Market Insights Snapshot
In Colorado, Green Treets has shown a diverse performance across different cannabis categories, indicating a varied market presence. Notably, in the Beverage category, the brand maintained its position in the top 20 from October 2023 to January 2024, with slight fluctuations in ranking (16th in October, dropping to 19th in November, then to 18th in December, and back to 16th in January). This consistency in ranking, despite not being in the top 10, suggests a stable consumer base for their beverage products. However, in categories such as Concentrates and Edibles, the brand did not make it into the top 20, peaking at 38th and 38th places respectively, which could be viewed as an area for potential growth or reevaluation. The Tincture & Sublingual category presents a brighter spot, with Green Treets moving up from 11th to 9th position, showcasing a strong and improving market presence in this niche.
On the other hand, the brand's performance in categories like Flower and Pre-Roll in Colorado tells a story of significant challenges. Their rankings in the Flower category have seen a drastic drop, from 75th in October 2023 to 99th in January 2024, alongside a sharp decrease in sales, indicating a severe downturn in this highly competitive segment. Pre-Rolls also exhibit a struggle to break into the more competitive ranks, hovering around the 70th position without significant improvement. The Vapor Pens category, however, shows a promising uplift, moving from 57th to 47th position, which might reflect a strategic pivot or increased consumer interest in this product line. These insights into Green Treets' performance across various categories highlight areas of strength, such as Tinctures & Sublinguals and Vapor Pens, while also flagging categories like Flower and Concentrates where there is room for improvement or strategic realignment.
In the competitive landscape of Vapor Pens in Colorado, Green Treets has shown a notable improvement in its market position, moving from a rank of 57 in October 2023 to 47 by January 2024. This upward trajectory in rank is indicative of an increasing market presence and consumer preference, especially when considering the fluctuating ranks and sales of its competitors. For instance, Tastebudz and Summit have both seen a decline in their ranks and sales over the same period, suggesting that Green Treets is capturing market share from these brands. Conversely, HRVST and Wavelength Extracts have shown strong performance, with HRVST moving up to rank 43 and Wavelength Extracts entering the rankings impressively at 39 in December 2023 and improving to 41 by January 2024. This competitive analysis highlights the dynamic nature of the Vapor Pens category in Colorado, with Green Treets demonstrating significant growth potential amidst a shifting competitive landscape.
In January 2024, Green Treets saw Energize Live Resin Cartridge (1g) leading their product line with the highest sales, reaching 659 units. Following closely behind, Pleasure Live Resin Cartridge (1g) and Sleep Oil Cartridge (1g) ranked second and third, marking their prominence in the Vapor Pens category. Notably, Pleasure Live Resin Cartridge (1g) and Focus Oil Cartridge (1g) made their first appearance in the rankings this month, securing the second and fourth positions respectively. The Sleep Oil Cartridge (1g) saw a significant jump in its ranking, moving up to third place in January from being unranked in the previous months. This shift in rankings and the introduction of new products highlight a dynamic change in consumer preferences within the Green Treets lineup.