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Mar-2026
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Overview
Market Insights Snapshot
Aura (OH) has shown varying performance across different product categories in Ohio. In the Edible category, the brand has seen a gradual decline in rankings from December 2025 to March 2026, moving from 16th to 20th place. This downward trend is mirrored in their sales figures, which decreased from $185,308 in December 2025 to $141,917 in March 2026. The Pre-Roll category also highlights a challenging period for Aura (OH), as they dropped out of the top 30 rankings by January 2026 and continued to fall to 41st place by March. This drop corresponds with a decrease in sales, indicating a potential area for improvement or strategic adjustment.
Conversely, Aura (OH) has maintained a relatively stable position in the Topical category, consistently ranking in the top 6, with a slight dip in February 2026 to 6th place before recovering to 5th in March. This stability suggests a strong brand presence in this category despite a reduction in sales over the months. In the Vapor Pens category, Aura (OH) has not managed to break into the top 30, with rankings hovering in the low 50s throughout the period. This consistent ranking, however, does not reflect an upward trajectory in sales, pointing to potential market challenges or competitive pressures in this segment. These insights provide a nuanced view of Aura (OH)'s performance, emphasizing areas of strength and opportunities for growth within the Ohio market.
Competitive Landscape
In the competitive landscape of the Ohio edible cannabis market, Aura (OH) has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 16th in December 2025, Aura (OH) slipped to 20th by March 2026, indicating a downward trend. This decline is contrasted by the performance of competitors such as Lost Farm, which improved its rank from 22nd to 18th, and Revibe, which despite some fluctuations, maintained a stronger position than Aura (OH) by March. Additionally, Butterfly Effect - Grow Ohio showed a consistent upward trajectory, moving from 25th to 22nd. These shifts suggest that while Aura (OH) is facing challenges in maintaining its market position, competitors are capitalizing on growth opportunities, potentially drawing customers away from Aura (OH) and impacting its sales performance.
Notable Products
In March 2026, Aura (OH) saw NYC Vapor Pre-Roll (1g) rise to the top as the best-performing product, achieving the number one rank with sales of 596 units. Thunder Sloth Pre-Roll (1g) maintained its steady presence at the second position, consistent with its rank from the previous month. Frosted Kush Pre-Roll (1g) experienced a slight drop, moving from first place in February to third in March. Sweet Cheeseberry Pre-Roll (1g) showed a notable improvement, entering the rankings at fourth place after being unranked in previous months. Meanwhile, the CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream remained stable at fifth place, consistent with its ranking from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
