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Aug-2025
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Overview
Market Insights Snapshot
Aura (OH) has demonstrated consistent performance in the Ohio cannabis market, particularly in the Edible and Topical categories. In the Edible category, the brand maintained a steady ranking of 11th place for three months before briefly climbing to 10th place in July 2025, indicating a strong presence. However, it slipped back to 11th in August, suggesting a potential area for improvement. The Topical category showed a similar pattern, with Aura (OH) holding the 6th position consistently, except for a temporary rise to 5th place in July. This consistent performance across these categories highlights the brand's stability in the market, yet also points to potential areas for growth to break into higher ranks.
In contrast, Aura (OH) experienced challenges in the Vapor Pens category, where it was not ranked within the top 30 brands for several months, indicating a weaker performance in this segment. Despite this, the brand made a notable breakthrough in the Pre-Roll category, achieving the 2nd position in August 2025, which marks a significant achievement and a possible area of focus for future growth. This success in Pre-Rolls could provide a strategic opportunity for the brand to capitalize on, while the lack of presence in the top 30 for Vapor Pens suggests a need for reevaluation or strategic shifts in that category. Overall, Aura (OH)'s varied performance across categories highlights both its strengths and potential areas for strategic improvement in the Ohio cannabis market.
Competitive Landscape
In the competitive landscape of the Edible category in Ohio, Aura (OH) has maintained a relatively stable position, with its rank fluctuating slightly between 10th and 11th place from May to August 2025. This stability contrasts with the dynamic movements of some competitors, such as Neighborgoods, which improved its rank from 16th in June to 10th in August, and Good News, which made a significant leap from 30th in May to 12th in August. Despite these shifts, Aura (OH) has managed to hold its ground, although its sales saw a decline in August after a peak in July. This suggests that while Aura (OH) remains a consistent player, it faces increasing competition from brands that are rapidly climbing the ranks, potentially impacting its market share and necessitating strategic adjustments to maintain its position.
Notable Products
In August 2025, Aura (OH) saw Lemon Royal Pre-Roll (1g) emerge as the top-performing product, securing the number one rank with sales reaching 3130 units. Following closely, Triple Beam Pre-Roll (1g) and Banana Puddintain Pre-Roll (1g) held the second and third positions, respectively, indicating a strong preference for pre-rolls among consumers. The CBG/THC 1:1 Grape Crunch Gummies 11-Pack (110mg THC, 110mg CBG), which previously dominated the rankings, slipped to fourth place despite consistent sales performance in prior months. Blue Raspberry Crunch + CBN Gummies 12-Pack (110mg) also experienced a drop, moving from second in June and July to fifth in August. The shift in rankings highlights a growing consumer interest in pre-rolls over edibles for this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
