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Mar-2025
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Overview
Market Insights Snapshot
In examining the performance of Aura (OH) across various product categories in Ohio, there are notable trends and shifts in rankings. For the Edible category, the brand maintained a steady presence, ranking 23rd in both December 2024 and January 2025. However, a downward trend was observed as it slipped to 24th in February and further to 29th by March 2025. This decline in ranking coincided with a decrease in sales from $99,351 in December to $58,996 in March, indicating potential challenges in sustaining consumer interest or competitive pressures in the market. Conversely, in the Vapor Pens category, Aura (OH) showed some variability, moving from 50th in December to a peak at 46th in February, before slightly falling back to 49th in March. This fluctuation suggests a competitive landscape where Aura (OH) is striving to improve its market position.
Interestingly, Aura (OH) made a significant entry into the Topical category in March 2025, debuting at 7th place. This is a notable achievement, as it indicates the brand's successful expansion into a new category, potentially capturing a fresh consumer segment or leveraging a unique product offering. The absence of rankings in the Topical category for the preceding months implies that Aura (OH) was not previously in the top 30, marking this as a positive development for the brand. The introduction of this product line might be a strategic move to diversify its portfolio and mitigate the challenges faced in the Edible category. Overall, Aura (OH)'s performance across these categories highlights both the opportunities and challenges it faces in the dynamic cannabis market of Ohio.
Competitive Landscape
In the Ohio edible cannabis market, Aura (OH) experienced a noticeable decline in both rank and sales from December 2024 to March 2025. Starting at rank 23 in December 2024, Aura (OH) maintained this position in January 2025 but then slipped to rank 24 in February and further to rank 29 by March. This downward trend contrasts with competitors such as Wonder Wellness Co., which improved from rank 33 in December to 27 by March, and Galenas, which climbed from rank 45 to 32 over the same period. Meanwhile, The Standard saw a significant drop from rank 17 to 28, indicating potential volatility in the market. The sales figures for Aura (OH) also reflect this decline, with a steady decrease from December's peak, suggesting that while competitors are either stabilizing or improving their market positions, Aura (OH) may need to reassess its strategies to regain momentum in Ohio's competitive edible category.
Notable Products
In March 2025, the top-performing product from Aura (OH) was the CBG/THC 1:1 Grape Crunch Gummies 10-Pack, which regained the number one ranking after being second in February, with sales reaching 346 units. The CBD/THC 1:1 Watermelon Crunch Gummies 11-Pack climbed to third place, improving from fourth in February, reflecting a positive trend in its popularity. Blue Raspberry Crunch + CBN Gummies 12-Pack dropped to fourth place from third in the previous month, indicating a slight decline in sales. The CBC/THC 3:1 Strawberry Crunch Gummies 11-Pack maintained its position at fifth, showing a consistent performance despite a decrease in sales. The CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream entered the rankings in second place, highlighting a significant new interest in topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
