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Dec-2025
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Overview
Market Insights Snapshot
Aura (OH) has demonstrated varied performance across its product categories in Ohio. In the Edible category, the brand experienced a decline in ranking from 9th place in September and October to 18th by December 2025. This drop coincides with a decrease in sales from $451,518 in October to $152,823 in December, indicating potential challenges in maintaining consumer interest or facing increased competition. On the other hand, the Topical category shows a more positive trend, with Aura (OH) maintaining a strong presence, moving up from 5th in September to 4th in December. This suggests a consistent or growing consumer base for their topical products, despite fluctuations in monthly sales figures.
The Pre-Roll category for Aura (OH) also reflects a downward trajectory, with the brand's ranking slipping from 9th in September to 24th by December. This could be indicative of either a saturated market or a shift in consumer preferences within the state. Meanwhile, in the Vapor Pens category, Aura (OH) has not made it into the top 30 rankings, as evidenced by its position remaining beyond 45th throughout the last quarter of 2025. This consistent lower ranking suggests that the brand may need to innovate or adjust its strategies to capture a more significant share in this competitive segment. Overall, Aura (OH)'s performance across these categories highlights the dynamic nature of the cannabis market in Ohio and the varying consumer trends that influence brand success.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) has experienced a notable decline in its ranking from September to December 2025, dropping from 9th to 18th place. This shift indicates a significant challenge for Aura (OH) as it faces increasing competition from other brands. For instance, BITS maintained a steady position around 15th and 16th place, while Eden's Trees improved its rank from 20th to 19th, showing resilience and growth in sales. Meanwhile, Revibe also demonstrated competitive strength by improving its rank from 16th to 17th. Despite Aura (OH)'s initial strong sales, which were significantly higher than its competitors, the brand's sales have decreased over the months, suggesting potential issues in maintaining consumer interest or market share. This trend highlights the importance for Aura (OH) to reassess its strategies to regain its competitive edge in the Ohio edible market.
Notable Products
In December 2025, Aura (OH) saw its Thunder Sloth Pre-Roll (1g) maintain the top spot in the Pre-Roll category with impressive sales of 1,597 units, marking a consistent lead since November. Frosted Kush Pre-Roll (1g) climbed to the second position, improving from its third place in November, with notable growth in sales figures. Sweet Cheeseberry Pre-Roll (1g) made its debut in the rankings at third place, indicating a strong entry into the market. The CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream moved up to fourth place from fifth in November, showing steady progress in the Topical category. Meanwhile, the THC/CBC/CBG/CBN 1:1:1:1 Peanut Butter Chocolate Entourage 9-Pack entered the rankings at fifth place in the Edible category, highlighting a new interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
