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Nov-2025
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Overview
Market Insights Snapshot
Aura (OH) has shown a varied performance across different cannabis categories in Ohio. In the Edible category, Aura (OH) maintained a consistent ranking of 9th place from August to October 2025, before dropping to 14th in November. This decline in ranking might be indicative of increasing competition or a shift in consumer preferences. Despite this drop, the sales figures for Edibles were on an upward trend until November, when they saw a significant decrease. In the Topical category, Aura (OH) held a steady position, maintaining a top 5 ranking throughout the observed months, demonstrating consistent consumer demand and possibly a strong product offering in this segment.
In contrast, the Pre-Roll category saw a more dramatic shift. Aura (OH) started strong in August 2025 with a 2nd place ranking but experienced a notable decline to 25th by November. This sharp drop could be attributed to a variety of factors, such as increased market entrants or changes in consumer purchasing behavior. Meanwhile, the brand's performance in the Vapor Pens category was outside the top 30 for the entire period, with a downward slide from 43rd to 57th place, suggesting that this category might not be a strong suit for Aura (OH). The fluctuations across these categories highlight the dynamic nature of the cannabis market in Ohio and underscore the importance of strategic adjustments to maintain competitive positioning.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) experienced a notable shift in its ranking from August to November 2025. Initially holding a strong position at 9th place from August through October, Aura (OH) saw a significant drop to 14th place in November. This decline in rank coincided with a substantial decrease in sales, suggesting potential challenges in maintaining its market share. Meanwhile, competitors such as Main Street Health consistently improved their ranking, moving from 13th to 12th place with a robust increase in sales, indicating a strengthening brand presence. Similarly, Beboe and Good News also showed upward trends in their rankings, suggesting increased competition in the Ohio edible market. These dynamics highlight the need for Aura (OH) to reassess its strategies to regain its competitive edge and address the factors contributing to its declining performance.
Notable Products
In November 2025, Aura (OH) saw Thunder Sloth Pre-Roll (1g) rise to the top, securing the number one spot in the rankings with notable sales of 866 units. Lemon Royal Pre-Roll (1g), which previously held the top rank in August 2025, slipped to second place. Frosted Kush Pre-Roll (1g) emerged as a new contender, taking the third position. The CBN/THC 3:1 Cherry Pie + CBN Gummies 10-Pack moved into fourth place, showcasing the growing popularity of edibles. Lastly, the CBD/THC/CBG/CBN 4:1:1:1 Mahogany Woods Topical Cream rounded out the top five, indicating a steady interest in topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
