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Apr-2025
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Overview
Market Insights Snapshot
Aura (OH) has shown varying performance across different product categories in Ohio. In the Edible category, the brand has consistently remained within the top 30, although its rank has fluctuated from 21st in January 2025 to 24th by April 2025. This indicates a slight decline in its standing, despite a rebound in sales from March to April. The Vapor Pens category tells a different story, where Aura (OH) has been unable to break into the top 30, peaking at 43rd place in April. This suggests a more challenging market position for their vapor products, despite a steady increase in sales since January.
In contrast, Aura (OH) has made notable strides in the Topical category, entering the top 10 by March 2025 and climbing to 7th place by April. This upward trajectory highlights a strong market presence and growing consumer acceptance in this category. The absence of rankings in the initial months suggests that the brand was not even in the top 30, making their current position a significant achievement. This success in the Topical category could potentially balance the challenges faced in the Vapor Pens category, indicating areas of opportunity and growth for the brand in Ohio.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) has experienced notable fluctuations in its ranking and sales over the first four months of 2025. Starting at 21st place in January, Aura (OH) saw a decline to 23rd in February and further to 29th in March, before recovering slightly to 24th in April. This trajectory indicates a challenging market environment, where competitors like Good News have maintained a stronger presence, consistently ranking higher than Aura (OH) until dropping out of the top 20 in April. Meanwhile, The Standard and Firelands Scientific have shown varied performances, with The Standard slipping from 18th to 26th and Firelands Scientific improving from 29th to 25th over the same period. Despite these challenges, Aura (OH)'s sales showed a slight recovery in April, suggesting potential for regaining market share if strategic adjustments are made.
Notable Products
In April 2025, the top-performing product from Aura (OH) was the CBG/THC 1:1 Grape Crunch Gummies 11-Pack, which maintained its first-place ranking from March with notable sales of 520 units. The CBD/THC/CBG/CBC/CBN 1:4:1:1:1 Pink Lemonade Entourage Crunch Gummies jumped to second place after being unranked in March, indicating a significant increase in popularity. Blue Raspberry Crunch + CBN Gummies 12-Pack held steady at third place, showing a consistent performance over the months. Strawberry Crunch + CBC Gummies 11-Pack entered the rankings for the first time in April, securing the fourth position. Meanwhile, the CBD/THC 1:1 Watermelon Crunch Gummies 11-Pack slipped to fifth place, despite a steady increase in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
