Jun-2024
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Overview
Market Insights Snapshot
Green Treets has shown varied performance across different product categories in Colorado. In the Concentrates category, the brand has seen a slight improvement in rankings, moving from 50th in March 2024 to 38th in June 2024, indicating a positive trend despite fluctuating sales figures. However, the Edible category presented a more inconsistent performance, with rankings oscillating between 43rd and 47th over the same period. Notably, Green Treets did not make it into the top 30 brands in the Pre-Roll category, which could be a point of concern given the category's popularity among consumers.
In the Flower category, Green Treets has experienced a decline, although it managed to improve its rank slightly from 71st in March 2024 to 67th in June 2024, suggesting some recovery efforts. The Vapor Pens category has been a bright spot for the brand, with a steady climb from 60th to 49th place over the four months, accompanied by a significant increase in sales. This upward trend in Vapor Pens could indicate a growing consumer preference for Green Treets' offerings in this segment. Overall, while there are areas for improvement, particularly in Pre-Rolls and Edibles, the brand has shown resilience and potential in other key categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Green Treets has shown a fluctuating yet promising trend in its rankings and sales over recent months. From March to June 2024, Green Treets improved its rank from 60th to 49th, indicating a positive trajectory. However, it faces stiff competition from brands like Nuhi and Kush Masters (Kush Master LLC), which consistently rank higher, with Kush Masters maintaining a position in the mid-40s. Notably, Bud Fox Supply Co experienced a significant drop from 38th to 51st, which could present an opportunity for Green Treets to capture more market share. Meanwhile, AO Extracts also fluctuated but generally remained ahead of Green Treets. The competitive dynamics suggest that while Green Treets is on an upward trend, continuous strategic efforts are necessary to surpass these established competitors and sustain growth in the Colorado vapor pen market.
Notable Products
In June 2024, the top-performing product for Green Treets was Free Mac (Bulk) in the Flower category, achieving the number one rank with sales of 827 units. Focus Oil Cartridge (1g) in the Vapor Pens category ranked second, showing a significant improvement from its previous ranks of fourth in March and fifth in April, with sales reaching 713 units. Pleasure Oil Cartridge (1g), also in the Vapor Pens category, secured the third position, climbing up from fourth place in May. Axilla Cornbread Wax (1g) in the Concentrates category held the fourth spot, while Sleep Oil Cartridge (1g) in Vapor Pens ranked fifth. Notably, the rankings for these products have shown considerable movement, particularly within the Vapor Pens category, indicating a dynamic market shift.