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Jun-2024
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Overview
Market Insights Snapshot
Rare Dankness has shown a notable performance trend in the Colorado concentrates category over recent months. The brand improved its ranking significantly from 38th place in April 2024 to 18th place by June 2024. This upward movement indicates a strong market presence and growing consumer preference in the concentrates segment. While the sales figures reflect a substantial increase from $46,943 in April to $112,006 in June, the brand's absence from the top 30 in March highlights a prior struggle to capture market share. This turnaround can be seen as a positive sign of strategic adjustments or increased consumer demand.
In contrast, the flower category in Colorado presents a different story for Rare Dankness. The brand's ranking remained below the top 30, with a slight decline from 37th place in March to 60th place by June 2024. This downward trend suggests challenges in maintaining competitiveness or consumer interest within this category. Despite a strong sales figure of $246,113 in March, the subsequent decline in sales to $55,781 by June emphasizes the brand's struggle in this segment. The contrasting performance between the concentrates and flower categories highlights the need for targeted strategies to address category-specific challenges.
Competitive Landscape
In the competitive landscape of Colorado's concentrates market, Rare Dankness has shown a notable upward trajectory in recent months. Starting from a rank of 33 in March 2024, they have climbed to 18 by June 2024, indicating a significant improvement in market positioning. This rise is particularly impressive when compared to competitors like Olio, which has seen a decline from rank 12 in March to 20 in June, and Sunshine Extracts, which fluctuated but ultimately dropped from 14 to 17 in the same period. Meanwhile, Nuhi has maintained a relatively stable position around rank 19, and El Sol Labs has shown slight variability but remains consistently within the top 20. The upward trend of Rare Dankness suggests a growing consumer preference and effective market strategies, making it a brand to watch in the evolving concentrates segment in Colorado.
Notable Products
In June 2024, the top-performing product for Rare Dankness was Gary Payton Bulk in the Flower category, achieving the highest sales figure of 2119 units. Following closely was Divorce Cake Sugar Wax 1g in the Concentrates category, ranked second. Tangie Runtz Sugar Wax 1g also in the Concentrates category secured the third spot. Electrolime Bulk in the Flower category took the fourth position, while Widow Fighter Sugar Wax 1g in the Concentrates category rounded out the top five. Notably, this is the first month these products have appeared in the rankings, indicating a significant surge in their popularity and sales performance.
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