Market Insights Snapshot
In the Oregon market, Astral Treats has shown a positive trend in the Beverage category. Starting from a rank of 33 in July 2023, the brand has steadily climbed the ranks to break into the top 20 by October 2023. This upward movement indicates a growing preference for Astral Treats among cannabis beverage consumers in Oregon. It's also worth noting that the brand's sales have significantly increased over this period, indicating a strong growth trajectory.
On the other hand, in the Edibles category, Astral Treats seems to be struggling to make an impact in the same Oregon market. The brand's ranking has slightly worsened from 88 in July 2023 to 91 in August 2023. Interestingly, no ranking data is available for the months of September and October, suggesting that the brand did not make it to the top 20 during these months. This could be a point of concern for Astral Treats, indicating a need for strategic adjustments in their edibles segment to improve their market position.
In the Oregon Beverage category, Astral Treats has shown a promising upward trend, moving from a rank of 33 in July 2023 to 20 by October 2023. This is a significant improvement compared to Smokiez Edibles and WYLD, both of which have seen a decline in their rankings over the same period. Hush, another competitor, has maintained a relatively stable position, but has not demonstrated the same level of growth as Astral Treats. Notably, Sun God Medicinals was not even in the top 20 brands for August 2023, indicating a potential decrease in its market share. The upward trajectory of Astral Treats, coupled with the declining or stagnant performance of its competitors, suggests a positive outlook for the brand in the Oregon Beverage category.
In October 2023, Astral Treats' top-performing product was the 'Huckleberry Cosmic Syrup (100mg)', maintaining its top rank from the previous two months. The product generated an impressive 630 units in sales, a significant increase from September's 220 units. Following closely in second place was the 'Peach Cosmic Syrup (100mg)', which climbed from its third rank in August to second in October. Notably, the 'Stardust Huckleberry Gummies 2-Pack (100mg)' dropped off the top-ranking list in October, despite holding the second place in August. The 'Huckleberry Gummies 10-Pack (100mg)' also disappeared from the top ranks after July, indicating a shift in consumer preference towards beverage products.