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Jun-2024
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Overview
Market Insights Snapshot
Big has shown notable consistency and movement across various product categories in Ontario. In the Concentrates category, Big maintained a steady position at rank 20 for three consecutive months from March to May 2024, before experiencing a slight decline to rank 23 in June 2024. This indicates a consistent demand with a minor dip, which could be attributed to market fluctuations or increased competition. Conversely, in the Flower category, Big made significant strides, climbing from outside the top 30 in March to rank 65 by June 2024. This upward trajectory suggests a growing preference for their flower products among consumers.
In the Vapor Pens category, Big's performance was less consistent, with the brand entering the rankings at position 63 in May 2024 but dropping to rank 69 in June 2024. This fluctuation may reflect varying consumer preferences or the introduction of new competitors in the market. It’s also worth noting that Big did not rank in the top 30 for Vapor Pens in March or April 2024, indicating a potential area for improvement or a focus shift in their product strategy. Overall, Big's varied performance across categories highlights both strengths and opportunities for growth in the Ontario cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Big has shown a notable upward trend in its rankings and sales over the past few months. Starting from a position outside the top 20 in March 2024, Big climbed to 90th in April, 77th in May, and 65th in June, indicating a steady improvement. This positive trajectory is significant when compared to competitors such as Kolab, which fluctuated between 80th and 43rd, and Simply Bare, which remained relatively stable around the 60s. Additionally, Coterie and Community Cannabis have also shown varying degrees of volatility, with Coterie peaking at 57th in May and Community Cannabis maintaining a more consistent presence in the top 70. These dynamics suggest that Big's strategic initiatives are effectively enhancing its market position, making it a brand to watch in the Ontario Flower market.
Notable Products
In June 2024, the top-performing product for Big was Vanilla Ice Live Resin Cartridge (1g) from the Vapor Pens category, maintaining its number one rank from May with sales of 1010 units. The Indica Black Hash (3g) in the Concentrates category held steady at the second rank for four consecutive months, although its sales dipped to 802 units in June. Banana OG (14g) from the Flower category remained in the third position, experiencing a slight decline in sales from 794 units in May to 754 units in June. The Hash Blunt (1g) in the Pre-Roll category stayed in the fourth position, with sales dropping significantly from 785 units in May to 624 units in June. Lastly, Craft Quarter (7g) from the Flower category stayed at the fifth position, with a notable decrease in sales from 745 units in May to 460 units in June.
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