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Apr-2024
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Overview
Market Insights Snapshot
In the Ohio market, Aura (OH) has shown a diverse presence across multiple cannabis categories, indicating a broad strategy in capturing market share. Specifically, in the Edibles category, Aura (OH) experienced a notable fluctuation in rankings over the first four months of 2024, starting at rank 23 in January, peaking at rank 16 in February and March, before dropping to rank 24 in April. This movement suggests a strong performance in the early part of the year, highlighted by a significant sales jump to $96,687 in March, before encountering challenges in April. The absence of Aura (OH) in the Topicals category for February and the Vapor Pens category for February and March indicates gaps in the brand's market coverage or potential strategic pullbacks, which could be perceived as areas of concern or adjustment within those segments.
Conversely, Aura (OH)'s performance in the Topicals and Vapor Pens categories in Ohio reveals interesting insights into its market dynamics. The brand maintained a top 10 presence in the Topicals category in January and March, despite not being ranked in February, suggesting a volatile but strong position within this niche. However, the Vapor Pens category presents a challenge for Aura (OH), with rankings in the 40s across the months it was present, indicating a struggle to break into a more competitive field within the state. This consistent lower-tier ranking, despite a slight improvement from rank 46 to 43 from January to April, underscores the difficulty Aura (OH) faces in this category and possibly highlights a need for strategic realignment or increased focus to enhance its market position in Vapor Pens.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Aura (OH) has experienced notable fluctuations in its ranking over the first four months of 2024, indicating a volatile position amidst its competitors. Initially ranked 23rd in January, Aura (OH) saw a significant improvement by February and March, moving up to 16th place, before experiencing a decline to 24th in April. This shift suggests a challenge in maintaining its sales momentum, despite a peak in March. Competitors such as J-Bad and Eden's Trees have shown more consistency, though J-Bad experienced a decline from 16th to 23rd place by April, while Eden's Trees moved up to 21st, indicating a potential gain in market share. Newer entrants like Jams and Petra are also making strides, with Petra notably climbing to 25th by April, closely trailing Aura (OH). These dynamics underscore the competitive pressure Aura (OH) faces, not only to reclaim but also to sustain its rank and sales in the evolving Ohio edible cannabis market.
Notable Products
In April 2024, Aura (OH)'s top-selling product was the CBG/THC 1:1 Grape Crunch Gummies 10-Pack (110mg THC, 110mg CBG) from the Edible category, with sales reaching 257 units. Following closely, the CBN/THC 1:1 Blue Raspberry Crunch + CBN Gummies 11-Pack (110mg CBN, 110mg THC) also from the Edible category, ranked second with slightly lower sales. Notably, the CBC Maui Wowie Distillate Cartridge (1g) and the CBN Bridezilla Distillate Cartridge (1g), both from the Vapor Pens category, made their debut in the rankings at third and fourth place, respectively. The CBD/CBG/CBN/THC Pink Himalayan Sea Salt Caramels 4-Pack (16.03mg CBD, 17.50mg CBG, 16.40mg CBN, 118.80mg THC), another Edible, entered the top five for the first time in April. This shift in the top products indicates a growing diversity in consumer preferences within Aura (OH)'s product offerings.
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