Market Insights Snapshot
Examining the performance of Aura (OH) across different categories in Ohio, it's evident that there have been some interesting movements. In the Edible category, Aura (OH) had a rank of 20 in July 2023, which improved to 18 in August 2023. However, the brand fell out of the top 20 in September 2023, indicating a decrease in its market position. The brand recovered slightly in October 2023, moving back to rank 22. This movement suggests a level of volatility in Aura (OH)'s performance in the Edible category.
In the Topical category, Aura (OH) consistently maintained a position within the top 10 from July to October 2023. The brand's ranking fluctuated slightly, peaking at rank 7 in September 2023. In contrast, Aura (OH)'s performance in the Vapor Pens category was less stellar. The brand did not make it into the top 20 in any of the months analyzed. This could be an area of focus for the brand to improve its market position. Despite these rankings, it's important to note that Aura (OH) has shown resilience in maintaining a steady sales performance across all categories.
In the Vapor Pens category in Ohio, Aura (OH) has been facing stiff competition from brands like Cresco Labs, Moxie, Appalachian Pharm, and Lighthouse Sciences. Aura (OH)'s rank has been relatively stable, hovering around the late 30s to early 40s from July to October 2023. This indicates that Aura (OH) was not among the top 20 brands in this category during these months. In terms of sales, Aura (OH) has shown a slight upward trend, but still lags behind competitors like Moxie and Lighthouse Sciences, which have consistently higher sales. However, it's worth noting that Moxie experienced a significant drop in sales in September 2023, falling behind Aura (OH). This could indicate a potential opportunity for Aura (OH) to gain market share if this trend continues.
In October 2023, Aura (OH)'s top-selling product was the CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream, maintaining its rank from the previous month. Its sales, however, dipped to 258 units from 461 units in September. The second best-seller was the Blue Raspberry Crunch + CBN Gummies 11-Pack, climbing from the third position in September. A new entrant in the top 5 list was the Cherry Pie + CBN Gummies 11-Pack, which debuted at the third spot with 180 units sold. The Strawberry Crunch + CBC Gummies and CBC Maui Wowie Distillate Cartridge ranked fourth and fifth respectively, both dropping one rank from the previous month.