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Sep-2025
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Overview
Market Insights Snapshot
Avitas has shown varied performance across different categories and states in recent months. In Oregon, the brand has made significant strides in the Flower category, climbing from a rank of 63 in June to 34 in September. This upward movement indicates a growing presence and acceptance among consumers. Conversely, their performance in the Pre-Roll category has been less impressive, with rankings fluctuating between 39 and 49, not breaking into the top 30. The Vapor Pens category in Oregon has seen a steady improvement, with Avitas consistently moving up the rankings, reaching the 30th position by September. This steady rise suggests a solidifying market presence in this category.
In Washington, Avitas' performance in the Vapor Pens category tells a different story. The brand has struggled to maintain a competitive position, with rankings slipping from 70 in June to 79 in September. This decline highlights challenges the brand faces in this market, as it remains outside the top 30 brands. Despite these challenges, the sales figures in Oregon's Vapor Pens category have remained relatively stable, indicating a loyal consumer base. While Avitas has shown potential in certain categories and regions, its overall performance suggests areas for strategic improvement, particularly in Washington's Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Avitas has demonstrated notable resilience and upward momentum over the past few months. Despite starting outside the top 20 in June 2025, Avitas climbed to rank 34 by September 2025, reflecting a strategic push that has resulted in a significant increase in sales. This positive trajectory is particularly impressive when compared to competitors such as Dog House, which maintained a relatively stable position around rank 31 but experienced a decline in sales from August to September. Meanwhile, Drewby Doobie / Epic Flower has shown a similar upward trend, surpassing Avitas slightly by reaching rank 32 in September. However, Earl Baker saw a drop from rank 18 in July to 42 in September, indicating potential volatility that Avitas has managed to avoid. This competitive analysis underscores Avitas's strategic growth in the Oregon flower market, highlighting its potential to continue climbing the ranks amidst fluctuating performances from its competitors.
Notable Products
In September 2025, Yoshi Kush (Bulk) emerged as the top-performing product for Avitas, securing the first rank with impressive sales of 1650 units. Lemon Meringue (Bulk) followed closely in second place, indicating strong performance in the Flower category. Tropicalez Punch Juicy Stickz Infused Pre-Roll (0.75g) held a steady position at third, although it had previously topped the rankings in August. Wingsuit (Bulk) debuted in the rankings at fourth place, showcasing its potential in the Flower segment. Highaleah (3.5g) slipped to fifth place from its previous peak in July, suggesting a fluctuating demand pattern over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
