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Jun-2024
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Overview
Market Insights Snapshot
Aura (OH) has shown a mixed performance across various categories in Ohio. In the Edible category, the brand has experienced a downward trend in rankings, slipping from 16th place in March 2024 to 30th place by June 2024. This decline is mirrored in their sales, which fell from $84,909 in March to $19,395 in June. Despite this, the brand managed to stay within the top 30, which indicates that while they are struggling, they are still relevant in the market. However, the fact that they were not in the top 30 in May suggests a significant challenge in maintaining consistent performance.
In the Topical category, Aura (OH) has maintained a relatively stable presence. They held the 8th position in both March and April 2024, before dropping to 12th place in May and June. This stability is somewhat reflected in their sales numbers, which, while declining, did not see as sharp a fall as in the Edible category. The Vapor Pens category presents a different story, where the brand was ranked 51st in March and improved slightly to 50th in April, only to fall out of the top 30 by June. This indicates that while there was a brief improvement, the brand struggled to gain a strong foothold in this highly competitive category.
Competitive Landscape
In the competitive landscape of the Ohio edible cannabis market, Aura (OH) has experienced notable fluctuations in its ranking and sales over recent months. Initially positioned at 16th place in March 2024, Aura (OH) saw a decline to 23rd in April, further dropping to 31st in May before slightly recovering to 30th in June. This downward trend in ranking correlates with a significant decrease in sales, from a high in March to a much lower figure by June. Competitors such as J-Bad and The Solid have also shown volatility, but their sales figures remain relatively higher, with J-Bad starting at 17th place in March and dropping to 29th by June, and The Solid fluctuating between 22nd and 29th place. Meanwhile, Wonder Wellness Co. and Terra have consistently ranked lower than Aura (OH), indicating a less competitive threat. These insights suggest that while Aura (OH) faces stiff competition, particularly from J-Bad and The Solid, there is potential for strategic adjustments to regain market position and boost sales.
Notable Products
In June 2024, the top-performing product from Aura (OH) was the CBD/THC 4:1 Tea Tree Eucalyptus Topical Cream, maintaining its first-place ranking for four consecutive months with sales of $277. The CBN/THC 1:1 Blue Raspberry Crunch + CBN Gummies held steady in second place, showing consistent performance from May. The CBD/THC/CBG/CBC/CBN 1:4:1:1:1 Pink Lemonade Entourage Crunch Gummies improved its ranking to third place from fifth in May. Strawberry Crunch + CBC Gummies re-entered the rankings in fourth place after being unranked in April and May. Lastly, the THC/CBC 3:1 Banana Cream + CBC Gummies made its debut in the rankings at fifth place.
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