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Oct-2025
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Overview
Market Insights Snapshot
In the state of Ohio, Aura (OH) has shown varied performance across different product categories over the past few months. In the Edible category, Aura (OH) maintained a consistent ranking at number 9 from July through September 2025, before slipping slightly to rank 10 in October. This category has seen a decline in sales from $427,315 in July to $390,123 in October, indicating some challenges in maintaining market share. The Topical category, on the other hand, saw a positive movement in October, improving from a steady position at rank 5 to rank 4, which suggests a strengthening presence in this segment despite the fluctuations in sales figures.
Aura (OH)'s performance in the Pre-Roll category in Ohio highlights a dynamic shift in rankings, where the brand was not in the top 30 in July but surged to rank 2 in August, only to fall to rank 15 by October. This volatility may point to competitive pressures or changes in consumer preferences. Meanwhile, in the Vapor Pens category, Aura (OH) has consistently remained outside the top 30, with its position dropping from rank 44 in July to 52 by October. This downward trend in the Vapor Pens category could indicate an area for potential strategic focus or repositioning to regain traction in the market.
Competitive Landscape
In the Ohio edible cannabis market, Aura (OH) has experienced a slight decline in its competitive standing from July to October 2025. Initially ranked 9th, Aura (OH) slipped to 10th place by October, indicating a need for strategic adjustments to regain its position. This shift is particularly notable given the performance of competitors like Smokiez Edibles, which maintained a consistent rank within the top 8, and AiroPro, which improved its rank from 10th to 9th over the same period. Despite a decrease in sales from August to October, AiroPro managed to surpass Aura (OH) in rank, suggesting a more effective competitive strategy. Meanwhile, Dialed In Gummies and Main Street Health remained stable in their rankings, indicating a steady presence in the market. For Aura (OH), these dynamics highlight the importance of innovation and marketing efforts to enhance brand visibility and sales performance in a competitive landscape.
Notable Products
In October 2025, Aura (OH) saw Blueberry Cotton Candy Pre-Roll (1g) maintain its top position as the number one product, with notable sales of 2042 units. The THC/CBG 3:1 Root Beer Float + CBG Gummies 11-Pack (110mg THC, 45mg CBG) emerged as the second-best performer, indicating a strong demand for edibles. The THC/CBC Peach Gummies 11-Pack (110mg THC, 550mg CBC) secured the third spot, reflecting a consistent interest in cannabis-infused gummies. Jealato Pre-Roll (1g) held its fourth place from the previous month, while Thunder Sloth Pre-Roll (1g) entered the top five for the first time. Overall, the rankings suggest a steady preference for pre-rolls and edibles among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
