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Jun-2024
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Overview
Market Insights Snapshot
Apothecary Extracts has shown notable performance across multiple product categories in Colorado. In the Concentrates category, the brand displayed a fluctuating yet upward trend, moving from a rank of 28 in May 2024 to 21 in June 2024. This improvement suggests a growing consumer preference for their concentrate products, despite a general decline in sales from March to June. Conversely, their performance in the Pre-Roll category has been inconsistent, with the brand not making it to the top 30 in May 2024 but recovering to rank 63 in June 2024. This volatility indicates potential challenges in maintaining a steady market presence in the Pre-Roll segment.
The Vapor Pens category presents a mixed picture for Apothecary Extracts in Colorado. The brand was not ranked in the top 30 in March 2024, but it made a significant leap to rank 94 in April, followed by further improvements to rank 81 by June 2024. This upward movement highlights a growing acceptance of their vapor pen products, although the brand still has room for improvement to break into the higher echelons of the category. Overall, while Apothecary Extracts has shown promising signs of growth and recovery in certain areas, there are clear opportunities for strategic adjustments to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Apothecary Extracts has experienced fluctuations in its rank over the past few months, indicating a dynamic and competitive environment. Notably, Apothecary Extracts saw a dip in rank from 22nd in March 2024 to 28th in May 2024, before rebounding to 21st in June 2024. This volatility suggests that while the brand is capable of recovering its position, it faces stiff competition from brands like Olio, which consistently outperformed Apothecary Extracts, maintaining a higher rank despite a slight decline from 12th in March to 20th in June 2024. Another competitor, Nuhi, showed a more stable performance, hovering around the 19th rank for several months, which could indicate a more consistent customer base. Meanwhile, Dablogic demonstrated significant rank volatility, peaking at 9th in April 2024 but dropping to 22nd by June, which may reflect aggressive marketing strategies or product launches. Lastly, The Greenery Hash Factory remained relatively stable but lower in the rankings, suggesting a niche but steady market presence. These insights highlight the importance of strategic positioning and consistent performance for Apothecary Extracts to improve its rank and sales in a highly competitive market.
Notable Products
In June 2024, the top-performing product for Apothecary Extracts was Crescendo Chem Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from May 2024 with notable sales of 791 units. Honey Hazelnut Infused Pre-Roll (1g) also showed strong performance, ranking second, up from its fifth position in May 2024. Durban Poison Live Resin Cartridge (0.5g) in the Vapor Pens category secured the third spot, a slight drop from its second position in May 2024. New to the top rankings is Orange Funk Ambrosia Live Diamonds (1g) in the Concentrates category, debuting at fourth place. GMO Papaya Infused Pre-Roll (1g) fell to fifth place, a decline from its previous absence in the top rankings in May 2024.
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