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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Aura (OH) concentrated 67.93% of sales in Edible, with Vapor Pens at 19.86%, Topical at 9.67%, and Pre-Roll at 2.53%; Edible declined -53.92% year over year while inching up 3.39% month over month, and Vapor Pens fell -58.15% year over year with a -9.23% month-over-month dip. Topical contracted -29.78% year over year and -19.67% month over month, and Pre-Roll—despite a minimal mix—dropped -70.32% month over month; against this mix, Aura (OH) held rank 15 in Edible within Ohio, implying the brand’s performance hinges on stabilizing Edible recovery while arresting vapor and topical erosion.
The tilt toward Edible at 67.93% alongside a year-over-year brand sales decline of -52.07% and an average price down -27.03% indicates price-led defense rather than volume expansion, while Edible’s 3.39% month-over-month uptick contrasts with Vapor Pens’ -9.23% and Topical’s -19.68% pullbacks. With Edible averaging $32.50 versus Vapor Pens at $21.45, mix-shift toward Edible could lift realized revenue per unit as long as rank 15 in Ohio is maintained; the pattern implies positioning around an edible-led core with selective retrenchment in Vapor Pens and Topical to prevent further share loss.
Competitive Landscape
Aura (OH) sits at rank #15 in OH Edible for May 2026, down 4 places from #11 year over year, and flat versus February 2026 at #15, while the category leader Gron / Grön moved from #7 to #1 with 98.2% YoY sales growth and Incredibles improved from #1 to #3 despite a 26.9% YoY increase, indicating competitors are converting growth into rank gains as Aura (OH) holds share without upward mobility; with a prior peak of #9 in July 2025 and UB GOOD steady at #2 on 28.1% YoY growth, the pattern implies Aura (OH) must outpace the category by at least high-20% growth rates to reverse a 4-rank YoY slide and re-enter the top 10.
Notable Products
Banana Cream + CBC Gummies 12-Pack (110mg CBC) posted the steepest movement in May 2026 with a -29.5% month-over-month drop and slid into rank 9, while CBD/THC/CBG/CBC/CBN 4:1:1:1:1 Pink Lemonade Entourage Crunch Gummies 11-Pack (550mg THC, 110mg CBD, 110mg CBG, 110mg CBC, 110mg CBN) held rank 2 without a reported MoM change, indicating a bifurcation within Edibles. CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream (1200mg CBD, 295mg THC, 295mg CBN, 295mg CBN, 3oz) climbed 18.9% MoM at rank 3, and The Rook Entourage Distillate Ceramic Cartridge (1g) led Vapor Pens at rank 1 with $11,603 in May 2026 sales, while Vapor Pens also anchored rank 10. With five of the top ten SKUs in Edibles and three in Vapor Pens, the mix points to a portfolio leaning on flavor-forward multi-cannabinoid gummies for volume while Vapor Pens secure top visibility, implying Aura (OH) is concentrating demand in two lanes where rank density can buffer volatility in lower-ranked Edible SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
