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Jul-2025
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Overview
Market Insights Snapshot
Aura (OH) has demonstrated a consistent upward trajectory in the Ohio market, particularly within the Edible category. Ranking 12th in April 2025, the brand has improved its standing to 10th by July 2025. This steady climb in rankings is accompanied by a noticeable increase in sales, peaking in June before a slight dip in July. Such performance indicates a strong consumer preference and effective market strategies in the Edible segment. However, it's worth noting that Aura (OH) did not make it into the top 30 for the Vapor Pens category, which suggests potential areas for growth or a need to reassess their approach in this category.
In the Topical category, Aura (OH) has maintained a solid presence in the Ohio market, holding the 6th rank from April to June 2025, and advancing to 5th by July. This stable performance is reflected in the gradual increase in sales, suggesting a loyal customer base and effective product offerings. Conversely, the brand's performance in the Vapor Pens category has seen a decline, with rankings dropping from 39th in April to 50th by July. This downward trend in Vapor Pens highlights a potential challenge for Aura (OH) as they navigate competitive pressures and consumer preferences within this segment.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) has demonstrated notable resilience and growth over the past few months. Starting from a rank of 12th in April 2025, Aura (OH) has climbed to the 10th position by July 2025, indicating a positive trajectory in market presence. This upward trend is significant when compared to competitors such as Gron / Grön, which maintained a steady rank of 8th, and AiroPro, which saw a slight improvement from 10th to 9th place. Meanwhile, Dialed In Gummies experienced a more volatile ranking, moving from 13th to 11th, and Main Street Health improved from 18th to 12th. Despite these shifts, Aura (OH) has managed to outperform some of its peers in terms of rank improvement, which suggests a strengthening brand presence and potentially increasing consumer preference within the state. This competitive edge could be attributed to strategic marketing efforts or product innovations that resonate well with the target audience in Ohio.
Notable Products
In July 2025, Aura (OH) maintained its lead in the edible category with the CBG/THC 1:1 Grape Crunch Gummies 11-Pack (110mg THC, 110mg CBG) consistently holding the top rank from April through July, with sales reaching $738. The Blue Raspberry Crunch + CBN Gummies 12-Pack (110mg) secured the second position, showing a steady climb from the fifth rank in April. The CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream (1200mg CBD, 295mg THC, 295mg CBN, 295mg CBN, 3oz) improved its ranking to third, up from fifth in June, indicating a resurgence in popularity. The CBN/THC 1:1 Blue Raspberry + CBN Gummies 11-Pack (550mg CBN, 550mg THC) appeared in the rankings for the first time in June and maintained its fourth position in July. The CBC/THC 3:1 Strawberry Crunch Gummies 11-Pack (110mg THC, 330mg CBC) rounded out the top five, showing consistency in its performance since reappearing in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
