Infused Pre-Roll (2g) in the Pre-Roll category ranked fourth and fifth respectively.