Aug-2024
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Overview
Market Insights Snapshot
Avitas has shown varied performance across different categories and states over recent months. In Oregon, the brand has experienced notable fluctuation in the Flower category, peaking at 21st place in July 2024 before dropping to 37th in August 2024. This indicates a significant but short-lived improvement in their ranking. Meanwhile, in the Pre-Roll category, Avitas has demonstrated a more consistent upward trend, moving from 41st in May to 18th in August. This suggests a growing popularity and possibly an increased market share in this category. However, their performance in Vapor Pens has been relatively stable, with minor fluctuations around the 30th position, showing neither significant growth nor decline.
In Washington, Avitas has faced challenges in maintaining a strong presence in the Vapor Pens category. Starting from 41st place in May 2024, the brand has seen a steady decline, falling out of the top 50 by August 2024, ranking 68th. This downward trend could be indicative of increasing competition or changing consumer preferences in the state. The lack of top 30 rankings in any other categories for Washington highlights areas where Avitas might need to strategize for better market penetration or product innovation. Overall, while Avitas shows promise in certain areas, there are clear opportunities for improvement and growth in others.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Avitas has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 44 in May 2024, Avitas saw a significant improvement, reaching rank 21 in July before dropping to rank 37 in August. This volatility is indicative of a highly competitive market. For instance, SugarTop Buddery consistently outperformed Avitas, maintaining a higher rank throughout the period, peaking at rank 18 in July. Similarly, Sticky Farms showed a remarkable improvement, climbing from rank 72 in May to rank 30 in August. On the other hand, Tao Gardens and High Tech experienced their own ups and downs, with High Tech notably dropping from rank 9 in May to rank 39 in August. These dynamics suggest that while Avitas has the potential to climb the ranks, it faces stiff competition from brands that are either more consistent or experiencing their own growth spurts. Understanding these trends can help Avitas strategize better to stabilize and improve its market position.
Notable Products
In August 2024, the top-performing product for Avitas was the Gelato Punch Pre-Roll 10-Pack (5g), which saw a significant rise in sales to 4086 units, reclaiming its rank from May. The Lemon Meringue Pre-Roll 10-Pack (5g) moved up to the second position, showing consistent improvement over the past months. The Limonada x Gelato Punch Pre-Roll 10-Pack (5g) dropped to the third position after previously holding the top spot in July. New to the rankings, the GMO Cookies (Bulk) entered strongly at fourth place. The Tropicalez Punch Juicy Stickz Infused Pre-Roll (0.75g) re-entered the rankings at fifth, after being unranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.