Rare Dankness

Data Snapshot: Apr 04, 2024
Rare Dankness Cannabis Brand Logo
$100K+

Mar-2024

Sales

Strong Growth

Trend

6-Month

56

Product Count

SKUs

Rare Dankness

Overview

Markets

Rare Dankness Locations

Product Trends

Rare Dankness Categories

Rare Dankness Sales

Market Insights Snapshot

Rare Dankness Historical Sales by Category

In Colorado, Rare Dankness has shown a notable performance across different cannabis categories, particularly in Concentrates and Flower. For Concentrates, the brand saw a significant improvement in its ranking, moving from not being in the top 30 in December 2023 to 20th in February 2024, before slightly dropping to 27th in March 2024. This fluctuation in ranking is indicative of a competitive market, but the upward trend in early 2024, especially with February's sales doubling from December 2023, signals a strong consumer interest in their Concentrates offerings. On the other hand, their performance in the Flower category has been more stable, hovering around the 30th rank from December 2023 to March 2024, which suggests a consistent demand for their Flower products amidst a vast array of competitors in Colorado.

Despite the challenges in maintaining top rankings, Rare Dankness's presence in both the Concentrates and Flower categories in Colorado reflects its resilience and adaptability in a dynamic market. The slight variations in rankings month over month, particularly the notable jump in the Concentrates category, highlight the brand's potential for growth and the importance of strategic positioning. While the brand did not achieve top 30 status in December 2023 for Concentrates, the subsequent months showed a remarkable turnaround, underscoring the volatile nature of consumer preferences and the competitive landscape in Colorado's cannabis market. However, the brand's consistent presence in the Flower category, despite slight fluctuations, suggests a solid base of consumer loyalty and interest that could serve as a foundation for future expansion and success.

Mar-2024 Rank
Concentrates
Flower
27
31
Rare Dankness

Competitive Landscape

In the competitive landscape of the cannabis flower category in Colorado, Rare Dankness has shown a notable improvement in its ranking from December 2023 to March 2024, moving from 40th to 31st. This upward trajectory, however, is shadowed by the dynamic shifts among its competitors. For instance, 14er Gardens made a significant leap, closing the gap with Rare Dankness by advancing to the 32nd position in March 2024, nearly mirroring Rare Dankness's sales figures for that month. On the other hand, Cannabis Brothers consistently outperformed Rare Dankness, securing a higher rank throughout the period and achieving a notable increase in sales by February 2024. Vera and Shift Cannabis also remained strong contenders, with Vera experiencing a significant sales peak in January 2024 before seeing a decrease, and Shift Cannabis maintaining steady sales and ranks slightly above Rare Dankness. These movements suggest a highly competitive market where Rare Dankness's improvements are met with aggressive positioning and sales strategies from its competitors, indicating a need for Rare Dankness to innovate and adapt to maintain and improve its market position.

Rare Dankness market ranking for CO Flower

Rare Dankness

Notable Products

In March 2024, Rare Dankness saw Super Boof (Bulk) leading the sales in the Flower category, marking a significant increase to the top position from its previous rank of second in February, with notable sales figures reaching 6954.0 units. Following closely, Mystery Meat (Bulk) secured the second rank, a new entrant in the top sales for the month, demonstrating its growing popularity with sales of 2597.0 units. Jungle Pie (1g) also made its debut in the top sales, landing at the third position, indicating a diversifying customer preference within the Flower category. Commerce City Kush (Bulk), maintaining its performance, stayed at the fourth rank from February to March, showing consistent demand among consumers. Lastly, Commerce City Kush (1g) made it to the top five, showcasing the brand's strength across different product forms in the Flower category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Super Boof (Bulk)
Flower
>5
>5
2
1
Mystery Meat (Bulk)
Flower
>5
>5
>5
2
Jungle Pie (1g)
Flower
>5
>5
>5
3
Commerce City Kush (Bulk)
Flower
>5
>5
4
4
Commerce City Kush (1g)
Flower
>5
>5
>5
5
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