Aura (OH)

Data Snapshot: Apr 04, 2024
Aura (OH) Cannabis Brand Logo
$100K+

Mar-2024

Sales

Growth

Trend

6-Month

36

Product Count

SKUs

Aura (OH)

Overview

Markets

Aura (OH) Locations

Product Trends

Aura (OH) Categories

Aura (OH) Sales

Market Insights Snapshot

Aura (OH) Historical Sales by Category

In the Ohio market, Aura (OH) has shown varied performance across different cannabis product categories. For edibles, Aura (OH) maintained a presence within the top 30 brands from December 2023 through March 2024, with a slight improvement in ranking from 18th in December to 15th by February and March. This upward movement is indicative of a growing consumer preference for Aura's edible offerings, especially considering the notable sales jump observed in February 2024. However, in the vapor pens category, Aura faced challenges, with rankings slipping from the 42nd position in December 2023 to 54th by February 2024, before slightly recovering to 46th in March. This fluctuation outside the top 30 brands signals a struggle to capture a significant share of the vapor pen market within Ohio, despite a brief increase in sales in January 2024.

Conversely, Aura's performance in the topical category has been consistently strong, maintaining its position within the top 10 from December 2023 to March 2024. The brand's ranking hovered around the 8th and 9th positions, showcasing a stable consumer demand for its topical products. This consistency is a positive sign, reflecting a solid foothold in the topical segment of the Ohio cannabis market. While the sales figures for topicals show slight fluctuations, the overall stability in rankings suggests a loyal customer base and effective brand strategies in this category. Notably, Aura's ability to remain competitive in edibles and topicals contrasts with its challenges in the vapor pens category, highlighting the brand's varied performance across different segments in the Ohio market.

Mar-2024 Rank
Edible
Topical
Vapor Pens
15
8
46
Aura (OH)

Competitive Landscape

In the competitive landscape of the edible category in Ohio, Aura (OH) has shown a notable trajectory over the recent months. Initially ranked 18th in December 2023, Aura experienced a slight dip in January 2024, falling out of the top 20, only to rebound impressively to 15th place by March 2024. This fluctuation in ranking is mirrored by its sales performance, which after a dip, saw a significant increase, suggesting a resilient recovery and growing consumer interest. Competitors such as Vapen and The Botanist maintained more stable positions but did not exhibit the same growth momentum as Aura. Notably, Butterfly Effect - Grow Ohio saw a decline from 8th to 13th place, despite starting from a much stronger position. This context highlights Aura's potential for further market penetration and the dynamic nature of consumer preferences in Ohio's edible cannabis market.

Aura (OH) market ranking for OH Edible

Aura (OH)

Notable Products

In March 2024, Aura (OH)'s top-selling product was Strawberry Crunch + CBC Gummies 11-Pack (110mg), which led the sales charts with 548 units sold, marking its position at the top for the second consecutive month. Following closely was the CBD/THC/CBG/CBC/CBN 1:4:1:1:1 Pink Lemonade Entourage Crunch Gummies 11-Pack, which moved up from third to second place, highlighting a consistent increase in its demand. The third spot was taken by Blue Raspberry Crunch + CBN Gummies 11-Pack (110mg), which, despite leading in December 2023 and January 2024, saw a slight decline to third place in March. The CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream and the CBG/THC 1:1 Grape Crunch Gummies 10-Pack rounded out the top five, with the former maintaining a steady presence in the top rankings over the past months. This shift in rankings and the notable sales figures for these products indicate a dynamic consumer preference within Aura (OH)'s product line, emphasizing the growing interest in diverse cannabis formulations.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Strawberry Crunch + CBC Gummies 11-Pack (110mg)
Edible
4
>5
1
1
CBD/THC/CBG/CBC/CBN 1:4:1:1:1 Pink Lemonade Entourage Crunch Gummies 11-Pack (110mg THC, 30mg CBD, 32mg CBG, 27mg CBC, 33mg CBN)
Edible
5
4
3
2
Blue Raspberry Crunch + CBN Gummies 11-Pack (110mg)
Edible
1
1
2
3
CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream (1180mg CBD, 295mg THC, 2oz)
Topical
2
3
4
4
CBG/THC 1:1 Grape Crunch Gummies 10-Pack (110mg THC, 110mg CBG)
Edible
3
2
5
5
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