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Apr-2024
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Overview
Market Insights Snapshot
In Colorado, Green Treets has shown a notable presence across several cannabis product categories, with varying degrees of success. In the Concentrates category, their ranking fluctuated between the 39th and 47th positions from January to April 2024, indicating a struggle to break into the top 30 brands. However, the brand's performance in the Flower category tells a different story, where they made a significant leap from the 86th position in January to the 49th by April, showcasing a strong upward trajectory in one of the most competitive categories. This improvement is particularly impressive, considering the brand's sales in the Flower category increased from 31,445 in January to 107,383 in April, the only raw sales detail shared, highlighting their growing market share.
Despite the challenges in some categories, Green Treets has demonstrated resilience and growth potential. For instance, their Edibles category rankings began outside the top 30 in January 2024, with no rank recorded, but saw a gradual improvement to the 40th position by April. This suggests a growing consumer interest in their Edible offerings. Similarly, in the Vapor Pens category, they improved from the 56th to the 43rd rank over the same period, underscoring a positive trend across multiple product lines. However, the absence from the top 30 in any category at the beginning of the period signals a need for strategic adjustments to enhance their market positioning. These movements across categories and the marked improvement in rankings, especially in the competitive Flower and Vapor Pens markets, indicate a brand that, while facing challenges, is on a path of growth and increased consumer acceptance in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Green Treets has shown a notable upward trajectory in its rankings over the recent months, moving from 86th in January 2024 to 49th by April 2024. This improvement in rank is accompanied by a significant increase in sales, indicating a growing consumer preference and market share within the state. Among its competitors, Cosmos stands out as a leading brand, consistently ranking in the top 5 during the same period, despite a drop to 38th in April, which suggests a potential shift in consumer preferences or operational challenges. On the other hand, brands like Seed and Smith (LBW Consulting) and Summit have also shown strong performance but experienced fluctuations in their rankings and sales, indicating a highly competitive and dynamic market. Green Treets' upward movement in both sales and rank, amidst such competition, highlights its growing prominence and potential challenges it may pose to its competitors in the Colorado Flower market.
Notable Products
In April 2024, Green Treets saw Blueberry Scone (Bulk) in the Flower category as its top-selling product, with remarkable sales figures reaching 2660 units. Following it, Confucius Kush Sugar Wax (1g) from the Concentrates category ranked second, showcasing a notable entry into the top performers of the month. Primus Sugar Wax (1g), another Concentrates category product, maintained its position as the third top-selling product, slightly decreasing in sales from the previous month. The Energize Oil Cartridge (1g) from the Vapor Pens category made its debut in the top rankings at fourth place. Interestingly, the Focus Oil Cartridge (1g) from the Vapor Pens category, which was previously ranked higher in March, dropped to the fifth position in April, indicating a shift in consumer preference within Green Treets offerings.
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